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9/13/2017
1
Training Resources for VAs www.VAinsiders.com
Website
Creation &
Conversions
Getting Clients
CHALLENGE
Training Resources for VAs www.VAinsiders.com
Who Is Tawnya Sutherland?
Training Resources for VAs www.VAinsiders.com
Who doesn’t have a website?
Who has a website?
Let’s Get Started!
9/13/2017
2
Training Resources for VAs www.VAinsiders.com
We are virtual
aren’t we?
Training Resources for VAs www.VAinsiders.com
Setup Website
1. Buy domain name2. Get reliable hosting3. Choose a theme4. Add your content5. Setup Opt-in (Build List)
WordPress Resources:
www.VAjot.com/wordpress
Training Resources for VAs www.VAinsiders.com
Website Gameplan for VAs
Home Page
About Services / Pricing
Testimonials Packages Clients VAs
Resources
Opt-in
Contact
ContactReferralProgram
PoliciesTerms Media
Blog
FAQ
9/13/2017
3
Training Resources for VAs www.VAinsiders.com
To Blog or Not?
Engage
X
Problem:
Find x clients
Solution:
Become the
Expert!
Think out of the box...
Educate
Training Resources for VAs www.VAinsiders.com
Maintenance
1. Create a schedule to update plugins
2. Blog regularly!
NEXT STEP: NEXT STEP: NEXT STEP: NEXT STEP:
Do Website Conversions Getting Clients Challenge
Training Resources for VAs www.VAinsiders.com
Q & A
9/13/2017
4
Training Resources for VAs www.VAinsiders.com
Website
Conversions
Getting Clients
CHALLENGE
Training Resources for VAs www.VAinsiders.com
General
Training Resources for VAs www.VAinsiders.com
General
9/13/2017
5
Training Resources for VAs www.VAinsiders.com
General
Training Resources for VAs www.VAinsiders.com
Simplify Your Navigation
Home Page
About Services / Pricing
Testimonials Packages Clients VAs
Resources
Opt-in
Contact
ContactReferralProgram
PoliciesTerms Media
Blog
FAQ
Training Resources for VAs www.VAinsiders.com
General
ConsistentBranding
9/13/2017
6
Training Resources for VAs www.VAinsiders.com
General
SprinkleTestimonials
Training Resources for VAs www.VAinsiders.com
General
IncreaseSocial Proof
Training Resources for VAs www.VAinsiders.com
General
9/13/2017
7
Training Resources for VAs www.VAinsiders.com
GeneralSales Copy / Headlines
Training Resources for VAs www.VAinsiders.com
General
Consider your target market and your offer
Training Resources for VAs www.VAinsiders.com
General
Ensure each page has a CTA (Call to Action)
9/13/2017
8
Training Resources for VAs www.VAinsiders.com
General
Internal text link strategy for all your pages
Training Resources for VAs www.VAinsiders.com
General
Get rid of popups (disengage on mobile)
Training Resources for VAs www.VAinsiders.com
General
404 error page
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9
Training Resources for VAs www.VAinsiders.com
General
Secure Sockets Layer
Training Resources for VAs www.VAinsiders.com
Make it easy to contact youMake it easy to contact youMake it easy to contact youMake it easy to contact you
Get 1-800#Put phone number to contact you in your headerPut contact info in your footerSetup a simple form to contact you on your contact pageHave full mailing address on contact page (credibility)Implement a calendar scheduling system to book a call with youAdd social media widgets to contact you
Training Resources for VAs www.VAinsiders.com
Simplify the Hiring ProcessSimplify the Hiring ProcessSimplify the Hiring ProcessSimplify the Hiring Process
Create Monthly RetainersCreate Packages PageAdd buttons to buy online (Paypal, etc.)Revamp your service listAdd "I can do anything" paragraph to service pageHave a "Let's Get Started" pageAdd a Consultation FormAdd social media widgets to contact you
9/13/2017
10
Training Resources for VAs www.VAinsiders.com
Add NEW Revenue StreamsAdd NEW Revenue StreamsAdd NEW Revenue StreamsAdd NEW Revenue Streams
Partner Referral Page
Resources Page Affiliate Commissions
Products PageBuy PLR (sell ebooks)
Training Resources for VAs www.VAinsiders.com
Start Blogging!Start Blogging!Start Blogging!Start Blogging!
Setup Your BlogDevelop Blogging CalendarStock up – Start Writing!Add social network share buttonsContributors to Guest blogAdd featured images
Training Resources for VAs www.VAinsiders.com
Go the EXTRA MILE!Go the EXTRA MILE!Go the EXTRA MILE!Go the EXTRA MILE!
Create a FAQ pageHow to Get Started Page?
Newsletter – Build a List!Need an “ENTICING download”Facebook/Google Ad Marketing
Video MarketingWelcome videoVideo series
9/13/2017
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Training Resources for VAs www.VAinsiders.com
Optimize Website
Search Engine OptimizationInstall Google AnalyticsUse Google Webmaster ToolsOutbound links
Fix error links
Fix duplicate meta tags
Build internal linking > SEO
Training Resources for VAs www.VAinsiders.com
Optimize Website
Full Server Backup (SQL, images, themes, plugins, etc.)Performance BoostingLead Generation – Track This!Strengthen website security
Training Resources for VAs www.VAinsiders.com
Implementing even a few of these tips will help your website convert
into more paying clients… GUARANTEED!