Embed Size (px)
DESCRIPTION
Looking for another online revenue source, or improve your current CSE campaigns? Google Shopping, PriceGrabber, Shopping.com and other Comparison Shopping Engines can drive more shoppers to your site. Millions use these platforms -- every month a stunning one-third of the US internet audience checks a comparison shopping site. What are you doing to get the most from this channel? Setting up data feeds to the specs of each of these engines is very costly and time consuming without the help of an efficient, automated tool. Recently SingleFeed, a leader in the Data Feed Management & Optimization space, created a Miva Merchant module to make the shopping engines easy to use. SingleFeed takes care of all the data conversion and feed management... all you have to do is set it up and tweak it as you go. Utilize SingleFeed's tracking and reporting, feed optimization and correction tools, and automatic feed submission to grow your business in a cost effective and scalable manner. Join Miva Merchant President and COO Rick Wilson and SingleFeed and learn the following: - Why are the shopping engines important - Setting up your store for shopping engine success - How to use SingleFeed with your Miva Merchant store - Data Feed Optimization tips and advice - Industry best practices from the experts
Citation preview
Get on the Shopping Engines with Miva Merchant
& SingleFeed
Presented by
Agenda• Miva Background• Who is SingleFeed?• Why the Shopping Engines are Important• Installing SingleFeed module on Miva Merchant• Demo of SingleFeed integration• Question & Answer
Miva Merchant Background
Why we’re working with SingleFeed
Who is SingleFeed?
We’re Shopping Engine Experts
SingleFeed Background ComparisonEngines.com started May 2005 SingleFeed founded April 2006
VC backed Hundreds of merchants SMBs -- $200K - $20M/yr in online revenue
LoveYourFeed Blog October 2006
Work with Leading Shopping Engines
We‘re Shopping Engine Experts• Industry Analyst• First account manager @ Become• Experienced Internet marketers• Physical and Online Retail experience• Google Product Search Partner• This is all we do!
Why the Shopping Engines are important
What they do for you
Are the Shopping Engines really for me?
• Never listed – You have to test or you’ll never know
• Listed in the past – Too expensive? It didn’t work? Were you tracking? Were you submitting a quality feed?
• Currently listed – Too time consuming? Poor results? You’re looking to expand the channel?
Background on Shopping Engines • Tons of traffic
Leading shopping engines have 10m+ uniques/month Bing Cashback & Amazon Product Ads growing
• Dominate organic and paid listings – Live Demo Google OneBox, Yahoo! Shortcuts, etc. CSEs are Better, Stronger, Faster than individual merchants Partnerships – AOL Shopping to CNET to Sears Marketplace
• Results Shopping Engines can account for 10-20% of revenue
IF you put in the effort!
Data Quality• We don’t just suck in and spit out data• Validation & Correction wizard• Strict requirements• Categorization• Data Feed Optimization (DFO)
Get you live Qualitative optimization Quantitative optimization
Improve Your Feed More Attributes = Better Results
Submit more than just required fields. Include UPC, model number, custom attributes.
No feed is created equal Don’t use the same file for every engine!
Categorization is your friend Each engine has a different taxonomy
Submit Feeds Daily Products change price etc,
Already on Google Shopping?• Are you already listed?
www.google.com/products & type in site:domain(site:www.helmetcity.com)
• If you aren’t listed you NEED TO BE.• This is a no brainer, don’t miss out on free traffic
SingleFeed Module
Configuring your Miva Merchant
Store
Quick “Go-Live” Process• We cut out the pain of building feeds• Shorter Go-Live with our module• We make sure you get up and running• Scales easy to add more engines• Custom field mapping• No Developers needed!
Real Clients• First data feed generated in minutes• No Development resources needed• Auto Install tracking code
Module Demo
Connecting to SingleFeed
How to import your feed
SingleFeed Demo
Question & Answer
Contact Us
Ryan Douglas – [email protected]
Brian Smith – [email protected]
Rick Wilson – [email protected]
www.singlefeed.com
www.loveyourfeed.com
www.comparisonengines.com
www.mivamerchant.com
Conclusion
Visit our blogs to view the webinar recordingwww.singlefeed.com/blog
www.loveyourfeed.com
www.comparisonengines.com
blog.mivamerchant.com
50% off first month of SingleFeed if you mention this webinar
