Week 13 Convergence Culture (RK)

7/30/2019 Week 13 Convergence Culture (RK)

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Week 13: Convergence Culture


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Convergence Culture

Its not just content and technology that have

changed.

Its not just the medium that has changed, or

the means of distribution.

WE HAVE CHANGED.

THE CULTURE OF COMMUNICATION HASCHANGED.


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What do we mean by

culture?

We mean the way the worldis experienced and shared

and understood.


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Media convergence

What are some of

the positive

changes?


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Convergence culture

What is one of the major

defining changesbrought about by media

convergence?


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AUDIENCES

CREATIVE

AUDIENCES


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Audiences have changed


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Audiences have changed

Audiences can REACT andINTERACT

Audiences can write, film,edit and PUBLISH

Audiences can DISTRIBUTE


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One conclusion about media

convergence:

Audiences are no longer

captive, they areinteractive and active

Communication has becomedemocratized


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Is media convergence empowering?

Henry Jenkins is a preacher of the positive

power of media convergence:

http://www.youtube.com/watch?v=ibJaqXVaOaI

&feature=player_embedded
http://www.youtube.com/watch?v=ibJaqXVaOaI&feature=player_embeddedhttp://www.youtube.com/watch?v=ibJaqXVaOaI&feature=player_embeddedhttp://www.youtube.com/watch?v=ibJaqXVaOaI&feature=player_embeddedhttp://www.youtube.com/watch?v=ibJaqXVaOaI&feature=player_embeddedhttp://www.youtube.com/watch?v=ibJaqXVaOaI&feature=player_embedded


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Convergence culture = good

For Jenkins, CONVERGENCE

CULTURE is empowering,diverse, rich and equal

opportunity.


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Can there be too much equality?

Does the discussion in the

teenagers bedroom = thediscussion in the Viacom

boardroom?


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Can there be too much equality?

The most popular Internet searches

on Russian search engines are not for

what is democracy? or how toprotect human rights but for what

is love? and how to lose weight.

Evgeny Morozov in The Net Delusion


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Can there be too much freedom?

Polygamy may be illegal in Turkey,

but that doesnt stop Turkish

villagers from using the Internetto find multiple wives.

Source: Evgeny Morozov, The Net Delusion


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Mexican crime gangs use social

networking sites to gather

information about their victims.



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Russian neofascists employ the Internetto fix the positions of minorities in orderto organize pogroms.

President Hugo Chvez of Venezuelawrote to a young critic on Twitter,Hello Mariana, the truth is Im an anti-dictator.



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Destructive and

repressive forces canuse the same tools for

their own ends and justas successfully


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What are some other

dangers withinconvergence culture?


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Other dangers: PRIVACY

private data being distributed andexploitable

your name, your pictures, your personalinformation being uploaded, watched,used

your location being known and surveilled

cyber-bulling: teenagers by peers,dissidents by governments


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Other dangers: REPUTATION

Companies and brands fear losing

control of the message, being judged

without a trial, being lynched on theInternet

Ex: Zara and Greenpeace, the Israeli candy

bar, Chanel


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An example: Chanel and Brad Pitt

http://www.youtube.com/

watch?v=mGs4CjeJiJQ
http://www.youtube.com/watch?v=mGs4CjeJiJQhttp://www.youtube.com/watch?v=mGs4CjeJiJQhttp://www.youtube.com/watch?v=mGs4CjeJiJQhttp://www.youtube.com/watch?v=mGs4CjeJiJQ


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Chanel, Brad Pitt, the result:

The top two comments on Brad Pitts Chanel N 5

ad are:

"Nothing he is saying means anything"

and "Go home, Brad Pitt, you're drunk. "

http://www.youtube.com/watch?v=_6sw_-ewTNM
http://www.youtube.com/watch?v=_6sw_-ewTNMhttp://www.youtube.com/watch?v=_6sw_-ewTNMhttp://www.youtube.com/watch?v=_6sw_-ewTNMhttp://www.youtube.com/watch?v=_6sw_-ewTNMhttp://www.youtube.com/watch?v=_6sw_-ewTNMhttp://www.youtube.com/watch?v=_6sw_-ewTNM


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And what about

RELATIONSHIPS in thisconvergence culture?


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Convergence relationships:

How does this change how we relate

to the media in general?

How does this change how wecommunicate with each other?

How does this change how we thinkof ourselves?


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An example: teaching


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An example: listening to live music


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An example: the Journatic scandal


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CONCLUSION

The POTENTIAL of the

internet and media

convergence is not

necessarily equal its itsPRODUCTS


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CONCLUSION

Ultimately we dont know or have any

way of controlling what is being done

with the information that IS outthere about ourselves. But what we

CAN control is what information we

PUT out there. You have the powerofCURATION.


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CONCLUSION

SO TAKE THE POWER OF

CURATION SERIOUSLYAND MAKE YOUR

CHOICES WISELY

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Week 13 Convergence Culture (RK)