JOB DESCRIPTIONSenior Account Executive/ Account Manager - Account Planner (Insights and Digital) working for a leading integrated strategic

communications consultancySalary: £25-35,000 depending on experience

WHO WE ARE:• GK Strategy is a leading strategic communications agency – providing strategy,

communications and delivery support to organisations looking to shape their reputation with the audiences that matter to them most. GK has a sister digital agency www.onefourzerogroup.com undertaking in depth digital data analysis, for large corporates and investors.

PURPOSE & SCOPE OF ROLE:• GK Strategy is looking to recruit an ambitious Senior Account Executive / Account

Manager level Account Planner to support our strategic communications consultancy business. This is a unique opportunity to apply the skills of an account planner in marketing and advertising to the world of strategic communications and public affairs.

• Using a range of social listening technologies and other digital analysis tools, the successful candidate will help to build and deliver hard hitting campaigns and strategies for leading clients across a range of sectors including health, education, financial services and transport/infrastructure.

• The successful candidate will play an important role on client accounts, ensuring all work from strategy formation through to messaging analysis and development is guided by the latest insights/trends.

• The candidate must possess advanced digital trends tracking and analysis capabilities together with a demonstrable interest and awareness of current affairs, politics and the wider media environment.

• Whilst this role is based in GK Strategy, there will be training and support available from our sister company onefourzero.

WHAT THE ROLE CAN OFFER YOU:• An excellent opportunity to work for a company where you will be visible,

accountable and highly rewarded for success• Support from GK’s sister agency onefourzero• Based in Westminster, London, the position attracts excellent benefits packages

KEY RESPONSIBILITIES: Part of our 25 strong and growing consultancy team, you will be responsible for supporting all aspects of our business, providing an excellent opportunity to build and develop a career in digital research, strategy and communications. Key responsibilities will include:

DIGITAL ANALYSIS• Utilising digital trends analysis to support the development of client strategies

and campaigns• Analysing online conversations and key influencers for client projects• Using digital analysis to produce interesting data on current affairs

• Producing snap shot analysis of reputation and demand trends for client pitches and GK marketing activity

• Working with senior consultants to add digital insight into our proposals and new business pitches

• Assist in building digital research and analytical capability across the team

DIGITAL MONITORING • Utilising online tracking platforms to provide digital intelligence for the GKS team• Produce monitoring reports as appropriate • Be aware of policy areas/issues in which clients operate• Develop understanding of political landscape/environment

CIIENT INTERACTIONS • Supporting the consultancy teams in the day-to-day running of accounts • Advising clients as part of the GK team, producing meeting reports and actions• Build and develop client relationships for both existing and potential clients

SKILLS AND EXPERIENCE:

• Excellent communication skills: written and verbal• An ability to develop good relationships internally and externally • An ability to work with google analytics, google trends and social media monitoring • Excel, Word, PPT essential• A sound working knowledge of web marketing channels, including social media• An understanding of all online and offline marketing distribution channels in order

to apply to analysis• An understanding of the way in which technology is changing public discourse• Data extraction: Looking at the question and extracting data from a number of

sources to deliver on the question. • Data validation: looking at the data and filtering for errors, irrelevancies, applying

sentiment or identifying trends• Data analysis: Identify trends and meaning in the data in order to answer a brief

TOOLS YOU WILL BE WORKING WITH:• Excel• Crimson Hexagon• Google Analytics and Google trends• Similarweb• SEMRush