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pic B
lvd.
Los A
ngeles, C
A 90064
Printed in U
.S.A. ©
2012 Teleflora EF1561M
IN
Winter 2012
You can also contact our eFlorist Support team
to make necessary changes to your website.
Just be sure to keep these deadlines in mind
when submitting requests:
Don’t forgetMom! about
PRESORTED
FIRST CLA
SS MA
ILU
. S. POSTA
GE
PAID
OK
LAH
OM
A C
ITY, OK
PERMIT N
O 436
Webinar Schedule
Check o
ut these FRE
E w
ebinars exclusively fo
r eFlorist
mem
bers. W
ebinars last fro
m 20-40 m
inutes and includ
e a Q&
A
session. V
iew the visual p
ortio
n using yo
ur ow
n com
puter and
call into
a toll-free num
ber to
hear the audio
po
rtion.
Visit w
ww
.eflo
ristuniversity.com
to reg
ister.
THU
RSD
AY, M
AR
CH
8 – IN
TRO
DU
CTIO
N TO
GO
OG
LE P
LAC
ES
Go
og
le Places is Go
og
le’s version o
f the classic yellow
pag
es. Your
inform
ation is listed
in this online d
irectory auto
matically, b
ut there’s a lot
mo
re you can d
o to
make it stand
out fro
m the rest o
f the com
petitio
n. Jo
in us for a to
ur of G
oo
gle Places.
THU
RSD
AY, M
AR
CH
15 – E
FLOR
IST EM
AIL M
AR
KE
TING
PR
OG
RA
MA
s part o
f your eFlo
rist mem
bership
, marketing
emails are sent to
your
custom
ers on yo
ur behalf fo
r free. You can custo
mize these m
essages w
ith yo
ur ow
n pro
ducts and
even include d
iscounts and
pro
mo
tions!
THU
RSD
AY, A
PR
IL 5 – SE
AR
CH
EN
GIN
E O
PTIM
IZA
TION
(SEO
) BA
SICS
Search Eng
ine Op
timizatio
n, or SE
O, is the p
rocess o
f making
imp
rovem
ents to yo
ur web
site in ord
er to increase the am
ount o
f sitetraffic yo
u get fro
m o
rganic search listing
s. The form
ulas search engines
use to create their search results are co
nstantly changing
, but a firm
grasp
o
f the basic p
rinciples w
ill go
a long
way.
THU
RSD
AY, A
PR
IL 19
– MO
NITO
R Y
OU
R B
USIN
ESS W
ITH E
SAT R
EP
OR
TSA
numb
er of rep
orts are availab
le in eSAT to
mo
nitor yo
ur sales and site
perfo
rmance. V
iew this w
ebinar to
see what kind
of d
ata you can view
and
how
to p
ull the various rep
orts.
THU
RSD
AY, M
AY
17
– MA
NA
GE
TELE
FLOR
A P
RO
DU
CT P
RIC
ING
Learn how
to up
date ho
liday p
ricing and
make chang
es to Teleflo
rap
rod
uct pricing
using eSA
T.
an eFlorist newsletter
The default Mother’s Day category will launch
on eFlorist sites Friday, April 13. It’s time to
spring into gear before the biggest holiday
of the season arrives!
Use eSAT to set up everything from your
product prices and add-ons to delivery dates
and fees. It’s available 24/7 and changes take
effect immediately.
Requests for new site development, URL registration or custom template changes must be made before April 18.
Custom products must be submitted by April 27 in order to be included on your eFlorist site in time for Mother’s Day.
ALL CHANGES MUST BE SUBMITTED BY MONDAY, MAY 7. Requests received after this date cannot be guaranteedfor Mother’s Day.
• Don’t Forget About Mom!
• The A-B-Cs of PPC
• Place Ads on Google
• Graduate from eFlorist
• Don’t Forget About Mom!
• The A-B-Cs of PPC
• Place Ads on Google
• Graduate from eFlorist
T H I S I S S U ET H I S I S S U E
FPO
PAY-PER-CLICK ADVERTISING, OR PPC, IS A WILDLYPOPULAR FORM OF ONLINE ADVERTISING.
The appeal is easy to see: rather than paying to reach an estimated number of consumers, advertisers pay only for the consumers they actually reach. If aconsumer doesn’t interact with your ad by clicking on it, you don’t pay for it, hence the name pay-per-click. The concept is straightforward, but getting the most out of this type of advertising can be less so. Which webpages will reach the customers you want? How many customers will see your ad? How will you decide what to spend? Teleflora recently launched its Online Search Marketing Program (OSM) to help florists embark on PPC campaigns of their own. The program is currently available for shops in the US with plans to expand to Canada.
MANY PEOPLE MAKE ALL KINDS OF RESOLUTIONS FOR THE NEW YEAR, AMONG THEM THE GOAL OF GOING BACK TO SCHOOL. WHY NOT EXPAND YOUR MIND THIS YEAR WITH EFLORIST UNIVERSITY?
Our free webinars and downloadable resources will help sharpen your skills and
increase your productivity in just a few sessions. And you won’t have to buy
school supplies!
The world of e-commerce and online marketing changes every day. eFlorist
University helps you stay up-to-date so you know what matters and what doesn’t.
Learn how to take control of your website using eSAT, and see all the ways eSAT
can make managing your online business easier.
Check out eFloristUniversity.com to see our schedule of upcoming live webinars.
Presentations last an average of 30 minutes, including a Q&A session. If you
can’t make the live webinars, you can always watch a recording of the webinar
at your convenience! Recordings and a printable version of the presentation are
available within 24 hours of each live broadcast.
the A-B-Cs of PPC
ADS ARE PLACED ON GOOGLE SEARCH RESULTS PAGES. WHY GOOGLE? IT’S THE BIGGEST SEARCH ENGINE ON THE PLANET, PROCESSING NEARLY 3 BILLION SEARCHES EACH MONTH.
place ads on google search results pages graduate from eflorist university
Shops pay $129, $139 or $159 per month for a three-month commitment. The monthly fee varies depending on your shop’s location. Teleflora charges NO set-up fee, so your entire monthly fee goes towards your advertising budget.If you want to increase your ad budget and get more ads, you can certainly do so.
Shops that have tested the program in cities across the UShave seen results within just a few weeks!
To find out more about this exciting new program, contact one of ourPaid Search Specialists at 800.453.6502 or [email protected].
YOU’LL BE GLAD YOU DID!
If you don’t see a presentation on a topic
you’d like to learn more about, tell us! Drop
us a line at [email protected]
and tell us what you’d like to learn. We’re here
to provide you with a top-notch education, so
tell us what would serve you best!
Instead of worrying about when to bid for keywords and how much to pay for them, florists on the program pay a flat monthly fee and Teleflora handles the rest. We know which keywords are worth the bids and which aren’t. We also know that prices can vary depending on time of year and time of day. We handle all of the keyword research and analysis so you don’t have to.
WITH THE ONLINE SEARCH MARKETING PROGRAM, YOU GET:
Paid listings on Google, the Internet’s largest search engine
Increased exposure, leading to more orders
Orders generated through online advertising are 100% orders
Regular reports available through eSAT or via email
Access to Paid Search Specialists who are available to answer questions
A proven marketing tool that’s fast and measurable
Companies pay Google to display their ad when particular search terms are used. For the OSM Pro-gram, the relevant terms are commonly used by folks looking to buy flowers. The asking price for these terms or keywords varies depending on their popularity, and individual advertisers have the flexibility to bid whatever they want for these words.
sharpen your skills andincrease your productivity!increase orders with online advertising!
