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Building a Better Webinar : a view through experience and research into best practices
Webinar for CFICEMarch 9, 2017
3-4pm EST
Presenters: Jeannie An and Jill Bedford
Agenda
• Introduction to Building a Better Webinar• The Benefits of Webinars (Jill)• Best Practices (Jeannie/Jill)• Challenges (Jill) • Tools We Used (Jill)• Conclusion (Jeannie)• Question Period
On the Spot: A Tested Model for
August 14, 2014, 2 PM EST
Training Library Staff
A Personal Look at the Experience of Creating Our
First Webinar
What is a Webinar?
Definition of Webinar:A live online educational presentation during which participating viewers can submit questions and comments (definition from Merriam-Webster)
Poll
Who is our audience today?
o Academic
o Community Group Staff
o Volunteer
Agenda
• Introduction to Building a Better Webinar• The Benefits of Webinars• Best Practices • Challenges• Tools We Used• Conclusion• Question Period
Benefits of Webinars
• Presentations can be delivered to many people at the same time, across geographic boundaries
• Cost effectiveTravel costs Meeting costsTravel time Staff time
Benefits of Webinars
• Recordings available after session
Benefits of Webinars
Benefits of Webinars
• Convenient– Distance no longer a factor– Can participate at work, home, anywhere
Benefits of Webinars
• access to experts in the field
• exposure to new ideas
Affordable training option (low-cost or free)
Agenda
• Introduction to Building a Better Webinar• The Benefits of Webinars• Best Practices • Challenges• Tools We Used• Conclusion• Question Period
Best Practices in Webinars?
When we were asked to make our first webinar I was ecstatic; then terrified! It seemed like there was so much I had to learn. Having partners, and using learning tools made it a lot easier & fun. Lots of practices meant that on the day, it was easy. Jill B.
Current Best Practices
Webinar Best Practices
•Purpose
•Scope
•Budget
•Put it in writing
Webinar Best Practices
Interact…Interact…Interact
HANDOUTSPOLL
BRAINSTORMSESSIONCHAT
RAISE HANDS (Adobe Connect specific) WHITEBOARD
(Adobe Connect specific)
OTHER?
Webinar Best Practices
• Audience Engagement is key to a successful webinar
How do you learn?Learning Styles :
• Background knowledge • Level of participant interest • Using variety in presentation modes
Kinesthetic Auditory
More Important factors to consider :
Visual
Understanding Your Audience
Audience Personas• Who is your webinar for? • What’s in it for them?
a fictional profile created by you
as a result of user research, that represents your
ideal audience.
Webinar Best Practices
•Attention grabbing title
Webinar Best Practices
• Stay focused
• May need to cover less
Webinar Best Practices
•Optimal length of webinar
Webinar Best Practices
•Include an Agenda
Agenda
• Introduction to Blended Services Training Committee (BSTC)
• Purpose, Goals, Structure• Assessment• Challenges and Solutions• Conclusion
Agenda
• Introduction to Blended Services Training Committee (BSTC)
• Purpose, Goals, Structure• Assessment• Challenges and Solutions• Conclusion: what we learned
Agenda
• Introduction to Blended Services Training Committee (BSTC)
• Purpose, Goals, Structure• Assessment• Challenges and Solutions• Conclusion: what we learned
Agenda
• Introduction to Blended Services Training Committee (BSTC)
• Purpose, Goals, Structure• Assessment• Challenges and Solutions• Conclusion: what we learned
Agenda
• Introduction to Blended Services Training Committee (BSTC)
• Purpose, Goals, Structure• Assessment• Challenges and Solutions• Conclusion
Webinar Best Practices
• Selecting speakers
• Number of speakers
Webinar Best Practices
• Include handouts
• Practice, practice, practice!!!
Interact…Interact…Interact
HANDOUTSPOLL
BRAINSTORMSESSIONCHAT
RAISE HANDS (Adobe Connect specific) WHITEBOARD
(Adobe Connect specific)
OTHER?
Poll : What types of training are you using?
• Librarian led 13 sites • Tours 6 sites• Peer to peer 13 sites • Games 5 sites• Vendor led 9 sites • Assessment as learning 2 sites • Outside educational partners 10 sites • Other 4 sites
Stakeholders ExerciseStakeholders Role(s) Benefits
Communication Strategies
Are you still awake?
• NISO and ISO : standards on abstracts • ALA : standards on teaching and learning• Peer Review of Instruction : best practice• NISO Recommended Practice Alternative
Outputs in Scholarly Communications.NISO RP-25-201x-2C
Standards and Guidelines
Plain language standard guideline (American) http://www.plainlanguage.gov/howto/quickreference/checklist.cfm
Standards and Guidelines
Agenda
• Introduction to Building a Better Webinar• The Benefits of Webinars• Best Practices • Challenges• Tools We Used• Conclusion• Question Period
Challenges - Software
• Learningwebinar software
Wanted : Webinar Computers
3 computers in close proximity but separated by walls
Ability to download & hold software and/or cookies– preferably individual staff computers
– not shared staff computers– not public computers
Hardline connections
Challenges - Computers
• Wireless vs Hardline
Challenges - Computers
Computers • PCs vs Macs
Challenges - Audio
AudioSound Check:Background noiseVolume Echoes
Challenges – Shared Document
• Juggling PPT slides
Scripting / Timing
Saving the work
Versions
Challenges - Time
• FindingThe
Timeto
WorkTogether
Challenges - Audience
• Working without an audience
Challenges - Assessment
How do you know people have learned?
What we want to do : “…the systematic collection, review, and use of information …undertaken for the purpose of improving ”
Palomba, C.A. & Banta, T.W. Assessment Essentials: Planning, Implementing, and Improving Assessment in Higher Education. San Francisco: Jossey-Bass, 1999, p. 4
Challenges – Surveys
• Please take the next couple of minutes to fill out the survey provided
Agenda
• Introduction to Building a Better Webinar• The Benefits of Webinars• Best Practices • Challenges• Tools We Used• Conclusion• Question Period
Physical Tools
• Computers• Headphones
ResourcesLynda.com
• Webinar Fundamentals with Sally Norred• Adobe Connect Essential Training with Garrick Chow– Available for free through most public libraries– or 10 day Free trial (must cancel or will be charged)
https://www.lynda.com/signup?lpk35=8006&bnr=topfreetrial_newsite
Adobe Connect – free trialhttp://www.tryadobeconnect.com/
Secondary Software Tools
• Bitstrips• Microsoft Excel• Microsoft Publisher
Resources
• Photos • Clip Art
Resources
• Look to limit your search by license
Google Image Search Creative Commons
Pixabay Flikr Wikimedia
Agenda
• Introduction to Building a Better Webinar• The Benefits of Webinars• Best Practices • Challenges• Tools We Used• Conclusion• Question Period
Make it InterestingSame rules as a presentation
• Practice – a lot• Be yourself• Do a webinar on something that interests you• Accessibility• Tell them what you’re going to tell them;
Tell them ; Then tell them what you told them
Agenda
• Introduction to Building a Better Webinar• The Benefits of Webinars• Best Practices • Challenges• Tools We Used• Conclusion• Question Period
Q & A
Please use Chat and we will answer as many questions as we can.
If you have a question for a specific person, please start your question using that person’s
name
JILL JEANNIE
Contact info
Jeannie An Research Services LibrarianLibrary Services, Ron Joyce Centre (Burlington Campus)McMaster University [email protected] 905-525-9140 ext 20561
Jill BedfordLibrary AssistantLibrary Services, H.G. Thode Library of Science and [email protected] 905-525-9140 ext 22000
Making a webinarAnderson, Maria H. (2010) Tips for effective webinars. elearn Magazine. http://elearnmag.acm.org/featured.cfm?aid=1710034
Best Practices for Webinars or Online Meetings Using WSU Extension’s Adobe Connect . http://ext.wsu.edu/pd/documents/BestPracticesforWebinarsorOnlineMeetingsUsingWSUExtAdobeConnect.pdf
Chow, Garrick, (2014) Adobe Connect Essential Training with Garrick Chow. Lynda.com
Molay, Ken. (2010) Best practices for webinars Creating effective web events with Adobe® Connect™. Adobe Systems http://wwwimages.adobe.com/content/dam/Adobe/en/products/adobeconnect/pdfs/web-conferencing/best-practices-webinars-wp.pdf
Norred, Sally, (2014) Webinar fundamentals. Lynda.com
Plumer Jr., Tim. (2010) Adobe Connect essential training. Lynda.com
Weissman, Jerry, (2006) Presenting to win: the art of telling your story
Bitstrips. Accessed (February 17, 2015) http://www.bitstrips.com/
Bedford, Nicole. Webinar best practices : a summary of existing recommendations. CFICE. Ottawa On. 2017.
References
Norred, S. (2014, April 10) Webinar Fundamentals. [Lynda.com online course] Retrieved from: https://www.lynda.com/Business-Educational-Technology-tutorials/Webinar-Fundamentals/149838-2.html
An, Jeannie; Jill Bedford and Rodney Howland. On the spot : A tested model for library staff training. Education Institute. Aug 2014
An, Jeannie; Jill Bedford and Rodney Howland. A personal look at the experience of creating our first webinar. Special Library Association West meeting. Feb 2015
An, Jeannie; Jill Bedford. Zombie Apocalypse : What happens when the webinar and audience don’t match.
Understanding your audience: Creating online personas. Yola. Oct 2013. https://www.yola.com/blog/understanding-your-audience-creating-online-personas/
References – Standards & GuidelinesAssociation of College and Research Libraries Standards for Proficiencies for Instruction Librarians and Coordinators http://www.ala.org/acrl/standards/profstandards
Plain language standard guideline (American) http://www.plainlanguage.gov/howto/quickreference/checklist.cfm
ANSI/NISO Z39.14-1997 (R2015), Guidelines for Abstracts (published) http://www.niso.org/apps/group_public/download.php/14601/Z39-14-1997_r2015.pdf
Alternative Outputs in Scholarly Communications. NISO Recommended Practice NISO RP-25-201x-2Chttp://www.niso.org/apps/group_public/download.php/16555/NISO%20RP-25-201x-2C,%20Alternative%20Outputs%20in%20Scholarly%20Communications.pdf
Penn State University Library. Guideline UL-ING01 Peer Review of Instruction https://libraries.psu.edu/policies/ul-ing01
Plain Language Writing. Community First. https://carleton.ca/communityfirst/2015/plain-language-video
Image Credits : Creative Commonshttps://creativecommons.org/licenses/by-sa/2.0/
Adult learners : The LEAF Project, Modern Languages @ FLCC - Costa Rica 2012 https://www.flickr.com/photos/76708317@N02/6963474202/in/photostream/
Adult Students in Business Class : Newman University, 2012
Andrews classroom : cc Wikimedia http://en.wikipedia.org/wiki/File:Andrew_Classroom_De_La_Salle_University.jpeg
Big data image : infocux Technologies on Flickr
Eye : Adrian https://www.flickr.com/photos/aditza121/239314415/ cropped
Headphones Graffitti : Daniel McAnulty http://www.flickr.com/photos/demcanulty/1328003372/
Apple. Microsoft Office Clip Art . Dec 2014
Candy Apples. Microsoft Office Clip Art . Dec 2014
Lemur-319007_640 : http://pixabay.com/en/lemur-ape-mother-with-child-animal-319007/ cropped Image https://creativecommons.org/licenses/by-sa/2.0/
Image Credits
Brain and zombie - film clip. McMaster Learning Commons Zombie Invasion. October 21, 2009. Used with permission. http://www.youtube.com/watch?v=BVGAlds-gms
L'Arrivée d'un train en gare de La Ciotat Directors: Auguste and Louis Lumière Year: 1896
Home Office. Steve Wilson. https://www.flickr.com/photos/125303894@N06/14202195290
Cartoon group. By Fcleetus (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
Dell By Intel Free Press [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0) or Public domain], via Wikimedia Commons
Wireless icon. By RRZEicons (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
