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Advanced Swiftpage* Strategies
*Sage e-Marketing
Web Forms and Landing Pages
Presented By…
Todd Viau Lori Feldman
Agenda1. How To Attract More Web Leads2. 3 Types of Calls To Action (Offers)3. 4 Types of Landing Page Considerations
4. Poll5. Setting Up Web Forms in Swiftpage6. Clinic Special
How To Attract More Web Leads
More Offers = More Leads!
3 Types of Calls To Action
The Customer’s Buying Process
Shortlist Vendors
Criteria Checklist
Research
TOFUMOFU BOFU
More Offers = More Leads!
TOFU
MOFU
BOFU
SALES FUNNEL
TOFU
MOFUBOFU
Your Website Sales FunnelDrip
Marketing Follow Up
Thank You Page
(Auto-Responder)
Landing Page
Offer(Call To Action)
Your Website Sales Funnel - Mapped
Drip Marketing Follow Up
Thank You Page
Landing Page
Offer #1
TOFU
MOFUB
OFU
Drip Marketing Follow Up
Thank You Page
Landing Page
Offer #2
Drip Marketing Follow Up
Thank You Page
Landing Page
Offer #3
ROI of Lead GenerationWebsite Offers
on Landing Pages
Submit Form To Database
Auto-Responder
Database Segmentatio
n
E-marketing / Drip
Marketing
4 Types of Landing Pages
A BC D
Webmaster Updates
YOUUpdate
WordPress Website
Not a WordPress
Website
ASwiftpa
ge Landing
Page
BWordPre
ss Landing Page
CSwiftpa
ge Landing
Page
DSPE LP
or HTML Code
Webmaster Updates
YOUUpdate
WordPress Website
Not a WordPress
Website
Setting Up Swiftpage Forms and Landing Pages
CLINIC Special
CLINIC Special – Apply Your Clinic Fee!
A B
DC
1. Set up 1 Swiftpage Landing Page
$250
2. Convert your website to WP $100 OFF
3. Set up 1 SPE Landing Page - $250
1. Set up 1 WP/SPE Landing Page - $350
2. Set up 1 Landing Page on a static website - $450
3. OR set up 1 SPE Landing Page $250
4. Convert your website to WP - $100 OFF
Offers Good thru 3/31/13