Overview

• Website Overview• Communication Strategy Overview

• Search• Audience Focus • Responsive Design• Branded Design/ Marketing Tool • Degree Path/Finder• Calendar• Austin Peay Application

Website Project Goals

• Focus on marketing faculty

• More thorough database with photos/headshots and more filters to search for faculty or staff

• Elimination of current search and faculty pages that have been created throughout the website with no consistency, guidelines, maintenance, or SEO

• This will become our “one-stop shop” to browsing all faculty and staff

Faculty Directory

Directory

http://www.sc.edu/study/colleges_schools/music/faculty-staff/index.php

Faculty Pages

http://www.sc.edu/study/colleges_schools/music/faculty-staff/Barnes.php

#GovLifePage

Jessica Sheers

News Story

Home Page Student Spotlights

Overall Traffic

Behavior + Acquisition

Behavior:

(-) Overall sessions are down 59%

(+) Average Session duration is up 70.07% (4:30 vs. 2:39 minutes)

(+) Pages are up 55.32% (6.34 vs. 4.08 pages viewed during a session)

Acquisition:

(+) Organic Search is up 30.02%

(+) Social Media is up 55.56%

(+) Email is up 42.46%

(-) Referral is down 67.57%

CommunicationStrategy Goals

Communication Strategies

• President’s Corner • Sentinel• Govs at a Glance • Top Hat • The Brief

TOP HAT

Govs at a Glance

The Brief

Green Dots = Clicks

Click Map for Top Hat

Click Map for Top Hat

Green Dots = Clicks

Thank you.