Website Audit Report · PDF fileChecks your Website for ... For e.g. credit card details stored on ... Easier to Manage –Managing one site and one SEO campaign is far easier than

AUDITREPORT

Report Content Last Updated

Aug 12, 2015

Local Visibility

Local Reviews

On-PageOptimization

Off-Page

Optimization

SocialMedia

KeywordsReport

WEBSITEWEBSITE

A-1 ROADSIDE [email protected]

831-383-9962

Website ScoreOverview

On-PageOptimizationChecks your Website fordifferent issues impactingperformance and SearchEngine Optimizationproblems.

Mobile FriendlyWebsiteChecks whether your websiteis responsive.

KeywordRankingsTrack Performance ofTargeted Keywords in MajorSearch Engines.

Off-PageOptimizationThis section checks thestrength of your domainusing metrics such as DomainAge & Expiry, number ofpages indexed by Googleand Bing.

VisibilityMonitor 30+ Directories andIndustry Review Sites for yourBusiness.

ReviewsMonitor what Customers areSaying on Top Review Sitesabout your Business.

SocialMonitor your Social Activityacross Major Platforms andeven Compare it with theindustry average.

CompetitorAnalysisAnalysis of how your websitecompares with 3 othercompetitors.

[email protected] | 831-759-2273

426 Salinas St Salinas, CA 93901

10Out of 30 4.9

Out of 5

1.4Out of 10

0Out of 15

2.9Out of 10

0Out of 10

0Out of 100

Out of 10

WEBSITE SCORE

19Out of 100

10Out of30

On-PageOptimization

On-Page factors are the aspects of a given web page that influence search engine rankings. In order to getvaluable results that allow your business to grow from organic online mediums, you have to get these areas of on-page optimization done correctly. We’ve checked your website for High, Medium and Low Priority On-PageOptimization problems. Fixing these issues will considerably improve SEO performance.

High Priority High Priority ProblemsProblems4

Duplicate TitleDuplicate Title0

Google Analytics Code MissingGoogle Analytics Code Missing1

Title Too ShortTitle Too Short0

Page Title Missing or EmptyPage Title Missing or Empty0

Description Missing or EmptyDescription Missing or Empty1

Canonical TagCanonical Tag1

HTML SitemapHTML Sitemap0

XML SitemapXML Sitemap0

Schema Tags MissingSchema Tags Missing1

H1 Tag MissingH1 Tag Missing0

Medium PriorityMedium PriorityProblemsProblems0

Slow PagesSlow Pages0

Non SEO Friendly UrlsNon SEO Friendly Urls0

Title Too LongTitle Too Long0

Duplicate Meta DescriptionDuplicate Meta Description0

Image Alt MissingImage Alt Missing0

Bad Response CodeBad Response Code0

Low PriorityLow PriorityProblemsProblems0

Too Long UrlsToo Long Urls0



10Out of30

On-Page Optimization ( Home Page)

Note that the elements with a green tick don’t necessarily mean that these on-page elements are fully optimized. Itsignifies that these elements were detected on the website but could be optimized further to suit search enginealgorithms and rank the website better.



Page TitlePage TitleGreat! Title tag detected on the home page. A wellGreat! Title tag detected on the home page. A well

optimized Title is the most important factor to rank a websiteoptimized Title is the most important factor to rank a websitein search engines.in search engines.

Meta DescriptionMeta DescriptionNo Meta Description detected on the home page! ManyNo Meta Description detected on the home page! Manytimes Search engines pick content from Description tag totimes Search engines pick content from Description tag toshow in Search Listing. You are missing a trick!show in Search Listing. You are missing a trick!

H1 TagH1 TagGreat! H1 tag detected on the home page. H1 is aGreat! H1 tag detected on the home page. H1 is a

heading tag. Search Engines consider the text in H1 tagheading tag. Search Engines consider the text in H1 tagimportant.important.

<h1><h1>

Word CountWord CountOops! The home page has a word count of just 92 which isOops! The home page has a word count of just 92 which islow as per best practices. Ideally, the home page shouldlow as per best practices. Ideally, the home page shouldcontain at least 250 words of unique and SEO friendlycontain at least 250 words of unique and SEO friendlycontent.content.

XML SitemapXML SitemapGreat! XML sitemap detected. Ideally, it should include allGreat! XML sitemap detected. Ideally, it should include all

pages of the website to help search engines navigate yourpages of the website to help search engines navigate yourwebsite more easily and index your content better.website more easily and index your content better.

Robots.txt FileRobots.txt FileGreat! Robots.txt file detected. A Robots.txt file can beGreat! Robots.txt file detected. A Robots.txt file can beused to instruct search engines to index or avoid specificused to instruct search engines to index or avoid specificareas of the website. For e.g. credit card details stored onareas of the website. For e.g. credit card details stored onthe server, critical access details, duplicate pages, etc.the server, critical access details, duplicate pages, etc.

Google Analytics CodeGoogle Analytics CodeNo Google Analytics code detected! You’re missing out onNo Google Analytics code detected! You’re missing out ona chance to collect important data from Google Analyticsa chance to collect important data from Google Analytics

which can be used to find new customers and increasewhich can be used to find new customers and increaseonline conversions.online conversions.

Canonical TagCanonical TagNo Canonical Tag detected on the home page! You mightNo Canonical Tag detected on the home page! You mightbe missing out on a great chance to easily eliminatebe missing out on a great chance to easily eliminateinternal duplicate content as well as maintain domaininternal duplicate content as well as maintain domainname uniformity with search engines.name uniformity with search engines.

Site Response CodeSite Response CodeGreat! Your site returned a response code of 200 i.e. the siteGreat! Your site returned a response code of 200 i.e. the site

is up and running fine.is up and running fine.

Site Load Time (Site Load Time ( 3.08 Seconds 3.08 Seconds ) )Great! Your site’s load time is 3.08 seconds.Great! Your site’s load time is 3.08 seconds.

Domain Strength

Google Pages IndexedGoogle Pages Indexed

4 Pages Found In Google

This is the number of pages of your website, which are present in Google's search engine database. Ideally you shouldkeep adding great content to your website, and each page can bring in new search engine visitors.

Apart from Google, which covers 67% of search share, we also optimize your website in Bing and Yahoo, which cover18% and 11% of search share respectively. Overall, we have your website covered for almost 96% of the onlinesearches.

SSLSSL

Oops! Your website is not secured. Having a secure website (website that opens up as https) is recommended byGoogle and will be considered as a ranking factor.

https://a1roadsideservice.com/Non Secure website



4.9Out of5

Mobile FriendlyWebsite

5 Top Reasons why having a responsive web design is the best option for your5 Top Reasons why having a responsive web design is the best option for yourmarketing strategy.marketing strategy.

1. Generally, 20% of traffic to a website is mobile traffic. If your website is not mobile friendly, you are losing out onthis share of traffic.

2. Recommended By Google – Google states that responsive web design is its recommended mobileconfiguration, and also refers it as the industry best practice. April 21, 2015 is the deadline; after which Googlewill start favoring responsive websites against non-mobile friendly ones in the search results.

3. Easy Sharing – Content on a responsive site is much easier for users to share, interact with, and link to thancontent that lives on a separate mobile site.

4. One Website, Many Devices – One of the most appealing aspects of responsive web design is that aresponsive website can provide a great user-experience across many devices and screen sizes.

5. Easier to Manage –Managing one site and one SEO campaign is far easier than managing two separate sitesat a time.

How Googlebot sees this page

Mobile-Friendly Test

http://a1roadsideservice.com ANALYZE

Awesome! Google considers your website as mobile friendly.

Google gave your website score of 98%, which translates to score 4.9 out of 5.



SEO Opportunity

# Organic Keyword Avg. MonthlySearches

PPCCompetition

1 roadside service monterey Less than 100 Less than 20%Not in top

10Not in top 10

2 roadside assistance monterey Less than 100 Less than 20% 1 2

3 monterey tow service Less than 100 43.47% Not in top10

Not in top 10

4 tire repair service monterey Less than 100 Less than 20%Not in top

10Not in top 10

5 emergency towing monterey Less than 100 Less than 20%Not in top

10Not in top 10

6 jump start service monterey Less than 100 Less than 20%Not in top

10Not in top 10

7 fuel delivery service monterey Less than 100 Less than 20%Not in top

10Not in top 10

1.4Out of10

KeywordRankings

These are the keywords which you should most likely target in order to get more trafficflowing into the website.



PPCOpportunity

Pay Per Click Opportunity

We have found 87 ads across 22 competitors bidding on Google Adwords forabove keywords. Some of the ads are:

AAA® Official Site - AAA.comGet Exclusive Member Deals and 24/7 Roadside Assistance - Join Today!

Ad01

www.aaa.com/Ad

$19 Roadside Services8 million satisfied customers/yearTows and more services available

Ad02

www.blinkroadside.com/Ad

Roadside AssistanceAllstate Good Hands Rescue® MakesIt Easy. Open to All. Learn More!

Ad03

www.allstate.com/Ad

Contact your sales representative to explore this opportunity.



SiteSecurity

Is your website hackable? Here’s a web security audit for your site which checks forvulnerabilities like Viruses, Trojans, Spyware and Malicious Downloads.

If your website security is breached i.e. if your website is affected by any virus or malware, Google will warns userswith the ominous message "This site may harm your computer". Even modern browsers like Chrome and Firefox displaya warning message if they detect something suspicious. This directly affects your website’s visibility and traffic.Immediate action needs to be taken to clean off these vulnerabilities before Google drops your website from itssearch results.

Not Blacklisted

Virus Not Detected

Malicious DownloadsNot Found

Trojans Not Detected

Backdoors Not Found

Malware NotDetected

Drive-by DownloadsNot Found

Worms Not Detected

Spyware NotDetected

We Have Checked

0Pages



0Out of15

Off-PageOptimization

0Out of 10Out of 10

MozRank represents alink popularity score. Itreflects the importanceof any given web pageon the Internet. Pagesearn MozRank by thenumber and quality ofother pages that link tothem. The higher thequality of the incominglinks, the higher theMozRank.

Moz RankMoz Rank1Out of 100Out of 100

Using over 150 rankingsignals Domain Authorityis SEOmoz's calculatedmetric for how well agiven domain is likely torank in Google.com'ssearch results. DomainAuthority scores on a100-point, logarithmicscale.

Domain AuthorityDomain Authority

1Out of 100Out of 100

Total Links predicts thelikelihood of a singlepage to rank well,regardless of its content.The higher the PageAuthority, the greaterthe potential for thatindividual page to rankwell in search results.Total Links is scored on a100-point, logarithmicscale.

Page AuthorityPage Authority

0

The number of links (juice-passing or not,internal or external) tothe url.

Total LinksTotal Links 0

Links can either be'juice-passing' or 'non-juice-passing.' In short, alink that passes juice is alink that helps the targetpage rank better

Juice Passing LinksJuice Passing Links

1text

1dofollow

0nofollow

0sitewide

1not sitewide

1External BacklinksExternal BacklinksThis is the number of backlinks to your website according to Ahref's

database. Ahref is one of the largest sources of backlink intelligencetool.

1 Referring DomainsReferring DomainsReferring domains are the number of unique domains linking to yourwebsite.

1Referring IPReferring IPThe same IP can host multiple sites. So this is a unique count of a

number of Ips from where we sites have pointed links to your site.1 Referring SubnetsReferring Subnets

Search engines sometimes discount links coming from sites hosted onthe same C class Ips. So the more links a website has from different Cclass subnets, the better backlink diversity it has - which helps theoverall SEO

1Referring Domain vs Referring SubnetsReferring Domain vs Referring SubnetsIdeal ratio should be between 1.25 to 1.50



2.9Out of10

Visibility

Your Visibility Score across Search Engines, Local Directories, Review Sites & Social Sites.

Found andAccurate 0

Found withPossible Errors 9

SourceMissing 22

Having a good visibility score implies the performance of your business in local search engines, directories, review sitesand social networks. Fixing the inconsistent and missing listings mentioned above will definitely help your business’performance in the local ecosystem.

NAP Details

Website Address:-Website Address:- http://a1roadsideservice.com City:-City:- Monterey

Business Title:-Business Title:- A-1 Roadside Service State:-State:- CA

Business Category:-Business Category:- Autocare Zip Code:-Zip Code:- 93940

Business Address:-Business Address:- Main St Country:-Country:- US

Telephone No:-Telephone No:- 831-383-9962

Visibility Score

29.07% vsvs

Industry Avg.

95%

Accurate : 0 Possible Errors : 2 Missing : 1






Search EnginesSearch Engines 3 Directory SitesDirectory Sites 22

Review SitesReview Sites 2 Social SitesSocial Sites 4

0Out of10

Reviews

Top 5 Sites Reviews

Total Reviews : Total Reviews : 0Industry Avg. : Industry Avg. : 7

Avg Reviews

0/5

VS

Industry Avg

4.14/5

4-5 Stars

Positive

3 Stars

Neutral

1-2 Stars

Negative

0 Star

No Rating

0% 0% 0% 0%



0Out of10

SocialEngagement

Needless to say, being active on social media platforms is an essential part of yourmarketing plan. This audit tells how well you are placed currently on top social

networks.

Social signals have come a long way in terms of their impact on SEO over the course of the last two years. Recently,Twitter also reportedly struck a deal for tweets in Google search results. This means, your tweets will have a largeraudience than ever before.

Social signals are becoming the new “link” in terms of overall importance in the ranking algorithm and its time youtake advantage of engaging your brand on social platforms.



0

0

00

SocialSocialEngagementEngagement

| +1 Button Count |

Li

ke B

utto

n

|

B

u siness Pag e

| Faceb ook Like | Faceb ook Sh are | Share Button | Profile | Share

0Out of10

CompetitorMetrics

1Referring Domains

1Referring IPs

1Referring Domains

1Referring IPs

1Referring Domains

1Referring IPs

77Referring Domains

77Referring IPs

http://a1roadsideservice.com www.usatowingmonterey.com www.usatowingmonterey.com montereytowservice.com

4Google

4Google

4Google

1212Google

A1ROADSIDESERVICE.CO...A1ROADSIDESERVICE.CO... USATOWINGMONTER...USATOWINGMONTER... USATOWINGMONTER...USATOWINGMONTER... MONTEREYTOWSERV...MONTEREYTOWSERV...

JUICE PASSING EXTERNAL LINKS VS NON JUICE PASSING + INTERNAL LINKS

0%

0%

Non Juice Passing + InternalLinks

Juice Passing External Links

0%

100%



0%

100%



65%

35%



LINK SATURATION

1Domain Authority

0Juice Passing Links

0Total Links

8Domain Authority


3Total Links

8Domain Authority


3Total Links

1313Domain Authority


2020Total Links

MOZ METRICS

AHREFS METRICS



Documents

Website Audit Report · PDF fileChecks your Website for ... For e.g. credit card details stored on ... Easier to Manage –Managing one site and one SEO campaign is far easier than