Wedding Mall final

8/7/2019 Wedding Mall final

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Vivah -

Wedding MallOne Stop Destination for

wedding

Prepared By

Hetal Modi

Chirag Gandhi


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Co-owner:

Hetal Modi

Chirag Gandhi

Hathisinh Kamaria

Bhavik Parekh

Hemali Jadfava

Description of business:

Our business will provide products like wedding dresses, cosmetics items and event

management service, invitation cards and all other wedding related items at one place.

We will sale various stores. we would also rent stores to smaller wedding item

store owners. we will also establish two wedding hall on a floor. We will also

maintain a friendly, fair and creative service environment, which greetings diversity,

ideas, and hard work. The contact will be on package system. Event managementcontacts will depend according to the customers demand. We are assuring you a perfect

arrangement of starting a new part of life.

Financing:


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Our total invested money is around 50 crore. Equally we will invest 10 crore by each

partner. We also have an alternative plan to take a loan which will amount the 50% of the

total invested money and to be paid off over 3 years with 10% interest. For carry on the

business this debt will cover the portion of the expenses which we can not finance with our

invested amount of money. It might include office equipment, office rent, stationary items

etc.

Permission Letter

28th October, 2010

Dr. J.S Joshipura

Director,

Somlalit Institute Of Business Management

Permission for submitting the business plan.

Dear Sir,

We are pleased to submit the Business Plan on the wedding mall Vivah The

Wedding Mall. The plan basically focuses on the Entrepreneurial aspects of setting up

a wedding mall and tries to give an in-depth analysis in terms of the industry, the

market, management, financing, the wedding products, and the store itself.


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We thank you for giving us the opportunity to explore critically the entrepreneurial aspects of

establishing a new wedding mall that has become a lucrative business the country and

worldwide. We are grateful for your valuable advice and kind cooperation.

Thanking you,

Sincerely,

Hetal Modi

Chirag Gandh


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Failing to plan is planning to fail. Now that we, the five

partners, have decided to start and run a wedding mall, we must develop a very efficient

business plan to run the business successfully in the long run. Well consider all the factors

necessary for establishing and running a successful business, including marketing,

management, financing, operation, and above all, entrepreneurial opportunities and skills.

We have decided our wedding malls name to be VIVAH. The store will offer wedding

products & services to its customers. In addition to selling those

Our target market is obviously the brides and bridegrooms. However, their parents and

guardians are mostly seen to do the shopping for them. So, the middle-aged married

guardians will get preference in our marketing strategy. Since most of the customers are

seen to be women, we will develop the marketing strategy keeping them at the center. We

will also try to change this tradition, for which we will make some promotional campaigns so that

the habit of shopping for wedding by the brides and bridegrooms themselves is built over

time.Currently there are many established malls, including Central Mall, Reliance Mall,

Himalaya Mall etc. in order to compete with them, we have to develop some strong marketing

tools. Our main objective will be to capture the large percentage of the market in one year of

starting the business and retain it in the long run as well. We project our sales to be minimum

10% of the capital in the first year..

Executive Summary


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SWOT Analysis

The SWOT analysis is a business tool available in the tool box of any small business

owner. However, running a business forces to focus on the issues and fire burning today,

not tomorrow. A SWOT analysis may sound like a form of mission planning for James

Bond. A SWOT simply stands for: Strengths, Weaknesses, Opportunities and

Threats. We have done a thorough SWOT analysis at the end of the marketing plan.

We, the five partners, will be the owner-managers. So we will be accomplishing the

management task ourselves. We are capable of doing it as we come from a diverse

background and sound knowledge in our fields. We will personally appoint the

necessary personnel in our stores, and lead, control, supervise, and direct them as well.

In total, we will appoint personnel: a CEO, CFO, 1 project Manager, 2 security guards, a

architect initially.

In case of finance, the primary source of the stores financing will be our initial investment of

about rs 10 crore . We are 5 members that makes a total investment of about rs 50 crore.We will need the initial huge investment amount for buying a space and starting the

construction of the mall space at stadium Road. We wont finance our business from

outside sources unless it is too emergency, which is not likely to be because were

already doing an effective plan for that. Most part of the investment amount will be spent

while establishing and operating the store in the very beginning. However, as a result

of our effective marketing activities, we will generate huge revenues from the beginning of

the second year, so there is not likely to be any problem in financing our business in

near future. In addition, we will run some promotional campaigns in which we will be

attracting giant players in wedding accessories to buy office space in advance. And again,

since there is no bridal mall, we are not likely to incur any loss because market research

shows that other bridal stores are quite high profitable. and then make our customers get

used to them through extensive marketing strategies; to get our store more & more

competitive advantages.

Finally, as entrepreneurs, we wont be sticking to conventional or traditional

products or services. We will always look for new ideas, products, and services


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Business Overview

Vivah Wedding will be one of its kind wedding store in ahmedabad. It will clearly

attract most of the customers because they prefer to shop where they get enough room

to roam around, observe the products and prices very well, and feel comfortable.

Customers will feel good about our mall when they will see more products at which

they would purchase at a one stop destination..

Vision .

The vision of the Lovely Wedding --

To bring all wedding related products & services

under one roof for customers and enhance thereshopping experience by bringing latest in wedding

accessories.

The vision of the Lovely Wedding--

o To provide the quality and innovative products to meet the requirements of

the customers.

o Contribute to the overall satisfaction of our customers and focusing

o Co-operation, teamwork and partnerships.

o Continuous learning

o Honesty, fairness, integrity, and respect.


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Industry Analysis

Wedding is one of the most important events in everyones life.

Everyone gets married at least once in life. Its a necessity that has been

being perceived since the very early age of human being. In India thecustoms and procedures of wedding events have changed much. The

weddings in India is becoming glamorous day by day the way people

celebrate a wedding. People are used to spend as much as possible in a

wedding ceremony and this tradition is not going to change in near future.

So, the need for wedding accessories will never decrease. Moreover, its

increasing day by day. Therefore, the wedding mall business will be very

profitable over time if the perfect strategies of marketing are adopted.

SWOT Analysis :

Strenghts :

We are the pioneer in our city

The concept of a wedding mall is totally unique in our city. As we are going to

provide each and everything regarding to a wedding ceremony and so far we know that

there is no shop where one can get chance to buy everything what ever they want for a

wedding. So it is certainly a great strength for us.

We are going to have huge collection

We will have latest in wedding at our each store each store will provide a unique

experience for customers. As the wedding function is special, the customers of

course will want to choose among different alternatives. And after watching the entire

alternative, they will buy the appropriate and suitable one for them. So we think it will

be strength for us as we will have leading players in wedding accessories in our mall.

We will provide quality service

So far we planned for our business, we the executive body decided to put more

emphasis on providing quality service. We know for a business, it is very

STRENGTHS


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important to pay attention to the product quality as it attracts customer. So it is sure

that our service will be strength for us.

Extensive marketing strategy

We will mostly emphasize on marketing and advertising activities. No other bridal store

performs this activity. So it is definitely a great strength for our store. We will run

promotional campaigns, advertise on newspapers, banners and many more, which

other stores dont actually perform. new Concept.

Weaknesses

Unawareness

Unawareness AS its a new concept for customers is our main weakness. But we are

able to overcome this obstacle at the very first stage through extensive

advertising and promotion.

Roping in various players

Roping in various players will be an issue as smaller players may not have proper resource

to fit in there products in a mall. renting them will also increase administrative hurdles .

Lack of product knowledge.

As we are the first in this business and this is the first time that we have come up with

such unique idea, it is obvious that we will have lack of product knowledge.


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Opportunities

Expansion in other areas of India

Up till now we decided to operate our wedding mall in the ahmedabad city. As it is the

capital and central part of our country. Since we will have the largest market share

in a very short period, well also be able to expand our business in different parts of our

country. .

We the owner of the business are educated

We the five executives as well as the shareholders of the wedding mall are

educated and studied in the field of business. In market environment we often observe

that many business fail due to the lack of education of the founder. As he has lesseducation, he usually fails to carry on with his business. But in our case the situation is

different. We will consider it as our opportunity.

Higher demand and increasing popularity

Our business will certainly have higher demand and its popularity will increase day

by day as people will get all the necessary items in one mall and as they will get to

know about our store and its USP from advertisements and also from other people.

They need not to search couples of markets to get their desired items.

Entrepreneurial opportunities

Because of the all time needs of wedding, there will always be demand for wedding

related products. we may also start small wedding related shops on our own like puja

material store, decorative item store..


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Threats :

More Expansion/Diversification May Lead to Chaos

Up till now our wedding mall will operate in the ahmedabad city. But we already said

that we have plan to expand our business out of . In that time as we will expand our

operations widely, it may creates any problems or chaos

Huge competitorsSince we will be the first modern wedding mall in ahmedabad, it may happen that

businessmen, after acquiring knowledge from us, come up with more attractive feature

than us. It will become a threat for us.

PASTEL Analysis:

Political Environment:

Sound political situation helps to grow sound business condition. In our countryPolitical situation is very good and especially Gujarat. the entrepreneurs have a verysuitable conditions for operating business. It always inhibits the growing of business.So we may not face any major hurdles due to it.

Economic Environment:

India is a developing country. The national economy has been gaining

momentum. Gujarat is developing at a very fast pace and with so SEZs and SBUs

coming up in Gujarat the level of income will remain higher.. Ahmedabad continue to

experience rapid expansion and prosperity. As these regions accept many newcomers

from the rust belt and other areas, it has become more business focused. Business

is booming in the grass root level. The annual growth rates of new small businesses are

soaring. Many businesses continue to expand job creation has advanced at a steady

clip..


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Technology:

From the end of the 20th century, use of computer and other technology have

increased in a dramatic rate. People are very much familiar with them and want to use

them. So, any operation related to those technologies should not face any problem

regarding market demand.

Legal Concern:

Rules and regulations of Indian shop act and other guidelines for developing

a mall are to be followed.

Current Marketing Situation :

Our Vivah - Wedding Mall is a pioneer company for which the most vital issue to its success

and profitability in the long run is marketing. We will offer superior and unique products and

services to our customers. Most of the customer go abroad to do their shopping. We want to

attract those customers providing them quality products in Ahmedabad being a metro city, the

market for a wedding service is growing for a whole year around.There are some well-

known malls that are providing with the different services like photography, decoration

on contractual basis. We think, we have likelihood to acquire the largest share of this yet-to-identify market as we possess the knowledge and skills as well as the intention to do so. But,

we must make sure that we carefully perform all the marketing functions.

Analysis of Competitor:

We are going to face strong competition because there are already many

established and well-experienced bridal stores in this industry. The strong

competitors include Central Mall, Reliance Mall ,Himalaya Mall, and store in and around

CG ROAD. The brand names of those stores are very well known.


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All those popular stores sell typical bridal products. They have good looking

environment. In addition, they are very experienced so they know very well what

customer expect from bridal stores.

Some truths regarding our competitors:

( Well established brand name

( Operating in this segment for MANY YEARS (

Have a huge collection

( Lacks in exclusive wedding products

( Lacks in WEDDING variety of products

Customer has to go at different places to buy various products.

Market Segmentation:

It is one of the most important parts of marketing research and analysis. We

cannot just go for the whole potential market. We have to select a target segment

from the potential market and communicate with them in order to sell our service.The products and services we are going to offer are unique and exclusive. So we

have to identify the consumer segment that is willing to take these unique and

exclusive services, and is affordable of buying them.

Target Market:

Vivah Weddings market consists of consumers-brides & bridegrooms, who

are going to get married and want to buy or borrow bridal dresses, cosmetics,flowers, shoes, and other accessories needed in a wedding. There are several

steps in a wedding. . So, invited people in the parties are also our potential

customers.


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Its a common and traditional scenario that most of the time the brides or

bridegrooms parents or guardians or other family members are seen to shop for them

for the wedding occasions, and those shoppers are mostly women. So, the middle-aged

married women and their other family members are the most likely customers of our

store. Furthermore, we will also try to change the tradition by encouraging the young

couple-to-be people to come and shop themselves for their wedding.

Occasion:

The whole wedding ceremony consists of different activities. Customers demand differs

according to each activity. So, we can segment our market according to occasion to

better understand the need of customers.

Target Consumer Profile:

Region people from gujarat n non resident Gujaratis from all over the

world

Income Level higher middle class and above

Product

Jwellery store Bridal Accessories Clothes Invitation Card Matrimonial counter Tours n travels

Decorators Caterers Wedding hall Beauty salon Restaurants Fun zone Wedding planner Cosmetic items Gift articles


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Photo studio Footwear

Size of business

Our venture will be spread on a 25000sq.ft plot in stadium road .it will be spreadacross 4 floors with several shops and counters spread on 3 floors and 2 weddinghalls on one floor.its a huge business venture

employees

Position Number of employees

CEO 1

CFO 1

Accountant 1

Site Officer 1

Project Manager (Marketing) 1

Security Guard 1

Total 6

Physical plant:


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The VIVAH mall will be located at stadium road,ahmedabad .its at the end of cgroad where many shopping outlets are located. so it will be easily noticeable by most

of our customers. Main reasons of locating our wedding mall at stadium Road are:

Most of the customers will be aware of it as its much sort after areas in

the city stadium road is easily reachable from any corner of theahmedabad city. Regular counter buses and other transport facilities areavailable at Asharam Road which is connected to it.

it is just beside the main commercial area CG road in the city. Most of peopleuse to go for shopping thats why it is most recognized place. Our mall willbe spread across11000 square feet thus we hope, we can manage to allthe products and service portion of our business under a single roof

Organization Plan:

Form of ownership: Partnership

Business Identification of

partners:

Chirag Gandhi

Hetal modi

Hemali jadafva

Hathising kamaria

Bhavik parekh


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Terms of Agreements:

3 Years agreement

Have vision to expand the business

60% of profit earned in a year will be reinvested till further notice. Responsibilities will be specific and realistic

Any kind of loss or profit will be distributed among the partners according to their

contribution for that particular loss or profit.

Partners should have good understanding between each other.

Any kind of unethical behavior will not be accepted.

Confidentiality of the firm must be reserved!

All the partners should sit for a meeting to discuss future plan and recent threat for

once in month.

No products will be sold on account to the customers

Any of director cant argue about Terms and Condition.

Backgrounds of the management employees:

Our management employees should be enrienched and good communicator. As our

shop is about wedding and providing marital service, therefore, we need such kind of

people who can well communicate with the customers and make them to buy our

products and services. The officers who will work on site should be experienced as well.

We need experienced person here because to manage an event is not an easy task and

to have cost efficiency and to control any unexpected situation, an experienced person is

much better choice. An experienced person does not mean that the employees must be

educated. Any one who has deal with such event for long time can be eligible for the

position.


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Roles and

Responsibilities:

Manager:

There will one manager in the firm, who will deal with all official and related issues of the

business. All kinds of official affairs will be reported to the manager. Moreover, manager

will possess the authority to change any

procedure if he thinks necessary, but in this case, decision of the directors is

mandatory

Job Tittle : CEO (Chief Executive Officer)

Available Positions : 1

Job description

After the five owners, he is the second most important and powerful position in the shop.

The main responsibility of this post is to carry out the policies issued by the owners. He also

oversees the present ongoing progress of malls so that everything goes towards shops

prosperity.

(CFO) chief financial officer:

Lovely

WeddingJob Title: ceo

Business


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Job position: financial

Reports to: owners

see the financial part of

the mall

Resposibilities

Co ordinate with ceo for all the functions

Co ordinate with architect so that a mall becomes functional within the budget of theorganization

Maintain all records of construction of mall,office space rented,leased or sold to

others etc

ACCOUNTANT:

Keeping record of the equipments,matterials,etc used in the mall, deal with the

employees salary, financial support, and other issues. The accountant will report to the

cfo about the financial condition of the firm on a daily basis.

Duties and responsibilities:

Preparing the financial statement for the organization on each six months.

Recording inventory items, whether going out or in and how much is there

on the mall etc.

Recording daily sales and income on daily basis.

Site officer:


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he will be posted on the site and will oversee the construction of the site n report to the CEO. Their

duty will be, monitoring the assigned task and reporting the information to the CEO. Job

description

He/she will be responsible to keep the shopenvironment neat and clean

Duties & Responsibilities

.

o Clean and sweep the shop floor.

o Maintain a neat and clear environment in the shop Clean

the shop equipments

Security Guard:

Two security guards will be recruited on shifting basis on our shop. Their salary will be

decided according to the typical salary rate on the market.

Job Title: Security Guard

Reports to: Manager

Available Positions: 1

Job description

He has the job of keeping the security system of the shop and helps the Factory

Manager to keep the shop secured.


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Duties & Responsibilities

.

o Handle any awkward situation.

o Ensure shop security.

o Examines doors, windows, and gates to determine that they are secure.

Payment policies:

Salaries: All the employees will get monthly salary for their regular job. Their salary

plan will be decided by the normal salary rate of in india In addition, if any change on pay

scale is required it would be decided by the discussion between director board and

employees.

CEO/CFO

Basic allowance 25000

Travel allowance (10% of the basic

salary)

2500

Mobile bill (5% of the basic salary) 1000

Others


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o Yearly holy day 15 days without government declared holy day.

o a bonuses per year

Accoutant

Basic allowance 8000

Travel Allowance( 10% of the basic

salary)

800

Others .

o Yearly holy day 15 days without government declared holy day.


Security Guard

Basic Allowance 2000

Others

Yearly holy day 15 days without government declared holy day.


Project Manager

Site Manager

Project manager 15000

Travelling allowance 10% of basic 1500

Mobile exp 750


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We can keep the data of the existing customers. From the data of existing customers we

can identify the best seller zone and the group who mostly buy our product.and we can

inform tham when new schemes or events happeing in the mall

Computer makes our daily life easier. We have our webpage and can sell

goods and can have virtual contracts of organizing parties out there on internet.

Site manager 10000

Traveling allowance 10% of basic 1000

Mobile exp 500


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Documents

Wedding Mall final