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GCSE MEDIA STUDIES HATCH END HIGH SCHOOL
COMPONENT 2: Language, Representation, Industry, Audience
Sitcoms1. Context
– What are some of the key sitcom conventions?
- Name 5 sitcom character archetypes:
1.2.3.4.5.
- What are the five stages of Todorov’s narrative theory?
1.2.3.4.5.
Friends (Sitcom)
2. Context – When was the show first released, who created it and on what channel?
- How many episodes each series, what budget and what filming set-up?
- What era did the Friends series take place in and where was it set?
- How does the Twixter generation relate to the show?
- How does the show convey ‘The American Dream’ or NY as the ‘City of Dreams’?
- Why could Ross, Chandler and Joey be considered ‘metrosexuals’?
GCSE MEDIA STUDIES HATCH END HIGH SCHOOL
3. Language- What wrote the theme song for the show and what is the song called?
- What is ‘canned laughter’?
- How is ‘comic timing’ developed for the show?
- What are the conventions of the show’s cinematography?
- What editing techniques are used on the show?
- In the first episode, what key costume acts as a catalyst for the narrative?
- Give one DCE response discussing the repr
4. Representation– Give one DCE (Denotation, Connotation, Effect) response on the representation of gender in episode 1:
- How is the city of New York represented?
- How is ethnicity represented in the show?
- What would a feminist reading of the show include?
- Apply Propp’s character type theory to Friends:
Hero -
GCSE MEDIA STUDIES HATCH END HIGH SCHOOL
Helpers -
5. Audience– Which companies are involved in the distributions of Friends as a TV show?
– What convergence with regards to exhibition is relevant to the show?
– Who is the target audience for the show?
– How is the show marketed to this target audience?
- What Uses and Gratifications does the show appeal to?
The IT Crowd (Sitcom)
1. Context – When was the show first released, who created it and on what channel?
- How many episodes each season, what budget and what filming set-up?
- What era did the The IT Crowd series take place in and where was it set?
- What intertextual references exist in the chosen Countdown episode?
- How does the show convey themes of ‘fitting in’?
GCSE MEDIA STUDIES HATCH END HIGH SCHOOL
2. Language- What wrote the theme song for the show and what is the song called?
- What is ‘canned laughter’?
- What other uses of sound exist in the show?
- What are the conventions of the show’s cinematography?
- What editing techniques are used on the show?
- In the first episode, what key costume acts as a catalyst for the narrative?
3. Representation- What differences exist in the characterisation of Moss and Roy?
– Give one DCE (Denotation, Connotation, Effect) response on the representation of gender in the episode:
- How is the city of New York represented?
- How is ethnicity represented in the show?
- Apply Propp’s character type theory to The IT Crowd:
Hero -
Villain -
Helpers -
GCSE MEDIA STUDIES HATCH END HIGH SCHOOL
4. Audience– Which companies are involved in the distributions of The IT Crowd as a TV show?
– What convergence with regards to exhibition is relevant to the show?
– Who is the target audience for the show?
– How is the show marketed to this target audience?
- What Uses and Gratifications does the show appeal to?
Music Video – Taylor Swift (Bad Blood)
1. Context – When was the song first released and by what record label?
- What are some of Taylor Swift’s achievements (sales, awards)?
- What role did she have in communicating with Apple and Spotify?
- How many followers does she have on Twitter?
- What is the relevance of Katy Perry to the song ‘Bad Blood’?
2. Language- What is the purpose of intertitles in this music video?
- What genre conventions are used in the music video?
GCSE MEDIA STUDIES HATCH END HIGH SCHOOL
- Is this a performance video, a narrative concept video or both?
- How could you apply Goodwin’s music video theory that lyrics connect to visuals?
- Why does the music video repeatedly use direct address?
- What editing techniques are used in the music video?
3. Representation– Give one DCE (Denotation, Connotation, Effect) response on the representation of gender in the video:
- What would a feminist reading of the text be (stereotypes challenged or conformed to)?
- What binary oppositions are created in the music video?
- Apply Propp’s character type theory to Taylor Swift’s ‘Bad Blood’:
Hero -
Villain -
Helpers –
- What theoretical application could be applied to the music video?
Gerbner’s Cultivation Theory –
Gauntlett’s Identity Theory -
Todorov’s Narrative Theory -
Mulvey’s Male Gaze Theory -
GCSE MEDIA STUDIES HATCH END HIGH SCHOOL
4. Audience– Who is the target audience for the music video?
– How is the show marketed to this target audience?
- What Uses and Gratifications does the music video appeal to?
5. Website– What ‘above the fold’ content features on her website?
– What ‘below the fold’ content features on her website?
- What is the aesthetic of the website?
- Which demographic is the target audience for marketing on the website?
- What examples of convergence appear on the website?
Music Video – Pharrell (Freedom)
1. Context – When was the song first released and by what record label?
- What genre of music does Pharrell produce?
- What are the core themes of his music video ‘Freedom’?
GCSE MEDIA STUDIES HATCH END HIGH SCHOOL
2. Language- What is the purpose of direct address in the music video?
- Is this a performance video, a narrative concept video or both?
- What genre conventions are used in the music video?
- How could you apply Goodwin’s music video theory that lyrics connect to visuals?
- Why does the music video use montage editing?
3. Representation– Give one DCE (Denotation, Connotation, Effect) response on the representation of ethnicity in the video:
- What would a feminist reading of the text be (stereotypes challenged or conformed to)?
- What binary oppositions are created in the music video?
- Apply Propp’s character type theory to the music video:
Hero -
Villain -
Helpers –
- What theoretical application could be applied to the music video?
Gerbner’s Cultivation Theory –
Gauntlett’s Identity Theory -
Todorov’s Narrative Theory -
Mulvey’s Male Gaze Theory -
GCSE MEDIA STUDIES HATCH END HIGH SCHOOL
4. Audience– Who is the target audience for the music video?
– How is the show marketed to this target audience?
- What Uses and Gratifications does the music video appeal to?
Music Video – Duran Duran (Rio)
1. Context – When was the song first released and by what record label?
- What genre of music does Duran Duran produce?
- What is the narrative in the music video?
- Why was this music video important in relation to MTV?
2. Language- What is the purpose of direct address in the music video?
- Is this a performance video, a narrative concept video or both?
- What genre conventions are used in the music video?
GCSE MEDIA STUDIES HATCH END HIGH SCHOOL
- How could you apply Goodwin’s music video theory that lyrics connect to visuals?
- What symbolic imagery or use of props exists in the music video?
3. Representation– Give one DCE (Denotation, Connotation, Effect) response on the representation of gender in the video:
- What would a feminist reading of the text be (stereotypes challenged or conformed to)?
- What binary oppositions are created in the music video?
- Apply Propp’s character type theory to the music video:
Hero -
Villain -
Helpers –
- What theoretical application could be applied to the music video?
Gerbner’s Cultivation Theory –
Gauntlett’s Identity Theory -
Todorov’s Narrative Theory -
Mulvey’s Male Gaze Theory -
4. Audience– Who is the target audience for the music video?
– How is the show marketed to this target audience?
GCSE MEDIA STUDIES HATCH END HIGH SCHOOL
- What Uses and Gratifications does the music video appeal to?