WeBuy – WHITE PAPER...advertisements will be seen by buyers, who are not only more likely to buy, but who have also made it known that they have an active interest in their products

WeBuy

”Democracy arose from men’s thinking that if they are equal in any respect, they are equal absolutely.” Aristotle

Authors: Emil Guberman | Victor NemirovskyYuri Voschinsky | Ilya Yulish

THE FIRST ON-DEMAND ADVERTISING PLATFORM

WeBuy – WHITE PAPER

WEBUY White Paper Version 1.3 | 2

This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, nor relate in any way, nor should be considered an offering of securities in any jurisdiction. This white paper does not include or contain any information (or indication that might be considered as a recommendation, or that might be used as a basis) for any investment decision. WBY are only intended to be utility tokens which can be used only on the WeBuy platform and are not intended to be used as any form of investment. The offering of WBY on a trading platform is done in order to allow the access to use of the WeBuy platform and not for speculative purposes. The offering of WBY tokens on a trading platform shall not change the legal qualification of the tokens, which remain a simple means for the use of the WeBuy platform. WeBuy is not to be considered as an advisor in any legal, tax, or financial matters. Any information in the white paper is provided for general information purposes only and WeBuy does not provide any warranty as to the accuracy and completeness of this information. Acquiring WBY shall not grant any right or influence over WeBuy’s organization and governance to the purchasers or any token holder. Regulatory authorities are carefully scrutinizing businesses and operations associated with cryptocurrencies in the world. In that respect, regulatory measures, investigations, or actions may impact WeBuy’s business and even limit or prevent it from developing its operations in the future. Any person undertaking to acquire WBY must be aware that the WeBuy business model, the white paper, and/or terms and conditions may change or need to be modified due to regulatory and compliance requirements from any applicable laws in any jurisdictions and/or business considerations. In such a case, purchasers and anyone undertaking to acquire WBY acknowledge and understand that neither WeBuy nor any of its affiliates shall be held liable for any direct or indirect loss or damage caused by such changes. WeBuy will do its utmost to launch its operations and develop the WeBuy platform. Anyone undertaking to acquire WBY acknowledges and understands that WeBuy does not provide any guarantee that it will manage to successfully achieve it. They acknowledge and understand therefore that WeBuy (including its affiliates, organs, and employees) assumes no liability or responsibility for any loss or damage that would result from or relate to the incapacity to use WBY, except in case of intentional misconduct or gross negligence.


Table of Contents

01 SUMMARY 1.11.21.31.4

Overview 4Distortion 4Platform 5Blockchain 6

02 MARKET & OPPORTUNITY

2.12.22.32.42.5 2.6

Introduction 7Challenge 8Reversing Advertising Process 8Creating The Buyer Referral Network 9Community Engagement Compensation 10Competitive Advantage 10

03 BLOCKCHAIN 3.13.23.3

Introduction 11Stellar Network 12Rationale for Stellar 13

04 WEBUY PLATFORM 4.14.24.34.44.54.6

4.7

WeBuy on the Blockchain 14Overview 15Compensation Model 16Platform Activity Mining 17Sellers “Joining Grant” 17Revenue Sources 18

4.6.1 Big Data Sales 184.6.2 WeBuy Platform Fees 18

Advertising 19

05 PRODUCTION- ORIENTED TOKEN SALE (POTS)

5.15.25.35.45.55.6

POTS 21Token Issuance 22WBY Token 23Token Allocation 23WeBuy POTS Plan (Stage 1) 24Tokenomics During the First Pilot Stage of POTS 25

06 BUSINESS STRATEGY 6.16.26.3

Objective 26Roadmap 27Marketing Strategy 28

07 CORPORATE 7.17.27.3

Introduction 29Management 29Advisory Board 30

08 LEGAL Legal Considerations, Risk Factors, & Disclaimer 31

09 CONTACT DETAILS 34

01 Summary


Overview Distortion01.1 01.2

01 Summary

Every day information about us is sold, and instead of getting paid, we receive a flood of annoying advertisements, most of which are not even relevant for us. This has helped to create an enormous digital advertising market that has already passed 250B dollars in 2018.

Neither the buyers nor the sellers are the big winners in this situation. Buyers are annoyed by excessive, poorly-targeted ads. Sellers are frustrated by poor conversion rates from their ad spend. The only winners here are the advertising platforms.

Digital advertising is dominated by Google and Facebook, which collectively hold about 60% of the market. Global mobile advertising spend is predicted to reach $163 billion by 2019.

WeBuy’s vision is to correct this major imbalance. It will take the control of the advertising world away from the giants and put it in the hands of the WeBuy community, for the benefit of both buyers and sellers.

WeBuy is an advertising platform that specializes in online-to-offline commerce. WeBuy is holding a Production-Oriented Token Sale (POTS) event of WBY Tokens. WBY Tokens will be used by WeBuy merchants (sellers) to pay for advertising and may be used by WeBuy users (buyers) to purchase goods and services.

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01.3

PlatformWeBuy is an advanced on-demand advertising platform accessed through a mobile application and based on a complex web of Buyer Referral Networks (BRNs), created and governed by users of the platform (buyers). WeBuy aims to:

1) Remove the barriers that are preventing millions of businesses around the world from maximizing sales. Platform features enable sellers to join WeBuy’s Buyer Referral Networks (BRNs) at zero cost. Each new seller that joins will receive a joining grant from WeBuy worth $500* in the form of advertisement credits.

2) Allow consumers to be the main recipients of online advertising spend. Hundreds of billions of dollars are paid to attract buyers. With WeBuy, it’s the buyers who receive most of this marketing spend.

3) Optimize communication between sellers and buyers to facilitate increased lead generation, speed up decision making and cut transaction costs while eliminating unneeded fees.

WeBuy plans to grow into a comprehensive global network through individual consumers and clients creating Buyer Referral Networks (BRNs) by inviting offline sellers (physical stores, shops, malls etc.) and new potential buyers (consumers and clients) to join the WeBuy ecosystem. In turn, these potential buyers are compensated using a part of the funds spent by their stores and service providers (sellers) on advertising to WeBuy users. Active buyers in WeBuy earn WBY tokens as partners. The more active they are, the more they can earn.

Every dollar spent on WeBuy advertising will be distributed between the buyer who sees the advertisement, the buyer who introduced the seller to WeBuy and the platform itself via a Community Engagement Compensation program.

* Joining grant numbers are market dependent and subject to change according to the specific market policy

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With WeBuy, sales are generated in two ways:

1) Sellers buy advertisement products that allow them to communicate directly with buyers that have already expressed an interest in purchasing a proposed product or service.

2) Buyers issue SellMe profiles that describe the product or service they wish to acquire. SellMe’s are visible to the relevant WeBuy stores (sellers) in the buyer’s defined geographical area. If they have advertised, the sellers can see the buyer and can communicate directly in real-time to promote their products, leading to a buy/no buy decision by the buyer.

Consequently, buyers find the products and services they want, at the best price, and sellers can reach potential customers (or clients) who are known to be interested in their specific products/services. Customer acquisition and transaction costs are cut to the minimum.

The use of Blockchain technologies, from the start, will provide full transparency, reliability, and cost efficiency. The decentralized ledger in combination with the user-friendly application/platform will create a self-sufficient ecosystem, once committed ownership can be verified and confirmed for Community Engagement Compensation.

The WeBuy model will be implemented as a Stellar Smart Contract. Transactions will be verified using cryptography asymmetric keys. By utilizing a Stellar Smart Contract WeBuy ensures that the system of compensation is fully automated. Sellers build closer relationships with customers (and clients). Sellers also enjoy greater confidence that advertisements will be seen by buyers, who are not only more likely to buy, but who have also made it known that they have an active interest in their products and services.

WeBuy aims – with your help and support – to be a purely Decentralized Autonomous Corporation (DAC) within three years. This will be achieved by transferring the platform functionality and income into a decentralized Blockchain based system.

01.4

Blockchain


02 Market & Opportunity

02.1

Introduction

The Digital Advertising market today is characterized by:

1) Slow Market Penetration – more than 500 million small and medium enterprises (SMEs) worldwide offer products and services that could be marketed better with online advertisement, however, less than half of these businesses even advertise online because of the ineffectiveness of the existing advertisement techniques for SMEs. In addition, approximately 90% of retail purchases are still made offline. This means that hundreds of millions of businesses are left out of the online retail space. WeBuy aims to take advantage of this opportunity by bringing a major portion of these businesses into the world of effective online advertising.

2) Monopolies in Advertising – Facebook and Google control the bulk of digital ad spend. According to eMarketer1 digital ad spend in the US to to $105 billion in revenue in 2019. Overall, Google and Facebook control more than 60% of the U.S. digital ad market. WeBuy aims to decentralize this dedicated economy in order to build a better and more equitable ecosystem. The goal is that the half trillion dollars that are spent each year on digital advertising will mainly be used to compensate the time and effort of the end users.

1. http://www.adweek.com/digital/u-s-digital-advertising-will-make-83-billion-this-year-says-emarketer/

STATUS 2016 2017 2018 2019

Google $29.43 $35.00 $40.08 $45.69

YouTube $2.92 $3.88 $4.43 $4.96

Facebook $12.37 $17.37 $21.57 $25.56

Instagram $1.61 $3.08 $5.40 $6.84

Microsoft (Microsoft & Linkedin)

$3.34 $3.60 $3.84 $4.04

Linkedin $0.73 $0.81 $0.92 $1.02

Oath $1.27 $3.60 $3.69 $3.77

Amazon $1.12 $1.65 $2.35 $3.19

Twitter $1.36 $1.21 $1.16 $1.16

Yelp $0.62 $0.72 $0.84 $0.98

Snapchat $0.30 $0.64 $1.18 $2.04

IAC $0.50 $0.45 $0.41 $0.38

Yahoo $2.25 – – –

TOTAL DIGITAL AD SPENDING $71.60 $83.00 $93.75 $105.44

NET US DIGITAL AD REVENUES, BY COMPANY, 2016–2019 BILLIONS

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms, net ad revenues after company pays traffic acquisition costs (TAC) to partner sites

Source: company reports, eMarketer, Sep 2017

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WeBuy aims to correct each of these imbalances by operating an on-demand advertising platform with built-in virality, powerful growth incentives, an easier experience for customers (or clients) and better customer targeting for merchants.

Bringing such a large number of businesses online, especially onto a single platform, would normally require thousands of agents who would need to approach the businesses, convince them to join, and guide them through the process of creating their online retail space. WeBuy makes that process redundant. This on-demand advertising platform belongs to buyers with the Buyer Referral Network (BRN) mechanism that they create.

WeBuy offers a mobile application that allows buyers to describe the product or service they want to buy. The description (“SellMe”) is visible to all relevant WeBuy sellers in the buyer’s geographical area, enabling them to see, communicate and promote their product or service to the buyer in real time.

To further encourage ad view and to nudge the buyer into making a purchase, a portion of the advertising fee is added to the buyer’s WeBuy wallet.

The typical internet user sees more than 4,000 advertisements every month. WeBuy offers its members an opportunity to earn a significant amount of WBY tokens by viewing relevant ads.

02.2

Challenge

02.3

Reversing Advertising Process


Being paid to view ads is not all there is. WeBuy is a new word in the Sharing Economy – providing platform users the opportunity to benefit from taking an active part in platform growth. Buyers on WeBuy create their own Buyer Referral Network (BRN) by inviting SMEs to join the platform. The selection of SMEs is completely open and is not limited to businesses frequented by the buyers.

The WeBuy platform includes all of the tools needed by the buyers to select and invite SMEs and for those SMEs to integrate with the platform.

The owner of the BRN receives a significant amount of the budget, paid by the seller that he/she invited according to the CEC (Community Engagement Compensation) Policy.

This way, any amount paid by the SMEs for advertising is distributed between the WeBuy platform, the buyer who views the advertisement, and the buyer who introduced the SME.

The stores build a closer relationship with customers and have confidence that their advertisements will be seen by buyers who are likely to buy – buyers who show an active interest in their products or services. Customers receive rewards in the form of WBY tokens that they can use on the WeBuy platform.

WeBuy is the first on-demand advertising platform truly created and owned by buyers.

02.4

Creating The Buyer Referral Network (BRN)

My Referral Network


02.5

Community Engagement Compensation

The WeBuy ideology is based on two main concepts:

1) Sellers must pay to communicate with buyers, resulting in buyers being compensated for their engagement, based on the amounts paid by sellers. They pay by purchasing advertisements which in turn are seen by the buyers.

2) The Seller is always part of a Buyer Referral Network (BRN) established by the buyer who recruited them to WeBuy. As a result, any active buyer in WeBuy is compensated for their engagement in the form of WBY tokens. The more active the buyer, the more tokens can be earned. Those WBY tokens can be exchanged for FIAT currency or used to buy goods and services from sellers on the WeBuy platform.

02.6

Competitive Advantage

The world of commerce in general, and online advertising in particular, is very competitive. As described above, it is dominated by giants such as Google, Facebook, Microsoft, and a number of other large and aggressive players.

Their services allow advertisers to choose from a range of products, including ads targeted at well-defined demographics, search-related ads, and free, or almost free, online presence.

However, none of those services provide:

1) Buyers with the means to earn money by creating their own referral networks

2) Buyers with the means to earn money by viewing advertisements

3) A flexible and effective solution for SMEs

4) Mutual and real-time connectivity between product searches and relevant nearby merchants

5) A real-time social network, based on areas of interest

WeBuy offers an entirely new way for buyers and sellers to engage and meet.


03.1 Matching advertising, commerce, and ecommerce with a decentralized vision is quite an interesting concept. We don’t speak here about a shop accepting payment in cryptocurrencies. Those already exist. We speak here about an evolutive scientific vision that will deploy Blockchain technology to revolutionize the way sellers and buyers interact. In WeBuy’s vision, our on-demand advertising platform will completely overhaul the world of commerce, including online-to-offline commerce and online advertising.

Blockchain technology makes this possible by providing a reliable, open, and programmable accounting system. It is a shared peer-to-peer distributed ledger (distributed database). It is a peer-to-peer transaction management system without an intermediary as transactions are verified by a protocol and network of nodes and recorded in a public distributed ledger called a Blockchain.

Solutions using Blockchain can be built to maintain a continuously growing list of cryptographically secured data records protected against alteration and modification. It sets up trust, accountability and transparency while streamlining business processes.

The Blockchain can help reduce the expense and unpredictability of working edge devices or connecting servers. A Blockchain distributed ledger simplifies the development of cost-effective business systems where anything can be tracked and exchanged, without requiring an essential central control and a lot of expensive resources.

Using Blockchain removes the characteristic of infinite reproducibility from a digital asset. It confirms that each unit of value was transferred only once, solving the long-standing problem of double spending.

Blockchains have been described as a value-exchange protocol. This blockchain-based exchange of value can be completed more quickly, more safely, and more cheaply than with traditional systems. A Blockchain can assign title rights because it provides a record that compels offer and acceptance.

The long-term objective is to achieve Decentralized Autonomous Corporations (DACs) which are open, self-organized collectives coordinated by economic incentives and self-executing code, cooperating around shared goals.

Powered by the network effect, DACs provide an economic model and incentive for the production of open, shareable resources. With the creation of more open resources, DACs will be able to scale indefinitely while staying agile and coherent, and in many cases outcompete existing corporate structures.

DACs have attracted top talents in the Blockchain space, holding promise for more efficient and resilient organizations.

03 Blockchain

Introduction

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Why Ethereum does not meet our needs.

Traditionally, tokens have been issued on the Ethereum network in the form of ERC20 tokens. ERC20 tokens are easy to issue and are infinitely customizable using Ethereum’s smart contract language. However, recent events have highlighted some weaknesses of the network, including slow transaction processing times for the network during ICOs and increasingly expensive gas prices (by fiat standards) for transactions and smart contract executions.

Moreover, many organizations require only basic tokens; they adopt the risk of Ethereum’s Turing complete programming language without taking advantage of many of its benefits.

Stellar is the best choice for projects that do not require complex smart contracts but require fast transaction processing time and cheap transaction fees.

With ERC20 tokens, it takes a great deal of money and time to add a token on a centralized exchange, while Stellar features an in-house decentralized exchange where any Stellar network token can be instantly traded without relying on any third party exchange to list the token.

03.2

Stellar Network

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Built-in decentralized exchangeThere have been literally thousands of new tokens issued in 2017 and 2018.

Each one will have to find some exchanges to list them. Users will have to make accounts at random exchanges to be able to buy certain tokens and, inevitably, many of these tokens won’t get listed.

Stellar was designed from the ground up to support efficient trading. Any token created on Stellar can be bought and sold immediately on Stellar’s decentralized exchange by means of Stellar’s native offer mechanism. An organization does not have to rely on a third party exchange like Bittrex or Poloniex to list or make the market for them.

This all means one less unknown since projects don’t have to trust someone to list their tokens.

Greater securityWhile Stellar is less expressive than Ethereum, the simplicity of its transaction model creates fewer pitfalls and hence can improve the security of applications that do not require the full generality of Turing-complete smart contracts. Simply put, Stellar’s model of atomic multi-operation transactions leads to more auditable code, limits uncertainty, and decreases the risk of harm from bad actors who may exploit program vulnerabilities.

Significantly cheaper and fasterAs Ether (ETH) obtains higher valuations, computation and transactions are becoming increasingly expensive. Stellar does not require any “gas” to execute programs and only requires a negligible transaction fee (.00001 XLM – a fraction of a fraction of a penny) to discourage users with malicious intent from flooding the network with transactions.

The median transaction time on Stellar is 5 seconds, compared to approximately 3.5 minutes on Ethereum.

То conclude: Stellar offers 3-5 sec confirmation time (versus 3 minutes on Ethereum). The transaction fee is cheap as well – the cost of 300k transactions is around 1 cent. On Ethereum, gas for the same amount of transactions will cost a pretty penny – around 8K USD. And with 3000+ transaction per sec (7 on Ethereum) – Stellar is the best choice for us.

03.3

Rationale for Stellar


04 WeBuy Platform

Blockchain is a basic requirement of the WeBuy on-demand advertising platform with respect to the following:

Transparency & Trust – Ability to ensure the correct actions in terms of transactions that are dependent on compensation, so that all participants are confident that they will receive what is due to them, without the involvement of third parties. For example, details of which sellers are in which Buyer Referral Networks (BRNs) are maintained and can be seen at any time.

Immortality – System contents and structures are not dependent on some outside or external management, so the positions of buyers and their networks remain consistent, independent of outside events.

Usage of WBY Tokens – Allows immediate transactions between platform participants, not related to location or any other factor.

These objectives can only be achieved using Blockchain technology.

04.1

WeBuy on the Blockchain

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This section describes the WeBuy financial model, covering the commercial activity on the WeBuy platform. It is supposed to give a high-level overview of the general logic and mechanisms.

The description helps to highlight the system elements that can be improved by using blockchain mechanisms to both make the system more transparent and more trustworthy.

The main goal of WeBuy is to create a platform that will decentralize the future of the digital advertisement world and make it profitable for all. It is an advanced on-demand advertising platform accessed through a mobile application and based on a complex web of Buyer Referral Networks (BRNs), owned by users of the platform (buyers). WeBuy aims to:

1) Remove the barriers that are preventing millions of businesses around the world from maximizing sales. Platform features enable Sellers to join WeBuy’s Buyer Referral Networks (BRNs) at zero cost. Each new seller that joins will receive a joining grant of $500* from WeBuy in the form of advertisement credits valued in WBY tokens. The joining grant will be distributed exactly as if the tokens were purchased by the seller.

2) Allow consumers to be the main recipients of online advertising spend. Hundreds of billions of dollars are paid to attract buyers. With WeBuy it’s the buyers who receive most of that money.

3) Optimize communication between sellers and buyers to facilitate increased lead generation, speed up decision making, cut transaction costs, and eliminate unneeded fees.

4) Allows for truly direct target marketing for the sellers to the buyers and thus prevents wasting resources on irrelevant ads for irrelevant users.

WeBuy will grow into a comprehensive global network through individual consumers and clients creating Buyer Referral Networks (BRNs) and inviting offline sellers (physical stores, shops, malls etc) and new potential buyers (consumers and clients) to join WeBuy. In turn, these potential buyers are compensated using a part of the funds spent by their stores and service providers (“Sellers”) on advertising to WeBuy users. Active buyers in WeBuy earn WBY tokens as partners. The more active they are, the more they can earn.

Every dollar spent on WeBuy advertising will be distributed between the consumer (or client) who sees the advertisement, the consumer who introduced the seller to WeBuy and the platform itself via a Community Engagement Compensation program. With WeBuy sales are generated when buyers and sellers are effectively matched.

Buyers issue SellMe profiles describing the products or services they want to buy. SellMe’s are then sent to the relevant WeBuy stores (sellers) in the buyer’s defined geographical area. By paying for advertisements sellers can approach the buyer, via a range of advertising methods, including communicating with the buyers directly in real time and promote products to new customers, leading to a buy/no buy decision by the buyer.

Consequently, buyers find the products they want, at the best price, and sellers can reach potential customers who are known to be interested in their specific products. Customer acquisition and transaction costs are cut.

04.2

Overview



The mechanism of the WeBuy compensation model includes five parts:

Communicating Buyer (CB) – is the buyer who communicates with the seller (reviews ad, talks, reviews message, uses the WeBuy payment system to pay sellers).

Referring Buyer (RB) – is the buyer who invited the CB to join WeBuy.

Buyer Referral Network Owner (BRNO) – is the buyer which owns the network to which a specific seller belongs.

Referring Buyer Referral Network Owner (RBRNO) – is the buyer which has invited a BRNO to the WeBuy Platform.

WeBuy Platform

It should be noted that:

1) The compensation for RB are never taken from the CB or BRNOs, but from the WeBuy platform and it is always equal to 10% of the compensation reached by the CB or BRNO.

2) The percentage of the CB or BRNO Compensation is 20% minimum and 40% maximum depending on its status.

3) The status depends on the level of activity (Please see table below).

Compensation Model04.3

STATUS SHARE (%) REVIEWS REFERRED MEMBERS

QUESTIONS ANSWERED ONLINE

QUESTIONS ANSWERED AFTER PURCHASE

REFERRED STORES (SERVICES)

Silver 20% I n i t i a l

Gold 25% 20 20 20 20 10

Platinum 30% 50 50 50 50 30

Diamond 40% 100 100 100 100 75

* Compensation will be paid in WBY tokens only.** Exact numbers are subject to change.


04.4

Platform Activity Mining

Buyers’ activity is the main engine for the success of the WeBuy platform.

The term mining is not related to any classic cryptocurrency mining techniques. It simply means that the funds (tokens) will only be released into the system as a result of WeBuy users’ activity.

In the short term the following mining activities are planned:

1) Inviting New Buyer (INB) – Sending an invitation to new buyers will perform the mining required. Confirmation of the second side (WeBuy application download and registration) will complete another 1/4 of the mining. Both sides will be awarded an INB-Reward.

2) Inviting New Seller (INS) – Same idea as for Inviting New Buyer (INB), the INS-Reward will be WBY tokens, pending registration completion by the seller. This will complete the mining cycle and reward the buyer with additional WBY tokens.

3) Reviewing Store (RS) or Answering a question – Each review or answer to another buyer’s question that passes moderator review will perform a mining activity, giving a reviewer 1/10 of the RS-Reward.

04.5

Sellers “Joining Grant”

The buyers’ advantages are clear in the WeBuy platform. It will be necessary to ensure that the sellers which are invited will be motivated immediately to use the platform actively.

To achieve this, each seller will receive a joining grant of $500* from WeBuy in the form of advertisement credits valued in WBY tokens. The rules of the WeBuy Community Engagement Compensation (CEC) will apply to the Joining Grant exactly as it is applied to other compensation.

The grant will be receivable by verified stores.


Note: The store verification process will depend on territory. In some countries it will be enough to get the unique business ID (e.g. India ) and compare it to a database of the businesses. In some countries it will require credit card verification, while in others, full KYC might be required.


The forecasts are based on a single revenue source, being a percentage of the total amount spent by sellers on advertising.

Some potential additional sources are further discussed in the following section.

04.6.1 Big Data SalesAfter some time, the information about SellMes, regions, comments, and so on will become of great interest to other parties.

This data could be sold via transparent rules and the income of the sale distributed as follows:

1) 12% for further platform development. 2) 88% distributed to buyers only, according to the SellMe activity of

the buyer.

04.6.2 WeBuy Platform Fees12% of the sellers’ ad purchases on the platform will go to the WeBuy platform.

Revenue Sources

04.6


Advertising04.7

The basic model is that sellers will purchase adverts which will be transmitted and displayed to buyers in response to the SellMes they issue.

Beyond the advertisement credits received as part of the joining grant, sellers will pay for adverts by using WBY Tokens that they will acquire by:

1) Receiving payments from buyers in return for supplying goods or services.

2) Purchasing the tokens through our platform.

Sellers will have the option of creating and designing their advertisements by utilizing either the mobile or web application. More sophisticated adverts will be produced through the web application that will offer several templates and design options.

As shown in the table below, several advertising modes will be available. It must be emphasized that adverts are only displayed to buyers who have circulated SellMes. Consequently, the adverts will only target people who have declared their interest and conversely, buyers will not be pestered with irrelevant and annoying messages.


THE FOLLOWING PRODUCTS WILL BE AVAILABLE FOR PURCHASE BY THE SELLERS:

PRODUCT EXPLANATION

Pop-up Ad The buyer has defined a new SellMe that describes his needs and enabled pop-up ads in his settings. Local stores that carry relevant products and services will be shown to the buyer.

Store Landing Page Ad

After defining a SellMe, the buyer chooses one of the matching stores, and reviews its deals and extended store information.

Call the Buyer (Voice / Video)

If enabled by buyer, the seller can call the buyer with a matching SellMe using the WeBuy audio or video chat feature.

Buyer Calls from the Map

Instead of calling the WeBuy store from the landing page, the buyer can make a call directly from the map.

Seller Club Member Notification

Sending notifications about new deals or products to buyers who have added the store to their list of favorites.

The prices may vary according to location, business considerations and other factors. While the base of the prices will be presented in local fiat currency, volatility of the WBY token will not influence the purchase price (in both directions).

Prices will always be presented in both the FIAT currency (the user will be able to choose whether it will be in USD or any other local currency) and of course in WBY tokens.

WeBuy is pioneering a new concept for Blockchain-based projects that is formulated to mitigate the challenges that usually follow completion of an ICO, which include:POTS

05.1

ICO POTS

Startups and companies raise capital that is not directly related to their real-time business needs.

The project will hold several token sales (POTS) that will be used to raise funds for real-time business needs. Each POTS is funded according to predefined tasks.

Lack of formal obligations forcing the project to stick to its predefined roadmap.

For each POTS, the company publishes a plan and raises the amount needed for its execution. At the end of the allotted period for the tasks, the company must publish a report on what has been completed.

Lack of transparency regarding capital spending.

Total transparency regarding what the money raised during the POTS is being used for.

Investors are unable to properly react or take action upon realizing that a project is incapable of delivering.

Investors will be able to evaluate the achievements of the company based on the report of previous POTS period and decide whether or not to make an investment in the next POTS.


05 Production- Oriented Token Sale (POTS)

Consequently, WeBuy decided to adopt a POTS based approach which relies on:

Realistic fundingWe will offer to sell the exact number of tokens that are needed for specific tasks, or steps, along our roadmap. We will update on our milestones, as we proceed along our roadmap, and publish the exact number of tokens offered for sale on our website, as newer tasks and goals are set.

Obligation and InfluenceEach round of token sale (a block of tokens offered for sale) should be declared and explained, correlated and based on the results of the prior stage. By doing so, WeBuy will show progress and trust, while executing its plan in order to proceed with its next rounds.

TransparencyToken purchasers should be aware of how proceeds generated from the token sale are being spent. There is no need to get into the specific details of each transaction, yet the general budgeting policy should be detailed and published.

Creating real use for the tokenWeBuy will have to clarify how the tokens will be utilized as per the business model.

WEBUY White Paper Version 1.3 | 2205 PRODUCTION- ORIENTED TOKEN SALE (POTS)

WeBuy plans on conducting a Production-Oriented Token Sale.

WBY tokens will be denominated in XLM (Stellar Lumens) and the amount offered will vary according to the stage of POTS. WBY tokens will be available for sale on the Stellar Exchange on January 7th, 2019 at the initial price of $0.25. WeBuy may announce additional bonuses in the future.

05.2

Token Issuance

05.4

Token Allocation

Joining Grant 50%

Service Providers 3%

Founders (24-month lockup period) 12%

Contributors (during all the POTS stages) 30%

Team and Advisors (12-month lockup period) 5%


Symbol: WBY

Total Supply: 1,000,000,000

1st POTS Sale Amount in tokens: 8,000,000 | in USD: $2,000,000

Total Tokens Available for Sale (for all stages of POTS): 300,000,000

Initial Token Price: $0.25

Accepted Currencies: FIAT + Cryptocurrencies

The WBY Token will fuel the WeBuy network which will support rapidly increasing volumes of online-to-offline commerce. It will be used:

1) By the sellers, in order to purchase advertising opportunities

2) By WeBuy, in order to pay the buyers their share of the sellers’ advertising spend

3) By the buyers, in order to purchase products and services from sellers

4) By all, through saving on transaction costs – made possible by fast and cheap Stellar (XLM) Blockchain-based transactions

WeBuy aims to be a cross border system, working in a similar way everywhere. This demands a payment system based on a single token. The use of WBY token will facilitate fast transaction processing times and cheap transactions.

05.3

WBY Token


WeBuy POTS Plan (Stage 1)

05.5 After completing the development of the minimal viable product (MVP), mainly via using the time and funds provided by the project's founders, WeBuy will start the full-scale pilot, which will take place from January 2019 to Mid-March 2019.

The pilot targets are:

• Monitor the WeBuy penetration model in real life

• Obtain buyers’ and sellers’ feedback and improvement proposal

• Obtain feedback regarding the best ad products considering the points of view of both the Buyers and Sellers

• Review the model’s limitations and problems

• Make live, full scale testing of the system

• Estimate in real-time the investment needed for market penetration using a single local market example

Pilot environment:

• The application (Android version only) will be available for download via Google Play

• for both buyers and sellers, for pre-defined geographical locations

• App documentation will include general info on WeBuy’s website, in addition to app user guides for buyers and sellers

• Bug reporting and suggestion portal will be accessible from within the app

• Legal: EULA will be accessible via the app and the WeBuy website

• Support will be available via email 24/7.

Pilot limitations:

• English only version • Pseudo-token usage • Limited support • Basic functionality • No fraud detection

The results of the pilot should be:

• First operational WeBuy platform release (April 2019)

• One local community fully using WeBuy

• Developing a market penetration strategy based on testing a local market in real-time

• Accurate budget estimates for stage #2

* A more detailed Stage 1 WP will be published no later than January 14.

** This whitepaper will be updated with the addition of each POTS sale.


** Estimations are based on a flat price of $0.25


05.6

Tokenomics During the First Pilot Stage of POTS:

Initial Budget Requirements: During the first pilot stage, we plan to get 10,000 stores joining the WeBuy platform.

Note: All the calculations which will be presented are based on WeBuy’s estimations which will be subjected to ongoing verification and fine tuning in real-time during the pilot.

In order to recruit 10,000 stores to the platform, we need to achieve a minimum of 2,000 active users. Assuming that active users represent 2% of the total users that will download the application, this means that we need to achieve 100,000 app downloads. A single user download in India will cost $5, thus 100,000 downloads will cost $500,000.

Estimated expenses until end of 2019*

Considering the success of the pilot and in the case that 10,000 stores join the platform, we believe that each one of them will purchase more ads. We estimate that the annual expenses, not including the joining grant, will be equal to $750 (3,000 WBY). As such, the total estimated token purchases until the end of the year of 2019 will be 30,000,000 WBY. Also considering the Sellers’ Joining Grant, ($500*, i.e. 2,000 WBY tokens), that will be released to the market as community engagement compensation, a total of 20,000,000 WBY tokens will be released into the market.

To summarize, considering that the WBY token flat price is $0.25, we estimate that:

• 30M WBY tokens will be purchased by stores (10,000*750/0.25)

• 20M WBY tokens will be released to the market in the form of a joining grant (10,000*500/0.25)

• 10M WBY tokens will be released for the POTS Stage 1

Total Estimate: $2,000,000

Marketing expenses for the period: $1,000,000

R&D expenses for the period: $350,000

Administration and Management expenses for the period: $350,000

Production expenses: $150,000

Unexpected and miscellaneous: $150,000


06 Business Strategy

06.1

Objective

The clear objectives are:

1) To establish WeBuy as a leading on-demand advertising platform.

2) To take an increased share of the overall market.

3) To provide the optimum solution to the market’s current domination by a small number of major corporations such as Google, Microsoft, and Facebook.


Full ScalePilot

Social NetworkFeatures

BuyingGroups

Seller ExtendedFeatures

• CRM• Stores networks• Desktop support• Community based stores KYC

MatchingSystem • Image recognition• ML

SellMeOpen API

CustomizedSellMe

Additionalplatforms integration

• Alexa, Google Home (…)• WIX, Shopify (..)• WeBuy SDK

DAC Infrastructuredevelopment

• Hosting• Marketing tools• Open Source preparation• Management tools

Full StellarIntegration

Anti-Fraud System

Revenue Generating

Platform Launch (Basic Functionality)

PlatformLaunch

PRODUCTFINANCE

POTS STAGE 1

Q1

2019

Q2

2019

Q3

2019

Q4

2019

2020

POTS STAGE 2

06 BUSINESS STRATEGY

06.2

Roadmap

* May be changed due to business and/or regulatory considerations

WEBUY White Paper Version 1.3 | 2806 BUSINESS STRATEGY

06.3

Marketing Strategy

The priority will be to create brand awareness and bring into the marketplace influencers who are able to attract both buyers and merchants. Initial efforts will focus on five demographics located within strict geographical limits:

1) Sales professionals

2) Purchase managers

3) SME consultants

4) The start-up environment, including entrepreneurs and financiers

5) Students

The main motivation for members to add stores and invite other members will be to obtain more WBY tokens from the platform. The marketplace’s initial turnover is likely to be relatively low as stores wait for audience growth before buying advertising. Accordingly, there will be significant spending by WeBuy on marketing to quickly grow the community.

WeBuy’s brand-building will use three quick-growth strategies:

1) Following the audience targeting strategy taken by early Facebook, the branding campaign will initially concentrate on specific geographic areas or a small country, like Israel.

2) Media for the campaign will be published on all social media platforms; platforms that allow geographic, professional, and hobby targeting.

3) Direct invitations will be issued by WeBuy staff to detect early challenges in attracting new stores.


07 Corporate

WeBuy UK LIMITED is a UK company incorporated in 2018. Founders have rich and successful experience in setting up new companies, especially in the Internet and Blockchain arena. WeBuy has been funded by its founders in the form of work or in capital.

07.1

07.2

Introduction

Emil Guberman, CEO Former programmer and founder of a series of successful businesses (http://eiggroup.co). Experience in founding, financing, and managing companies and complicated international projects in Israel, USA, UK, Russia, and Kazakhstan.

Victor Nemirovsky, CPO Over 20 years’ experience in software engineering and leading development teams to successfully deliver solutions and products in automotive, robotics, automation, and A/V control industries. In 2010, co-founded iRule which was sold to an industry leader in 2016.

Yuri Voschinsky, CTO Experience leading teams in data processing, big data, cloud computing, and real-time control for more than 20 years. As the software engineering director for Eyeona, he managed all aspects of design and development for a retailer loyalty platform.

Stas Manevich, CSMO 20+ years of experience in Networking Integration and Telecom.

Ilya Yulish, CIO Technology evangelist, cryptocurrency and Blockchain enthusiast with over 20 years’ experience in software and business development, holds several patents in telecommunications network enhancement. Held senior positions at Fasternet, Comverse, AT&T, Olive Software, and others.

Management

The founding management team provides a good mix of experience and understanding of the relevant technologies and markets.

WEBUY White Paper Version 1.3 | 3007 CORPORATE

07.3

Advisory Board

Vered Itzhaki, Token Economics AdvisorCryptoeconomics Expert Advisor. 20+ years in managing and hedging financial risks, advising companies on financing, and providing solutions to complex financial issues.

Alex Averbuch, Strategic AdvisorExperienced Finance & Marketing professional with a demonstrated history of working in the Investment & Credit insurance and Foreign Trade Finance industry.

Jared Polites, Marketing AdvisorNew York-based blockchain marketing specialist, Partner at Blockteam Ventures, writer at CryptoCoinsNews, and Former FBI Analyst.

Ismail Malik, Blockchain AdvisorLeading expert in the blockchain field, founder and CEO of Blockchain Lab, editor in chief of ICOcrowd, +20 years experience in technology related startups and entrepreneurship.

Ariel Ezrahi, Legal AdvisorThe Slaughter and May Professor of Competition Law at the University of Oxford and the Director of the University of Oxford Centre for Competition Law and Policy. His research and commentary have been featured in The Economist, The New Yorker, Wall Street Journal, Financial Times, The Guardian, Nikkei, New Scientist, Politico, WIRED, BBC, and other international outlets.


07 Legal Considerations, Risks and Disclaimer

SummaryImportant notice: please read the entirety of the “Legal Considerations, Risks and Disclaimer” schedule carefully. We recommend you consult a legal, financial, tax or other professional advisor(s) or experts for further guidance prior to purchasing WBY tokens from WeBuy UK Limited, as outlined in the white paper.

Please note that this is a summary of the legal considerations, risks and disclaimers schedule that can be found in the following link: Legal Considerations, Risks and Disclaimer, and which you must read in full before: (i) making use of the White Paper and any and all information available on the website(s) of WeBuy UK Limited (the “Company”) and/or (ii) purchasing Token from the Company, as outlined in the White Paper (the “Token Sale”). Any undefined capitalized terms below shall have the meaning set out in the “Legal Considerations, Risks and Disclaimer” schedule. This summary should not be relied on in place of reading the “Legal Considerations, Risks and Disclaimer” schedule in full.

The “Legal Considerations, Risks and Disclaimer” schedule applies to this White Paper and any and all information available on the Website. The contents of the “Legal Considerations, Risks and Disclaimer” schedule outlines the terms and conditions applicable to you in connection with (i) your use of this White Paper and of any and all information available on the Website; and/or (ii) your participation in the Token Sale, in each case in addition to any other terms and conditions that we may publish from time to time relating to this White Paper, the Website and the Token Sale (such terms hereinafter referred to as the “Terms”).

The information set forth in the “Legal Considerations, Risks and Disclaimer” schedule may not be exhaustive and does not imply any elements of a contractual relationship. While we make every reasonable effort to ensure that all information: (i) in this White Paper; and (ii) available on the Website (collectively referred to as the “Available Information”) is accurate and up to date, such material in no way constitutes professional advice.

The Company does not recommend purchasing Tokens for speculative investment purposes.

You should not purchase WeBuy UK Limited Tokens (“WBY Tokens” or “Tokens”) for investment purposes. WBY Tokens are not designed for investment purposes and should not be considered as a type of investment. You acknowledge, understand and agree that holding WBY Tokens is not a guarantee, representation or warranty that the holder will be able to use the Company, or receive any Tokens utilized by the Company.

You acknowledge and agree that you are not purchasing WBY Tokens for purposes of investment, speculation, as some type of arbitrage strategy, for immediate resale or other financial purposes. You acknowledge that all purchases of WBY Tokens are final and

https://wby.io/wp-content/WeBuy_Legal_Considerations_Risks_and_Disclaimer.pdf

https://wby.io/wp-content/WeBuy_Legal_Considerations_Risks_and_Disclaimer.pdf

WEBUY White Paper Version 1.3 | 3207 LEGAL CONSIDERATIONS, RISKS AND DISCLAIMER

nonrefundable, and the Company is not required to provide a refund for any reason and that you will not receive money or other compensation or any form of a refund, and you consent to no right of withdrawal from the ICO.

Tokens do not entitle you to any equity, corporate governance, dividends, voting or similar right or entitlement in the Company or in any of its affiliated companies. Tokens are sold as digital assets, similar to downloadable software, digital music and the like. The Company does not recommend that you purchase Tokens unless you have prior experience with cryptographic tokens, blockchain-based software and distributed ledger technology and unless you have taken independent professional advice.

Citizens, nationals, residents (tax or otherwise) and/or green card holders of each of: (i) South Korea; (ii) the People’s Republic of China; or (iii) any other jurisdiction which prohibits the possession, dissemination or communication of the Available Information and/or prohibits the purchase of WBY Tokens or any such similar activity or any other Restricted Persons are not permitted to purchase tokens.

In no event shall the Company or any current or former Company Representatives be liable for the Excluded Liability Matters.

The Company does not make or purport to make, and hereby disclaims, any representation, warranty or undertaking in any form whatsoever to any entity or person, including any representation, warranty or undertaking in relation to the truth, accuracy and completeness of any of the information set out in the Available Information.

You should carefully consider and evaluate each of the risk factors and all other information contained in the Terms before deciding to purchase WBY Tokens.

Risk FactorsThe following are the risk factors in relation to WeBuy UK Limited (the “Company”) business in general and the WBY token sale event in particular:

Please note that this is a summary of the risk factors only. You must read the following “Legal Considerations, Risks and Disclaimer” that can be found in the following link: [ ] , and which you must read in full.

Token Related Risks• The purchase of tokens is risky and its outcomes are highly speculative.

• There is no prior market for tokens and purchasing the tokens may not result in an active or liquid market for the tokens.

• Future sales or issuance of the tokens could materially and adversely affect the market price of the tokens.

• Negative publicity may materially and adversely affect the price of the tokens.

• There is no guarantee of any success of the company’s business platform or any future token functionality.

WEBUY White Paper Version 1.3 | 3307 LEGAL CONSIDERATIONS, RISKS AND DISCLAIMER

• The price of the tokens may fluctuate following the token sale.

• The funds paid to the company for the tokens, specifically cryptocurrencies, are exposed to risks of theft.

• The company reserves the right to change the blockchain technology of the Tokens and WeBuy ecosystem. Such blockchain transition could have a material adverse effect on the ecosystem, the tokens, their functionality, transferability and/or price.

• The token may be significantly influenced by cryptocurrency market trends and the token value may be severely depreciated due to non-company related events.

• The user's Wallet or Wallet service provider may not be technically compatible with the WeBuy Token based and issued on the Steller protocol.

• The use of the tokens may come under the scrutiny of governmental institutions.

• The ownership of tokens may fall under new and unpredicted taxation laws that will erode the benefits of the tokens in general, or in a specific jurisdiction.

• Any malfunction, breakdown or abandonment of the Stellar protocol, on which WeBuy tokens will operate, may have a material adverse effect on the ecosystem and the price of the Tokens.

• There may be unanticipated risks arising from the tokens.

• Applicable laws and regulations may limit the utility, functionality, the accessibility and transferability of the tokens.

• Sales of tokens have been known to come under malicious attacks from hackers and/or other parties resulting in theft of tokens. Such events may inflict massive losses on buyers and the company.

Company Related Risks• The Company may be materially and adversely affected if it fails to effectively manage

its operations as its business develops and evolves which would have a direct impact on its ability to maintain or operate the company’s platform and/or services and/or develop structure and/or any future token functionality.

• The Company may experience system failures, unplanned interruptions in its network or services, hardware or software defects, security breaches or other causes that could adversely affect the Company’s infrastructure network, and/or the Company’s business platform.

• The Company may in the future be dependent in part on the location and data center facilities of third parties.

• General global market and economic conditions may have an adverse impact on the Company’s operating performance, results of operations and/or cash flows.

• The Company or the tokens may be affected by existing and newly implemented regulations.

• Risk of dissolution of the Company.

• The Tokens may be affected by the Company’s decisions


Address: WeBuy UK, 36 Great St. Helenʼs, London, United Kingdom, EC3A 6APEmail: [email protected]

Social Media Platforms:Telegram: https://t.me/wby_ioFacebook: https://www.facebook.com/wbyioTwitter: https://twitter.com/@wby_ioLinkedIn: https://www.linkedin.com/company/wby/BitcoinTalk: https://bitcointalk.org/index.php?action=profile;u=2150923Discord: https://discord.gg/2RwAc3PMedium: https://medium.com/@webuy_ioReddit: https://www.reddit.com/user/WeBuyOfficialQuora: https://www.quora.com/profile/webuy

09 Contact Details

mailto:%20info%40wby.io%20?subject=

https://t.me/wby_io

https://www.facebook.com/wbyio

https://twitter.com/@wby_io

https://www.linkedin.com/company/wby/

https://bitcointalk.org/index.php?action=profile;u=2150923

https://discord.gg/2RwAc3P

https://medium.com/@webuy_io

https://www.reddit.com/user/WeBuyOfficial

https://www.quora.com/profile/webuy

Documents

WeBuy – WHITE PAPER...advertisements will be seen by buyers, who are not only more likely to buy, but who have also made it known that they have an active interest in their products