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MERCEDESGONZALEZDIRECTOR:
CELESTEBOEHMVP OF RETAIL:
NY MEN’S & WOMEN’S is an elevated fashion showcase compromised of 5 shows:
Launching this July, NY Men’s and Women’s is the first-ever and the only dual-gender marketplace in New York. From elevated contemporary and luxury brands to the latest trend-driven fashion and denim, this marketplace unites an unmatched showing of apparel, accessories, and footwear.
• July is the first-ever and only marketplace in Manhattan that unifies the men’s and women’s communities.
• Shop both men’s and women’s elevated contemporary, fast fashion, and luxury brands all under one roof.
• Work with existing vendors & find new and emerging brands. Over 100 new brands to shop.
• Get a broad overview of the market, all in one place, in a short period of time.
• View vendor lines merchandised in easy to navigate neighborhoods.
• Network with the best in the industry and form valuable marketing partnerships.
NY Men’s & Women’s July offers you a reimagined shopping experience!
LEVEL 2REGISTRATION
LEVEL 3REGISTRATION PROJECT MRKET PROJECT WOMENS FAME ACCESSORIES THE SHOW
DON’T FORGET TO PICK UP YOUR SHOW BAGS AT REGISTRATION
THE SHOWS
Held each January and July in NYC, PROJECT offers an intimate buying experience for the contemporary menswear market. PROJECT NY is the premier fashion event exhibiting men’s contemporary, premium denim, and designer collections. This expertly merchandised men’s fashion experience allows retailers to merchandise and accessorize their menswear collections in one place, at one time.
Contemporary Sportswear, Accessories and Footwear for Men
NEIGHBORHOODS:
PROJECT SOLE: Contemporary Footwear for Men.KEY BRANDS: Alden, Alfred Sargent, Barker, Branchini, Carlos Santos
THE TENTS: Advanced Contemporary and Designer Collections for Men. KEY BRANDS: Baldwin, Eden Park, Mey Story, Schneiders Salzburg, T-Christopher
THE FOUNDRY: Hand-Selected Apparel, Accessories, and Home Goods for Contemporary Living.KEY BRANDS: Ace & Everett, Charlie Holiday, Hommard, Prince + Pete, Velvet by Graham and Spencer
BLUE @ PROJECT: Premium Denim for Men and Women.KEY BRANDS: 34 Heritage, Blank NYC, Liverpool, PAIGE, Vigoss USA
NOT-TO-MISS BRANDSFisher + Baker • Rodd & Gunn • SELECTED HOMME
Selected People • UGG
EVENTS & HAPPENINGS
THE FOUNDRY JUICE BAREnergize your shopping experience – start your morning in The Foundry with a complimentary juice bar. While supplies last. WHEN: SUNDAY & MONDAY | 10AM – 12PM
GOORIN BROS. CUSTOM HAT GIVEAWAY Stop by The Foundry to sip some whiskey and grab a custom hat from Goorin Bros. as they press them live from the floor using original patches! WHEN: SUNDAY & MONDAY | 4PM – 5PM
THE TENTS CHAMPAGNE TOASTBring on the bubbly! Join us in THE TENTS for passed champagne. While supplies last. WHEN: SUNDAY & MONDAY | 4PM – 5PM
PROJECT SHOW SOUNDListen to the signature sound of the season – hear the vibe, be inspired. With music from our featured DJ: DJ Jasper Stapleton. jasperstapleton.com | @jasperstapletonWHEN: DAILY | SHOW HOURS
PROJECT X PARSON’S – NEXT IN CLASS The New School’s Parsons School of Fashion and PROJECT announces its 4th edition of ”Next In Class”, a juried selection of menswear and dual-gender designers who have recently graduated as part of the MFA and BFA programs. Four designers will present their FW’19 collections to luxury retailers, buyers, and e-commerce vendors, gaining exposure and insight into the wholesale marketplace. Designers include: NIHL, Anne Li, Jeongmin Cho, and Ru Jin Tsai. WHEN: DAILY | SHOW HOURS
THE EDITStay one step ahead of the market with a curated installation of most of-the-moment looks, exclusively featuring brands found in THE TENTS, PROJECT and MRKET. Refer to the tags on each look to shop the brands and find out where to find them on the floor. WHEN: DAILY | SHOW HOURS
PROJECT & MRKET BOOTH AWARDSOur panel of industry experts will review the floor for the most impressive brands throughout PROJECT and MRKET and will be selecting winners from 3 distinct categories. Retailers take note! Awards will be distributed at each winner’s booth on Monday morning. Awards include: Best in Show, Best Emerging Brand, Best Booth Presentation. WHEN: MONDAY | 10AM-10:30AM
Contemporary Footwear for Men
50% of brands are INTERNATIONAL. The average retail price point is $300.
NOT-TO-MISS BRANDSAlden • Alfred Sargent • Barker • Branchini • Carlos Santos
Edward Green •Paraboot • Robert Talbott • Trask • Tricker’s
The Portuguese Trade Association is launching their efforts
to promote MADE in Portugal at PROJECE SOLE NY. Nothing
will be sold in this area, it will be a visual display of the type
of product buyers and manufacturers can find from Portugal.
NOT-TO-MISS AREA ON THE SHOW FLOOR
Luxury to Lifestyle Better Menswear
MRKET is the sophisticated fashion event for discerning menswear brands and the only show in the U.S. to spotlight such a diverse and large grouping of international sections. MRKET offers an elevated experience to its brands and attendees, highlighting a mix of refined tailored sportswear, footwear, and accessories collections.
NEIGHBORHOODS: BRITS IN NEW YORK @ MRKET: British Menswear Featuring Heritage and Sartorial Apparel and Accessories.KEY BRANDS: Alfred Srgent, Barbour, Codis Maya, Pantherella, Seaward & Stearn London
NOT-TO-MISS BRANDS
Armor Lux • Gitman Bros • Mizzen + Main • Paul BetenlyStetson Hats • Tallia Orange
EVENTS & HAPPENINGS
MRKET CLUBROOMCelebrate the legacy of the menswear community in good company with MRKET’s custom experience for the modern gentleman. Head over to the MRKET Clubroom to chat with the editors of MR Magazine over a drink from the bar, play pool in our custom billiards lounge, and watch our MRKET Digital Influencers style looks and shoot them live from the photo studio. WHEN: DAILY | SHOW HOURS
MR MAGAZINE MIX & MINGLE Tommy Fazio, Men’s Fashion Director for UBM Fashion invites you to mix and mingle with editors of MR Magazine and our MRKET digital influencers: Adam Gonon, Paris Pullen, and Mens Style Pro. Join us in MRKET Clubroom to chat over beer and wine on us, while supplies last. WHEN: SUNDAY, JULY 22 | 4PM-5PM
MRKET COVERAGEHead over to the photo studio at MRKET Clubroom and engage with some of menswear’s most dapper influencers as they style looks and create content featuring the brands from the show floor. Featured Influencers include: Adam Gonon | leadingmanimage.com | @adamgononMens Style Pro | mensstylepro.com | @mensstyleproParis Pullen | parispullen.com | @parispullenWHEN: DAILY | SHOW HOURS
Contemporary and Seasonal Lifestyle Fashion Brands for Women
PROJECT WOMENS gives buyers access to an unrivaled collection of the best emerging and established women’s brands. It is the ultimate destination for contemporary collections, denim and accessories. PROJECT WOMENS doesn’t just raise the bar on style, they change the conversation.
NEIGHBORHOODS: OASIS: Contemporary Women’s New & Noteworthy Brands.KEY BRANDS: Arsayo, Bandladies Showroom, Favelo, J.KWAN, Sienna Sumavielle Jewelry
Bailey 44 • Deepa Gurnani • Dolce Vita • JET by John EshayaMiguel Ases • MISA Los Angeles • Monrow
Rails • Scotch & Soda • Tai Jewelry
NOT-TO-MISS BRANDS:
EVENTS & HAPPENINGS
OPEN STYLE LAB LOUNGE OSL is committed to making style accessible for people with abilities. How could
more accessibly designed garments or accessories be incorporated into your store?
Get inspired by learning more about Parson’s interdisciplinary design program and
prototypes on display. Meet Open Style Lab board members and clients on
Monday, July 23rd. Visit www.openstylelab.com for more information. WHEN: JULY 23 | SHOW HOURS
THE EXPERIENCE AT PROJECT WOMENS Start your day with a visit to our custom-made teepee for an overview of must-see
accessories. WHEN: DAILY | SHOW HOURS
Young Contemporary and Trend-Driven Fashion for Women
Fun, fresh and full of cool trends, FAME is a one-stop, shopping destination where the retailers discover ready-to-wear young contemporary and trend-driven fashion for women.
NEIGHBORHOODS:
FASHION 2 GO: Trend Jewelry and Accessories for Cash and Carry or Wholesale Orders.KEY BRANDS: Citi Jewels, Dargan Collection, F.C. Creations, Instyle Collection, Nasip Jewelry
NOT-TO-MISS BRANDS:
Current Air • Elan • Miss Me Olivaceous •POL • WOW Couture
Fashion and Lifestyle Accessories for Women
ACCESSORIES THE SHOW is a vibrant collection of accessories and the go-to-event to discover classic and trend-driven brands and new and emerging designers. Exhibiting brands conduct business with their customers and new prospects from around the globe in a refined and upbeat environment, while giving retailers the opportunity to discover everything from the latest styles to updated classics.
NEIGHBORHOODS: FEATURE: A Diverse Selection of Women’s Accessories for Cash and Carry and Wholesale Orders.KEY BRANDS: Girl Gang Club, In A Gruv, OzoneSocks, POTROL, Studio Caleidoscope
NOT-TO-MISS BRANDS
America & Beyond • Butik Showroom • Dorfman Pacific Pura Vida Bracelets • Tolani • Urban Expressions
THE SHOW INFO &ON-SITE HAPPENINGS
SHOW HOURS
Sunday, July 229:00 a.m. – 6:00 p.m.
Monday, July 239:00 a.m. - 6:00 p.m.
Tuesday, July 249:00 a.m. - 4:00 p.m.
ATTENDEE REGISTRATION HOURS
Sunday, July 228:00 a.m. - 6:00 p.m.
Monday, July 238:30 a.m. - 6:00 p.m.
Tuesday, July 248:30 a.m. - 4:00 p.m.
BADGE RETRIEVAL
Once your registration is confirmed, you will receive an official confirmation via email.
Please print the confirmation and bring it with you to the show, or present it on your mobile device at check-in in order to expedite
your badge retrieval on-site. Badges will not be mailed.
COMPLIMENTARY SHUTTLE SERVICETravel to and from the show in one of our complimentary UBM Fashion shuttles servicing all the major transportation stations in Manhattan.
HOURS OF SHUTTLE SERVICE:
Sunday, July 22: 8:00 a.m. - 10:00 a.m.5:00 p.m. - 7:00 p.m.
Monday, July 23: 8:00 a.m. - 10:00 a.m.5:00 p.m. - 7:00 p.m.
Tuesday, July 24: 8:00 a.m. - 10:00 a.m.2:30 p.m. - 4:30 p.m.
ROUTES:
•1st Stop: Penn Station - on 8th Ave, between 30th & 31st St
•2nd Stop: Double Tree Times Square - on 8th Ave, at 36th St (Northeast Corner)Servicing: The Wyndham New Yorker
•3rd Stop: Double Tree Times Square West - on 39th St, at 9th Ave
*Please note: Two busses on a 30 minute schedule.
PARKINGA variety of mobile apps are available to locate the closest
and most cost-efficient parking.
Best parking (free) and SpotHero Parking (free).
Parking Garages nearby:
MP 41 LLC, 475 West 41st Street & MP Hudson LLC, 501 West 30th StreetUp to 10hrs - $20
Up to 12hrs - $30
Up to 24hrs - $47
Edison451 9th Avenue, between 35th & 36th Street
252 West 40th Street, 6:30am -11pm
412-422 West 33rd @ 9th Avenue
Kinney150 West 38th Street, 6:00 a.m. - 12:00 a.m.
252 West 40th Street, 6:30 a.m. -11 p.m.
Meyers230 West 31st Street, 24 hours
551 West 38th Street, 7:00 a.m. - 6:00 p.m.
Public Parking:
493 10th Avenue @ 38th Street, 24 hours
484 10th Avenue, between 37th & 38th Streets, 24 hours
330 10th Avenue @ 30th Street, 24 hours
518 30th Street, between 10th & 11th Avenue, 24 hours
519 9th Avenue @ 37th Street, 24 hours
475 9th Avenue @ 37th Street, 24 hours
451 10th Avenue @ 37th Street, 24 hours
550 W 37th Street, between 10th & 11th Avenue, 24 hours
TAXISNYC taxis can be hailed throughout Manhattan
by holding your arm in the air on the street
corner. Available taxis have the center light
atop their roof on. Lights off mean the taxi is
occupied. Taxis also have an 'off duty' light
atop the car.
The meter is required to be engaged or "hired"
when a taxicab is occupied by anyone in
addition to the driver. The Standard City Rate is
$2.50 upon entry and $0.50 for each additional
unit.
The unit fare is: 1/5 of a mile, when the taxicab
is traveling at 6 miles an hour or more; or 60
seconds when not in motion or traveling at less
than 6 miles per hour. Night surcharge of $.50
after 8:00 p.m. & before 6:00 a.m. Peak hour
Weekday Surcharge of $1.00 Monday - Friday
after 4:00 p.m. & before 8:00 p.m. New York
State Tax Surcharge of $.50 per ride.
A variety of mobile apps are available to locate
the closest and most cost-efficient Taxi.
Arro (free) and Curb (free).
ParkWhiz:
Help ease the stress of parking in New York City. Save time
by reserving and paying for parking close to the Jacob Javits
Center ahead of time. Click the dates below to SAVE 10% and reserve your spot now!
Sunday, July 22 Monday, July 23 Tuesday, July 24
AIRPORT TRANSPORTATIONWhen traveling from the Airport and paying via credit card, you will need to pay in advance via the credit card machine at the Airport Taxi stand. Traveling from other destinations, before entering the taxi, check to ensure they accept credit cards.
JFK International AirportTaxi Fares: $52.00 flat rate plus any tolls PLUS NY State Tax Surcharge of $.50 per trip to/from Manhattan. Destinations outside of Manhattan are charged via the meter rate. For multiple stops or pickups, the flat rate of $52.00 will be collected at the first stop. Then the taxi meter will be turned on and the last passenger will then pay the final meter rate.
Newark International AirportTaxi Fares: $50-$75 (approx.) to any Manhattan location. Additional charges include all tolls, luggage over 24 inches.
LaGuardia AirportTaxi Fares: $26-30.00 plus any tolls PLUS NY State Tax Surcharge of $.50 per trip to/from Manhattan.
Airport ShuttleFares: $15-$19 per person, depending on pickup point and destination. Details: Available 24 hours a day; door to door service. No reservations are required from the airport. Reservations required going to the airport.
Supershuttle+1 (718) 482 - 8585, ext. 3263 -or- +1 (800) Blue Van (258-3826)
HELP DESKS
Need help navigating the show or locating a specific brand, booth or seminar? Stop by one of our help desks and let our knowledgeable staff get you where you need to go.
RETAIL CONCIERGE SERVICE
Our Retail Relations Engagement Team will be available on-site to help you find exactly what you are looking for and make your show as easy, productive and valuable as possible.
Be sure to Look for our Retail Concierge Desks and meet our Retail Relations Engagement Team
Email [email protected] for more info.
FOOD & DINING
Don't shop til’ you drop! UBM Fashion provides breakfast and lunch to verified retailers and exhibitors in its cafe during designated hours on show days. A variety of other food options are available on site for purchase.
Breakfast: 9:00 – 10:00 a.m. & Lunch: 12:00 – 1:30 p.m.Cafés located on Levels 3. VIP Café located on Level 3
LOUNGES
Kick back, relax and recharge at one of the many lounges located throughout the show floor.
COAT CHECK
Drop the items you don’t want to carry around the show at our Coat Check located across from Starbucks on the concourse level.
We've negotiated travel discounts and secured a limited number of reduced-rate hotel rooms to make your trip to New York affordable. Through the travel experts at onPeak, rooms at the group rate are limited and available on a first come, first-serve basis.
Click below to view all hotel options & reserve your room https://compass.onpeak.com/e/012604366/18#hotels
DIGITAL & INTERACTIVE SHOW PLANNING TOOL TO:• NAVIGATE ALL LEVELS OF THE JAVITS CENTER
• PREVIEW FLOORPLANS OF ALL 5 SHOWS
• VIEW COMPREHENSIVE EXHIBITOR BRAND LISTS
• SEARCH THE SHOW FLOOR BY:
• EXHIBITOR
• SHOW FLOOR CATEGORY
• KEYWORD
• BOOTH #
Click Here to Access My Show Planner Maps & Exhibitor Lists
WHY BUYERS LOVE THE ALL NEW SHOPTHEFLOOR:
ACCESS AND CONNECT WITH THE LARGEST QUALIFIED NETWORK OF NEW AND NOTABLE BRANDS.
Curated Shopping ExperiencePersonalized recommendations, curated collections based on your preferences, dedicated trend forecasting team, weekly top picks and inside information into what other retailers are buying, and suggested brands updated on a daily basis.
Updated Interface & NavigationAn improved aesthetic, new look and feel, and a seamless shopping experience that includes updated interface, filters, and improved search.
Simple Order Capture ProcessCreate orders in a flash. Order multiple sku’s, sizes, and colors in a one two three process without all the heavy lifting.
Log in with the email address you used to register for the show, create a complimentary account and start connecting!
Contact [email protected] to get moving!
EXPLORE THE NEW SHOPTHEFLOOR NOW
PRE – SHOW PREP
1. Make notes on your best selling styles & best selling brands.If you are a new store, make a list of brands and styles you feel are important to your store
2. Review your merchandise sell-thru and best selling sizes.
3. Hold a meeting with your staff for their opinions, recommendations, and feedback.
4. Spend time talking to your customer about what they would like to see in your store.
5. Read up on the different fashion magazines for upcoming trends and tear out sheets on items that catch your eye.
6. Be a leader, not a follower! Know what is happening and selling in your area by doing your homework! Shop the local competition making notes on price points and brand names.
7. Plan your O.T.B. (open to buy)
8. Register online early for market info even if you are not positive you can make it to the show.
9. Get familiar with My Show Planner in order to plan and navigate the show
1. Dress professionally! Realize that we are in the Fashion Industry, and people do judge you by what you are wearing.
2. Projections, OTB, and budget by product category mapped out.
3. Business cards: Be sure your business cards are professional and grammatically correct. Your store will be judged by the level of professionalism of your business card. Keep business cards with you even during social event.
4. Notebook, mini stapler to staple cards to order sheets or cards in to your notebook, pens, and a calculator. Keeping a notebook of business cards and taking notes is the best way to stay organized and make notes for future purchases or vendors you’d like to keep an eye on.
5. Do NOT bring a large tote bag or roller bag for line sheets. This will just weigh you down. Instead, be sure to ask vendors for digital line sheets, and make a note in your notebook on who will be sending you what.
6. Cell phone and charger.
7. Laptop for checking for working orders at night, and balancing your budget. Most hotels have a business center that you can check e-mails as well.
DURING THE SHOW
START EARLY!!!!
Use the show planner or pick up the official show directory to map out your day.
Walk row by row, floor by floor. You never know what you may find.
If you see a busy booth, ask what time would be good for you to come back.
NETWORK! Build a group of market friends that you can have lunch or dinner with and share experiences.
Set a goal of visiting 10 new vendors per market.
Wear comfortable shoes.
Familiarize yourself with retail lingo
Plan your orders and try not to cancel them (have your OTB ready)
It’s a good idea to write your orders at the time of your visit. However, it is best to mark all orders with “hold for confirmation”. Confirm your order with the vendor within 1 week.
Take a photo of what you buy. This makes it easier to remember your buys and to share with your staff. Just remember to ask the vendor first!
Don’t buy only because of price or brand name
Don’t forget! You are the buyer- Don’t let anyone sell you something that is not right for your store
You are always buying three seasons at the same time.
Start of a season, 45% of O.T.B
In season, 35% of O.T.B
At once or immediates, 20%
Use this money to buy margin builders
Open to Buy Planner
Month August September October November
Event Back to School Fall PreviewColumbus Day Promo Bring a Friend
Holiday
Labor Day, Fall, Rosh Hashana
Columbus Day,
Halloween
Veterans’ Day,
Thanksgiving
Buy for Preview Spring Spring 1 Spring 2 Spring 2
Cancel Date 7/15 8/1 9/15 10/1
On Hand Inv 10,000
Projected Sales 45,000
On Order 5,000
Retail Dollar On the floor short/over 30,000
Margin Avg. MU 2.3
OTBat cost this is what you can buy 13,043
Departments
August September October November DecemberDepartments
45% Related Separates
*9% L/S Knit Tops (sweaters)
28% S/S Knit Tops
8% L/S Woven Tops
*5% S/S Woven Tops
*15% Skirts
5% Jackets/Blazers
*18% Dresses
*12% Pants
100%
25% Sportswear
30% Knit tops
20% Dresses
15% Jeans
10% Pants
12% Shorts
13% Skirts
100%
• Can I take a look at the collection? You need to make sure the collection is for you before you ask anything else.
• Can you give me an idea of your price points?
• What is your cancel date? You need to be able to plan when the goods are coming in.
• What is the start date? Do not accept goods from the vendor a/r (as ready) - you don’t want Valentine’s Day goods in October.
• What are your terms? Are you factored? This is a polite was of asking how you will be paying for the goods. Usually you will be
paying by credit card terms.
• Where do you ship from?
• Do you have at once goods?
• What is your size run & how do they come packed?
• What is your opening order?
• Is this the best you can do?
• Make sure you have received digital line sheets from vendors you requested a line sheet from
• Review pictures and orders with your sales team
• Go through and edit your orders. Eliminate anything that:
• Is a style repeated by two different vendors (just pick one)
• Things that don’t fit the budget
• Things that you don’t think will necessarily sell
• Review every order to make sure the delivery dates are correct
• Confirm your orders
• Save all orders you do not confirm just in case someone can not ship to you. Be sure to file these orders by cancel date.
• Be sure to follow up on orders you have placed. Make sure things are on time, shipping is in order, and there are no
complications
NEW YORK MEN’S & WOMEN’SJuly 22-24, 2018
CHILDREN’S CLUB NEW YORKAugust 5-7, 2018
NEW YORK WOMEN’SSeptember 15-17, 2018
MAGIC JAPANSeptember 26-28, 2018
MAGIC LAS VEGASAugust 13-15, 2018
SOURCING AT MAGIC OPENS AT NOON ON AUG 12
Celeste BoehmVP Retail Engagement
UBM FashionP: 310-857-7310
WOMEN’S
Karen Greenberg-BuddRetail Engagement Coordinator
Susan ChenetzRetail Engagement Manager
Sandra ShapiroRetail Engagement Coordinator
Gail OutcaltRetail Engagement Manager
Mindy SongRetail Engagement Coordinator
P: 310-857-7301Mindy.Song@@ubm.com
Kelli ThroopRetail Engagement Coordinator
MEN’S
Retail Engagement Coordinator P: 310-857-7569
Drew Hecht MischaTeichgraeberRetail EngagementCoordinator - Footwear
Mercedes GonzalezGlobal Purchasing CompaniesP: 212 414 4001F: 212 414 3156E: [email protected] Broadway, Suite 1128New York, NY 10010
Visit our website for more information: http://www.globalpurchasinggroup.com/
@mercedesgpc
@globalpurchasingcompanies
@globalpurchasingcompanies
If you are in the Miami area be sure to stop by our first ever COTERIE POP-UP at Faena Bazaar. Starting today through to July 18th.
If you are not yet registered for NY Men’s & Women’s July, please visit…
.COM
