RECRUITMENT OF MARKETING AND COMMUNICATIONS TEMPORARY CONTRACT

SPRING 2016

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DEADLINE FOR APPLICATIONS: Wednesday 20 April, 9am

INTERVIEW DATE (in Bath): Monday 25 April

CONTENTS:

1. LETTER TO APPLICANT

2. BRIEF

3. ABOUT BATH FESTIVALS

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April 2016

Dear applicant,

Thank you for your interest in applying for the temporary contract for Marketing and Communications for Bath Festivals. You will find attached a brief for the role, some information about the organisation. If you would like to apply, please send us a covering letter and c.v. We are looking for a start date of early to mid-May for this contract, so please state your availability for this.

This contract is being issued as we are between post holders in our marketing team, and need to recruit temporary help to bridge the gap. Although we are in recruitment for a full time appointment, it is possible that a new person won’t be in post until late June, hence the need for short term help. It’s a good opportunity to contribute to our Children’s Literature Festival, as the main responsibility will be to help with the key marketing deliverables for this.

I hope this pack gives you a taste of this interesting contract. If you’d like to discuss the brief, our Head of Marketing and Communications, Anna White, would be happy to talk to you once she returns from holiday on 11 April. Please contact her initially by email – anna.white@bathfestivals.org.uk

With best wishes

Belinda KiddChief Executive

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BRIEFMARKETING AND COMMUNICATIONS TEMPORARY CONTRACT

RESPONSIBLE TO: Head of Marketing & Communications

PURPOSE To produce some of the key marketing deliverables for The Bath Children’s Literature Festival 2016.

TASKS

Print:Delivery of the Bath Festival of Children’s Literature brochure beginning to end (the 2015 brochure can be viewed at https://issuu.com/bathfestivals/docs/bf15_cl_brochure_issuu_v3) 1. Pagination and first brief of designers – Kids brochure – same design as last year2. Collating all images and copy for brochure, booking printers etc3. Proof reading and final delivery of kids lit brochure ** All event copy is written by the literature producer and images sourced by the production team.** The design would stay the same as the 2015 brochure as this was new last year and very well received - the front cover imagery has already been signed off. Website: Briefing designers on the web backgrounds and social media graphics and liaising with the web developer to get these uploaded in time for the programme launch.Children’s Literature pages: Intros and all events online Distribution:Booking distribution of the Children’s Literature brochure around city to all our schools list and mailing list (this has a set, tried and tested route and just needs rebooking) Enews: Enews to the schools with the ISSU brochure1st enews to our mailing list announcing events on sale Publicity:T-shirtsEvent posters – max 5, I generic & 1 for each of the Forum events, not for each eventDigi screens for Visitor Information Centre Bloggers recruitment of 5 bloggers FEE AND TIMING

We anticipate the timing of the project being 6 weeks, 5 days a week from Monday 16 May – Thursday 30 June. The successful candidate would ideally be office based but there would be room for flexible working.

The fee available is £2,200.

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BACKGROUND INFORMATION FOR RECRUITMENT PACK

Bath Festivals believes that festivals lift the soul and raise the spirit, make people feel good about the place that they live in, and contribute significantly to the economy. Our leading music and literature festivals make the most of the world heritage city of Bath. We bring inventive, memorable and popular events to our many different audiences. We deliver inspiring work with children and young people, and provide support to the Arts in our local area.

We are a charity whose primary purpose is to bring the city of Bath and surrounding area alive through the delivery of Bath’s three largest Festivals with over 33 days of activity and around 325 events a year. We also run a year round education outreach programme that uses music and literature to inspire creativity and innovation in over 4,500 young people every year.

We deliver The Independent Bath Literature Festival, The Bath Children’s Literature Festival and Bath International Music Festival (which includes Party in the City).

FACTS & FIGURES 2015

65,000 attendances at 330 events throughout the year, including 4,500 plus children and young people through our Learning & Participation programme

An estimated £5m+ economic impact to the local economy 150,000 brochures distributed to mailing lists and through schools, businesses and partner

organisations throughout the region 75,000 Festival Preview leaflets and 25,000 Party in the City brochures 22,000 subscribers to e-newsletters 10,000 plus Twitter followers – a 1.4 million overall reach during 2015 The Independent Bath

Literature Festival 350 volunteers across the 3 Festivals

Press and Media: 150 national and local press features and 300 online National Media Partnerships with The Independent and The Telegraph, with extensive editorial

coverage and advertising in print and online Poster sites at South West train stations and at National Express sites

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THE TELEGRAPH BATH CHILDREN’S LITERATURE FESTIVAL 2015

Children enjoying a literature event for schools at the Guildhall

18,463 attendances at 146 events during a 10 day Festival, with two packed weekends of public events

A 5 day schools programme, with over 16 main events and 2,815 pupils and teachers getting involved

66 schools involved overall 8 outreach events involving 1,382 children taking authors out to schools, 3 sessions for schools

for the professional development of teachers Marketing and Promotional Campaign from June to October

The Telegraph Bath Children’s Literature Festival is the biggest dedicated children’s book festival in Europe. Developing young people’s creativity, their confidence and their love of reading is at the heart of the Festival. Stars of the line-up this year included Julia Donaldson, Jacqueline Wilson, Judith Kerr, Cressida Cowell, Michael Rosen, Martin Brown, Julian Clary, Joe Suggs, Francesca Simon, Patrick Ness, Blue Peter’s Helen Skelton and over 100 more. We will be celebrated the 150 th anniversary of Alice in Wonderland, which was the Big Bath Read, read by 100s of children across the local area, with a programme of workshops and family events on the theme of Alice.

Children learn some Horrible History with illustrator Martin Brown

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THE INDEPENDENT BATH LITERATURE FESTIVAL 2015

• 24,000 attendances at over 150 events during a 10 day Festival• Marketing and promotional campaign from October to end of February

It was our 20th anniversary in 2015 and we pushed the boat out to celebrate over two decades of great fiction, debate and discussion. Event strands range from fiction to comedy with technology, politics, history, food, workshops and current affairs all thrown into the mix. As well as the big stars, we had a series of community events in libraries across the area, plus a busy learning and participation programme.

Kazuo Ishiguro at the Forum

The Chancellery of Lost and Found An installation in a shop at Milsom PlaceCreated by young people – 143 involvedIn schools workshops, 195 visitors to the Installation, 5 schools involved

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BATH INTERNATIONAL MUSIC FESTIVAL 2015

• 30,000 attendances across 41 events including ticketed concerts and a series of free events including Party in the City • 2,000+ performers at Party in the City across 44 venues – Bath’s biggest night of free music• 95,000 brochures and flyers distributed• Family Music day in Parade Gardens on the second weekend of the Festival• Marketing and promotional campaign from December to end of May

A world of music in a world heritage city with some of the biggest names in classical, jazz and folk music. The 2015 Festival runs from Friday 15 – Tuesday 26 May.

This year’s stars included South African jazz legend Hugh Masekela, New York jazz band The Hot Sardines, Opera superstar Sir Willard White performing Porgy and Bess with Bath Philharmonia and much more with special events out in Radstock, Paulton, Keynsham and Midsomer Norton.

2015 Press Reviews for Bath International Music Festival5 star review in the Guardian for Steven Osborne classical piano concert, and 4 star review in the Times for the Hot Sardines jazz concert

‘Increased audience numbers and a successful mixing of musical genres at this year’s festival suggest the collaborative approach of its two new directors bodes well for the future.’ (Guardian)

‘If this re-energised and well-attended programme is a taste of things to come, then exciting times are ahead for this long standing festival. Bath is back’! (Jazzwise)

‘Great to see a good helping of jazz back at the long-running Bath Festival … and really wonderful to have a chance to hear William Blake's simple, powerful words set to music by Mike Westbrook’ (London Jazz News)

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The Hot Sardines from New York at the Guildhall

LEARNING & PARTICIPATION 2015

Achieved 4,500 plus participations in 2015 Worked with 100 schools and other educational institutions, youth hubs and arts

organisations.

We deliver large-scale projects with schools such as our Music Festival Schools Commission. This year Zoe Palmer and Genevieve Wilkins created an incredible series of songs about Wonderland in collaboration with children from Bathwick St Mary, Chew Valley, Peasedown St John and Westfield Primary Schools and Selwood Academy which they performed in the Abbey to a fantastic audience of more than 500 family members and friends. We also worked with clients from Action on Hearing Loss Day Services to create rhythms for our procession.

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The Festival Procession arrives at Bath Abbey Photo credit: Jess Cowley

We also run a year round programme of projects with young people, working in schools and youth centres across Bath & NE Somerset. In 2015 these included Building Bridges, at Peasedown St John and Southside Youth Hubs, helping to young people to gain confidence and improve their communication skills through music. We also delivered Home Grown, a spoken word project in collaboration with Mentoring Plus, working with St Marks School, Bath Community Academy and in out of school sessions:

“You cannot know how much of a difference working on the project made to all the students in the class. In particular, they are just so much more confident in their approach to speaking and in lesson participation and several staff have commented on this.” Class Teacher, Bath Community Academy

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Participants in Bath Festivals’ creative writing projects perform in Inside Out, a showcase at the Egg theatre as part of the Literature Festival 2015

BATH BOX OFFICE

Bath Festivals runs Bath Box Office, a bespoke ticketing agency located in the heart of Bath within the Visitor Information Centre. We support over 120 arts organisations of varying sizes giving them a platform through which to sell tickets, publicise their events and reach new audiences which they may not otherwise be able to do. We also offer various marketing services to expand the reach of our client’s events. We are experts in selling everything from international festivals to small one off events and all varieties including music, lectures, theatre, conferences and cabaret. We pride ourselves on excellent customer service and local knowledge. Tickets can be purchased online, over the phone and in person from our city centre outlet located in the heart of Bath. We sell over 85,000 tickets per year and provide an estimated turnover of £1 million on behalf of our clients.

Photo credits: Julian Foxon (except where otherwise stated)

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