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webinsight
webinsight
web in sightIs your website working for you?
Is it making money while you sleep?
IT SHOULD BE.
A program developed by
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W E B I N S I G H T
IF YOUR WEBSITE IS NOT MAKING MONEY, that’s an expensive brochure. You wouldn’t hire a receptionist that does not answer the phone so why have a website that doesn’t help convert customers? Your investment should be working for you 24/7 with a quantifiable ROI.
WebInsight gets your website in gear and hustling business.
Imagine knowing your competitors’ online strategies! And to top that off, having insight as to what opportunities they are missing because the information we are going to put at your fingertips.
Here are just a few of the critical components we will identify:
Know exactly what your customers are searching for
How to show up when they search
Ensure you have a landing page dedicated to that resource
Do you have a lead qualifier?
A drip funnel? Auto- responder campaign?
Incorporating a multitude of active strategies, with the guidance of WebInsight data, will give you a distinct, measurable advantage.
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Your WebInsight report will provide you the foundation upon which you can create a powerful online strategy.
PHASE I (4-6 WEEKS)
RESEARCH & PLANNINGThe first step is to uncover your competitors’ strategies and identify what phrases and keywords your potential customers are using to find the products or services you offer.
This data is critical as it will now allow you to properly budget your online costs and target opportunities your competition is missing.
HOW CAN WE DO THIS?Powered by technology, our unique WebInsight program uses software and algorithms to conduct a custom online competitive and consumer habit analysis.
HERE IS AN OVERVIEW OF WHAT YOU MIGHT RECEIVE:
• Comprehensive list of keywords and search terms from your competition.
• Analysis of your competitor’s website(s), landing pages and social media (Facebook, Twitter, etc.).
• Google Ranking query results that will show you the ROI value on the CPC (Cost-Per-Click).
• Keywords that will provide the strongest foundation for your digital advertising.
• Ranking of the top 10/20/30 sets of keywords based on
a proven set of tangibles to give you the highest ROI for those terms.
• Insight into your competitor’s spending habits and what they are and are NOT doing.
• Data on how to strategically outperform your competition.
• A set of terms and keywords that will give you the best value for your ad spend.
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W E B I N S I G H T
PHASE II (6-8 WEEKS)
CONTENT DEVELOPMENT
PHASE III (ON-GOING MONTH-TO-MONTH)
IMPLEMENTATION & MONITORING
Based on the data collected in Phase I, we are able to fashion blogs, digital ads, relevant content and landing pages that are guaranteed to engage your customers and move them along to be converted into sales.
Once content is finalized, with your input, we can now move on to the final phase of the WebInsight process!
WE GET TO KNOW YOUR BUSINESSWorking closely with your team, we develop relevant content that will impact your target audience and increase engagement with your potential clientele.
HERE IS AN OVERVIEW OF WHAT YOU MIGHT RECEIVE:
• Weekly blog posts to create engagement with your current and new clients. This content will also give leverage to digital advertising to bring awareness to your demographic.
• Build online content for your website, based on the data collected, while also tweaking your current material.
• Develop keywords to utilize throughout your digital assets.
• Build out your funnel(s) to attract new customers to your offering.
• Heightened social media engagement through thoughtful, relevant content utilizing case studies, research, testimonials, ongoing content formation and reviews (if applicable).
This is where the magic happens, we’ll show you how our step-by-step process will take you to the next level of digital marketing in today’s ever changing landscape.
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According to Google 97% of internet users are shopping online and 70% go to the website that is in the #1 position. But in 2016, native ads and social media advertisements will account for 47.9% of the total ad spending – worth $32.17 billion. This is the first time that display ads will eclipse search ads.
WebInsight is taking social media and SEO to the next level. The piece that is missing in social media and SEO today is converting followers into sales. These strategies have been able to attract followers, but now, with our program, we can engage them, track them, and help convert them into hot leads.
If you already have a robust social media and Google Ad strategy, are you spending too much money?
WebInsight gathers the online intelligence that allows you to make decisions based on data, not guesswork.
We are able to find keywords that provide the best ROI – we know exactly what consumers are searching for and when they are searching, which enables us to launch tailored campaigns in real time to target consumers when they are searching for the services/products you offer.
Online marketing is evolving rapidly. According to an Adobe survey, 76% of respondents believe marketing has changed more in the past 2 years than in the last 50.
Give us 15 minutes and we’ll show you the future in digital marketing - and how you can be among the leaders.
Welcome to
webinsight
webinsight
web in sight
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W E B I N S I G H T
A program developed by Q4 Communications Inc.
Eric PezikCreative Strategist
[email protected] 905-921-6979
Steve McNeillCommunications [email protected]
905-975-6172
www.q4communications.ca | www.q4CREATIVE.ca | www.webinsight.co
webinsight
webinsight
web in sight
