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Webshot 4 Social Media Smarts
What is social media?
• Definition of social media• forms of electronic communication (such as websites for social
networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos) (https://www.merriam-webster.com/dictionary/social%20media)
• Key Terms• Communities
• Share information
Summary of all Social Media Platforms in UCC
Total UCC Accounts
Outdated Active
Twitter 300+ 88 215
LinkedIn 60+ 68
Facebook 400+ 135 260
Instagram 150+ 58 102
Awareness• UCC Policy
• Your role and responsibilities
Suitability and Planning
• Ask the Experts – Media and PR
• Have you content?
• Have you a plan for further content
• Have you utilised available supports
Social and the CMS
• Social Media is not a website replacement
• Social Media should link back to your site where appropriate.
If you’re on Social Media in UCC or considering it:
Read UCC’s Social Media Policy and look out for updates to it.
•Current Policy: https://www.ucc.ie/en/it-policies/policies/sm-policy/• Highlights:
• Activity must be inline with UCC’s AUP
• UCC should form part of the account name
• Account should follow UCC official accounts
• Think before you post
•Social Media is not going to be relevant to every area of UCC
Do you need a dedicated account(s) or should you
propose content for the main UCC channels?
• Did you know you could propose content for the main
UCC channels?
• Take guidance from Media and PR on what they are
likely to consider sharing.
• Work toward having sharable content on your website.
• Example: An engaging news-items with a captivating image
Media and PR run social media workshops – we’d
strongly recommend attending these before jumping in
with both feet in to the complicated world of Social Media
Questions?
Social Media Workshop Information and Support Materials
Contact: Lynne Nolan
Email: [email protected]
Common Pitfalls: Everyone is on “insert platform name here” so we must be.
• Effective social media is time consuming
• Know your audience: though some say teens are unknowable!
• If a department is planning to use social media have you considered…
https://www.mstoner.com/ 3 years of research lead to the following findings
• Teens primarily use social media and smartphone apps to communicate with
friends
• while they may explore your social feeds, they aren’t likely to interact with you there.
• Teens are huge consumers of online videos in their personal lives. But they
prefer text, articles, and photos on college websites.
• Teens don’t use smartphone apps from colleges: 72 percent stated that they
did not download or use any college smartphone apps.
Subset of the Questions asked in Media and PR’s “Social media account setup procedure” (Thank you Lynne)
• Who are you communicating with?• Have you created personae to better understand your users?
• What do you hope to achieve?• Lots of likes
• Lots of followers
• Or engaged users
• How will you measure value?
• Do you have the necessary skills to use your chosen platform(s) effectively?
• Do you have the time/budget to create/ commission compelling content, as well as manage, update and monitor the account?
• They are called social media channels – image a TV station with no shows, what will happen?
• Have you considered tone?
• By focusing on social media are we likely to neglect our website content?
Social Media Champaign's
•Contact: Rob Connellan
•Email: [email protected]
Note: Due to demand significant lead in time will be necessary. Please contact 4 weeks ahead of proposed campaign.
Content Types for Social Media
• News – item• News story will have a unique link that can be used for sharing on social media
• Connect Boxes • Allows you to put your best foot forward
• Curated social media posts
• Social media block• Designed for inner page layout
• Live feed of facebook and twitter
• If you have questions re social media and the official UCC channels ask the area experts in Media and PR
• Lynne Nolan
• Rob Connellan
• If you have a CMS content questions contact:• [email protected]
• Visit https://www.ucc.ie/en/dewg/webshots to download supporting assets (including this presentation)
Questions
