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Week 6: Journalism Week 6: Journalism 2001 2001 October 15, 2007 October 15, 2007

Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

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Page 1: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Week 6: Journalism 2001Week 6: Journalism 2001October 15, 2007October 15, 2007

Page 2: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Its’, its or it’s?Its’, its or it’s?

1.1. ItsIts

2.2. Its’Its’

3.3. Or it’s?Or it’s?

Page 3: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

AnnouncementsAnnouncements

Major Minor Expo:Major Minor Expo:– Wednesday, October 17Wednesday, October 17– 10 a.m. to 2 p.m., outside the Bookstore in 10 a.m. to 2 p.m., outside the Bookstore in

KirbyKirby– Explore your major options!Explore your major options!

Talk with academic advisors and get information Talk with academic advisors and get information about various majors and minors offered in the five about various majors and minors offered in the five undergraduate colleges at UMDundergraduate colleges at UMD

Explore study abroad programsExplore study abroad programs Discuss career options with UMD Career Services Discuss career options with UMD Career Services

Office counselorsOffice counselors Try out Grad Planner, the new online graduation Try out Grad Planner, the new online graduation

planning toolplanning tool

Page 4: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Review of last week’s newsReview of last week’s news

Hard News:Hard News:(murders, city council, government, etc.)(murders, city council, government, etc.)– Major local storiesMajor local stories– Major national/international storiesMajor national/international stories– Major sports storiesMajor sports stories

Soft News:Soft News:(retirements, school programs, human interest)(retirements, school programs, human interest)– Local storiesLocal stories– National/international storiesNational/international stories– Sports storiesSports stories

Page 5: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Let’s take a quiz!Let’s take a quiz!

Page 6: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

In Sunday’s paper, it was reported that In Sunday’s paper, it was reported that ________ are on the rise in Duluth.________ are on the rise in Duluth.

1.1. Drought Drought problemsproblems

2.2. Bankruptcy Bankruptcy filingsfilings

3.3. UFO sightingsUFO sightings

Page 7: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

A photograph in the Duluth News-Tribune A photograph in the Duluth News-Tribune last week taken by a reader north of last week taken by a reader north of Floodwood showed that ____________ exist in Floodwood showed that ____________ exist in northern Minnesota. northern Minnesota.

1.1. mountain lionsmountain lions

2.2. jackalopesjackalopes

3.3. killer beeskiller bees

Page 8: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

_______________ was awarded the Nobel _______________ was awarded the Nobel Peace Prize last week, putting the spotlight Peace Prize last week, putting the spotlight on the importance of climate change.on the importance of climate change.

1.1. Former Former President Bill President Bill ClintonClinton

2.2. Former Former President President Jimmy CarterJimmy Carter

3.3. Former Vice Former Vice President Al President Al GoreGore

Page 9: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Last week, the $1.6 billion mine-to-metal Last week, the $1.6 billion mine-to-metal project near Nashwauk on the __________ project near Nashwauk on the __________ received its final regulatory permit – an air received its final regulatory permit – an air permit for construction and operation.permit for construction and operation.

1.1. North ShoreNorth Shore

2.2. Iron RangeIron Range

3.3. Upper PeninsulaUpper Peninsula

Page 10: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

A teacher from ___________________ in A teacher from ___________________ in Duluth last week was honored for Duluth last week was honored for receiving the Milken National Educator receiving the Milken National Educator Award.Award.

1.1. Denfeld High Denfeld High SchoolSchool

2.2. Central High Central High SchoolSchool

3.3. East High SchoolEast High School

Page 11: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Last week, an Energy Department report Last week, an Energy Department report showed that ____________ are expected to showed that ____________ are expected to rise despite the forecast for a warmer rise despite the forecast for a warmer winter.winter.

1.1. snow totalssnow totals

2.2. heating fuel costsheating fuel costs

3.3. airline ratesairline rates

Page 12: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

The Duluth city councilors voted last The Duluth city councilors voted last Tuesday 5-4 in favor of giving Mitch’s Bar in Tuesday 5-4 in favor of giving Mitch’s Bar in the Lincoln Park/West End neighborhood the the Lincoln Park/West End neighborhood the right to put three benches outside where right to put three benches outside where people can ___________.people can ___________.

1.1. wait for the wait for the busbus

2.2. eateat

3.3. drink and drink and smokesmoke

Page 13: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

The UMD Women’s Hockey Team lost both of The UMD Women’s Hockey Team lost both of its games to Bemidji State University over its games to Bemidji State University over the weekend.the weekend.

1.1. TrueTrue

2.2. FalseFalse

Page 14: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

The UMD Men’s Hockey Team lost both of its The UMD Men’s Hockey Team lost both of its games this weekend. games this weekend.

1.1. TrueTrue

2.2. FalseFalse

Page 15: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Poplar will lose its largest singer employer Poplar will lose its largest singer employer next year when a taco shell factory operated next year when a taco shell factory operated by Generals Mills closes. Where is Poplar?by Generals Mills closes. Where is Poplar?

1.1. Upper PeninsulaUpper Peninsula

2.2. Northern Northern WisconsinWisconsin

3.3. Iron RangeIron Range

Page 16: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

North Dakota Proposal!North Dakota Proposal!

Page 17: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Review of last week’s Review of last week’s assignmentassignment

Pizza Burglary: Wordiness, attribution, allegedlyPizza Burglary: Wordiness, attribution, allegedly– Retrieved the money: recoveredRetrieved the money: recovered– Avoid full name, full address in leadAvoid full name, full address in lead– Editorializing: thanks to excellent workEditorializing: thanks to excellent work– Exhibiting suspicious behavior: acting suspiciouslyExhibiting suspicious behavior: acting suspiciously– AttributionAttribution– Looking through the windows of parked cars lined Looking through the windows of parked cars lined

along the street: Looking in parked carsalong the street: Looking in parked cars– Wall kicked in and an illegal entry had been made: Wall kicked in and an illegal entry had been made:

Wall kicked inWall kicked in– Was found with: hadWas found with: had

Page 18: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Style errors:Style errors:– StatesStates– AgesAges– AddressesAddresses– NumeralsNumerals

Run-on sentencesRun-on sentences Recovered all of the approximately Recovered all of the approximately

$741.10: recovered the $741.10$741.10: recovered the $741.10 Made contact: talkedMade contact: talked Pockets overfilled with money: full pocketsPockets overfilled with money: full pockets AdmittedAdmitted Had stolen: is charged withHad stolen: is charged with

Page 19: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

TEMPE, Ariz. – A former employee of Panhandler’s TEMPE, Ariz. – A former employee of Panhandler’s Pizza was arrested Monday for burglary and theft Pizza was arrested Monday for burglary and theft of the restaurant after he was looking into parked of the restaurant after he was looking into parked cards along the street with his pockets full of cards along the street with his pockets full of money.money.

TEMPE – John Q. Smyth a 20-year-old former TEMPE – John Q. Smyth a 20-year-old former employee of Panhandler’s Pizza was arrested employee of Panhandler’s Pizza was arrested Monday at 3:15 a.m. in connection with a Monday at 3:15 a.m. in connection with a burglary at the pizza store on 106 E. University.burglary at the pizza store on 106 E. University.

TEMPE, Ariz. – Police arrested a man for the TEMPE, Ariz. – Police arrested a man for the burglary of Panhandler’s Pizza Monday after burglary of Panhandler’s Pizza Monday after officers saw items dropping out of his pockets.officers saw items dropping out of his pockets.

TEMPE, Ariz. – A twenty-year-old male was TEMPE, Ariz. – A twenty-year-old male was charged with third-degree burglary and felony charged with third-degree burglary and felony theft of Panhandler’s Pizza after officers theft of Panhandler’s Pizza after officers apprehended him early Monday morning.apprehended him early Monday morning.

Page 20: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Let’s rewrite a few graphs!Let’s rewrite a few graphs!

Page 21: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

City Council Story ReviewCity Council Story Review Tough to write under deadline!Tough to write under deadline!

– Reinforces why reporters come prepared to Reinforces why reporters come prepared to meetings with agendas, background infomeetings with agendas, background info

Several strong storiesSeveral strong stories– Good use of quotesGood use of quotes

Style errorsStyle errors– TitlesTitles– City Council or city council?City Council or city council?

Need to put news in leadNeed to put news in lead Need attribution, titlesNeed attribution, titles Use councilor – not counselor!Use councilor – not counselor!

Page 22: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

The Duluth City Council unanimously approved a The Duluth City Council unanimously approved a contract to keep the Bayfront Blues Festival in contract to keep the Bayfront Blues Festival in Duluth this year at an emergency meeting Duluth this year at an emergency meeting Monday night settling controversy about the Monday night settling controversy about the festivals location.festivals location.

The Bayfront Blues Festival will remain in Duluth’s The Bayfront Blues Festival will remain in Duluth’s Bayfront Park after the city council approved an Bayfront Park after the city council approved an amendment to the original contract Monday night amendment to the original contract Monday night after a long, lengthy, and at times heated debate.after a long, lengthy, and at times heated debate.

After a heated discussion Monday the City Council After a heated discussion Monday the City Council decided that the Bayfront Blues Festival is going decided that the Bayfront Blues Festival is going to stay in Bayfront Park.to stay in Bayfront Park.

City council members finally ended the Bayfront City council members finally ended the Bayfront Blues controversy Monday night, in a 6-0 vote Blues controversy Monday night, in a 6-0 vote agreeing to Bayfronts’ requested amendments, agreeing to Bayfronts’ requested amendments, thus keeping the festival in downtown Duluth.thus keeping the festival in downtown Duluth.

Page 23: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Let’s look at how the Duluth News-Let’s look at how the Duluth News-Tribune covered the council Tribune covered the council

meetingmeeting Paragraphs scrambledParagraphs scrambled Put the story in the correct orderPut the story in the correct order

Page 24: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

What’s misspelled?What’s misspelled?

Croisant

Breakfast

0%0%

1.1. CroisantCroisant

2.2. BreakfastBreakfast

Page 25: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Chapter 8: Special LeadsChapter 8: Special Leads

Non-breaking news story or featureNon-breaking news story or feature– NarrativeNarrative– ContrastContrast– StaccatoStaccato– Direct-addressDirect-address– Question & quoteQuestion & quote– ““none of the above”none of the above”

Page 26: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Narrative LeadsNarrative Leads

Puts readers into the middle of the Puts readers into the middle of the actionaction

Lead block: Observation the key!Lead block: Observation the key!– 2 or more paragraphs leading to main 2 or more paragraphs leading to main

pointpoint Nut graphNut graph

– ““So what” paragraphSo what” paragraph Keep the story goingKeep the story going

Page 27: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Examples of narrative leadsExamples of narrative leads

http://www.d.umn.edu/~lkragnes/beargrease1.htmlhttp://www.d.umn.edu/~lkragnes/beargrease1.html

Page 28: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Contrast LeadsContrast Leads

Compares, contrastsCompares, contrasts– Old & newOld & new– Short & tallShort & tall– Yesterday & todayYesterday & today

Turn words:Turn words:– Now, today, yesterday, this year, butNow, today, yesterday, this year, but

Hard news or a featureHard news or a feature

Page 29: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Staccato LeadsStaccato Leads

Short bursts of phrasesShort bursts of phrases Meant to tease readersMeant to tease readers The Clash in LondonThe Clash in London

Page 30: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Direct-address leadDirect-address lead

Inserting “you” into the storyInserting “you” into the story Communicates with the readerCommunicates with the reader Rarely used in newspapersRarely used in newspapers Common in public relations, Common in public relations,

advertisingadvertising

Page 31: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Question LeadsQuestion Leads

Questions the audienceQuestions the audience Answer the question quickly – second Answer the question quickly – second

graphgraph Tease the audienceTease the audience Combine question leads with direct Combine question leads with direct

addressaddress Legislative roll call exampleLegislative roll call example

Page 32: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Quote LeadsQuote Leads

Literally open with a quote from a Literally open with a quote from a sourcesource

Rarely used in newspapersRarely used in newspapers Sports, broadcastingSports, broadcasting Don’t misrepresent in a quote leadDon’t misrepresent in a quote lead Beware of libel when using a quote Beware of libel when using a quote

leadlead

Page 33: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

““None of the above” leadsNone of the above” leads

When is a lead “none of the above?”When is a lead “none of the above?” Combining several types of leadsCombining several types of leads

Page 34: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Creating Effective LeadsCreating Effective Leads

Use vivid verbs in leadsUse vivid verbs in leads– Enhance sentences, paint a pictureEnhance sentences, paint a picture

Choosing a lead: Which lead, and Choosing a lead: Which lead, and when?when?– Summary lead: breaking newsSummary lead: breaking news– Narrative lead: follow-up, featureNarrative lead: follow-up, feature– Staccato: feature, soft newsStaccato: feature, soft news– Question: soft news, featureQuestion: soft news, feature

Page 35: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

How writers decide on a How writers decide on a leadlead

Being creative: different from othersBeing creative: different from others What their sources saidWhat their sources said Their own observationsTheir own observations TraditionTradition Their editorsTheir editors SpaceSpace

Page 36: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Chapter 14:Chapter 14:Speeches, news conferencesSpeeches, news conferences

Page 37: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Covering a speechCovering a speech

Preparation:Preparation:– Research subject, speakerResearch subject, speaker– Prepare questionsPrepare questions– Catch the speaker earlyCatch the speaker early– Advance textsAdvance texts

Research easier, but Research easier, but speakersspeakers

often wander from textoften wander from text

– Tape recorderTape recorder Use for backup of quotesUse for backup of quotes

Page 38: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Steps to follow during the Steps to follow during the speechspeech

Take copious notesTake copious notes– Quotations: mark notesQuotations: mark notes

Make observationsMake observations– Clothing, mannerismsClothing, mannerisms

Listen for newsListen for news– What makes this speech special?What makes this speech special?

Listen for summariesListen for summaries Follow-up questionsFollow-up questions

Page 39: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Writing the speech storyWriting the speech story

Questions to answer:Questions to answer:– What is the key point?What is the key point?– What are the other major points?What are the other major points?– Which quotes are the best?Which quotes are the best?– Is any of this news?Is any of this news?– When is the deadline?When is the deadline?

Page 40: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Organizing the informationOrganizing the information– Inverted-pyramid news storiesInverted-pyramid news stories

Summary lead:Summary lead:– 35 words, usually one sentence35 words, usually one sentence

Second paragraph:Second paragraph:– Back up lead with strong quote, paraphraseBack up lead with strong quote, paraphrase

Third paragraph:Third paragraph:– Continue developing lead, or write transitional Continue developing lead, or write transitional

paragraph (possibly bullets)paragraph (possibly bullets) Fourth paragraph or after the bullets:Fourth paragraph or after the bullets:

– Continue developing lead, or developing bulleted itemsContinue developing lead, or developing bulleted items Balance of the story:Balance of the story:

– Quotations, paraphrasesQuotations, paraphrases Final paragraph:Final paragraph:

– Try to end with direct quotationTry to end with direct quotation– Never: “he/she concluded”Never: “he/she concluded”

Page 41: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

News ConferencesNews Conferences

Gang interviewGang interview– All reporters get same informationAll reporters get same information

Why call a news conference?Why call a news conference?– After a crisisAfter a crisis– Explain controversyExplain controversy– Make an announcementMake an announcement– Can control what’s given to reportersCan control what’s given to reporters

Page 42: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Covering a news conferenceCovering a news conference

Do your homework!Do your homework!– Read news releasesRead news releases– Research old storiesResearch old stories– Research speakerResearch speaker– Talk to editorsTalk to editors– Talk to other reportersTalk to other reporters

What will not be coveredWhat will not be covered

Page 43: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Advance storyAdvance story– Brief story announcing eventBrief story announcing event– Often only coverage of eventOften only coverage of event

Questions and answersQuestions and answers– Television reporters often have the edgeTelevision reporters often have the edge

Speakers wants to be seen as well as heardSpeakers wants to be seen as well as heard

– Arrive early for a good seatArrive early for a good seat

Page 44: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

News conference as media News conference as media eventevent

Presidential news conferencePresidential news conference– Began with Theodore RooseveltBegan with Theodore Roosevelt– Today major news eventToday major news event

Reporters also want to be seen and heardReporters also want to be seen and heard Draws 300 reporters, usually lasts 30 Draws 300 reporters, usually lasts 30

minutesminutes

Page 45: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Online speech sourcesOnline speech sources

Great American Speeches: PBSGreat American Speeches: PBS– www.pbs.org/greatspeeches/www.pbs.org/greatspeeches/

The History ChannelThe History Channel– http://www.historychannel.com/http://www.historychannel.com/

speeches/speeches/ infoUSAinfoUSA

– http://usinfo.state.gov/usa/infousa/facts/http://usinfo.state.gov/usa/infousa/facts/speeches.htmspeeches.htm

Page 46: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

An awfully long day…An awfully long day…

Page 47: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Chapter 18: News ReleasesChapter 18: News Releases

What is a news release?What is a news release?– AnnouncementsAnnouncements

New line of productsNew line of products EventsEvents PromotionsPromotions Public service announcementsPublic service announcements

– Cause-promotingCause-promoting FundraisingFundraising VolunteersVolunteers

– Image-buildingImage-building PoliticiansPoliticians CorporationsCorporations

Page 48: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Evaluating news releasesEvaluating news releases

Does it have news value?Does it have news value?– Local, regional or nationalLocal, regional or national

Is it trying to gain free publicity?Is it trying to gain free publicity? Is it worth following up?Is it worth following up?

– Story and/or photographStory and/or photograph Can it be trusted?Can it be trusted?

Page 49: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

What is Public Relations?What is Public Relations?

Promoting an organization, Promoting an organization, institution or corporationinstitution or corporation

UMD Communicators CouncilUMD Communicators Council– University RelationsUniversity Relations– Natural Resources Research InstituteNatural Resources Research Institute– Minnesota Sea GrantMinnesota Sea Grant

Page 50: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Which releases will be used?Which releases will be used?

No set formulaNo set formula– Interests of reporters, editorsInterests of reporters, editors– How many people affectedHow many people affected

Usually rewrittenUsually rewritten– Eliminate “fluff:” self-serving, Eliminate “fluff:” self-serving,

promotional infopromotional info– Embarrassing if two media use exact Embarrassing if two media use exact

same wordingsame wording– Often raise additional questionsOften raise additional questions

Page 51: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Emailed releasesEmailed releases

www.pressrelease.netwww.pressrelease.net www.eReleases.comwww.eReleases.com

– How to write a press releaseHow to write a press release ConciseConcise Well-writtenWell-written FactualFactual HonestHonest TimelyTimely

Page 52: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Using news releasesUsing news releases

Boiling down a handoutBoiling down a handout– Determine 5Ws and HDetermine 5Ws and H– Find the leadFind the lead– Eliminate fluffEliminate fluff– Avoid free adsAvoid free ads– Determining local news valueDetermining local news value

Page 53: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

How to write a news releaseHow to write a news release

Avoiding hypeAvoiding hype Avoiding jargonAvoiding jargon Structure of a releaseStructure of a release

Contact informationContact information For Immediate ReleaseFor Immediate Release DatelineDateline HeadlineHeadline Lead, inverted pyramid style copyLead, inverted pyramid style copy QuotesQuotes Boilerplate paragraphBoilerplate paragraph

Page 54: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Another wayward sign! What’s the correct Another wayward sign! What’s the correct spelling?spelling?

1.1. Souvenirs!Souvenirs!

2.2. SouvanirsSouvanirs

Page 55: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Chapter 19: Multicultural Chapter 19: Multicultural ReportingReporting

NY Times: How Race is lived in NY Times: How Race is lived in AmericaAmerica– One year projectOne year project– Published in June, July of 2000Published in June, July of 2000– 15 installments15 installments– Teams of reporters, editorsTeams of reporters, editors

Page 56: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Rodney King beatingRodney King beating

Footage of the Rodney King beatingFootage of the Rodney King beating– http://www.latimes.com/news/local/la-http://www.latimes.com/news/local/la-

042102kingbeating-042102kingbeating-qt,1,5983436.quicktime?qt,1,5983436.quicktime?ctrack=2&cset=truectrack=2&cset=true

Ten years after the LA Riots:Ten years after the LA Riots:– http://www.latimes.com/news/local/la-http://www.latimes.com/news/local/la-

042902poll-470pa2an,1,2314339.story042902poll-470pa2an,1,2314339.story

Page 57: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Trends in multicultural Trends in multicultural coveragecoverage

Cultural sensitivity trainingCultural sensitivity training Diversification of media staffsDiversification of media staffs

– 13.42 percent in 200413.42 percent in 2004 Overall newsroom staffing tumblingOverall newsroom staffing tumbling

– 4 percent decline overall4 percent decline overall Diversification of coverageDiversification of coverage

– Inner cities: Minorities are the majoritiesInner cities: Minorities are the majorities

Page 58: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Approaches to multicultural Approaches to multicultural coveragecoverage

Guidelines for media and reportersGuidelines for media and reporters– Provide consistent, daily coverageProvide consistent, daily coverage– Get to know the communities you coverGet to know the communities you cover– Develop multicultural links and friendshipsDevelop multicultural links and friendships– Expand coverage beyond the “problem people” Expand coverage beyond the “problem people”

perspectiveperspective– Mainstream sources for all storiesMainstream sources for all stories– Periodically assess the representativeness of sourcesPeriodically assess the representativeness of sources– Don’t “overcredential” sourcesDon’t “overcredential” sources– Recognize that there is diversity within culturesRecognize that there is diversity within cultures– Bring your own perspective to the newsroomBring your own perspective to the newsroom

Page 59: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Multicultural websitesMulticultural websites Asian American Journalists AssociationAsian American Journalists Association Maynard InstituteMaynard Institute National Association of Black JournalistsNational Association of Black Journalists

– Minnesota Spokesman RecorderMinnesota Spokesman Recorder National Association of Hispanic JournalistsNational Association of Hispanic Journalists National Lesbian and Gay Journalists National Lesbian and Gay Journalists

AssociationAssociation Native American Journalists AssociationNative American Journalists Association The Center for an Accessible SocietyThe Center for an Accessible Society Disability Resources on the InternetDisability Resources on the Internet Disability DataDisability Data

Page 60: Week 6: Journalism 2001 October 15, 2007. Its’, its or it’s? 1. Its 2. Its’ 3. Or it’s?

Checklist for improving Checklist for improving coveragecoverage

Have I covered the story with sensitivity, Have I covered the story with sensitivity, accuracy, fairness and balance regarding accuracy, fairness and balance regarding all of the people involved?all of the people involved?

What are the likely consequences of What are the likely consequences of publication? Who will be hurt and who will publication? Who will be hurt and who will be helped?be helped?

Have I sought a diversity of sources?Have I sought a diversity of sources? Am I seeking true diversity or using Am I seeking true diversity or using

tokenism by allowing one minority person tokenism by allowing one minority person to represent a community or point of view?to represent a community or point of view?

Have I allowed preconceived ideas to limit Have I allowed preconceived ideas to limit my efforts to include diversity?my efforts to include diversity?

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Am I flexible about the possibility that the focus of Am I flexible about the possibility that the focus of the story may change when different sources are the story may change when different sources are added?added?

Have I thought about using quotations from Have I thought about using quotations from minority experts in non-traditional fields?minority experts in non-traditional fields?

Have I spent time in minority communities and with Have I spent time in minority communities and with residents to find out what people are thinking and residents to find out what people are thinking and to learn more about lifestyles, perspectives, to learn more about lifestyles, perspectives, customs, etc.?customs, etc.?

Have I written about achievements on their own Have I written about achievements on their own merits, rather than as “stereotype breakers?”merits, rather than as “stereotype breakers?”

Have I guarded against allowing place names to Have I guarded against allowing place names to become code words for crime?become code words for crime?

As I seek diversity, am I being true to my other As I seek diversity, am I being true to my other goals as a journalist?goals as a journalist?

Will I be able to explain my decision clearly and Will I be able to explain my decision clearly and honestly to anyone who challenges it – and not to honestly to anyone who challenges it – and not to rationalize?rationalize?

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Community Journalism Reporting Community Journalism Reporting AssignmentAssignment

Story Pitch Due: Wednesday, 10/24Story Pitch Due: Wednesday, 10/24– No more than three paragraphs, 200 wordsNo more than three paragraphs, 200 words– Include 5Ws and HInclude 5Ws and H– Email to: [email protected] to: [email protected]

Work in teams or soloWork in teams or solo– Go out into an area of Duluth, report on a topic of interest in that areaGo out into an area of Duluth, report on a topic of interest in that area– Divide the city into zones – let’s assign teams to locations:Divide the city into zones – let’s assign teams to locations:

Central HillsideCentral Hillside Chester Park/UMDChester Park/UMD Congdon ParkCongdon Park Downtown/Central Business DistrictDowntown/Central Business District Duluth HeightsDuluth Heights East Hillside/EndionEast Hillside/Endion KenwoodKenwood Lakeside/Lester ParkLakeside/Lester Park Lincoln Park/West EndLincoln Park/West End Park PointPark Point Piedmont HeightsPiedmont Heights West DuluthWest Duluth WoodlandWoodland

Final story due: 11/19Final story due: 11/19

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Hard News 1 Assignment:Hard News 1 Assignment:Due TODAYDue TODAY

Any problems?Any problems? Write story in Microsoft Word, Write story in Microsoft Word,

doublespaced, and email as an doublespaced, and email as an attachment to: [email protected] to: [email protected]

Hard News 2 Story: Due 10/26Hard News 2 Story: Due 10/26

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Sports Reporting AssignmentSports Reporting Assignment

Final story due: 11/5Final story due: 11/5 Any challenges?Any challenges?

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Out-of-Class Assignment:Out-of-Class Assignment:Due 10/22Due 10/22

From information provided from a Duluth From information provided from a Duluth Police Department news release, write Police Department news release, write an inverted-pyramid news story based an inverted-pyramid news story based on all the information available.on all the information available.

Write your story in Microsoft Word, Write your story in Microsoft Word, doublespaced, and email a copy of the doublespaced, and email a copy of the story as an attachment to: lkragnesstory as an attachment to: lkragnes

Make sure to copy yourself on the emailMake sure to copy yourself on the email

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PortfolioPortfolio

Store academic information on your Store academic information on your Electronic Portfolio. Each student has Electronic Portfolio. Each student has 100 mb of storage.100 mb of storage.

Access Electronic Portfolio at: Access Electronic Portfolio at: https://portfolio.umn.edu/portfolio/indhttps://portfolio.umn.edu/portfolio/index.jspex.jsp