Webinar SellingFrom Start to Finish

Let’s Talk Webinars…- How to run them - How to promote them - How to structure them - How to engage on them - How to PITCH on them - How to recycle and reuse them - over, and over, and over.

Running Webinars

Running Webinars • Webinars Help You Grow Your List • Establish Expertise • Grow Brand Awareness • Sell Your Products • Create Evergreen Sales System

BasicsEquipment & Technology Topic Offer

Technology & Equipment

Equipment & Technology 1) Microphone

Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone

2) Webcam: Logitech HD Pro Webcam C920

Technology1) Webinar Platform

• Zoom (Streams to FB Live, Records, Affordable, Chat) • Other Options (Go To Webinar, Wirecast, FB Live, IG Live (No

screenshare option)) 2) Registration / Opt In Pages

• Leadpages • Webinar Platform • Email Management Software

3)Email Management System

• Active Campaign • MailChimp / Drip / Convert Kit / Get Response / Aweber

Topics

Topic • Topic should relate to your offer.

• Needs to be RESULTS driven • Feature vs Benefit

• Don’t Overcomplicate It ;)

• When in doubt - ASK

Topic ExamplesHow to Work From Home

vs How to Make 5k Working From Home Each Month

How to Make Healthy Dinners vs

How to Cook 2 Healthy Meals in 1 Hour

How I Wrote A Book vs

How to Turn Your Story Into a Bestselling Book

Promotions

Promotions 1) Ads: Facebook/Instagram -> Opt In Page -> Email Sequence

2) Social Media Posts (Page / Group / Profile): -> Opt In Page -> Email Sequence

3) Email List

4) Bio Links

Promotions Language

Promotions Language1) Can I save you a seat? 2) Brand New Training (How YOU [get result] 3)Workshop / Masterclass / Free Training 4) ONE time Training 5) Spots are Limited 6) Personalized Invites

“Hey Biz Owners!” “Hey Music Lovers” “Hey Firstname”

Structure

Structure 1) Intro - Why are they there? What will they learn?

2) Giveaway or Incentive to keep them on until the end…(Live Q & A, Free Gift, Slides)

3) Who YOU Are, why you’re the authority, endorsements, results, case studies, etc… (Show Proof)

4) Get them talking - ask them a questions and respond. (Engage)

5) Teach! Provide BIG value.

6) Mid Way Through - Seed Your Product or Offer

7) Teach.

8) Introduce your offer, product, or services. (Pitch)

Engage

EngageEvery 15 - 20 minutes…pause and check in.

“Is this good? Any questions? Does that make sense? Are you with me? Can you use this? Can you DO this?”

The more engaged your audience, the longer they stay on.

The Pitch

Intro to Pitch LanguageI am confident that you can take everything here and put it into action to get

results in your business.

But what if there was another option?

An option that allowed us to do this TOGETHER. More than one hour on a webinar…

What if I actually played an active role in your results?

Do you think if you could take my shortcuts and systems - you could get the results you want quicker? and helped you.

How would that make things different for you?

If I had that option for you…would you like to hear about it and what it can do for you?

Pitch Specifics

Pitch Specifics• Time limiter - Creates URGENCY (For the next 24 hours only…)

• Put a $ Value to EVERYTHING

• BONUSES

• Limited Availability (50 Spots)

• Total Value of EVERYTHING

• Savings

• Split Payment