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Web Site Evaluation
Christina DavisAlexis LinthicumKarina Munoz
• Purpose:
– The company created the website to show the merchandise that is available to be sold and to make sales online as well.
– The company created this medium to continue competing with the competition and to brace the advancement of technology.
– The website like their store has a unique ambiance that keeps with their company image and vision. In their website their front page always has an interesting function some are videos others are images of the merchandise but it all interactive and it is always different and changes constantly.
• Target Consumer:
– The affluent woman from the 30’s to 40’s.
– With college or post graduate education.
– Household income above $100,000.
– This consumer group also a very well read woman and she is relative fit who is also sophisticated and enjoys life and who wants to dress her age.
• Information Content:
– The top icons include: from left to right:
– Clothes
– Shoes & bags
– Jewelry & accessories
– At home
– sale
– Upper Right hand Corner:
– Order status
– Wish list
– Sign in
– Shopping bad
– checkout
– Bottom left to right:
– Gift Card
– Store Locations
– Shop the Catalog
– Privacy & security
– Contact us
– Help
– Emails, catalog, widget
– International Site
• Revenue Model
– Web Catalog Revenue Model
• Marketing Strategies• Social Media Marketing
• One-to-one Marketing
ContextContext Integrated
Unique and keeps with image of the brick and mortar store. Keeps their uniqueness and individuality.
ContentContent Product dominantShowcases the merchandise and is interactive in the homepage
CommunityCommunity Limited Facebook and Twitter
CustomizationCustomization Nonexistent
CommunicationCommunication One-to-many, non responding user
Customer e-mails questions and then is given a response
ConnectionConnection Destination
CommerceCommerce High The website whole point is to sell merchandise
The Seven Elements of Customer Interface
• Merchandising Tools:
– Magnified Images
– Interactive Media
– Customer Service
– Phone. 8 am to 8 pm
• Purpose:
– The company wanted to create a site that provided pricing and product information on showrooms displayed in stores.
– The site portrays the positive images and information concerning the products and about the company .
Target Consumer Those starting out in need of relatively cheap,
sturdy furniture Young family, college students or single people
looking for their first apartment or home
• Information Content:
– The top icons include:
• New
• Special Offers!
• Living Room
• Bedroom
• Kitchen
• Children's IKEA
• Textiles
• Bottom icons include:
• Customer Service
• About IKEA
• The IKEA Store
• Working at IKEA
• IKEA Catalog & Brochure
– Other functions offer include:
• My account
• My shopping cart
• My shopping list
• Visit our Mobile Site
• Join our email list
• Information en espanol
Revenue Models
– Web Catalog Revenue Model
Marketing Strategies
– Product Based Marketing Strategies• Email Marketing
• Viral Marketing
7 Elements of Customer Interface
ContextContext IntegratedAesthetically and functionally appealing
ContentContent Product dominant
CommunityCommunity NonexistentNo links to any social networking sites or community boards
CustomizationCustomization Generic Same for every customer
CommunicationCommunication One-to-many, non responding user Opt-in email, mass emails
ConnectionConnection Destination
CommerceCommerce HighMain focus is to sell merchandise
Merchandising Tools
• Ask Anna!
– Customer service
– feature to replace
– sales associate
• Purpose:
– The company wanted to promote their brand more and to make their products more accessible.
– Having a website allows the company to distinctly define who they are in a different medium than in an actual brick and mortar store. Here the company can use images videos and text to correctly portray themselves to the consumer.
– Having all of their products online is also beneficial to the company. They cannot put all of their products in every store. Some stores are strictly accessories stores and a customer cannot shop for clothes there. Through the website a customer can look at everything in one place and know all of the options of colors and sizes that are available.
• Target Consumer:
– Julie: The team at fossil has come up with an exact target market for their women’s line, Julie. Julie is a young woman who loves life and enjoys unique finds. Fossil really pushes their “vintage” theme because that is what Julie is looking for. Julie likes vintage but she also likes to be on top of the trends, anything special and unique she likes.
– Mark: Fossil has likewise created a male target named Mark. Mark like Julie is young with a very classic feel. Mark likes to look clean and present himself in a very strong manner. He likes things made of leather and big faced watches which Fossil readily provides for him.
• Information Content:
– The top icons include:
• Women
• Men
• Watches
• Clothing
• Handbags
• Shoes
• Jewelry
• Lookbook
• Gifts
• Fossil.Life.Style
– Other functions offer include:
• Wish List
• My account
• Sign in
• Shopping bag
• Join our email list
• Shop our catalog
• Visit our blog
• Follow us. (Twitter and
Facebook)
– Bottom icons include:
• Personal Shopper
• Store Locator
• Catalog
• Customer Care
• Order Status
• Returns and Exchanges
• Gift cards
• Corporate Sales
• Investor Relations
• Revenue Model
– Web Catalog Revenue Model
• Marketing Strategies
– Product-Based Marketing Strategies
• Personalized Marketing
• Social Media Marketing
• Email Marketing
• Affiliate Marketing
• Seven Elements of Customer Interface:
– Context-The design of the website displays the vintage but modern feel the company is trying to portray to the customer
– Content-The opening page includes videos and pictures of “Mark and Julie” to set the mood for this year’s holiday theme. Pictures of the products are also presented throughout the site, for the customers’ viewing.
– Community-Customer reviews are at the bottom of every product description. There are also links to twitter and facebook.
– Customization-If a customer is not satisfied with the watches that are designed they can “build a watch” and customize it to their own needs and wants.
– Connection-The site is connected to twitter and facebook.
– Communication-Offer ways to contact them through email, phone, or mail. They also offer to let their customers sign up for an email contact list with product updates and coupons.
– Commerce-High
• Merchandising Tools:
– Personal Shopper
• The customer fills out some information and specifics about the type of products they are looking for and a sales associate can help them.
• Operating hours are Monday through Friday 9 AM to 6 PM C.S.T
– Customer Reviews
– Multiple views of each product
