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Online JournalismWayne MacPhail

wmacphail@gmail.com

News News of the of the WorldWorld

Our very own

Our very own

Writing for Online

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Overview

• A History Lesson

• Inverted Pyramid Revisited

• MicroContent

• What Eye Scans Teach Us

• Writing for Navigation

• Writing Links

A History LessonOr, why you should

never draw a pig in clay.

From Oral to Written

Token Gestures

Early Egyptian Writing

Early Media

Inverted PyramidMost Important

Least Important

Write TightSay what you want to

say.Cut it in half.

Cut it in half again.

Write it.Cut it in half, twice.

Write. Cut. Twice.

Microcontent

• Heads

• Subheads

• Marginalia

• Grabber Quotes

• Captions

Structure

Writing Microcontent

Heads and Blurbs

RSS Feeds on cellphones

Writing for TwitterActive, concise, condensed

Writing for TwitterActive, concise, condensed

Writing for TwitterNews, action, brand

I hate my Presto card. The tap on tap off system is inconsistent, and I get constant card errors. Plus, there are no Presto boxes at some TTC stations. I’m going back to using tickets.Hate my Presto card. Tap on, tap off? Sometimes. Card errors. No Presto boxes in some TTC stations. Back to tickets.

Hate Presto card. Tap on, tap off? Really? Card errors. Presto boxes in TTC stations? Maybe. Tickets FTW.

Writing for Twitter140 Characters - Doing the math

131

RT wmacphail - 10 characters

Okay, I officially am in hate my Presto card. Tap on, tap off, TTC station with no interfaces, Card errors. Back to tickets.

124 characters

@hamont

RT wmacphail Okay, I officially am in hate my Presto card. Tap on, tap off, TTC station with no interfaces, Card errors. Back to tickets.

13 characters+

RT wmacphail

Questions?

Questions?

Wayne MacPhailwmacphail@gmail.c

omwmacphail