Week3 Handout ECON2101

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    Choice

    Ch 5: Choice

    Ch 6: Demand (sec. 2,5,6,8 & appendix)

    Ch 15: Market Demand (sec. 1& 2)

    2

    Rational Choice

    The principal behavioral postulate isthat a decisionmaker chooses itsmost preferred alternative from thoseavailable to it.

    In terms of our model, this meanschoosing a bundle from the highestindifference curve that can bereached without exceeding thebudget set.

    3

    Rational Constrained Choice

    x1

    x2

    Affordablebundles

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    4

    Rational Constrained Choice

    Affordablebundles

    x1

    x2

    More preferred

    bundles

    5

    Rational Constrained Choice

    x1

    x2

    x1*

    x2*

    (x1*,x2*) is the most

    preferred affordablebundle.

    6

    Rational Constrained Choice

    The most preferred affordable bundleis called the consumers ORDINARYDEMAND at the given prices andbudget.

    Ordinary demands will be denoted byx1*(p1,p2,m) and x2*(p1,p2,m).

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    7

    Choice with monotonic preferences

    Supposed preferences are monotonic,i.e. more is better;

    Then the consumer will alwayschoose a bundle that exhausts thebudget.

    The chosen bundle is interior if itcontains strictly positive quantities ofboth goods.

    8

    Rational Constrained Choice

    When preferences are monotonic,indifference curves are smoothlyconvex and the chosen bundle isinterior, (x1*,x2*) satisfies twoconditions: (a) the budget is exhausted;

    p1x1* + p2x2* = m (b) the slope of the budget constraint, -

    p1/p2, and the slope of the indifferencecurve containing (x1*,x2*) are equal at(x1*,x2*).

    9

    Choice: The canonical case

    x1

    x2

    x1*

    x2*

    (x1*,x2*) is interior .(a) (x1*,x2*) exhausts thebudget; p1x1* + p2x2* = m.(b) The slope of the indiff.curve at (x1*,x2*) equals

    the slope of the budgetconstraint.

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    10

    Solving for the optimum bundle

    If the budget is exhausted, then theoptimum bundle must satisfy the

    budget constraint with equality: p1x1* + p2x2* = m

    If the optimum bundle is interior,then it must be a point at which theslope of the budget line equals theslope of the indifference curve, i.e.:

    - p1/p2 = MRS

    We can use these two equations tosolve for the two variables x1*and x2*.

    11

    Computing Ordinary Demands -a Cobb-Douglas Example.

    Suppose that the consumer hasCobb-Douglas preferences.

    Then

    U x x x xa b( , )1 2 1 2

    MU Ux

    ax xa b11

    1 1 2

    MUU

    xbx xa b2

    21 2

    1

    12

    Computing Ordinary Demands -a Cobb-Douglas Example.

    So the MRS is

    At (x1*,x2*), MRS = -p1/p2 so

    MRSdx

    dx

    U x

    U x

    ax x

    bx x

    ax

    bx

    a b

    a b2

    1

    1

    2

    11

    2

    1 21

    2

    1

    /

    /.

    ax

    bx

    p

    p

    xbp

    ap

    x2

    1

    1

    22

    1

    21

    *

    *

    * *. (A)

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    13

    Computing Ordinary Demands -a Cobb-Douglas Example. So now we know that

    MRS = slope of budget line:

    budget constraint is satisfied with

    equality

    xbp

    apx2

    1

    21

    * *(A)

    p x p x m1 1 2 2* *

    . (B)

    14

    Computing Ordinary Demands -a Cobb-Douglas Example.

    xbp

    apx2

    1

    21

    * * (A)

    p x p x m1 1 2 2

    * *.

    (B)

    p x pbp

    apx m1 1 2

    1

    21

    * *.

    Substitute

    and get

    This simplifies to .

    15

    Computing Ordinary Demands -a Cobb-Douglas Example.

    xbm

    a b p2

    2

    *

    ( ).

    Substituting for x1* in

    p x p x m1 1 2 2* *

    then gives

    xam

    a b p1

    1

    *

    ( ).

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    16

    Computing Ordinary Demands -a Cobb-Douglas Example.

    So we have discovered that the mostpreferred affordable bundle for a consumerwith Cobb-Douglas preferences

    U x x x xa b( , )1 2 1 2

    is( , )

    ( ),

    ( ).

    * *x xam

    a b p

    bm

    a b p1 2

    1 2

    17

    Computing Ordinary Demands- a Cobb-Douglas Example.

    x1

    x2

    xam

    a b p1

    1

    *

    ( )

    x

    bm

    a b p

    2

    2

    *

    ( )

    U x x x xa b( , )1 2 1 2

    18

    Computing Ordinary Demands - a Cobb-Douglas Example.

    Try this with numbers instead of symbols:

    Let a=1/3, b=2/3, m=75

    Let prices be p1 and p2 for now

    Then we get

    The consumer spends 1/3 of her income on good1, and 2/3 of her income on good 2. Once weknow the prices, we can compute the actualquantities.

    (This is true only for this class of utility functions.)

    .50

    ,25

    ),(21

    *

    2

    *

    1

    ppxx

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    19

    Rational Constrained Choice

    When x1* > 0 and x2* > 0

    and (x1*,x2*) exhausts the budget,

    and indifference curves have nokinks, the ordinary demands are

    obtained by solving:

    (a) p1x1* + p2x2* = y

    (b) the slopes of the budget constraint, -p1/p2, and of the indifference curve

    containing (x1*,x2*) are equal at (x1*,x2*).

    20

    Another way to look at optimisation

    Pick any level of x1, and supposeconsumer buys this much x1.

    Then he spends p1x1, and has m-p1x1left to spend on the other good

    with which he can buy [m -p1x1]/p2units of good 2

    This gives him U(x1, [m -p1x1]/p2)amount of utility

    His problem is to pick x1 so as tomaximise U(x1, [m -p1x1]/p2)

    21

    Another way to look at optimisation

    Apply this to the case U(x1,x2)=x1x2.

    To maximise we take a first derivativeand equate it to zero, to give

    and substitute back in the

    budget constraint to get

    U xm p x

    px

    m p x

    p

    mx

    p

    p x

    p( , ) [ ]1

    1 1

    2

    1

    1 1

    2

    1

    2

    1 1

    2

    2

    m

    p

    p x

    px

    m

    p2

    1 1

    2

    1

    1

    20

    2

    xm

    p2

    22

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    22

    Examples of Corner Solutions --the Perfect Substitutes Case

    x1

    x2 MRS = -1

    Budget line:Slope = -p1/p2 with p1 > p2.

    23

    Examples of Corner Solutions --the Non-Convex Preferences Case

    x1

    x2Which is the most preferred

    affordable bundle?

    24

    Examples of Corner Solutions --the Non-Convex Preferences Case

    x1

    x2

    The most preferredaffordable bundle

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    28

    Examples of Kinky Solutions -- thePerfect Complements Case

    x1

    x2

    U(x1,x2) = min{ax1,x2}

    x2 = ax1

    x1*

    x2*

    (a) p1x1* + p2x2* = m(b) x2* = ax1*

    29

    Examples of Kinky Solutions -- the Perfect

    Complements Case

    (a) p1x1* + p2x2* = m; (b) x2* = ax1*.

    Substitution from (b) for x2* in

    (a) gives p1x1* + p2ax1* = mwhich gives

    A bundle of 1 commodity 1 unit and

    acommodity 2 units costs p1 + ap2;m/(p1 + ap2) such bundles are affordable.

    .app

    amx;app

    mx

    21

    *2

    21

    *1

    30

    Examples of Kinky Solutions --the Perfect Complements Case

    x1

    x2 U(x1,x2) = min{ax1,x2}

    x2 = ax1

    xm

    p ap1 1 2*

    x

    am

    p ap

    2

    1 2

    *

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    Demand

    Demand is the pattern of the consumers(or markets) consumption behaviour asprices and income change.

    Demand curves trace these patternsassuming that only one price changes,while income and other prices remainconstant.

    32

    Demand

    Here we trace how the quantity of agood in the consumers chosenbundle changes in response tochanges in

    the price of that good

    the price of the other good

    the consumers income

    In each case holding all the otherparameters constant

    33

    Properties of Demand Functions

    Comparative statics analysis ofordinary demand functions -- thestudy of how ordinary demandsx1*(p1,p2,y) and x2*(p1,p2,y) changeas prices p1, p2 and income y change.

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    34

    Own-Price Changes

    How does x1*(p1,p2,y) change as p1changes, holding p2 and y constant?

    Suppose only p1 increases, from p1 top1 and then to p1.

    35

    Own-Price Changes

    x1

    x2

    p1= p1

    p1 = p1

    Fixed p2 and y.

    p1x1 + p2x2 = y

    36

    Own-Price Changes

    x1

    x2

    p1= p1p1=p1

    Fixed p2 and y.

    p1 = p1

    p1x1 + p2x2 = y

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    37

    x2

    x1x1*(p1)

    Own-Price Changes

    p1 = p1

    Fixed p2 and y.

    38

    x2

    x1x1*(p1)

    p1

    x1*(p1)

    p1

    x1*

    Own-Price ChangesFixed p2 and y.

    p1 = p1

    Here we plot thequantity demanded ofx1 (from the horizontalaxis) against the pricep1 implicit in thebudget line.

    39

    x2

    x1

    x1*(p1) x1*(p1)x1*(p1)

    p1

    x1*(p1)

    x1*(p1)

    p1

    p1

    p1 = p1

    x1*

    Own-Price ChangesFixed p2 and y.

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    40

    x2

    x1x1*(p1) x1*(p1)

    x1*(p1)

    p1

    x1*(p1)x1*(p1)

    x1*(p1)

    p1

    p1

    p1

    x1*

    Own-Price ChangesFixed p2 and y.

    41

    x2

    x1x1*(p1) x1*(p1)

    x1*(p1)

    p1

    x1*(p1)x1*(p1)

    x1*(p1)

    p1

    p1

    p1

    x1*

    Own-Price Changes Ordinarydemand curvefor commodity 1Fixed p2 and y.

    42

    x2

    x1

    x1*(p1) x1*(p1)x1*(p1)

    p1

    x1*(p1)x1*(p1)

    x1*(p1)

    p1

    p1

    p1

    x1*

    Own-Price Changes Ordinarydemand curvefor commodity 1Fixed p2 and y.

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    43

    x2

    x1x1*(p1) x1*(p1)

    x1*(p1)

    p1

    x1*(p1)x1*(p1)

    x1*(p1)

    p1

    p1

    p1

    x1*

    Own-Price Changes Ordinarydemand curve

    for commodity 1

    p1 priceoffer

    curve

    Fixed p2 and y.

    44

    Own-Price Changes

    The curve containing all the utility-maximizing bundles traced out as p1changes, with p2 and y constant, isthe p1- price offer curve.

    The plot of the x1-coordinate of thep1- price offer curve against p1 is the

    ordinary demand curve forcommodity 1.

    45

    Own-Price Changes

    What does a p1 price-offer curve looklike for Cobb-Douglas preferences?

    Take

    Then the ordinary demand functionsfor commodities 1 and 2 are

    U x x x xa b( , ) .1 2 1 2

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    46

    Own-Price Changes

    x p p ya

    a b

    y

    p

    1 1 2

    1

    *( , , )

    x p p yb

    a b

    y

    p2 1 2

    2

    *( , , ) .

    and

    Notice that x2* does not vary with p1 so the

    p1 price offer curve is flat and the ordinarydemand curve for commodity 1 is a

    rectangular hyperbola.

    47

    x1*(p1) x1*(p1)

    x1*(p1)

    x2

    x1

    p1

    x1*

    Own-Price Changes Ordinarydemand curvefor commodity 1

    is

    Fixed p2 and y.

    x

    by

    a b p

    2

    2

    *

    ( )

    xay

    a b p1

    1

    *

    ( )

    xay

    a b p1

    1

    *

    ( )

    48

    Own-Price Changes

    Usually we ask Given the price forcommodity 1 what is the quantitydemanded of commodity 1?

    But we could also ask the inversequestion At what price forcommodity 1 would a given quantityof commodity 1 be demanded?

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    49

    Own-Price Changes

    p1

    x1*

    p1

    x1

    Given p1, what quantity is

    demanded of commodity 1?Answer: x1 units.

    The inverse question is:

    Given x1 units aredemanded, what is the

    price ofcommodity 1?Answer: p1

    50

    Own-Price Changes

    Taking quantity demanded as givenand then asking what must be pricedescribes the inverse demandfunction of a commodity.

    51

    Own-Price Changes

    A Cobb-Douglas example:

    xay

    a b p1

    1

    *

    ( )

    is the ordinary demand function and

    pay

    a b x1

    1( )*

    is the inverse demand function.

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    52

    Own-Price Changes

    A perfect-complements example:

    xy

    p p1

    1 2

    *

    is the ordinary demand function and

    py

    xp1

    1

    2*

    is the inverse demand function.

    53

    Income Changes

    How does the value of x1*(p1,p2,y)change as y changes, holding both p1and p2 constant?

    54

    x2

    x1

    Income ChangesFixed p1 and p2.

    y < y < y

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    55

    x2

    x1

    Income ChangesFixed p1 and p2.

    y < y < y

    x1x1

    x1

    x2x2x2

    56

    x2

    x1

    Income ChangesFixed p1 and p2.

    y < y < y

    x1x1

    x1

    x2x2x2

    Income

    offer curve

    57

    Income Changes

    A plot of the demand bundles atdifferent incomes is called theincome offer curve.

    A plot ofquantity demanded of onegood against income is called anEngel curve.

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    58

    x2

    x1

    Income ChangesFixed p1 and p2.

    y < y < y

    x1x1

    x1

    x2x2x2

    Income

    offer curve

    x1*

    y

    x1x1

    x1

    yy

    y

    Note that the horizontalaxis in the right hand

    diagram is x1, but thevertical axis is income, y.

    59

    x2

    x1

    Income ChangesFixed p1 and p2.

    y < y < y

    x1x1

    x1

    x2x2x2

    Income

    offer curve

    x1*

    y

    x1x1

    x1

    yyy Engel

    curve;good 1

    60

    x2

    x1

    Income ChangesFixed p1 and p2.

    y < y < y

    x1x1

    x1

    x2x2x2

    Income

    offer curve x2*

    y

    x2x2

    x2

    yy

    y

    Engel

    curve;good 2

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    61

    Income Changes and Cobb-Douglas Preferences An example of computing the

    equations of Engel curves; the Cobb-Douglas case.

    The ordinary demand equations are

    U x x x xa b( , ) .1 2 1 2

    xay

    a b px

    by

    a b p1

    12

    2

    * *

    ( );

    ( ).

    62

    Income Changes and Cobb-Douglas Preferences

    xay

    a b px

    by

    a b p1

    12

    2

    * *

    ( );

    ( ).

    Rearranged to isolate y, these are:

    y

    a b p

    a x

    ya b p

    bx

    ( )

    ( )

    *

    *

    11

    22

    Engel curve for good 1

    Engel curve for good 2

    63

    Income Changes and Cobb-Douglas Preferences

    y

    yx1*

    x2*

    ya b p

    ax

    ( ) *11

    Engel curvefor good 1

    ya b p

    bx

    ( ) *22

    Engel curve

    for good 2

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    64

    Income Changes

    In the Cobb-Douglas example theEngel curves were straight lines.

    Q: Is this true in general? A: No. Engel curves are straight lines

    if the consumers preferences arehomothetic.

    That is, the consumers MRS is thesame anywhere on a straight linedrawn from the origin.

    Or, the indifference curves are blownup versions of each other, projectingout from the origin.

    65

    Income Effects -- ANonhomothetic Example

    Quasilinear preferences are nothomothetic.

    For example,

    U x x f x x( , ) ( ) .1 2 1 2

    U x x x x( , ) .1 2 1 2

    66

    Quasi-linear Indifference Curves

    x2

    x1

    Each curve is a vertically shifted

    copy of the others.

    Each curve intersects

    both axes.

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    67

    Income Changes; Quasilinear

    Utilityx2

    x1x1~

    x1*

    y

    x1~

    Engel

    curvefor

    good 1

    68

    Income Changes; Quasilinear

    Utilityx2

    x1x1~

    x2*

    y Engel

    curvefor

    good 2

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    69

    Additionalmaterial forself-study

    70

    More examples of demand curvesderived from known preferences:

    perfect-complements utility function

    perfect-substitutes utility function

    71

    Own-Price Changes

    What does a p1 price-offer curve look like

    for a perfect-complements utility function?

    U x x x x( , ) min , .1 2 1 2

    Then the ordinary demand functionsfor commodities 1 and 2 are

    x p p y x p p yy

    p p1 1 2 2 1 2

    1 2

    * *( , , ) ( , , ) .

    With p2 and y fixed, higher p1 causessmaller x1* and x2*.

    72

    p1

    x1*

    Fixed p2 and y.

    x

    y

    p p

    2

    1 2

    *

    xy

    p p1

    1 2

    *

    Own-Price Changes

    x1

    x2

    p1

    xy

    p p1

    1 2

    *

    p1 = p1

    y/p2

    73

    p1

    x1*

    Fixed p2 and y.

    x

    y

    p p

    2

    1 2

    *

    x yp p

    11 2

    *

    Own-Price Changes

    x1

    x2

    p1

    p1

    p1 = p1

    x

    y

    p p1

    1 2

    *

    y/p2

    74

    p1

    x1*

    Fixed p2 and y.

    x

    y

    p p

    2

    1 2

    *

    x yp p

    11 2

    *

    Own-Price Changes

    x1

    x2

    p1

    p1

    p1

    xy

    p p1

    1 2

    *

    p1 = p1

    y/p2

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    75

    p1

    x1*

    Ordinarydemand curve

    for commodity 1is

    Fixed p2 and y.

    x

    y

    p p

    2

    1 2

    *

    xy

    p p1

    1 2

    *

    x yp p

    11 2

    * .

    Own-Price Changes

    x1

    x2

    p1

    p1

    p1

    y

    p2

    y/p2

    76

    Own-Price Changes

    What does a p1 price-offer curve looklike for a perfect-substitutes utility

    function?

    U x x x x( , ) .1 2 1 2

    Then the ordinary demand functions

    for commodities 1 and 2 are

    77

    Own-Price Changes

    x p p yif p p

    y p if p p1 1 2

    1 2

    1 1 2

    0*( , , )

    ,

    / ,

    x p p yif p p

    y p if p p2 1 2

    1 2

    2 1 2

    0*( , , )

    ,

    / , .

    and

    78

    Fixed p2 and y.

    Own-Price Changes

    x2

    x1

    p1

    x1*

    Fixed p2 and y.

    p1

    p2 = p1

    p1

    xy

    p1

    1

    *

    0 12

    xy

    p

    *

    y

    p2

    p1 price

    offer

    curve

    Ordinarydemand curve

    for commodity 1

    79

    The remaining slidesremind you of material youhave seen in micro 1.

    It may be useful toremember this materialnow, and relate it to thematerial you have

    encountered in this course.80

    Cross-Price Effects

    If an increase in p2 increases demand for commodity 1 then

    commodity 1 is a gross substitute for

    commodity 2.

    reduces demand for commodity 1 thencommodity 1 is a gross complement for

    commodity 2.

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    81

    Cross-Price Effects

    A perfect-complements example:

    xy

    p p1

    1 2

    *

    x

    p

    y

    p p

    1

    2 1 22

    0*

    .

    so

    Therefore commodity 2 is a gross

    complement for commodity 1.

    82

    Cross-Price Effects

    p1

    x1*

    p1

    p1

    p1

    y

    p2

    Increase the price of

    good 2 from p2 to p2and

    83

    Cross-Price Effects

    p1

    x1*

    p1

    p1

    p1

    y

    p2

    Increase the price ofgood 2 from p2 to p2and the demand curve

    for good 1 shifts inwards

    -- good 2 is acomplement for good 1.

    84

    Cross-Price Effects

    A Cobb- Douglas example:

    xby

    a b p2

    2

    *

    ( )so

    85

    Cross-Price Effects

    A Cobb- Douglas example:

    xby

    a b p2

    2

    *

    ( )

    x

    p2

    1

    0*

    .

    so

    Therefore commodity 1 is neither a gross

    complement nor a gross substitute forcommodity 2.86

    Income Effects

    A good for which quantity demandedrises with income is called normal.

    Therefore a normal goods Engelcurve is positively sloped.

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    87

    Income Effects

    A good for which quantity demandedfalls as income increases is called

    income inferior. Therefore an income inferior goods

    Engel curve is negatively sloped.

    88

    x2

    x1

    Income Changes; Goods

    1 & 2 Normal

    x1x1

    x1

    x2x2x2

    Income

    offer curve

    x1*

    x2*

    y

    y

    x1x1

    x1

    x2x2

    x2

    yy

    y

    yy

    y

    Engel

    curve;good 2

    Engel

    curve;good 1

    89

    Income Changes; Good 2 Is Normal, Good 1

    Becomes Inferior

    x2

    x1

    Income

    offer curve

    90

    x2

    x1 x1*

    x2*

    y

    y

    Engel curvefor good 2

    Engel curvefor good 1

    Income Changes; Good 2 Is Normal, Good 1

    Becomes Inferior

    91

    Ordinary Goods and Giffen Goods

    A good is called ordinary if thequantity demanded of it alwaysincreases as its own price decreases.

    If, for some values of its own price,the quantity demanded of a goodrises as its own-price increases thenthe good is called Giffen.

    92

    Ordinary Goods

    Fixed p2 and y.

    x1

    x2

    p1 priceoffer

    curve

    x1*

    Downward-sloping

    demand curve

    Good 1 is

    ordinary

    p1

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    93

    Giffen Goods

    Fixed p2 and y.

    x1

    x2p1 price offercurve

    x1*

    Demand curve has

    a positively

    sloped part

    Good 1 is

    Giffen

    p1