WebsiteObservation Suggestions

Keep it short and simple Games for kids Have animations and bright colors Green-nature Yellow-cheer full

and sunny One set of tabs, keep tabs on top Map more visible Less information on the home

page Nature texture appearance

• Too informative!• Repetitive Info• Long & boring• Corporate color scheme• Not kid friendly• Hierarchy on the web site is too deep• NO CALL OF ACTION!!!

App Interactive, Engaging & FunTour guide of TDGShort & SimpleBudget & time constraintsBasic App with unlimited additionsApp buttons (Home, Map, Donations)FREE!!!

“$17.6 Billion The amount of money saved each year by small businesses using mobile apps, according to a survey by the Small Business & Entrepreneurship Council. “ - Dallas Morning News

MarketingObservations

• Unclear target audience• Marketing Budget• Advertising• Creating value proposition• Un clear mission• no promotional events or campaigns• No collaboration with Fair Park

Suggestions

• Define Target audience and break them down into groups• Utilize non profit for advertising, use the current budget toward cost efficient marketing plan• Fine tune mission, it needs to be clear and precise, in order to implement a productive marketing plan• create promotions that appeal to audience and collaborate with fair park museums marketing and advertisement