Website committee wheels

1

2011 Australasia Committee

Compliance testing model for brands

Green Engage

Brand standards review and consolidation

• Improve RGI by X

Crowne Plaza brand evolution.

Where we play

• Improve operation costs

All hotels to meet statutory sustainability requirements

Improve OSAT scores

• AUSNZ hotels to be ranked first or second in comp set

80% membership penetration in Australia, New Zealand and New Guinea

Ensure IAHI membership meets expectation of members

Establish fully functional sub-committees for Brand Standards, Operations and Sales & Marketing

Part-time administrative support for region

Improve owner communications with IHG

Work with IHG to broaden strategic-spectrum of focus

Community Engagement strategy

• X PCR Contribution

• Support IHG’s People Journey

2IAHI Internal Use Only - Proprietary and ConfidentialIAHI Internal Use Only - Proprietary and Confidential

2011 Canada Committee

• Pilot Guest Committee

• Improve Canada RGI to X

• Drive OSAT and monitor Canada performance relative to Americas

Where we play

Representation by Canada Committee members on all joint committees.

Focus on IAHI Canada through membership increase, satisfaction & communication

Engage owners to support key Canadian industry initiatives through TIAC & HAC.

• Quality , sustainable communication & training in Canada

Sales & Marketing programs, including regional sales roles

• Work with IHG on Canada cost or operational concerns

•PCR Contribution of x%

Support IAHI Joint Policy strategic priorities:

GKTW Celebrate

Service HR Winning

Ways Communications Green Engage Membership Procurement

•Drive owner engagement with Canada sales effort

•GKTW charitable status in Canada

3IAHI Internal Use Only - Proprietary and Confidential

2011 Mexico Committee

Support relaunch initiatives for Crowne Plaza.

Socially-responsible hotels.

Support development of standards to reach goals on ROI.

Enhance recognition of employees.

• Improve RGI for each brand.

Where we play

Professional development programs for employees.

Leverage IAHI / IHG Mexico to address key issues for the country.

Implement IHG global initiatives.

• Improve profitability at the hotel level.

• Increase PCR revenue contribution +2 points.

• Endorse UGE initiative of each brand.

• Achireve and maintain 87% membership.

• Security preparedness.

• Support IAHI strategic priorities:

Celebrate Service CommunicationsMembershipEncourage implementation of “Winning Ways”


2011 Latin America Committee

Support relaunch initiatives for Crowne Plaza

Create a Best Practice program for hotels

Improve OSAT and support new Guest Love quality measurement progam

Enhance recognition of employees per region

Where we play

Support People Tools to improve training offerings for employees

Develop a community engagement program

Work with IHG to improve the Opera/ PMS issues in the region

• Research and discuss a benchmarking program

• Reach and maintain 65% membership.•Leverage IAHI/IHG relationship to address key issues in the region

• Endorse UGE initiatives for each brand.

• Increase PCR revenue contribution +2 points

• Improve RGI for each brand


GKTW Celebrate

Service HR Winning

Ways Communications Green Engage Membership

Support Green Engage in the region

Work with IHG to increase marketing and sales support

Develop leadership program for owners

5

2011 EMEA Committee

OSAT Improvement to xx%

Effectively support Green Engage.

Continue development & implementation of “Celebrate Service”.

• Improve RGI to xx%

Actively support Crowne Plaza brand evolution.

Where we play

Sustain France IAHI Country Committee

Build engagement within Africa region

EMEA participation in global committee’s

Improve input & feedback from global committees to EMEA & Sub-Committee’s.

Set up EMEA HR Task Force.

Achieve 85% membership across EMEA

Succession Planning for EMEA Committee

Bring the “Winning Ways Culture” IHG to EMEA and pilot the franchisee HR offer.

• Maximise ROI on system funds and PCR through support of global committees

Actively support fundraising activities for GKTW and other charities

Complete standards reviews for each brand and support UGE project.

• Achieve xx% PCR revenue contribution

• Achieve cost of sale reduction for EMEA

Best practice sharing across countries

6

2011 Direct Sales Committee

Direct Customer Feedback on all Key Initiatives

Establish Communication Strategy for Green / LEED

Initiatives

Rank hotels and management companies on OSAT

IHG Way of Sales – Source talent, orientation to IHG, basic and advanced training programs, web based choices

Exceed Global Sales & Midmarket Revenue Goals

Sales Source: Rated Excellent Among all Users (Property Level and Above)

Where we play

• IHG to establish separate and higher standards (a certification) to manage an IHG brand

• Five Year Strategic Plan Created

(SFA) Sales Force Automation – IHG must fund for 2011 Budget

IHG Leadership of Industry Priorities (Quarterly recap of IHG performance vs competitors)

Easiest Hotel Company To Do Business With

• Exceed Market Share Performance Goals

Major Initiatives – continuous feedback platform in place

• Scorecard Tool to evaluate the Direct Sales at all

levels (Global, Above Property and Hotel Level)

• Continue to evolve Strategic Pricing

• OTA strategy to improve channel profitability


2011 Technology Committee

IAHI Internal Use Only - Proprietary and Confidential

Communicate paperless audit and

measure adoption

Complete HDTV rollout to all hotels by EOY 2011

Establish Business Center standards by brand

Where we play

• Establish a technology disposal program and roll out in local communities

• Review HSIA standards for compliance and revisions

• Research new Video Conf options for larger hotels

Attend HITEC Attend CES


GKTW INN-PAC Celebrate

Service HR Winning


Share best Technology practices using Technology Blog

Define REVolution for Franchisees and communicate plans/progress

Review current credit card process & vendors

Identify PCI Compliance training / continue awareness comm.

Support creations and distribution of Mobile Booking apps

Establish information security protocol and training program awareness

Produce 2 articles for Owner’s Magazine and press releases on initiatives as needed communication Programs


2011 PCR Committee

• Evaluate and, if applicable, Implement Green Initiative in conjunction with PCR

• Integrate Priority Club with Property Sales Teams

• Increase Credit card penetration

Increase Member Recognition and Evaluate Current Member Recognition Standard

Where we play

• Priority Club Re-Positioning

• Create better linkage between PCR and Brand Committees

Institute Recognition and Awareness Programs – PC Member, Employees, and IHG

• PCR Charity Event For GKTW

• Optimize PCR Contribution and Increase Channel Shift and Share of Customer Wallet

• Ensure solvency of PC Fund with customer and franchisee value proposition

• Loyalty Program Offering Review – Geographic and Segmentation

9

2011 Revenue Performance Committee

Where we play

• GDS Task Force

• SEO Task Force

• IHG/IAHI Online Collaboration

• Market share programs that increase hotel ROI

(BiCW, PCR)

Shift to high value channels

Improve revenue and engagement of team members through Booked Solid Tour events, Revenue Management Essentials Certification (RMEC) and Conference

Emerging Media Strategies – look for monetization opportunities

Socialize progress on REVolution

Best-in-Class Web with focus on Merchandising

• Improve SEO placement and align independent websites

Revenue Management

Support RMH growth Support revenue

management big rock with pilots of PDI, Pricing Strategy, and SBRP OTA Strategy – reduce

dependence on opaque

Balanced Performance Marketing program

Support HCM evolution – creating efficiencies on property

10

2011 Operations Committee

Implement and operationalize the Green Engage program.

Celebrate Service

Where we play

Work in partnership with IHG in the development of the Community Strategy.

Launch Inn-Supply to franchise community

Support IHG in developing global approach to Brand Standards

• Implement timely Business Plan Process & Tools Hotel Ready

UGE



Service HR Winning


People Tools

Assist with implementation and rollout of the new Global Guest Love Measurement

12/7/10

TBD: F&B, Talent Development and Owner Advocacy

11

2011 Development Committee

Where we play

• Collaborate with IHG to refine market planning policies, feasibility and impact procedures in an effort to drive growth in the right markets with the right owners

• Work with IAHI procurement task force to review opportunities to leverage purchasing power against capital expenditures

• Leverage existing communications tools (eg, IHG Design Connect); establish new methods to drive sharing of best practices and ROI enhancing building practices

XX

Leverage collective developer community knowledge to drive owner ROI and IHG share ambition through more

efficient hotels built in the right place, operated by the right owner

• Leverage experience of active developers to incorporate ROI savvy building practices and elements into prototypes and conversions

• Establish communications protocols to share best practices and ROI enhancing building and conversion capital expenditures

Work with IHG F&B to develop ROI savvy concepts

10-year License Discussion

• Investigate and share sustainable building practices and materials to drive ROI and social responsibility in both conversion and new build hotels

• Assist IHG in developing relationships with the right owners who are capable of delivering a stellar product guest experience

• Engage a cross section of active developers on committee as members and guests to share best practices and IAHI advocacy

• Work with IHG to reinforce a relationship driven approach to development

12

2011 Indigo Committee

Test, roll out Hotel Indigo brand service behaviors

• Improve RGI to 92

Where we play

Guest Experience - Research, Consumer Insights, Brand Stds

• Achieve 42% PCR Rev Contribution

Develop community events in local neighborhood markets

Based on successful pilot results, embed evolved F&B service training and equipment in hotels



Service HR Winning

Ways Communications Green Engage Membership Procurement Big Rocks

• Continue Employee Engagement programs/measurement (Inspiration Maker, Market Metrix)

•Piloting, testing and validation around room and lobby/public area WOW journey stages

•Build brand awareness through social media, PR/media outreach and owned/earned media

•Roll out new identity through all consumer touchpts.

• Drive OSAT to 91

• Focus marketing efforts against multiple business segments. – BTA, B2B, PCR & non-PCR members

GM Conf/Service Retreats

Implement local F&B partnerships

• Achieve xx RN contribution from Task Force

• Achieve x RN contribution from Amer Mid Market Sales Force

• Actively engage and support GKTW and Local Neighborhood Charity

• Measure increase in F&B dept income: Increased sales =increased margins


Product qualityOSAT improvement to +1Quality InspectionsPCR Guest SatisfactionHPT quality resolution

Guest Experience Differentiators, i.e.

Lending LockerSCAD SRD

Critical Enablers

Ensure planned and strategic brand growth with qualified ownership, operators and site selection

Collaborate on and ensure continuity with IHG/Brand dedicated resources, i.e. RSD, AM, NHOP, etc.

Extended stay philosophy considered in all new or upgraded systems

Raise brand awareness through social media*

Identify opportunities to pilot an develop environmental initiatives (e.g., recycling program)

Fundraising for brand charity – Give Kids The World

• Develop operating metrics benchmark tool

• IHG Big Rocks Specific to CWS

•Direct Web•Revenue Mgmt •PCR•IHG Way of Sales



Service HR Winning


• Perpetuate Brand Culture - CAN DO Service* - Branded Training Programs* - Owner Certification* - Celebrate Service - Communications

Develop affordable CWS renovations*

Develop NHOP/Brand Hallmark Execution Program*

*Brand initiative supported by IAHI brand committee

•Focus marketing efforts against multiple segments incl – Gov’t, B2B, PCR, etc.

Candlewood Suites Committee

• Achieve +2% PCR Revenue Contribution

• Improve RGI to +2


2011 Staybridge Suites Committee

Critical Enablers

Ensure Technology, Development and other IAHI Committee initiatives support Staybridge and extended-stay operating model

Collaborate on and ensure continuity with IHG/Brand dedicated resources, i.e. RSD, AM, NHOP, etc.

Ensure multi-brand marketing initiatives support Staybridge, and extended-stay operating model is considered for all initiatives

• Fund-raising for GKTW

• Guest Experience Differentiators, i.e.•Sundowner•Local Information

•Perpetuate Brand Culture•Staybridge Spirit Refresh*•Branded Service Training*•Owner Certification*•Celebrate Service•Communications

• Identify opportunities to pilot and develop environmental initiatives (e.g., recycling program)

• Develop operating metrics benchmark tool

• IHG Big Rocks Specific to SBS•Direct Web•Priority Club Rewards•IHG Way of Sales•Revenue Management

• Product Quality•OSAT improved by +1•Quest/Quality Inspections•PCR Guest Satisfaction•HPT2 quality issue resolution

Support IAHI Joint Policy

strategic priorities: GKTW INN-PAC Celebrate

Service HR Winning

Ways Communication Green Engage Membership Procurement

• Raise brand awareness through social media*

*Brand initiative supported by IAHI brand committee

• Launch Brand identity refresh*

• Develop NHOP/Brand Hallmark Execution Program*

•Focus marketing efforts against multiple segments incl – Gov’t, B2B, PCR, etc.

• Improve RGI to +2• Achieve +2% PCR Revenue Contribution

15

2011 Crowne Plaza Committee

OSAT Improvement +1 pt

Evaluate and collaborate with IHG on CP UGE tools to include SOPs for hallmarks, standards & design guidelines

• Improve RGI +2pts

Actively support CP brand evolution and execute on Wave 2 Global Pilots

Where we play

• Development Strategy• F&B Strategy • Support IAHI Joint Policy

strategic priorities:• GKTW• INN-PAC• Celebrate Service• HR Winning Ways• Communications• Green Engage• Membership• Procurement

• Collaborate with IHG “Big Rocks” to enhance performance for CP

• Achieve +2 pts PCR revenue contribution

• Launch Internal Communications platform targeting teams & owners

• Support People Tools for CP and develop & implement Hotel & Associate Reward & Recognition

• Launch Global Branded Service Program – Employee Journey

• Launch Visual & Audio Brand Identity System

Enhance global Sleep Advantage program and implement new Bedding program in the Americas

• Develop sustainability platform for Sleep Advantage program

• Support Pink Out at Colonial (Americas Now)

16

2011 Holiday Inn Express Committee

• Support implementation of Stay Real Phase II

Where we play

• Identify green products for FF&E, OS&E

• Increase PCR Revenue Contribution by % Support IAHI Joint Policy

strategic priorities: GKTW INN-PAC Celebrate Service HR Winning Ways Communications Green Engage Membership Procurement• Continue to grow OSAT

• Collaborate on Carbon Footprint guidance and related environmental activities for new hotels

• Continue Stay Real campaign at comparable funding levels

• Support IHG 2011 big rocks (Way of Sales, Revenue Management, Leadership, Direct Web, and TPI)

• Implement promotional campaigns targeting multiple segments. – BTA, Mtg Planners, SMERF, Sports, non-PCR

• Increase RGI

• Drive ADR without losing Occupancy

• Support development and implementation of HR People tools

• Review training gap analysis and develop appropriate action plan

• Implement Standards Review

• Complete SRD updates

• Great Room evolution beyond breakfast• 24 hour F&B / Pantry• Technology / Mobile Key and branded mobile app

• Implement innovation plan including:

• Implement Green Engage across the estate

• Implement community engagement strategy – local / kids sports

• Donate HIEX “Great Rooms” for charitable events

• Continue F&B R&D and market testing to evolve and improve experience


IAHI Holiday Inn Committee

• Support implementation of Stay Real Be You

• Support development and implementation of HR People tools

Where we play

• Identify green products for FF&E, OS&E

• Implement Green Engage across estate

• Develop and implement community engagement strategy

• Improve RGI by 5 points•Improve PCR revenue contribution by 5 points


GKTW INN-PAC Celebrate Service HR Winning Ways Communications Green Engage Membership Procurement

•Continue F&B R&D and market testing to evolve and improve experience

• Develop and test UGE innovations to improve brand perceptions and drive OSAT +2 points

• Collaborate on Carbon Footprint guidance and related environmental activities for new hotels.

•Implement promotional campaigns targeting multiple segments. – BTA, Mtg Planners, SMERF, Sports, non-PCR

• Continue Stay You campaign at similar funding levels

• Support IHG Big Rocks: (Way of Sales, Revenue Management, Leadership, Direct Web, and TPI)

•Standards recommend/implement•Complete SRD updates•Implement innovation plan including:•Social Hub•Technology – branded mobile apps and wireless

18

2011 Operations Committee Wheel

Implement and operationalize the Green Engage program.

Celebrate Service

Where we play

Work in partnership with IHG in the development of the Community Strategy.

Launch Inn-Supply to franchise community

• Implement timely Budget Guidelines Document

Hotel Ready UGE



Service HR Winning


People Tools

Assist with implementation and rollout of the new Global Guest Love Measurement

12/7/10TBD: Global Brand Standards, F&B Focus

Support Owner Advocacy


2011 Past Chairman Committee

Create an Annual Past Chair event at a destination location

Create a new Officer mentoring program led by the Past Chairs to prepare Officers for Chairmanship

Where we play

Enhance IAHI visibility to franchise community and industry by using IAHI communication channels and industry events



Service HR Winning


Increase engagement of Past Chairs in IAHI Committee and Board Mtgs

• Develop a proactive global expansion strategy for the association in order to expand membership in growing regions of IHG brands

12/7/10

• Support GKTW through community involvement

Documents

Website committee wheels