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DESIGN MattersYour unique sales advantage
Produced by
Wednesday, October 22 and Thursday, October 23, 2014
Toronto Congress Centre, North BuildingToronto, Ontario Canada
LOexpo.ca1-800-265-5656 ext. 353
Celebrating 15 years serving, promoting, connecting with the garden and floral industry
Canada’s fall show for the garden and floral industry
Design mattersDesign is not limited to form. It is a creative and commercial discipline that communicates your unique selling position. Ultimately it creates your brand image and attracts decision-makers who want to do business with you — and buy.
Your corporate identity is clearly communicated in the design of the plants, products, packaging, advertisements, social media conversations and exhibit displays you use to promote your company. Exhibit space relies heavily on design to stock and sell products to garden and floral retailers. Enjoyable, easily navigated and entertaining exhibits will entice retailers and motivate them to purchase products. Garden & Floral Expo gives you the opportunity to inspire design excellence.
Since the founding of Garden & Floral Expo in 2000, Landscape Ontario has altered the exhibit hall and atmospheric qualities of the show to ensure that your company and products are showcased to maximize sales advantage. The Euro-inspired lighting provides dramatic impact to your exhibit, emphasizing your merchandise to its full sales advantage.
Including your plants and products in show features like the New Product Showcase provides an additional key selling area.
An aesthetically pleasing and persuasive display, staffed by engaging personnel, will encourage attendees to linger. Spend quality time with your key customers to better understand their challenges, and suggest innovative solutions to help grow their business. Problem-solvers make sales.
A well designed display at Garden & Floral Expo effectively communicates the results you desire — increased sales and business prosperity.
Canada’s fall show for the garden and floral industry
Stay relevant and top-of-mind in the horticulture and floriculture industries. reserve your exhibit space at garden & floral expo today!
How do you create a sales advantage? If you offer unrivalled solutions, magnificently designed plants, products, packaging or merchandising solutions that will inspire and strengthen relationships with top notch green industry professionals, then plan to exhibit at Garden & Floral Expo 2014 — and grow your sales.
Design for results!Dynamic design equals unparalleled brand awareness and sales.
Exhibit at Garden & Floral Expo: Your sales advantage! reserve your booth today! Call 1-800-265-5656 ext. 353 or visit loexpo.ca
Set goals – Get results*
Exhibitors from 2013 reported great ROI 95.8% generated leads for future orders 92.3% of companies achieved, mostly or completely, their goals for exhibiting 80.8% met and reconnected with existing customers 76.9% met and introduced their company to new prospective customers 60.9% wrote orders at the show 57.7% enhanced product branding initiatives *Garden & Floral Expo Exhibitor Survey; October 2013
“ EXPO is an important buying show and a great place to introduce new product lines to our customers for their immediate feedback and orders. At a time when it’s critical for companies to maintain current relationships and reach out to potential new customers, EXPO remains a key component of our yearly marketing initiatives.” – Cameron gerber, Pinebush home & garden, elmira, ont.
Engaging staff make sales
People you need to know Introduce your company, products and services to attendees who rely on Landscape Ontario to produce an event that consistently offers relevant content and compelling business opportunities.
attendee profile 1,500 plus garden and floral retailers 55.2% are company decision-makers 37.9% of attendees are part of a buying team or influence buying decisions 34.5% made a purchase at the 2013 show 67.8% plan to make a purchase as a result of attending 2013 show 70.6% of 2013 show visitors plan to attend the 2014 show
Garden & Floral Expo Attendee Survey; October 2013
Attendance Profile Expo 2013
Others Allied to Trade (Suppliers, Media, Education, Gov’t)
28%
Retail (Garden Centre, Gifts,
Florists, Mass Merchant, Convenience & Discount)
45%
Greenhouse/Wholesale Nursery Grower/Distributor
13%
Landscape Architects, Contractor, Designers
11%Interior Designer,
Plantscaper, Event Manager, Meeting Planner
3%
Meet face-to-face with purchasers and decision makers. reserve your exhibit space at garden & floral expo today!
who you will meet (a sample of 2013 delegates) ANGELO’S GARDEN CENTRE LONDON INTERIORSCAPES BELGIAN NURSERYAZILDA GREENHOUSES MAKE IT GREEN GARDEN CENTRE BLOSSOMS FLOWER SHOP MAR-JOHNS NURSERYBOTANIX MEADOW VALLEY GARDEN & GIFT CENTRECALEDON HILLS PERENNIALS NANTICOKE NURSERIES & GARDEN CENTRECANADIAN TIRE CORPORATION NEW NORTH GREENHOUSESCOSTCO WHOLESALE NORTH WELLINGTON CO-OPCUDMORE’S GARDEN CENTRE PATERNO NURSERIESDEGOEYS NURSERY AND FLOWERS PETER KNIPPEL NURSERY INCDUFFERIN GARDEN CENTRE PLANT PARADISEEGO’S NURSERIES LTD. PLANT WORLD LIMITEDFLORISTERRA GREENHOUSES POTTERS’ ROAD NURSERIESFLOWER DESIGN AND MORE REDS GARDEN CENTRE & LANDSCAPE CENTREGARDENLAND REKKERS GARDEN CENTREGARRY’S GARDEN GALLERY RONAGEMMELL’S GARDEN CENTRE ROSE FLORIST GEORGINA GARDEN CENTRE ROYAL CITY NURSERYGLEN ECHO NURSERIES SPRINGBANK GARDEN & FLOWERSGREEN VALLEY GARDEN CENTRE ST JACOB’S COUNTRY GARDENSGROBE’S NURSERY & GARDEN CENTRE SUMMERHILL NURSERY AND FLORALHEEMAN GREENHOUSES TERRA GREENHOUSES LTDHOLLAND PARK GARDEN GALLERY THE FLOWER ROOMHOME SWEET FLOWERS THE NEW LEAF FLOWERS & GIFTSHORLINGS GARDEN CENTRE TUCKEY HOME HARDWARE & GARDEN CENTRE LTD.HUMBER NURSERIES TUMINO GARDEN & FLORAL GALLERYHURON BAY CO-OP URBAN NATURE STOREJADE GARDEN & GREENHOUSES VAILLANT FLORISTJOHN VAN WISSEN NURSERY VAN DONGENS GARDEN CENTREJOHN’S NURSERY VAN HORIK’S GREENHOUSESKELL’S GARDEN CITY VERMEER’S GREENHOUSESKING’S FLOWER AND GARDEN WAL MART CANADAKINGSWAY GREENHOUSE WETSINGE FARM FLOWERSLADYBUG FLORIST WILDBIRDS UNLIMITEDLAKESIDE GARDEN GALLERYLAPORTE’S NURSERY & GREENHOUSES
15th anniversary Join in the 15th anniversary celebration of Garden & Floral Expo this October! Building on more than a decade and a half of success, the show continues to thrive and serve the Canadian floriculture and horticulture communities. This is the place to sell plants and products, meet your customers, exchange ideas, inspire design and discover business opportunities that will reinforce your brand’s commitment to the industry.
“ EXPO is an absolutely fantastic “green” show and that’s why we’ve been there since it was launched in 2000. The show’s networking opportunities, new product launches, informational presentations and timing, all combine to create a sense of excitement and urgency during the fall booking season.” – Paul droppert, J.C. Bakker & sons, st. Catharines, ont.
Exchange ideas and discover business opportunities. Call 1-800-265-5656 ext. 353 or visit loexpo.ca
Traffic building marketing designed to identify, attract and engage customers
“ I had dozens and dozens of quality visits with our customers and potential customers. It would take me weeks to do that on my own.” – dave Braun, Braun nursery, Mount hope, ont.
direct Mail: Brochures delivered to garden centre retailers, coast to coast across Canada.
Media Buys: Print and electronic campaigns across North America.
association advantage: Produced by Landscape Ontario Horticultural Trades Association, Garden & Floral Expo is promoted through multi-faceted association communications channels: print, electronic, web, video, and social media.
Public relations: North American associations, consumer and trade media receive press releases to garner maximum coverage of all aspects of Expo’s exhibitors, education, and entertainment. The annual Connect Meeting results in coveted product endorsements by respected garden writers and bloggers.
social Media: Share content, join our community or let your network know about your involvement with Garden & Floral Expo. Like us: www.facebook.com/landscapeontario. Follow us: #@LOevents. See us: www.youtube.com/user/landscapeontario
sponsorship: Creates a lasting impression of your brand; sponsorship is the ideal way to engage attendees.
advertising: Develop your marketing and advertising campaigns to boost traffic. Landscape Trades publishes a retail focused issue in October, the official show preview and show guide. New digital options are available in 2014.
Capitalize on these exclusive advertising opportunities. Contact Steve Moyer, 416-848-0708, [email protected] or Greg Sumsion, 647-722-6977, [email protected].
education, events and features: Garden & Floral Expo offers novice and veteran retailers, designers and florists the professional development needed to operate their businesses profitably.
LANDSCAPE TRADES SPECIAL PREVIEW | EXPO 2013
www.loexpo.ca
Produced by
In partnership with Endorsed by
Sponsored by Media Partner
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ONTARIO
COMPOST
Inspiration Canada’s fall show for the garden and f loral industry
for New Retail
Wednesday, October 23 and Thursday, October 24, 2013
Toronto Congress Centre, North Building, Toronto, Ont., Canada Call 1-800-265-5656 x323
SAve ON eARLY BIRD ReGISTRATIONRegister by October 4, 2013
See inside for details
FIND US ON:
Show Preview
HORTICULTURAL HISTORY
September 2013
www.horttrades.com
TRADE MEMBERS’ LOGO
CONSUMERS’and TRADE MEMBERS’ LOGO(i.e. Garden Centres, WebsitePrint/Media, etc.)
TRADE ASSOCIATION LOGO
CHAPTER of th
e MONTH
GOLDEN
HORSESHOE
Sheridan Nurseries’ CEO Bill Stensson welcomes bidders to the Industry Auction Page 6
Sheridan Nurseries’ CEO Bill Stensson welcomes bidders to the Industry Auction Page 6
Expo is the place to market your plants and products. Don’t miss your opportunity to be part of the show.Visit loexpo.ca to reserve your exhibit space.
Show highlights include:l Brand-name vendors who have served the industry since
the show’s inception 15 years agol New vendors showcasing their products for the first time l Opportunity to introduce innovative products to excite customers
for the 2015 spring seasonl Dynamic speakers presenting Top Ten Tips for business growthl Sessions on floral design, holiday-scaping, making your brand matter
and many more!l Launch of Inspired – Design Day, bringing floral designers together to explore
the most popular floral trends and techniquesl Landscape Ontario’s awards of excellence Ceremony celebrates
the 2014 garden centre and grower category winners
Find your ideal location today. Visit loexpo.ca for the best choices
Benefit from cost-saving exhibit strategiesTap into one of the highest concentrations of qualified decision-makers, ready to buy your products. If your marketing budget is tight, consider the following:l Reuse the same exhibit display. Refurbish, if necessary, but minimize changesl Limit the number of staff working in the boothl Minimize travel expenses by scheduling local staff to work your boothl Display only your innovative and best selling products to minimize booth size l Consistent participation in Garden & Floral Expo lets your customers know you’re ready to do businessl Take advantage of the Specialty Drape Booth Package from Stronco Group of Companies. Includes draped booth, carpet, skirted table, and chair for only $277 Cdn.
New Product ShowcaseThere’s nothing better than a new product to draw attention to your company and create buying interest.
Display your new product and generate buying interest!
Inclusive exhibit package and rates Booths are 10 feet by 10 feet, or multiples thereof.
Your exhibitor package includes:l (1) 500 watt quartz light per 10x10 boothl (1) 800 watt duplex outlet per companyl Free black booth drapery upon requestl Complimentary materials handling during move-inl Free crate storagel Free parking l 24-hour security l Free specialty signagel All exhibitors are required to pre-pay for electrical/lighting package included with ratel All exhibitors are required to provide exhibit space floor covering by bringing to the show or renting from show decorator
Big savings: price freeze exhibit rates held for a third consecutive year
non-MeMBer lo MeMBer add gst (13%) total Cost (in Canadian dollars)
100 sQ. ft.: $1598.00 $1,473.00 x =
200 sQ. ft.: $3,110.00 $2,860.00 x =
300 sQ. ft.: $4,621.00 $4,246.00 x =
400 sQ. ft.: $6,133.00 $5,633.00 x =
Landscape Ontario member rate includes a discount of $1.25 per square foot.
A 20% deposit is required to secure your exhibit space along with your Request for Exhibit Space contract. The balance is due July 21, 2014.HST #R119005049
Show informationMove-in: Monday, October 20, 2014 8 a.m. – 5 p.m. Tuesday, October 21, 2014 7 a.m. – 7 p.m. show hours: Wednesday, October 22, 2014 9 a.m. – 4 p.m. Thursday, October 23, 2014 9 a.m. – 4 p.m. Move-out: Thursday, October 23, 2014 4 p.m. – 12 midnight
locationToronto Congress Centre, North Building650 Dixon Road, Toronto, Ontario, Canada M9W 1J1
“ Landscape Ontario’s EXPO is a very important extension to my showroom where I can consistently meet, greet and convert new garden centre and commercial contacts into customers and product orders. It’s a great place to showcase our newest products during the fall buying season!” – Martin Bouwhuis, north shore imports, Cambridge, ont.
Reserve your exhibit space today!Call 1-800-265-5656 ext. 353
heather Macrae Director of Events and Trade Shows, ext. 323 or email: [email protected]
darryl Bond Exhibit Sales Associate, ext. 366 or email: [email protected]
gregory sumsion Integrated Solutions Representative, ext. 377 or email [email protected]
linda nodello Trade Show Coordinator, ext. 353 or email: [email protected]
Kristen Mcintyre Conference and Event Manager, ext. 321 or email: [email protected]
shawna Barrett Trade Show and Events Support Coordinator, ext. 302 or email: [email protected]
Contact/Mailing address: landscape ontario events and trade show department 7856 Fifth Line South Milton, ON Canada L9T 2X8 Tel: 905-875-1805 or 1-800-265-5656 ext. 353 Fax: 905-875-3942 Email: [email protected] loexpo.ca
Design your futureToday’s green industry professionals and consumers have become very sophisticated. They are using more technology tools for sales and purchases. At Garden & Floral Expo, you have the opportunity to design your company brand, products and services to attract new business and prosperity.
Engage your customers at our trade shows, conferences and events. Exhibit at Garden & Floral Expo, Canada’s largest fall trade show in the garden and floral industry!
Let us be your design partner – Our trade show team can help design advertising, promotions, marketing programs and sponsorship opportunities that strengthen your position as a green industry leader.
Book your exhibit space today! 1-800-265-5656 ext. 353 loexpo.ca
Produced by
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Apparel
Annual B
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Artificial Floral
Association
B
ulbsC
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Christm
as Supplies
Com
puter Hardw
are/Softw
areC
ontainers/VasesD
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uppliesFresh Floral/FoliageFurniture &
Accessories
Garden C
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Gift B
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Giftw
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Hardw
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recastLightingN
ursery Stock
Nursery S
uppliesO
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Pottery
Publications, B
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Seeds
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ntario - 7856 Fifth Line South, RR
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anada, L9T 2X8Tel: 1-800-265-5656 ext.323 or 905-875-1805 • Fax: 905-875-3942 • show
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BO
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$1,598.00
$1,473.00 200 SQ
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$3,110.00
$2,860.00 300 SQ
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$4,621.00
$4,246.00 400 SQ
FT:
$6,133.00
$5,633.00 H
ST #R
119005049
OTH
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:
*Landscape O
ntario mem
ber discount of $1.25 per square foot:
PAYM
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: 20% deposit m
ust accompany this form
.
T
he balance is due and payable in full by July 21, 2014.
The above payment is based upon acceptance of Landscape O
ntario. This application becomes a contract and
is not subject to cancellation except by the consent of both parties. On behalf of the above com
pany, I agree to abide by the rules and regulations set out in this contract and conduct all business at the show
in accordance to the O
ccupational Health &
Safety A
ct as outlined by the Ministry of Labour. A
s an exhibitor, our company w
ill have the proper insurance for the event including a $2,000,000 com
prehensive general liability listing Landscape O
ntario and the Toronto Congress C
entre and related companies as additional nam
ed insured.
SIG
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:
DATE
:
If you wish to pay by A
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ISA
, please provide the following inform
ation:
Deposit O
nly D
eposit and balance when due
AM
EX
/MC
/VIS
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XP. D
ATE:
CA
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x __________ =____________x __________ =____________x __________ =____________x __________ =____________
eXhib
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S1. Show
Managem
ent: The words “S
how M
anagement" as used herein refers to the Landscape O
ntario Horticultural Trades A
ssociation and its em
ployees and agents. The enforcement and interpretation of the follow
ing rules and regulations is the responsibility of Show
Managem
ent.
2. Space rental: The application for exhibit space, w
hen duly signed by the exhibiting firm and Show
Managem
ent, shall constitute a valid contract between
the parties. If payment is not received w
ithin the prescribed time lim
it, the contract is considered null and void and the space will be re-assigned to another
applicant. Should any rented space remain unoccupied on the opening day, Show
Managem
ent reserves the right to rent such space to any other applicant or use it for any other purpose w
ithout refund to the original applicant. Each space comes w
ith backdrop and siderail drapery. All b
oo
ThS M
UST h
AVe So
Me Fo
rM
oF Flo
or
Co
VeriN
g A
ND
eleCTr
iCA
l/ligh
TiNg
.
3. Cancellation of D
isplay Space: Display space m
ay be cancelled up to 90 days prior to the opening dates of the exposition without penalty; except
for $150.00 per 10' x 10’ booth administration charge; how
ever, a cancellation charge equal to one-third the cost of the space will be m
ade by Show
M
anagement for space cancelled from
90 days to 60 days prior to the opening date of the exposition; one-half the cost of the space if cancelled from 60
days to 30 days of the opening date; and the full cost of the space if cancelled within 30 days of the opening date of the exposition.
4. Use of Space &
restrictions: The space contracted for is to be used solely by the exhibitor w
hose name appears on the application, as agreed to by
both parties, and only products and/or services of the exhibitor may be exhibited. A
ny promotion of other products or services is strictly prohibited and w
ill result in ejection from
the exhibition without refund or other appeal. N
o exhibit will be perm
itted which interferes w
ith the exhibits of other exhibitors or obstructs the visibility of other exhibits. E
xhibits must be confined to the exact space allocated, and w
here an exhibitor’s display is built beyond limitations
set forth in the Exhibitor’s M
anual, Show
Managem
ent reserves the right to correct such violations by having the exhibitor alter, remove or rearrange
any or all of the display so that it will com
ply with the regulations or, if the exhibitor is not available, to m
ake such corrections at the exhibitor’s expense. S
how M
anagement reserves the right to restrict exhibits w
hich, because of noise, operation of equipment, creation of safety hazards or any other reason,
become objectionable or otherw
ise distract from neighbouring exhibits. N
o representation of the exhibitor, his products or services may be carried on in the
aisles, corridors, feature areas or other designated comm
on area of the facility.
5. installation, exhibit hours and D
ismantling: D
ates and hours for installation, exhibiting and dismantling w
ill be as specified by Show
Managem
ent. G
oods received after the opening of the exposition must be delivered to the booth and arranged at a tim
e other than official exhibit hours. Exhibits shall
be staffed at all times w
hen the exhibition is officially open. No exhibitor w
ill be permitted to com
mence dism
antling any portion of the exhibit whatsoever,
to comm
ence packing crates or cartons, or to abandon their display prior to the official closing. Failure to comply w
ith this regulation will result in the
exhibitor being barred from participation at future exhibitions conducted by Show
Managem
ent. All exhibits m
ust be removed by m
idnight, Thursday, o
ctober 23, 2014, and all storage and handling charges for failure to remove exhibit and/or m
aterials by that time shall be the
responsibility of the exhibitor. Show M
anagement reserves the right to rem
ove any exhibit, any excess garbage, materials, packaging, sand,
stone, etc., which is not rem
oved by the conclusion of the exhibition and charge the expense to the exhibitor.
6. Materials h
andling: Dollies w
ill be provided free of charge during official move-in and m
ove-out hours. Exhibitors should have their representatives on
hand to supervise unloading and placing of exhibit material. STA
FFeD M
AN
NeD
For
KliFTS M
AY be r
eNTeD
.
7. Fire regulations: All exhibitors m
ust comply w
ith local fire regulations. Only fireproof m
aterials may be used in displays and w
iring must conform
to C.S.A. or
UL specifications. Fire exits and aisles m
ust be kept clear at all times. The exhibitor assum
es full responsibility for ensuring that exhibits meet these standards.
8. electrical Safety Code r
equirements: A
ll exhibitors must com
ply with the O
ntario Electrical S
afety Code R
equirements. The exhibitor assum
es full responsibility for ensuring that exhibits m
eet these standards.
9. Dam
age to Property: Exhibitors are liable for all dam
age caused by them to the exhibit facility, booth equipm
ent or to other exhibitors’ property and shall indem
nify the Facility Managem
ent. Show
Managem
ent, and/or the Official S
ervices Contractor against, and hold them
harmless from
, any com
plaints, suits or liabilities resulting from negligence of the exhibitor in connection w
ith the exhibitors use of exhibit space.
10. Care of buildings: Painting, nailing or drilling of floors, walls, ceilings or any other part of the building is not perm
itted. Exhibitors laying any floor covering must
use an adhesive that will not dam
age the floor and is easily removed. N
o signs or other articles are to be fastened to ceilings, walls, pipes or electrical fixtures.
11. Security: Show
Managem
ent will em
ploy reputable guards on a 24 hour basis for the duration of the exhibition and will take reasonable precautions to
safeguard exhibitors’ property. How
ever, Show
Managem
ent assumes no liability for loss or dam
aged, howsoever caused, of goods, exhibits, or other
materials ow
ned, rented or leased by the exhibitor.
12. exhibitor badges: Exhibitor badges w
ill be supplied by Show M
anagement for exhibit personnel. These m
ust be worn at all tim
es while in the show
building and exhibit area and are required for entry to the show. Exhibitor badges are to be w
orn by only those company representatives w
ho will staff the booth.
13. Food and/or Alcoholic b
everages: The preparation and/or serving of food or beverages of any kind without the w
ritten permission of S
how
Managem
ent and the facility is prohibited. Serving of alcoholic beverages on the exhibit floor is prohibited.
14. liability and insurance: Neither the Landscape O
ntario Horticultural Trades A
ssociation, or the Toronto Congress C
entre, and related companies,
nor any of its officers, directors, employees or agents, nor the ow
ners, employees, or representatives of the exhibit facility w
ill be responsible for any injury, loss or dam
age that may occur to the exhibitor, or the exhibitor’s em
ployees or property from any cause w
hatsoever prior, during or subsequent to the period covered by the exhibit contract. The exhibitor, on signing this contract, expressly releases the foregoing A
ssociation, individuals and firms from
, and agrees to indem
nify same against, any or all claim
s for such loss, damage or injury. E
xhibitors desiring to carry insurance on their exhibits will place it at
their own expense.
15. exclusive rights: P
articipating exhibitors have the exclusive right to promote or sell goods or services in the show
. All other parties w
ho attempt
to make any sales solicitations w
ithout the expressed written consent of Show
Managem
ent will be perm
anently removed from
the show area.
Exhibitors are asked to report any infractions to the Show O
ffice so that imm
ediate remedial action can be taken.
16. entry to Show: S
how M
anagement reserves the rights to refuse adm
ission to any visitor, exhibitor, or exhibitor’s employee w
ho, in the opinion of S
how M
anagement is unfit, intoxicated, or in any w
ay creating a disruption of the Show
.
17. booth A
ssignment: Landscape O
ntario reserves the right to assign any and all booth space as it best determines. A
s an exhibitor of the 2013 show,
you have first right of refusalfor exhibit space in Garden &
Floral Expo 2014 as long as you have com
pleted and returned your contract with a 20%
deposit of the total cost by February 28, 2014
PleASe TA
Ke A Ph
oTo
Co
PY oF Th
iS Co
NTr
AC
T For
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eCo
rD
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