JOB DESCRIPTION & PERSON SPECIFICATION

Job Title: Online Content Co-ordinator (FT)Location: Falmouth, CornwallReporting To: Head of Online Sales

Responsible For:

Primary Objectives

Be a key member of the online team, ensuring the right product and content is delivered to the right customer at the right time.

Research, plan and brief campaigns (for email, website, printed mailbag inserts and online packaging specs), balancing our key brand messages and commercial targets at all times.

Have excellent written and verbal communication skills, the ability to manage and prioritise multiple tasks and stay calm when tight deadlines need to be met, an eye for detail and a desire to create an exceptional and seamless customer experience.

Main Tasks and Key Areas of Work

Stay ahead of and react to online trading, to drive sales and ensure we meet weekly targets and KPI’s. Maintain excellent knowledge of products and seasonal inspiration for current and upcoming

collections. Create long and short term online content plans for each season, which are brand and data led (past

performance of products) and reactive (weather, product changes, delays, trade). Work closely with the Content Manager to make sure all key products, events and stories are included

in planning and are consistent with and support other channels. Deliver content that supports our SEO strategy. Work closely with the Catalogue Manager to align plans and ensure content being delivered supports

commercial and brand goals. Maintain a regular dialogue with the warehouse team to ensure that all online orders contain the

correct/ relevant content, and organise design updates and order top-ups of mailbag inserts and care guides when necessary. Review usability of mailbags and boxes, working with the Warehouse team to deliver correct specs for Graphics team.

Work closely with the Graphic Design Manager to prioritise digital briefs and gain approvals for artwork from all relevant Managers.

Be responsible for communicating, prioritising and checking all site updates (CMS and product), making sure they are made correctly and ahead of campaigns.

Maintain a regular dialogue with the merchandising and buying teams to make sure you have all the latest information on product availability, launch dates and stock levels.

Work closely with the merchandising team to make sure site content delivers on commercial goals. Organise and drive seasonal promotions through the online channel.

Work with the Email Co-ordinator to support our email segmentation strategy and schedule. This includes writing and testing email subjects, as well as inputting ideas for testing email content.

Input ideas for site testing, development and improvements to the customer journey; manage the briefing of any mock-ups needed.

Continually strive to improve your knowledge of our customers’ interests and shopping behaviour. Work with the Content Manager & Photography Manager on any specific online requirements for film

or photography. Ensure that online marketing plans are communicated weekly to wider teams (including customer

service, despatch, buying and merchandising).

Continually review and improve internal processes for best efficiency of communication and

approvals.

Measurable Performance Targets Critical Path strictly adhered to Seasalt’s key messages clearly communicated E-mail campaigns and web updates delivered on schedule and within budget Online sales targets achieved Increase site traffic, AOV and conversions rates are in line with department

objectives Department, company and individual objectives strictly adhered to

Scope of Authority Gain approval from relevant senior management for particular projects Control of the relevant portions of the online marketing budget Product Assistant priorities, training and development

Other specific requirements of the post: Keep confidential all company business Ability to work hours as required by the business To represent Seasalt Limited and promote its brand image through all activities

6. Person specification for this post

ASSESSMENT CRITERA

ESSENTIAL SKILLS DESIRABLE SKILLS HOW IDENTIFIED

QUALIFICATIONS- GCSE English & Maths Graduate preferable

with a Degree in Marketing, English, or similar.

CV

WORK RELATED EXPERIENCE/SKILLS

- Experience of working in a similar online marketing role

-Exposure of working across platforms including mobile, desktop and tablet

-Experience of writing copy and briefing content for web and working in a creative team contributing ideas

-Demonstrate that you keep up to date with online developments and trends and can think in an innovative way

-Excellent attention to detail and a good eye for design

- Demonstrate the ability to take responsibility and lead projects

- Skills in report writing using Excel and Word

-Experience of using Google Analytics and other insight

-Experience of working within a brand

-Experience of working within a multi-channel environment

-Experience in a similar environment, either agency or client side, wholly dedicated to content production

- Skills in project management and critical paths

- Exposure to B2C and B2B environments

-Knowledge of SEO, PPC and link building

-HTML and coding skills

CV & interview

programmes

-Experience of working in a fast paced deadline driven environment

-Experience of using a CMS and e-mail system

- The ability to work closely with the online marketing team, wider departments and external suppliers, communicating by phone, e-mail and face-to-face in a professional manner

PERSONAL SKILLS/ QUALITIES

- Strong organisational and planning skills- Exceptional analytical skills and attention to detail-Motivated, driven and proactive- Team worker- Flexible/adaptable- Loyal- The ability to be a ‘doer’ as well as the instructor of tasks

Interview

SPECIAL WORKING CONDITIONS

Evenings and weekends on odd occasions

CV & interview