Webinar Thursday 4th October

Presenter : Maryrose LyonsBrightspark Consulting

#IDub12

• Internet Marketing since 1999

• Founded Brightspark in 2003

• Social Media since 2006• Tourism Ireland’s Social

Media since 2009

A Bit About Me

#IDub12

This year Innovation Dublin intends to use social media more than ever before

We need your help in order to do this

Benefits: Greater promotion of your event Opportunity to engage with event attendees Creates a lasting footprint that is

searchable, delivering traffic throughout the year

Makes it easier next year!

All About You

All of the events are on our Facebook Page

What We’ve Done So Far

Searchable by date, title, event type, price

What We’ve Done So Far

All Events Have Links

◦ Facebook event listing◦ Innovation Dublin website

What We’ve Done So Far

Sharable Facebook Event Listings

What We’ve Done So Far

All Facebook event listings are sharable and contain:

◦ Description text◦ Date & time◦ Link to a map◦ Option for people to indicate if they are coming

along◦ A wall…

What We’ve Done So Far

We intend to invest in some Facebook advertising to drive targeted traffic through to the events

◦ Can target very specifically◦ Can reach an even wider audience◦ But budgets are limited!

What We’ve Done So Far

Facebook Event Listings - Bookings

◦ If your event has its own booking page or form, this is included on the FB event listing

◦ If not, then we invite Facebook fans to click “Going” to indicate their interest in attending

What We’ve Done So Far

Facebook Event Listings - Bookings

◦ You can become an Admin on the event listing page and engage with people there via the wall

OR

◦ We will send you a list of people who have indicated they are coming to your event (2 days before day!)

What We’ve Done So Far

Facebook Event Listings – The Wall◦ Works similar to a Page wall

You can post on the wall to promote the event and generate some buzz about it

NB: when you post on an event wall, it gets straight into attendee’s notifications

After the event, we suggest adding pics from the event as they will go out to all the people who indicated they were coming. People love pictures on Facebook!!

What We’ve Done So Far

It’s not all about Facebook…

◦ Updated Twitter Page

What We’ve Done So Far

It’s not all about Facebook…Twitter…

◦ Updated YouTube

What We’ve Done So Far

It’s not all about Facebook..Twitter.. YouTube

◦ And introducing Slideshare… Slideshare is the world’s largest community for

sharing presentations

What We’ve Done So Far

We invite you to promote the social media presence of Innovation Dublin at your event

1. Promote the Innovation Dublin Twitter hashtag: #IDub12

Or come up with your own one specifically for your event, eg. #DublinTalks

What You Can Do

People follow hashtags on Twitter to listen to what’s being said about that subject

How Hashtags Work

We invite you to promote the social media presence of Innovation Dublin at your event

1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet

What You Can Do

We invite you to promote the social media presence of Innovation Dublin at your event

1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet

Live tweeting can expand the reach of your event and reach out to people who are interested in the topic.

Tips on live tweeting: http://www.movements.org/how-to/entry/how-to-live-tweet-an-event/

What You Can Do

We invite you to promote the social media presence of Innovation Dublin at your event

1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet3. Tell everyone that slides will be available on

Slideshare Saves them having to scribble down notes Slides can be shared, rated, and dispersed out to

an even greater audience on the web Just send your slides in to us and we’ll upload for

you

What You Can Do

We invite you to promote the social media presence of Innovation Dublin at your event

1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet3. Tell everyone that slides will be available on

slideshare4. Take lots of pictures and put them on your

Facebook event page People love pictures on Facebook! You can upload, or

send to us and we’ll do it for you. Pictures can be liked, shared, and commented

What You Can Do

We invite you to promote the social media presence of Innovation Dublin at your event

1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet3. Tell everyone that slides will be available on

slideshare4. Take lots of pictures and put them on your

Facebook event page 5. Instagram it!

To generate an even larger audience for pictures online, download the app, take pictures, then apply your hashtag

What You Can Do

We invite you to promote the social media presence of Innovation Dublin at your event1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet3. Tell everyone that slides will be available on

slideshare4. Take lots of pictures and put them on your

Facebook event page 5. Instagram it!6. Video it and add to YouTube AND An LarTV

90 seconds it the ideal length for YouTube Send it to us and we will upload to the channel for you When tagged correctly, YT aids your search engine

ranking

What You Can Do

Don’t Forget :

◦ Download the Innovation Dublin poster to display at your event

◦ Include the Innovation Dublin logo in PR /event material

Download from : http://www.innovationdublin.ie/festival/2012/resources/

◦ Include the following text in your PR :<Event name> is part of Innovation Dublin 2012 which take place

across Dublin from 15th October to 26th October.  The festival demonstrates Dublin’s capacity to inspire, interact and innovate www.innovationdublin.ie

What You Can Do

Any Questions?