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Wedding Co. | 2
Wedding Co.’s Big Day
The Proposal
The Wedding List Company began in Australia ten years ago with their wedding registry business. Their
bridal registry service can be accessed via online or in their showroom. Couples use this service to
register the wedding gifts they would like to receive from their guests. The Wedding List Co. carries
leading designer brands available in one convenient location. They also pride themselves on being very
service oriented for the customer. The Wedding List Co. registry service has been very successful, so
they have decided to expand upon what they know best; everything special for a couple’s wedding day.
They have created a personal wedding website called ‘Wedding Co.’ This website acts as a blog for
couples to keep track of their wedding plans and to easily inform their guests. Couples sign up for free
and then are able to personalize their site. Weddingco.com.au has many beneficial features such as a
RSVP manager and the ability to access their gift registry. My research task for the company was to
create a market analysis of the personal wedding website industry and a possible expansion plan for the
Wedding Co. website into the United States, United Kingdom, and Asia. I major in Marketing and
Operations Management so analyzing a company’s position in a market is of vital importance to both of
my fields of specialization. I had to analyze the competition and strategize the best way to modify the
website to cater to the new customer demographics. I have also worked on these aspects throughout
my internship. My other main project during my time at Wedding List Co. has been building their retail
store, ‘Love Lust Want’, through social media marketing and advertising. The Wedding List Co. cannot
build long term customer relationships because most people only get married once. The Love Lust Want
retail component is a way for Wedding List Co. couples to continue to purchase the company’s products
and a way for Wedding List Co. to gain new Australian online shoppers. The Wedding Co. website is
another way to expand their bridal service by offering one more option in their registry packet.
Wedding Co. can be used for the Wedding List Co.’s current customers and can be useful for any
engaged couple looking for a user-friendly personalized wedding website to reach out to their guests.
The wedding blog was my focus for the research project because this report provides me with a tangible
document of necessary steps for conducting a market analysis. This research will also benefit the
Wedding List Co. with possible ways to expand their personal wedding website. I think that I have
gained many beneficial skills during my time at Wedding List Co. and have also been able to help their
businesses grow.
Wedding Co. | 3
Positioning the Plan
It is important to start by analyzing the entire wedding industry in order to be successful with the
personal wedding website subset. According to Ms. Karen Dobie, IBISWorld (Australia) General
Manager, “wedding expenditure is relatively inelastic…low consumer sentiment will play a part in
wedding planning in the year to come…the most dramatic changes we anticipate in wedding spending
will be in filming and videography, along with stationary…couples are also to undertake a little DIY in
areas such as designing and ordering invitations, place cards and creating personalized wedding photo
books” (IBISWorld). This opens up a door for Wedding Co. to make a few changes to their website so
they are able to achieve brand equity as a personal wedding website expert.
To date, Wedding Co. has been successful in the Australian market. The website appears second on
www.google.com.au without any ad spends. The figure below shows the number of Wedding Co.
subscribers per year:
FY14 FY13 FY12 FY11 FY10 FY09
187 (to
date)
275 134 76 265 583
High
ranking
High
ranking
High
ranking
No
marketing
Less
Marketing
Launch
marketing
There was a slight decline in subscriptions in 2011, but there has been an increase in customer
acquisitions without any marketing efforts. Subscribers are achieved only from the Google search and
are all Australian couples. This increase alone shows the potential growth rate Wedding Co. could have
in the Australian wedding blog market. Wedding Co. is also current with the some of the wedding
industry trends Karen Dobie mentioned. The website currently has a photo gallery option which could
be a portal to the trending personalized photo books. Overall, I believe the Wedding Co. is in a good
position within the Australian personal wedding website market.
I also wanted to compare the wedding trends in the United States, and their statistics were very similar
to Australia’s. The following excerpt from a Wedding Industry Statistics article written by Chris Jaeger
provides strong evidence to support the Wedding Co. business plan.
Wedding Co. | 4
These statistics were acquired from XO Group Inc. who surveyed 18,000 married couples in the US in
2011:
“Every Wedding Has a Website. Couples increasingly communicate with guests online. The vast
majority of couples now have personal wedding websites (69% of couples created one in 2011
vs. 65% in 2010 and 60% in 2009), and brides are increasingly using social media to share
wedding details with guests (45% of couples did so in 2011 vs. 32% in 2009).”
Based on the above survey results, I believe Wedding Co. is bound for success. Personal wedding
websites have and will continue to grow so it is crucial for Wedding Co. to keep an eye on competitors in
the US market.
The United Kingdom is also keeping up with the increase in personal wedding blogs. According to an
iVillage article, “couples have been moving away from RSVP cards for a long time, and have been opting
for email or website guest-tracking…more and more couples are also keeping their wedding details on a
custom website, to keep guests up to date” (Poulter).
Wedding blogs in these three established countries are trending right now and will continue to grow in
usage. It was important to research the United States and United Kingdom wedding industry’s as well
because they are very similar to Australia’s market. People will always fall in love and want to share
their commitment to each other with their friends and family. The best way to reach your loved ones
today is via the internet, especially with technology more accessible than ever. This is why I believe the
Wedding Co. website will also be successful when extending to niche markets in Asia.
Wedding Co. | 5
Marrying Your Beloved Market
The Competitors
There is a competitive nature in the personal wedding website market so it is crucial to realize who the
top competitors are and which markets the website will have the most success on entering. Also, the
Wedding List Co. needs to start thinking of a strategy to generate revenue from the Wedding Co.
website. My criterion for rating other top personal wedding websites includes their functionality,
number of advertisers, and the number of packages they offer. When I Google-searched “personal
wedding websites” for Australia, the United Kingdom, and the United States; I found some websites that
only offer a personal wedding blog, similar to the Wedding Co. model. I also found wedding service
websites that offer a personal wedding website as an option. A more in-depth description of my
findings from each website can be found in the Appendix (Figure 1).
The Wedding Co. website is very current with its top competitors in Australia and with competitors in
the similar markets of the UK and the US. All personal wedding websites are used for couples to blog
about all of the events leading up to the big day, upload their pictures, and allow their guests to RSVP
through the site. But, some personal wedding blogs offer different package types that must be
purchased for a fee. These packages include offerings such as how long the couple has access to their
website as well as various premium options such as better design layouts. The other trend I found on
competitors’ websites was that some had affiliate advertisers. This would be beneficial for Wedding Co.
to implement because if they promote a sister company on their website, in return that sister company
will advertise for Wedding Co. More advanced wedding websites promote ‘trusted’ wedding suppliers
or advertised the companies that sponsor them which can improve their personal wedding websites
reputation. The personal wedding websites with little to no advertisements had much more visual
appeal but the wedding websites with more advertisements have a better chance of gaining subscribers
and generating revenue. The busiest websites were wedding portals or a wedding service website that
offered a personal wedding website as an option, but a personal wedding website was not the main
focus of their site.
A features tab is already in place on weddingco.com.au so I think that Wedding Co. needs to charge for
their personal wedding website packages at a comparable price to their competitors. I do believe a
completely free option should remain, as a way to quickly gain subscribers, but I don’t believe offering
packages for a fee will be detrimental. It would also be beneficial to try affiliate advertising with trusted
Wedding Co. | 6
Wedding List Co. suppliers. I do not think the Wedding Co. website should aim to be Australia’s “one
stop wedding shop.” By specializing as only a personal wedding website, Wedding Co. can continue to
grow their offerings while benchmarking with the top personal wedding websites. Wedding Co. can
look at what competitors do in these similar markets as guidelines when the company is ready to
expand upon their website. The United Kingdom already has a lot of personal wedding websites that
are very similar to Wedding Co. so I do not think it would be beneficial to enter this personal wedding
website market with the company’s current model. The United States also has many personal wedding
websites that offer more amenities so I do not think Wedding Co. should try to compete in this country,
either, at this time. A lot of marketing research would need to be done if the Wedding Co. is serious
about entering these established markets. I do believe the Wedding Co. website has a competitive
advantage for entering the Asian market, especially with an Asian domain name (www.weddingco.asia).
There are not any standalone personal wedding websites in Asia and Wedding Co.’s competitors’ in
Australia, the United Kingdom, and the United States direct their websites towards English style
weddings.
Newly-Niche
Co-owner of the Wedding List Co., George Loiterton, considers the Asia market, in general, to be a niche
market for personal wedding websites. He believes that the countries where their personal wedding
website would be the most successful include Indonesia, Malaysia, Singapore, the Philippines, and India.
These areas are geographically close to Australia, and Asia is considered to be the up-and-coming
market for Australia. These Asian countries have wedding website portals and blogs about weddings
trends, but they don’t have any personal wedding websites for couples to easily communicate wedding
plans to guests. I chose to focus the majority of my research on Singapore. It is a relatively established
country and is located between Malaysia and Indonesia. Singapore can act as the base model for
launching Wedding Co.’s personal wedding blog into other Asian countries.
Wedding Co. | 7
The graphic on the previous page, acquired from the Singapore Demographic Bulletin, provides the wide
demographics of Singapore including Chinese, Malays, and Indians. Because Singapore has such a
diverse population, launching a slightly updated model of Wedding Co. should be sufficient for the other
Asian markets that Mr. Loiterton wanted to focus on as well. These demographics also suggest that a
personal wedding website would be helpful for Singaporeans to communicate to their guests as they
might be from China, Malaysia, India, or other various countries. According to a reputable bridal
magazine, “’wedsites’ are so popular these days – especially for couples with guests coming from
abroad, or those getting married in a remote location where lists of nearby accommodation and travel
details are essential. In a nutshell, it's a website where your guests can go to find ALL the information
about your wedding” (Du Parcq). With ‘wedsites’ trending in the United States, United Kingdom, and
Australia, cosmopolitan cities like Singapore should be thrilled for a ‘wedsite’ option. The wedding
industry in Singapore is also substantial enough for Wedding Co. to enter. There is an “average of
24,500 marriages held annually…an estimated spending of SGD$7,000 per couple….and an estimated
$172 million industry” according to a Singapore published e-book ‘Bridal Packages: What every bride-to-
be should know.’
George wants to launch Wedding Co. into Asia with its current content and minor changes to the
website design and navigation. Initially, the website will be launched in English, but that should not be a
problem. All of the wedding websites I found for Singapore were in English and they provide everything
couples need to know for planning the big day (Appendix, Figure 2). According to an Asian Lite article,
“floating wedding websites are not new, but the trend has really caught up now, thanks to increased
internet access and reduced cost of creating such sites.” It also appears that there is a want and need
for a personal wedding website because this is the only major wedding component the Singapore
market is missing. I only found one Singapore based wedding portal that offers a personal wedding
website. Perfect Weddings Directory advertises wedding services in Singapore, offers essential guides
for the wedding day, and offers wedding tools. One of these tools is a personal wedding website but it
is not the main focus of their wedding site. Singapore can still considered a niche market because they
are not offered any standalone personal wedding websites like Wedding Co.
Wedding Co. | 8
Sweeping Asia off its feet
Overall Considerations
From a Marketing Perspective, it is always important to focus on your customer. The Wedding Co.
website has appealed to Australians thus far. In order to be successful in Asia, it is crucial to be socially
conscious of the various cultural differences so that the new overseas customers are able to understand
the need for personal wedding websites. Singapore itself is very diverse with many cultures and
religions which is why I chose this country as a subset to represent Asia as a whole. Singaporeans are
made up of Chinese who practice Buddhism, Malays who are Muslim, and other popular religions
practiced in Singapore include Christianity, Taoism, Hinduism, Sikh and Confucianism. While these
religions may have different wedding ceremonies, Singapore’s wedding websites included blogs about
wedding trends and inspirations that are very similar to wedding trends in Australia. This is convenient
for merging Wedding Co.’s overall content, but in order to differentiate from other personal wedding
websites, I think it is important to target the Asian demographic as much as possible. According to an
EthnoConnect article, “if you are targeting a specific market be aware that most Asians know the
difference between images of people who are Chinese, Japanese, Korean, Filipino, Southeast Asian,
South Asian, etc. In addition there are distinct differences in music, dress, food, and many other aspects
of Asian culture. You must be completely familiar with the group you are trying to reach and find experts
who know how to reach them. However, there are some similarities among Asians such as a strong
belief in family, frugality, and community. Effective words that might be used in ads appealing to the Far
Eastern cultures could include: family, belonging, cost-efficient, investment, long-lasting, time-savings,
and guaranteed” (Lee). Knowing where and how to market to your target audience is crucial for the
success of weddingco.asia.
How to Market
To begin gaining popularity for weddingco.asia, I believe the best way to start is with search engine
optimization. Loren I. Shuster, Country Director of Singapore and Emerging Markets at Google spoke
about the acceleration of everything; “soon everyone and everything can and will be online, and with
the availability of the Internet on mobile and other platforms, consumers are becoming hyper-informed
and they do a lot of their research online before they make purchasing decisions” (Ann).
Wedding Co. | 9
A New Media Trend Watch article provided the following statistics of top search engines for "All
Categories" in Singapore, for the 24 weeks ending May 22 2010 by volume of searches:
1. www.google.com.sg: 66.33%
2. www.google.com: 15.58%
3. sg.search.yahoo.com: 11.14%
4. www.bing.com: 2.24%
5. search.yahoo.com: 2.21%
(Experian Hitwise, May 2010)
Search engine optimization affects organic, not paid search results and is an economical way for
weddingco.asia to being gaining popularity in popular search methods. Search engine optimization
begins with building codes into the website. These title and meta tags are created based on what you
think your target audience will search for and the content in your website. The next way for
weddingco.asia to gain search engine optimization is to link Wedding List Co.’s Facebook and Pinterest.
According to Google’s Search Engine Optimization Starter Guide, “organic word-of-mouth buss is what
helps your site’s reputation with both users and Google, and it rarely comes without quality content”
(Google, Inc.). Almost all of the wedding websites I saw had links to their social media sites. When I
Google-searched personal wedding websites on www.google.com.sg, Perfect Weddings Directory was at
the top of the list from paid advertisement and was followed by the leading American personal wedding
websites. People in Singapore are able to access and use personal wedding websites from other
countries but these websites are not targeted toward the Asian market. This content linking strategy is
successful because most search engines take the popularity, number of visits, and similarities of a
company’s site into account when developing their formula for search criteria placement. Merging
social media sites allows a start for a wide-spread increase for weddingco.asia, especially if the correct
website codes are in place. The Wedding List Co. Facebook and Pinterest will be suitable for
weddingco.asia because most of the current posts are about wedding inspirations. As I mentioned
earlier, Singapore’s wedding blogs had similar content to Australia’s wedding blogs. The Wedding List
Co. could also start posting about topics that appeal to both Australian and Asian couples. For example,
they could post about trendy destination weddings in Asia or they could post Asian themed wedding
inspirations. The more relevant the content is to the target market, the quicker weddingco.asia will rise
to the top of organic listings. Any visits to weddingco.asia will increase the sites frequency for Google’s
Search Criteria Formula and build Wedding Co.’s popularity. This leads to a potential customer
Wedding Co. | 10
acquisition, which then leads to all of the couple’s guests visiting the personal wedding website, again
advancing towards the top of key word searches.
Ranji David, Executive Director for Interactive Advertising Bureau (IAB) Singapore stated how “IAB has
been doing to educate, enable, inspire and elevate digital marketing in Singapore…during the 1st half of
2011, only 8% of the advertising budget is spent online in Singapore, comparatively, the mature markets
like US and the UK are seeing figures in the 30-odd percentile” (Ann). Of course there are always ways
for a company to spend money on marketing, so the Wedding List Co. needs to decide how much money
they want to put toward weddingco.asia. Marketing in Singapore will be less expensive than what the
firm is used to due to the difference in advertising budgets between the countries. A cost effective
option to start with would be a Google AdWords because it offers cost-per-click option. This campaign
would help Wedding Co. target new audiences and would only be charged if people click the ads.
The following marketing ideas are feasible but I have not yet fully researched how to implement each
opportunity:
1. Public Relations from Singapore wedding blogs talking about weddingco.asia
2. Purchasing ad space on one of Singapore’s wedding websites
3. Affiliate marketing with Singapore wedding services
I think that these marketing suggestions would have more return once a decent amount of subscribers
have been achieved in Asia and when weddingco.asia moves from a free to freeium personal wedding
website. Regulations for conducting business in Asian countries will also need to be researched before a
fee can be charged for wedding website packages. (Singapore’s rules for ecommerce can be found in
the Appendix, Figure 3).
Social Considerations
A social issue for entering an Asian market is that there are different government regulations pertaining
to internet censorship. According to a recent New York Times article, “Singaporeans joined a weekend
protest against a new government policy that requires some news Web sites to obtain licenses and
possibly to remove offensive content…this is definitely an attempt at censorship, and it’s quite plain to
see that this regulation is not in the interests of anyone but the government.” While this debate mostly
affects news sites, it is still an issue that could potentially affect launching a website in Asia and is not
something we usually think about in Australia, the UK, or the States. Our countries have the privilege of
Wedding Co. | 11
the freedom of speech and internet censorship is not an option. In Asian countries, the government has
the potential to try and control what is posted onto the internet. “The rule affects 10 Web sites so far,
including Yahoo News in Singapore. To receive a license, a Web site now must post a ‘performance
bond’ of 50,000 Singapore dollars, or $39,400…the Media Development Authority in Singapore has said
it will impose financial penalties or suspend the licenses of Web sites that violate the conditions.” These
government regulations could be detrimental to Wedding Co. by preventing them from gaining search
engine optimization on Yahoo thus not gaining as many subscribers. “About 150 operators of blogs and
other Web sites in Singapore participated in a 24-hour display of dissent last week by replacing their
pages with black screens featuring the slogan ‘#FreeMyInternet.’ Human Rights Watch said Friday that
the rule ‘casts a chill over the city-state’s robust and free-wheeling online communities, and will clearly
limit Singaporeans access to independent media’” (New York Times). Internet protests like this could
also put a hold on gaining subscriptions to weddingco.asia. Government censoring the internet would
be deemed unethical in Australia. But in Asian counties, the government has more power to limit users’
rights on the internet. Government regulations pose potential threats to weddingco.asia and these
social issues show how different the government structures are between Australia and Singapore.
Design Suggestions
Based on cultural differences between Australia and Asia, I think that weddingco.asia should have a
deep red background color instead of the current light blue. While the majority of Asian wedding
websites were pink, there were many that were different colors as well. I think a deep red will help
weddingco.asia stand out and it best suits Singapore’s population considering its largest demographic is
Chinese and red is a prominent color for oriental themes.
Because there are not standalone personal wedding websites offered in Asia, Asians may not be as
familiar as to exactly what personal wedding websites offer. I think that Wedding Co.’s features should
be emphasized on the front home page. Two of the UK personal wedding websites I found did this, and
I thought it was helpful to know what features they offered.
Wedding Co. | 12
These features could be placed next to the main photos on the home page:
‘Your long-lasting, personalized wedding website to share your love story with the ones you love
Choose a free website design
Blog your wedding experiences start to finish
Upload your images to your photo gallery
Share with your family & friends for time-saving RSVPs
Keep your guests informed with the details of your wedding day’
A sample of a personal wedding website was also common and I think this is another important element
to show your customers. Couples want a user-friendly website for themselves as well as for their guests.
A personal wedding website sample shows the couple what they can expect their wedding blog to look
like, and expands upon Wedding Co.’s features. I also think there should be more emphasis on the
“Setup now, it’s free to join >> click here to start button.” It blends in with the “Find a couple” section
right below and isn’t bold enough to intrigue me to sign up. The main pictures on the home page also
need to be changed to pictures of Asian couples or Asian weddings.
I think that another main attraction for choosing a personal wedding website is the various design layout
options the website offers. Most weddings have a color scheme, so it is important to include enough
design templates for the couples to match their wedding theme. Based on Singapore’s Perfect
Weddings personal wedding website, some of Wedding Co.’s current design offerings will suffice, but
need to be expanded upon. Perfect Weddings offers 15 design choices with each design having a
different color and a different font from one another. Wedding Co. offers 11 design templates, some
with different color choices, but they all have similar fonts and design layouts. I think that Wedding Co.
should create more design templates with different font styles, and then give couples the option to
choose different color schemes so they can best match their wedding colors. Wedding Co. needs more
design templates in general because competing personal wedding websites offer many designs layouts.
Adding website designs to weddingco.asia is even more important because of the wide customer
demographics.
Wedding Co. | 13
I acquired the following examples from an article provided in my Creativity and Communication class I
was enrolled in at Indiana University this past spring. The images are from Before & After magazine:
Glamour, chic, cosmopolitan demographic
Youthful, fun, trendy demographic
Grace, elegance, classical demographic
Rustic, destination wedding demographic
Wedding Co. | 14
The graphics on the previous page are just suggestions of design layouts that will help differentiate
Wedding Co.’s personal wedding website. I also found some design inspirations from wedding themes
offered at the Singapore Marriot Hotel. Wedding Co. could then use this color scheme designer website
as a guide when choosing more color options for their designs. Popular themes from the Singapore
Marriot include elegant pastel colors, various crystal themes, and an oriental theme with deep reds,
gold, and black. The company could also look at any color scheme/wedding theme blog for design
inspirations. I like that Wedding Co. features some of their design options at the bottom of the home
page because it is a way to draw subscribers in.
The current Wedding Co. website offers the Wedding List Co. wedding registry. This registry option will
not be transferred to weddingco.asia because it is an Australia based wedding registry. Also, bridal
registries were not common offerings on wedding websites in Singapore because wedding gift giving
practices are different in Asian countries. For example, the Chinese Wedding Guide provides all of the
customs behind a Chinese wedding and said that wedding “gifts are usually in the form of red packets or
jewelry.” There may not be a need for the site to have a gift registry list, but I suggest that the registry
tab be kept on weddingco.asia for couples to input their registry details if they have any.
The suggestions I have made for the website design can have a beneficial impact to gain subscribers in
Asian markets because Wedding Co. would be appealing to what couples are looking for in a personal
wedding website.
Wedding Co. | 15
Happily Ever After
Based on my research, these are the recommendations I have for the Wedding Co. website’s extension
into Asia. Singapore acts as a platform for further extension of a personal wedding blog into Malaysia
and Indonesia. I evaluated the most popular personal wedding websites in Australia, the United States,
and the United Kingdom to understand where Wedding Co. is positioned in this innovative subset
industry. There is potential to emerge in these established markets, but the focus right now should be
to establish brand recognition in Asia. Wedding Co. can be recognized as being the first personal
wedding website in this market.
Wedding Co. | 16
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service/2010/03/18/best-free-wedding-websites>.
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Wedding Co. | 17
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Wedding Co. | 18
Appendix
Figure 1:
Personal Wedding Website Competitors
A. Australia
1. Your Day’s personal wedding website is very similar to Wedding Co. They offer 14 days free
then a $99 subscription for one year which is their only package. The website is very plain
and they plan to offer affiliate marketing in the near future. I would consider this website to
have standard functionality. (www.yourday.com.au)
2. Paperless Wedding is standard personal wedding website. They have 3 packages. The first
option is for free offering save the dates and theme choices for a personal wedding blog.
The second option costs $69 for one year which provides similar functions to Wedding Co.’s
website. The third package begins with a free trial and costs $89 for one year. They have
four advertisements on their website for wedding invitation providers.
(http://www.paperlesswedding.com.au/home.php)
3. Easy Weddings is a busy website with high functionality. It acts like a one-stop-shop for
wedding planning and they offer a free wedding website. They advertise various Australian
wedding services and have advertising space on their site. (www.easyweddings.com.au)
B. United Kingdom
1. Getting Married is a free, standard functioning personal wedding website and does not have
any advertisers. (http://www.gettingmarried.co.uk)
2. Worldwide Wedding offers standard personal wedding website features. Their packages are
6 months free, 12 months for $31, 18 months for $39, and various MB upgrades or upgrades
for extending the time period of the personal wedding website. There are no outside
advertisers on the site but it is a pretty busy layout.
(http://www.worldwidewedding.com/packages)
3. Your Wedding Web seems like free, easy to use, standard functioning personal wedding
website. They advertise on towards the bottom of their site through articles on their blog.
(http://www.yourweddingweb.co.uk/)
4. Wedding Site is a standard functioning personal wedding website but the website also offers
other planning features for couples to use. The Wedding Site has a portal to advertise for
their “trusted wedding suppliers” and they have 2 other places for companies to advertise.
(https://www.weddingsite.co.uk/)
Wedding Co. | 19
5. The Wedding Notebook was similar to the UK’s Wedding Site. The Wedding Notebook
offers a standard functioning personal wedding website and advertises wedding suppliers
through a directory link on their page. (http://www.weddingnotebook.co.uk/)
6. Our Wedding has an easy to use website and they charge six pounds a month for their
standard functioning site. They also have a directory for trusted wedding suppliers.
(http://www.ourwedding.co.uk)
C. United States
1. Wedding Window has a high functioning free personal wedding website with various
premium (pay for) options such as themes, apps, planning tools, premium pages, and
customizable and unlimited options. They advertise on their blog called Wed Loft and
promote their “favorite finds” wedding products. (www.weddingwindow.com)
2. The Knot is a high functioning website and offers many things along with their free wedding
website such as wedding ideas and links to local vendors. They also advertise their
partnerships at the top and bottom of their site. They also are offered in Australia.
(http://uw.theknot.com/admin/choosedesign/)
3. My Wedding has high functionality by offering inspirations, a free personal wedding
website, and their own shop for wedding day accessories. They have two advertisements on
their page and is available for the US, Canada, UK and Australia.
(http://www.mywedding.com/)
4. Wed Share has a free personal wedding website option and 5 other packages for upgrading
the website and they offer wedding planning tools. They advertise the magazines they were
featured in. (www.wedshare.com)
5. Wedding Woo has a clean, organized wedding website. They don’t have any advertiser’s
and have standard functionality. They offer a 7 day free trail then two packages; $39 for
one year and $59 for two years. (www.weddingwoo.com)
6. Wedding JoJo has a free option or pay per month option and they advertise other
companies on the bottom of their site. They offer Martha Stewart designs which could
attract US women. (http://www.weddingjojo.com/)
7. Wedsite has a very simple layout and creates a personal wedding website as an eBook which
was different from all of the other personal wedding website layout designs I have seen.
(http://www.wedsite.com/)
Wedding Co. | 20
Figure 2:
Wedding Websites in Singapore
1. Singapore Bride “provides a one-stop portal to cater to the needs of local wedding couples.”
They advertise “to put many bridal shops on-line so that couples preparing for their wedding can
browse, shop, and choose a suitable wedding package at their own leisure.”
(www.singaporebride.com)
2. Extraordinary Weddings is another wedding directory and they also provide inspirations and
events. (www.extraordinary.com.sg)
3. Wedding Plan is another one stop wedding site that has a directory of every service you need
for planning a wedding in Singapore. It acts as a search engine website where various wedding
services can advertise. (www.weddingplan.com.sg)
4. “The Wedding Mansion is more than just a one-stop wedding essentials boutique, we are a
promising brand that extends our retail offerings to impeccable wedding planning services and
venue decoration services that feature innovative style and exceptional quality.”
(http://www.weddingbureau.com.sg/twm)
5. Wedding Forum is a bridal review and marketplace portal. They blog about local wedding venue
reviews and tips for local wedding trends. (http://www.weddingforum.sg/forum.php)
6. “Wedding Tweets provides wedding tips, inspirations, and ideas to help Singapore Brides plan
the perfect wedding.” They also have a directory of wedding services.
(http://weddingtweets.com.sg/)
7. Perfect Weddings Directory (http://www.perfectweddings.sg/)
Figure 3:
Singapore ecommerce regulations
http://www.guidemesingapore.com/industry-guides/ecommerce/singapore-ecommerce-startup-guide