NEW-PRODUCT RELEASE CONTACT:Tom Tonkins

ADEY Innovation LLC(412) 406-8292

tom.tonkins@adey.com

ADEY® MC3+™ and MC1+™ System Treatment Formulas: Innovative Solutions that Combat Iron Oxide Sludge

-------------------------------------------------------------------------------------------------------------------Part of ADEY’s Best Practice™ Approach to Cleaning and Protecting Hydronic Systems

PITTSBURGH, PA (DECEMBER 20, 2016) — ADEY, a U.K.-based company whose pioneering MagnaClean® magnetic filters were recently rolled out in the U.S., is now introducing a line of innovative, concentrated System Treatment Formulas designed to clean and protect hydronic heating systems. MC3+™ Cleaner and MC1+™ Protector both serve different purposes, but are both born of the same need to combat a frequently overlooked enemy of untreated hydronic heating systems — iron oxide sludge.

The Problem: Iron Oxide Sludge

With the advent of high-efficiency equipment, installers are finding that even in very small quantities, iron oxide sludge can potentially cause expensive damage — and significant drops in efficiency and performance — to boilers and ECM pumps. Both are particularly vulnerable to the damaging effects of sludge due to their narrower waterways, which can easily clog with debris. Dr. Neil Watson, ADEY Chief Technical Officer, sums it up this way: “Even the highest-quality boiler will deteriorate rapidly if it is fitted to a dirty system that hasn’t been flushed and cleaned effectively.”

The Solution: ADEY System Treatment Formulas

Enter ADEY System Treatment Formulas. An integral part of the ADEY 5-Step Best Practice™ approach for cleaning and maintaining hydronic systems, MC3+ and MC1+ System Treatment

Formulas work to produce results that ultimately boost system efficiency and performance.

MC3+ Cleaner (left), a concentrated liquid, works by loosening debris and scale so it can be harmlessly flushed from the system. The product can be left in the system for as little as one hour, or as long as 28 days. After the system is drained to flush loosened debris, system flow is restored. As a result, the system’s heating efficiency is also restored.

ADEY USA • P.O. Box 38664 • Pittsburgh PA 15238 • (844) 378-0442 • info@adeyusa.com

Figure 1 (Above): MC3+™ Cleaner and MC1+™ Protector from ADEY, available in single-use bottles or Rapid-Dose canisters.

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MC1+ Protector (left), also a concentrated liquid, is designed to be used after MC3+. It prevents scale buildup and dramatically slows the oxidation process that causes the formation of iron oxide sludge, maintaining system efficiency by keeping narrow waterways flowing freely. As a protective agent, MC1+ is designed to remain in the system without being flushed.

Both products are available in single-use bottles or Rapid-Dose canisters fitted with an adaptor that delivers the formula in 20 seconds. Either delivery method treats 33 gallons, or up to 15 radiators, in a single treatment. Designed to work best in conjunction with ADEY MagnaClean magnetic filters, they can be delivered directly into a MagnaClean canister, or via the radiator or purge and fill point.

A Culture of Innovation

“Everything we do is driven by innovation,” say Dr. Watson. In his position as Chief Technical Officer, that innovation extends to how ADEY creates and tests their products as well. ADEY

has its own state-of-the-art laboratory, where products, including MC3+ and MC1+, are formulated and tested to make sure they meet stringent criteria for quality and consistency. “It’s something we can do that none of our competitors currently do, and I believe none of our competitors will be able to do,” says Dr. Watson.

Best Practices™ — Advancing the Industry

ADEY System Treatment Formulas, like MC3+ and MC1+, are part of the foundation of ADEY’s Best Practice approach, a multi-step process designed with installers’ and end-users’ best interests in mind. John Vaughan, ADEY’s Managing Director, explains it this way:

“For the past couple of years, we’ve been leading the charge in moving the industry towards the adoption of a best practice approach to ongoing heating system maintenance and protection, which includes system cleaning, magnetic filtration, chemical water treatment and water testing. This shift in focus was prompted by the development of ADEY’s own premium quality chemicals.” Designed specifically to work with ADEY magnetic filters, Vaughan says the company saw that a “holistic approach to water treatment could deliver even greater results in protecting systems from damaging corrosion.”

ADEY’s work with leading boiler manufacturers in the U.K. has raised awareness among installers, and their customers, of the need for heating system maintenance to keep lengthy warranties intact. As the company’s complete line of residential and commercial MagnaClean magnetic filters

Figure 3 (left): ADEY’s state-of-the art laboratory facilities.

Figure 2 (Right): MC3+ Rapide™ and MC1+ Rapide™

in Rapid-Dose Canisters.

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gains ground in the United States, ADEY hopes to advance toward that same objective throughout North America.

“Currently, our mission is to continue developing products that ensure installers are equipped with the best tools for the job, providing them with effective solutions that solve their everyday problems,” says Vaughan. “We also believe this is critical in driving the adoption of better standards across the industry. That’s why our biggest challenge is also our biggest opportunity — to inspire change.”

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For more information on the ADEY System Treatment Formulas, please visit: adeyusa.com.

For more information on the full line of ADEY filters and other Best Practice System Process solutions, visit adeyusa.com. You can also telephone us at (844) 378-0442 or e-mail us at info@adeyusa.com.

For editorial assistance, contact John O’Reilly at O’Reilly DePalma, 28 West Kansas Street, Suite 2C, Frankfort, IL 60423; tel.: 815.469.9100; e-mail: john.oreilly@oreilly-depalma.com.

Hi-res versions of photographs to accompany this release are available for immediate download in .tif format by using this link: http://adeyusa.oreilly-depalma.com/2016/chemicals.shtml.

----------------------------------------------------------------------------------------------------------------------------ADEY PROFESSIONAL HEATING SOLUTIONS is headquartered in Cheltenham, England, and has sales offices throughout the United Kingdom and Europe. U.S. operations are based in Pittsburgh, PA.

ADEY® is the industry-leading name in magnetic filtration, delivering Best Practice™ maintenance and protection for domestic and commercial hydronic heating systems. Best Practice heating system protection is a five-step process using products engineered to ensure maximum efficiency in hydronic heating systems. ADEY’s MagnaClean® filters are the best-selling brand in the U.K. with more than three million installed throughout Europe. Tens of thousands are fitted monthly, making it the leading filter for installers and homeowners. In addition, ADEY filters help protect the environment by reducing carbon emissions. ADEY also manufactures a growing range of premium quality chemicals developed in the U.K. at ADEY’s own accredited laboratory.

For more information on ADEY and the entire line of ADEY’s magnetic filters and Best Practice solutions, please call (844) 378-0442 or visit our website at www.adeyusa.com.

The ADEY® and MagnaClean® logos and word marks and the MagnaCleanse® word mark are Registered Trade Marks of ADEY Holdings (2008) Limited used under sub license by ADEY Innovation LLC.

The MagnaClean Micro2™/Professional2™/Professional2XP™/DualXP™, MC1+™/MC3+™ and MagnaCleanse RapidFlush Filter™ logos and word marks and the MagnaCleanse™ logo are trademarks of ADEY Holdings (2008) Limited used under sub license by ADEY Innovation LLC.