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7/29/2019 Week3 Handout ECON2101
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Choice
Ch 5: Choice
Ch 6: Demand (sec. 2,5,6,8 & appendix)
Ch 15: Market Demand (sec. 1& 2)
2
Rational Choice
The principal behavioral postulate isthat a decisionmaker chooses itsmost preferred alternative from thoseavailable to it.
In terms of our model, this meanschoosing a bundle from the highestindifference curve that can bereached without exceeding thebudget set.
3
Rational Constrained Choice
x1
x2
Affordablebundles
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4
Rational Constrained Choice
Affordablebundles
x1
x2
More preferred
bundles
5
Rational Constrained Choice
x1
x2
x1*
x2*
(x1*,x2*) is the most
preferred affordablebundle.
6
Rational Constrained Choice
The most preferred affordable bundleis called the consumers ORDINARYDEMAND at the given prices andbudget.
Ordinary demands will be denoted byx1*(p1,p2,m) and x2*(p1,p2,m).
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7
Choice with monotonic preferences
Supposed preferences are monotonic,i.e. more is better;
Then the consumer will alwayschoose a bundle that exhausts thebudget.
The chosen bundle is interior if itcontains strictly positive quantities ofboth goods.
8
Rational Constrained Choice
When preferences are monotonic,indifference curves are smoothlyconvex and the chosen bundle isinterior, (x1*,x2*) satisfies twoconditions: (a) the budget is exhausted;
p1x1* + p2x2* = m (b) the slope of the budget constraint, -
p1/p2, and the slope of the indifferencecurve containing (x1*,x2*) are equal at(x1*,x2*).
9
Choice: The canonical case
x1
x2
x1*
x2*
(x1*,x2*) is interior .(a) (x1*,x2*) exhausts thebudget; p1x1* + p2x2* = m.(b) The slope of the indiff.curve at (x1*,x2*) equals
the slope of the budgetconstraint.
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10
Solving for the optimum bundle
If the budget is exhausted, then theoptimum bundle must satisfy the
budget constraint with equality: p1x1* + p2x2* = m
If the optimum bundle is interior,then it must be a point at which theslope of the budget line equals theslope of the indifference curve, i.e.:
- p1/p2 = MRS
We can use these two equations tosolve for the two variables x1*and x2*.
11
Computing Ordinary Demands -a Cobb-Douglas Example.
Suppose that the consumer hasCobb-Douglas preferences.
Then
U x x x xa b( , )1 2 1 2
MU Ux
ax xa b11
1 1 2
MUU
xbx xa b2
21 2
1
12
Computing Ordinary Demands -a Cobb-Douglas Example.
So the MRS is
At (x1*,x2*), MRS = -p1/p2 so
MRSdx
dx
U x
U x
ax x
bx x
ax
bx
a b
a b2
1
1
2
11
2
1 21
2
1
/
/.
ax
bx
p
p
xbp
ap
x2
1
1
22
1
21
*
*
* *. (A)
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13
Computing Ordinary Demands -a Cobb-Douglas Example. So now we know that
MRS = slope of budget line:
budget constraint is satisfied with
equality
xbp
apx2
1
21
* *(A)
p x p x m1 1 2 2* *
. (B)
14
Computing Ordinary Demands -a Cobb-Douglas Example.
xbp
apx2
1
21
* * (A)
p x p x m1 1 2 2
* *.
(B)
p x pbp
apx m1 1 2
1
21
* *.
Substitute
and get
This simplifies to .
15
Computing Ordinary Demands -a Cobb-Douglas Example.
xbm
a b p2
2
*
( ).
Substituting for x1* in
p x p x m1 1 2 2* *
then gives
xam
a b p1
1
*
( ).
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16
Computing Ordinary Demands -a Cobb-Douglas Example.
So we have discovered that the mostpreferred affordable bundle for a consumerwith Cobb-Douglas preferences
U x x x xa b( , )1 2 1 2
is( , )
( ),
( ).
* *x xam
a b p
bm
a b p1 2
1 2
17
Computing Ordinary Demands- a Cobb-Douglas Example.
x1
x2
xam
a b p1
1
*
( )
x
bm
a b p
2
2
*
( )
U x x x xa b( , )1 2 1 2
18
Computing Ordinary Demands - a Cobb-Douglas Example.
Try this with numbers instead of symbols:
Let a=1/3, b=2/3, m=75
Let prices be p1 and p2 for now
Then we get
The consumer spends 1/3 of her income on good1, and 2/3 of her income on good 2. Once weknow the prices, we can compute the actualquantities.
(This is true only for this class of utility functions.)
.50
,25
),(21
*
2
*
1
ppxx
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19
Rational Constrained Choice
When x1* > 0 and x2* > 0
and (x1*,x2*) exhausts the budget,
and indifference curves have nokinks, the ordinary demands are
obtained by solving:
(a) p1x1* + p2x2* = y
(b) the slopes of the budget constraint, -p1/p2, and of the indifference curve
containing (x1*,x2*) are equal at (x1*,x2*).
20
Another way to look at optimisation
Pick any level of x1, and supposeconsumer buys this much x1.
Then he spends p1x1, and has m-p1x1left to spend on the other good
with which he can buy [m -p1x1]/p2units of good 2
This gives him U(x1, [m -p1x1]/p2)amount of utility
His problem is to pick x1 so as tomaximise U(x1, [m -p1x1]/p2)
21
Another way to look at optimisation
Apply this to the case U(x1,x2)=x1x2.
To maximise we take a first derivativeand equate it to zero, to give
and substitute back in the
budget constraint to get
U xm p x
px
m p x
p
mx
p
p x
p( , ) [ ]1
1 1
2
1
1 1
2
1
2
1 1
2
2
m
p
p x
px
m
p2
1 1
2
1
1
20
2
xm
p2
22
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22
Examples of Corner Solutions --the Perfect Substitutes Case
x1
x2 MRS = -1
Budget line:Slope = -p1/p2 with p1 > p2.
23
Examples of Corner Solutions --the Non-Convex Preferences Case
x1
x2Which is the most preferred
affordable bundle?
24
Examples of Corner Solutions --the Non-Convex Preferences Case
x1
x2
The most preferredaffordable bundle
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28
Examples of Kinky Solutions -- thePerfect Complements Case
x1
x2
U(x1,x2) = min{ax1,x2}
x2 = ax1
x1*
x2*
(a) p1x1* + p2x2* = m(b) x2* = ax1*
29
Examples of Kinky Solutions -- the Perfect
Complements Case
(a) p1x1* + p2x2* = m; (b) x2* = ax1*.
Substitution from (b) for x2* in
(a) gives p1x1* + p2ax1* = mwhich gives
A bundle of 1 commodity 1 unit and
acommodity 2 units costs p1 + ap2;m/(p1 + ap2) such bundles are affordable.
.app
amx;app
mx
21
*2
21
*1
30
Examples of Kinky Solutions --the Perfect Complements Case
x1
x2 U(x1,x2) = min{ax1,x2}
x2 = ax1
xm
p ap1 1 2*
x
am
p ap
2
1 2
*
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Demand
Demand is the pattern of the consumers(or markets) consumption behaviour asprices and income change.
Demand curves trace these patternsassuming that only one price changes,while income and other prices remainconstant.
32
Demand
Here we trace how the quantity of agood in the consumers chosenbundle changes in response tochanges in
the price of that good
the price of the other good
the consumers income
In each case holding all the otherparameters constant
33
Properties of Demand Functions
Comparative statics analysis ofordinary demand functions -- thestudy of how ordinary demandsx1*(p1,p2,y) and x2*(p1,p2,y) changeas prices p1, p2 and income y change.
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34
Own-Price Changes
How does x1*(p1,p2,y) change as p1changes, holding p2 and y constant?
Suppose only p1 increases, from p1 top1 and then to p1.
35
Own-Price Changes
x1
x2
p1= p1
p1 = p1
Fixed p2 and y.
p1x1 + p2x2 = y
36
Own-Price Changes
x1
x2
p1= p1p1=p1
Fixed p2 and y.
p1 = p1
p1x1 + p2x2 = y
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37
x2
x1x1*(p1)
Own-Price Changes
p1 = p1
Fixed p2 and y.
38
x2
x1x1*(p1)
p1
x1*(p1)
p1
x1*
Own-Price ChangesFixed p2 and y.
p1 = p1
Here we plot thequantity demanded ofx1 (from the horizontalaxis) against the pricep1 implicit in thebudget line.
39
x2
x1
x1*(p1) x1*(p1)x1*(p1)
p1
x1*(p1)
x1*(p1)
p1
p1
p1 = p1
x1*
Own-Price ChangesFixed p2 and y.
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40
x2
x1x1*(p1) x1*(p1)
x1*(p1)
p1
x1*(p1)x1*(p1)
x1*(p1)
p1
p1
p1
x1*
Own-Price ChangesFixed p2 and y.
41
x2
x1x1*(p1) x1*(p1)
x1*(p1)
p1
x1*(p1)x1*(p1)
x1*(p1)
p1
p1
p1
x1*
Own-Price Changes Ordinarydemand curvefor commodity 1Fixed p2 and y.
42
x2
x1
x1*(p1) x1*(p1)x1*(p1)
p1
x1*(p1)x1*(p1)
x1*(p1)
p1
p1
p1
x1*
Own-Price Changes Ordinarydemand curvefor commodity 1Fixed p2 and y.
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43
x2
x1x1*(p1) x1*(p1)
x1*(p1)
p1
x1*(p1)x1*(p1)
x1*(p1)
p1
p1
p1
x1*
Own-Price Changes Ordinarydemand curve
for commodity 1
p1 priceoffer
curve
Fixed p2 and y.
44
Own-Price Changes
The curve containing all the utility-maximizing bundles traced out as p1changes, with p2 and y constant, isthe p1- price offer curve.
The plot of the x1-coordinate of thep1- price offer curve against p1 is the
ordinary demand curve forcommodity 1.
45
Own-Price Changes
What does a p1 price-offer curve looklike for Cobb-Douglas preferences?
Take
Then the ordinary demand functionsfor commodities 1 and 2 are
U x x x xa b( , ) .1 2 1 2
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46
Own-Price Changes
x p p ya
a b
y
p
1 1 2
1
*( , , )
x p p yb
a b
y
p2 1 2
2
*( , , ) .
and
Notice that x2* does not vary with p1 so the
p1 price offer curve is flat and the ordinarydemand curve for commodity 1 is a
rectangular hyperbola.
47
x1*(p1) x1*(p1)
x1*(p1)
x2
x1
p1
x1*
Own-Price Changes Ordinarydemand curvefor commodity 1
is
Fixed p2 and y.
x
by
a b p
2
2
*
( )
xay
a b p1
1
*
( )
xay
a b p1
1
*
( )
48
Own-Price Changes
Usually we ask Given the price forcommodity 1 what is the quantitydemanded of commodity 1?
But we could also ask the inversequestion At what price forcommodity 1 would a given quantityof commodity 1 be demanded?
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49
Own-Price Changes
p1
x1*
p1
x1
Given p1, what quantity is
demanded of commodity 1?Answer: x1 units.
The inverse question is:
Given x1 units aredemanded, what is the
price ofcommodity 1?Answer: p1
50
Own-Price Changes
Taking quantity demanded as givenand then asking what must be pricedescribes the inverse demandfunction of a commodity.
51
Own-Price Changes
A Cobb-Douglas example:
xay
a b p1
1
*
( )
is the ordinary demand function and
pay
a b x1
1( )*
is the inverse demand function.
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52
Own-Price Changes
A perfect-complements example:
xy
p p1
1 2
*
is the ordinary demand function and
py
xp1
1
2*
is the inverse demand function.
53
Income Changes
How does the value of x1*(p1,p2,y)change as y changes, holding both p1and p2 constant?
54
x2
x1
Income ChangesFixed p1 and p2.
y < y < y
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55
x2
x1
Income ChangesFixed p1 and p2.
y < y < y
x1x1
x1
x2x2x2
56
x2
x1
Income ChangesFixed p1 and p2.
y < y < y
x1x1
x1
x2x2x2
Income
offer curve
57
Income Changes
A plot of the demand bundles atdifferent incomes is called theincome offer curve.
A plot ofquantity demanded of onegood against income is called anEngel curve.
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x2
x1
Income ChangesFixed p1 and p2.
y < y < y
x1x1
x1
x2x2x2
Income
offer curve
x1*
y
x1x1
x1
yy
y
Note that the horizontalaxis in the right hand
diagram is x1, but thevertical axis is income, y.
59
x2
x1
Income ChangesFixed p1 and p2.
y < y < y
x1x1
x1
x2x2x2
Income
offer curve
x1*
y
x1x1
x1
yyy Engel
curve;good 1
60
x2
x1
Income ChangesFixed p1 and p2.
y < y < y
x1x1
x1
x2x2x2
Income
offer curve x2*
y
x2x2
x2
yy
y
Engel
curve;good 2
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61
Income Changes and Cobb-Douglas Preferences An example of computing the
equations of Engel curves; the Cobb-Douglas case.
The ordinary demand equations are
U x x x xa b( , ) .1 2 1 2
xay
a b px
by
a b p1
12
2
* *
( );
( ).
62
Income Changes and Cobb-Douglas Preferences
xay
a b px
by
a b p1
12
2
* *
( );
( ).
Rearranged to isolate y, these are:
y
a b p
a x
ya b p
bx
( )
( )
*
*
11
22
Engel curve for good 1
Engel curve for good 2
63
Income Changes and Cobb-Douglas Preferences
y
yx1*
x2*
ya b p
ax
( ) *11
Engel curvefor good 1
ya b p
bx
( ) *22
Engel curve
for good 2
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64
Income Changes
In the Cobb-Douglas example theEngel curves were straight lines.
Q: Is this true in general? A: No. Engel curves are straight lines
if the consumers preferences arehomothetic.
That is, the consumers MRS is thesame anywhere on a straight linedrawn from the origin.
Or, the indifference curves are blownup versions of each other, projectingout from the origin.
65
Income Effects -- ANonhomothetic Example
Quasilinear preferences are nothomothetic.
For example,
U x x f x x( , ) ( ) .1 2 1 2
U x x x x( , ) .1 2 1 2
66
Quasi-linear Indifference Curves
x2
x1
Each curve is a vertically shifted
copy of the others.
Each curve intersects
both axes.
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67
Income Changes; Quasilinear
Utilityx2
x1x1~
x1*
y
x1~
Engel
curvefor
good 1
68
Income Changes; Quasilinear
Utilityx2
x1x1~
x2*
y Engel
curvefor
good 2
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69
Additionalmaterial forself-study
70
More examples of demand curvesderived from known preferences:
perfect-complements utility function
perfect-substitutes utility function
71
Own-Price Changes
What does a p1 price-offer curve look like
for a perfect-complements utility function?
U x x x x( , ) min , .1 2 1 2
Then the ordinary demand functionsfor commodities 1 and 2 are
x p p y x p p yy
p p1 1 2 2 1 2
1 2
* *( , , ) ( , , ) .
With p2 and y fixed, higher p1 causessmaller x1* and x2*.
72
p1
x1*
Fixed p2 and y.
x
y
p p
2
1 2
*
xy
p p1
1 2
*
Own-Price Changes
x1
x2
p1
xy
p p1
1 2
*
p1 = p1
y/p2
73
p1
x1*
Fixed p2 and y.
x
y
p p
2
1 2
*
x yp p
11 2
*
Own-Price Changes
x1
x2
p1
p1
p1 = p1
x
y
p p1
1 2
*
y/p2
74
p1
x1*
Fixed p2 and y.
x
y
p p
2
1 2
*
x yp p
11 2
*
Own-Price Changes
x1
x2
p1
p1
p1
xy
p p1
1 2
*
p1 = p1
y/p2
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75
p1
x1*
Ordinarydemand curve
for commodity 1is
Fixed p2 and y.
x
y
p p
2
1 2
*
xy
p p1
1 2
*
x yp p
11 2
* .
Own-Price Changes
x1
x2
p1
p1
p1
y
p2
y/p2
76
Own-Price Changes
What does a p1 price-offer curve looklike for a perfect-substitutes utility
function?
U x x x x( , ) .1 2 1 2
Then the ordinary demand functions
for commodities 1 and 2 are
77
Own-Price Changes
x p p yif p p
y p if p p1 1 2
1 2
1 1 2
0*( , , )
,
/ ,
x p p yif p p
y p if p p2 1 2
1 2
2 1 2
0*( , , )
,
/ , .
and
78
Fixed p2 and y.
Own-Price Changes
x2
x1
p1
x1*
Fixed p2 and y.
p1
p2 = p1
p1
xy
p1
1
*
0 12
xy
p
*
y
p2
p1 price
offer
curve
Ordinarydemand curve
for commodity 1
79
The remaining slidesremind you of material youhave seen in micro 1.
It may be useful toremember this materialnow, and relate it to thematerial you have
encountered in this course.80
Cross-Price Effects
If an increase in p2 increases demand for commodity 1 then
commodity 1 is a gross substitute for
commodity 2.
reduces demand for commodity 1 thencommodity 1 is a gross complement for
commodity 2.
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81
Cross-Price Effects
A perfect-complements example:
xy
p p1
1 2
*
x
p
y
p p
1
2 1 22
0*
.
so
Therefore commodity 2 is a gross
complement for commodity 1.
82
Cross-Price Effects
p1
x1*
p1
p1
p1
y
p2
Increase the price of
good 2 from p2 to p2and
83
Cross-Price Effects
p1
x1*
p1
p1
p1
y
p2
Increase the price ofgood 2 from p2 to p2and the demand curve
for good 1 shifts inwards
-- good 2 is acomplement for good 1.
84
Cross-Price Effects
A Cobb- Douglas example:
xby
a b p2
2
*
( )so
85
Cross-Price Effects
A Cobb- Douglas example:
xby
a b p2
2
*
( )
x
p2
1
0*
.
so
Therefore commodity 1 is neither a gross
complement nor a gross substitute forcommodity 2.86
Income Effects
A good for which quantity demandedrises with income is called normal.
Therefore a normal goods Engelcurve is positively sloped.
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87
Income Effects
A good for which quantity demandedfalls as income increases is called
income inferior. Therefore an income inferior goods
Engel curve is negatively sloped.
88
x2
x1
Income Changes; Goods
1 & 2 Normal
x1x1
x1
x2x2x2
Income
offer curve
x1*
x2*
y
y
x1x1
x1
x2x2
x2
yy
y
yy
y
Engel
curve;good 2
Engel
curve;good 1
89
Income Changes; Good 2 Is Normal, Good 1
Becomes Inferior
x2
x1
Income
offer curve
90
x2
x1 x1*
x2*
y
y
Engel curvefor good 2
Engel curvefor good 1
Income Changes; Good 2 Is Normal, Good 1
Becomes Inferior
91
Ordinary Goods and Giffen Goods
A good is called ordinary if thequantity demanded of it alwaysincreases as its own price decreases.
If, for some values of its own price,the quantity demanded of a goodrises as its own-price increases thenthe good is called Giffen.
92
Ordinary Goods
Fixed p2 and y.
x1
x2
p1 priceoffer
curve
x1*
Downward-sloping
demand curve
Good 1 is
ordinary
p1
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93
Giffen Goods
Fixed p2 and y.
x1
x2p1 price offercurve
x1*
Demand curve has
a positively
sloped part
Good 1 is
Giffen
p1