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We analyse WebRTC to identify the evolving market and business environment . We especially focus on API providers, gateway manufacturers and telecommunication carriers as some of those who might benefit from the coming boom. They are in clear, uncharted "blue ocean" waters, where there is little competition and clear business cases to be made. This in contrast to the many B2C sites, who will create what is known as a "red ocean" environment. Dog eat doc, 1000s of upstarts, 1000s of roadkill. Good for very lean, very idealistic teams targeting "black swan" success stories.
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WebRTC: Show me the money!Where‘s the beef for telecommunication carriers?
mm1 Future of Communications Forum
March 2013
WebRTC is the latest (r)evolution in IP-based telecommunication
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Degree of network independence
Time
Circuit-switched Electric equipment Switched lines
Based on SIP IMS core Non-trivial server
structure
Fully internet-based
Peer-to-peer Client required Walled gardens
Fully internet-based
Only web browser required
PSTN
VoIP
WebRTC
Comparison on the next
slides
mm1 Future of Communications Forum: On WebRTC
P2P VoIP
OTTs constitute walled gardens with dedicated installers
Walled garden
(No interoperability between ecosystems)
Dedicated client software required
(Each screen requires its own client)
closed ecosystem
closed ecosystem
mm1 Future of Communications Forum: On WebRTC
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WebRTC is high-quality, interoperable audio & video communication directly built into browsers
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WebRTC built into browser
Powerful media engine
No walled garden
(Interoperability not depending on client used)
No client software necessary
(Only browser with WebRTC function)
Open ecosystem
mm1 Future of Communications Forum: On WebRTC
High market relevance due to backing of major players
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Open source Open standard
Developer Editors
Participants
mm1 Future of Communications Forum: On WebRTC
Simplicity and openness encourage WebRTC acceptance
Wide reach
Simple code
Open source
Open standar
d
No Telco know-how required
No sophisticated programming skills required
Lowers entry barriers (cost, time)
Encourages participation
Encourages adoption Ubiquitous component
in most modern browsers
6mm1 Future of Communications Forum: On
WebRTC
As the future ‚browserphone‘, the disruptive potential of WebRTC is immense
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WebRTC is the „browserphone“:
The web browser becomes a valid telecommunication endpoint!
Major players Openness & simplicity
Powerful product
mm1 Future of Communications Forum: On WebRTC
Due to its low entry barriers and potential impact the WebRTC market will be crowded
8mm1 Future of Communications Forum: On
WebRTC
P2P VoIP WebRT
C
PSTN
Degree of network independence /
Height of entry barrier for new players
Time
VoIP
WebRTC does not specify a backend infrastructure
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What is your name and how do I find you?
How to deal with
asynchronous requests?
How to connect two
WebRTC users?
?or
Directory Online / offline Switching / signalling
Focus
mm1 Future of Communications Forum: On WebRTC
Third parties will provide backend infrastructure
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B2C playing field B2B playing field
End user
B2C service offering WebRTC
API Gateway
Carrier network
New venture- & UX-driven services (to be invented)
No telco know-how
Provides simple interface for B2C service providers
Telco know-how
Handle media streams
Break-out/-in to telco networks
Provide infrastructure & interoperability
Unique scalability
Glue between B2C and B2B
worlds
mm1 Future of Communications Forum: On WebRTC
The beef is in B2B and B2B2C where the ocean is still blue
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Red ocean: many small players Blue ocean: Here‘s the beef!
mm1 Future of Communications Forum: On WebRTC
TwiliofrisB
C-Button
Conclusion: By combining their strengths to enable B2C players, API providers, gateway manufacturers and carriers can participate in the upcoming WebRTC boom
B2C sites focus on user experience (UX) Large number of market entrants due to low entry barriers Monetization path still being defined Long tail, high disruption business optimally suited to small
players API providers straddle the gap between network core and
B2C sites They leverage deep know-how in telecommunication
infrastructure as well as the design of developer-friendly APIs
Provide B2B2x services to WebRTC applications The most important component in connecting WebRTC and
SIP Gateway and platform providers handle media streams and
provide transcoding, mixing and relay services Provide break-in and break-out services to and from carriers
Operate the backbones, can provide scalability and offer QoS/QoE as well as billing services
Provide interconnection with DIDs Have the know-how and relationships to deploy gateways
and API infrastructure
API provider (SaaS)
Gateway (PaaS)
B2C service (SaaS)
