Domestic, Regional and International Tourism

Content: The Domestic Growth Strategy

WORKBOOKGRADE 11

TERM 2

UNIT 1

REVISION ACTIVITYColumn A Concept Column B Definition 1.1. Domestic Tourism1.2. Domestic tourist 1.3. Domestic Visitor 1.4. Employment1.5. Infrastructure1.6. Government-owned tourism infrastructure1.7. Gross Domestic Product1.8. Tourism Gross Domestic Product1.9. Sho’t left and It’s here

A. A visitor whose country of residence is the country visited. They may be nationals of this country or foreigners

B. The tourism of resident visitors within the economic territory of the country of reference

C. A resident visitor who visits within the economic territory of the country of reference

D. Physical structures used for the delivery of services (e.g. power lines, pipes (water and sewage), roads, rail, airports, harbours, telecommunications and assets such as trucks and equipment to unblock sewerage, pay point offices and computers).

E. The gross domestic product generated in the economy by the tourism industries and other industries in response to tourism internal consumption (STATS SA).

F. Attractions, museums, heritage sites, nature reserves, resorts, etc. (state-owned assets either at national, provincial or local government level) that are important for tourism.

G. Sho’t left is a campaign hosted by the National Department of Tourism to promote Domestic Tourism. “It’s here” is the latest campaign.

H. The total value of goods and services produced within the geographic boundaries of a country for a specified period of time (STATS SA)

I. An activity in which a person performs work for pay, profit or family gains. Such a person can be self-employed, employer, an employee.

LESSON OBJECTIVES

1. The state of the Domestic Tourism in South Africa.

New Horizon families

• age 35 and older • Indian or black• R5000-R10 000 disposable income • Married and have children • Stay just over 5 nights • Take 3 trips a year • The travel to educate children and to

broaden their perspective • Quality time with family is important • Special offers end flight will let this segment

travel moreHigh-life enthusiasts

• Age 25-45 • Black, coloured and Indian • R10 000 and more disposable income • Stays just over 4 nights • 3 trips a year • They boost their social life and enjoy

finer things in life • They prefer weekend holidays filled with

activities rather than • a quiet weekend getaway • Enjoy world class experiences

Seasoned leisure seekers• Age 25-45• White people • Higher income • Get R5000 and more • No children• Stay 7 nights • 4 trips a year • Travel is very important to this group • They spend quality time to relax and

escape • the daily routine with family and

friends• Knows the value of experiences and

memories Well-to-do Mzanzi families

• Age 25-45 • Black, Coloured and Indian • Income more than R10 000 • Children • stay 6 nights • Take 3 trips a year • Escape/break away from the city to

spend time with family and friends • Expose their children to different

activities

FOLKLORE & DRESS

• Protects South Africa's heritage resources for future

generation• Educates the public on how to identify the National

Estate• coordinates the process of

identifying the national estate• Keeps a data base of the

national assets

Heritage Sites that are protected by South African Heritage Bodies

SAHRASOUTH AFRICAN

HERITAGE RESOURCE

AGENCY• Heritage cannot be replaced, therefore should be protected for future generations

• It gives people/communities a sense of identity that is uniquely theirs

and different from others• It gives a feeling of belonging and

pride of place• It benefits the communities

ACTIVITY 2

Fit the correct word to the sentence.Sentence Word Answer

An authority that is responsible for the provincial

management of the ‘national estate’ in our province as defined in the National Heritage

Resources Act.

paleontological

The predecessor at national level was the National Monuments Council, but since the

National Heritage Resources Act of 2000 this authority is now responsible for the ‘national

estate’.

meteorites

This word refers to evidence left by people that lived in an area many years ago and are now being uncovered by removing soil and

other build-up that covered it over the years.

SAHRA

This word refers to fossils found. archaeological

This is the last resting place of individuals as reminders of South African history.

burial grounds

These are remains of material from outer-space.

PHRAG

Unscramble the letters to form the correct word. Write down the correct word at each number e.g. i greet ha (one word) = 1.7 heritage: WORDS ARE PROVIDED.

1.1 cooling all to ape (one word)1.2 chocli are a goal (one word)1.3 time or tees (one word)1.4 airlub dosrung (two words)1.5 GHARP 1.6 HAARS

SAHRA

Archaeological meteorites burial grounds

PHRAG paleontological

UNIT 2

Currency rates fluctuate on a variety of factors. Ranging from the country's economic health to general investor sentiments

Some additional reasons:

1. Discovery of minerals2. Political unrest / stability3. Natural Disasters e.g. earthquakes, floods4. Economic stability of a country5. Elections etc.

Examples of major global currencies

MULTIPLIER EFFECT: the effect that any extra spending has on the GDP; the amountspent doesn't onlyaffect the personor business receiving the amount, but all the people whohave been involved in the productionof the goods or service

BSR- Bank Selling Rate: This is the rate used by the bank when local currency is converted into foreign currency, the bank sells foreign currency.

BBR - Bank Buying Rate: This is the rate used by the bank when cashing or converting foreign currency into local currency, the bank buys foreign currencyHOMEWORK SHEETS

Tourist buys giraffe for

R5OO from shop.

Total amount of money that exchanged

hands: R850.

Artist carves and sells it to

shop for R250

Supplier sells wood for R100.

COUNTRY CURRENCY CODE SYMBOLUnited States of America US Dollar USD US$United Kingdom British Pound GBP £Japan Japanese Yen JPY ¥Australia Australian dollar AUD AU$European countries Euro EUR €South Africa Rand ZAR R

The BSR is higher than the BBR. This is how banks make money on foreign exchange transactions

KOLOM A KOLOM B

1.2.1 Foreign Exchange A When rates change every time.

1.2.2 Local currency B The letter of the alphabet or a sign to indicate the currency of a country.

1.2.3 Fluctuation C To exchange one currency for another currency.

1.2.4 Rate of Exchange D The system of money that is used in a specific country.

1.2.5 Currency symbol E The currency of another country.

FThe rate at which one currency is exchanged to another currency.

GThe currency that is in circulation in a specific country.

1.3 Match the segment in COLUMN A for the reasons they are 1.4 traveling in COLUMN B.

        Write down only the number and the letter. eg. 1.3.6 F [10]

QUESTION 3: FOREIGN EXCHANGE

COLUMN A COLUMN B

1.3.1

Spontaneous Budget Explorers

A

Travel is a way of life, they go on regular holidays and understand the value of travel experiences.

1.3.2 New Horizonfamilies

B Want to break away from the city and spend time with family and friends in new and different places

1.3.3

High Life Enthusiasts

C To educate their children and broaden their perspectives, have quality family time and reward for hard work.

1.3.4

Seasoned Leisure Seekers

D To get away from their monotonous daily lives, to add life stories, and to discover new people and places.

1.3.5

Well- to- do Mzanzi families

E To lift their social status, to experience the finer things in life, new and different places.

Use the foreign exchange rates in the table below to answer the questions.

CURRENCY EXCHANGE RATE USA - Dollar R14,07British Pound R17,16Euro R11,50

An outstanding award winner from the Eastern Cape won an incentive trip to London to the value of R40 000 for himself and his family. Calculate how much the value of his price in British Pound. Name TWO places that foreign tourists can visit to exchange their foreign currency for South African Rand(ZAR). Explain in a paragraph the effect of a strong Rand to a weak Rand for South Africa

CULTURE AND HERITAGE

Use your own words to explain the meaning of "Our African Heritage" 

Name the global organization which classify destinations as global, cultural and natural heritage sites.Distinguish between an archaeological and a palaeontological site.

Name TWO functions of the South African Heritage Resources Agency.

LOCAL PEOPLE ARE ENCOURAGED TO EXPLORE THEIR COUNTRY

The new campaign, Vaya Mzansi, will replace the 'Shot'Left Campaign', which has encouraged South Africans over the years to become tourists in their own country.

"Whatever you want, it's here in South Africa."

Name FOUR goals that the DTGS will apply to ensure sustainable job opportunities in the industryWith which South African cultural groups are the following associated?

(a) Leqebekoane

(b) Domba Dance

(c) Reed Dance

(d) Boerewors

IDENTIFY THE CULTURE MENTIONED1. Colourful and geometric shapes characterise their houses and clothing2. Warriors and spears are carried by traditional men3. Blankets and straw hat worn mainly by men 4. Found mainly in Limpopo, Thohoyandou

5.

Initiates wear red and white blankets

Content & Context

The Domestic Tourism Growth Strategy (DTGS) 2012 – 2020: The state of domestic tourism in South Africa (explanation WITHOUT statistics) Why a DTGS? (problem statement and vision – NO STATISTICS) List current trends influencing tourism, with very short explanation. The domestic marketing campaign The FIVE (5) domestic market segments with focus on:

- the profile of the segment, - why they travel (or not) and - the type of travel/holiday they prefer (no percentages needed)

The four strategic objectives and targets of the DTGS The implementation plan to meet the four strategic objectives. List and briefly explain the activities/actions (NO STATISTICS, ROLE PLAYERS OR TIME

FRAMES)The tourism importance of the cultures in your province that attract tourists to South Africa, such as folklore, dress and cuisine of different cultural groups, practices such as gumboot dancing (mine culture), township kwaito art, sangomas, traditional medicine and traditional healing, small chiefdoms with traditional leaders, Ndebele art, Zulu dances in traditional attire, rickshaws, San, art festivals• How cultural uniqueness and diversity in South Africa can promote inbound and domestic tourismSouth African heritage bodies:• South African Heritage Resource Agency (SAHRA): logo and functions• Provincial heritage agencies• Awareness of special heritage permits and protection regulations (structures older than 60 years, archaeological and paleontological sites and materials, meteorites, shipwrecks, burial grounds, graves) Resources: www.sahra.org.za

Foreignexchange

Foreign exchange and its value to the South African economy:Currencies• Concepts: local currency, foreign currency, foreign exchange, exchange rate, informal fluctuations• Major currencies of the world, their currency codes and symbols: US dollar, Euro, British pound, Japanese yen, Australian dollar, South African rand• Facilities where foreign currency can be exchanged, e.g. foreign exchange bureaus, commercial banks, etc.• How does money spent by inbound international tourists benefit local people? Directly and indirectly - the multiplier effect

Foreignexchange

Interpret a currency rate sheet from a foreign exchange bureau.• Convert the major currencies to South African rand. • Convert South African rand into a selected currency to understand currency difference. (Calculators may be used for calculations – round off to two decimals, e.g. R34, 56.)

UNIT 3 EXERCISES

1. Explain what was the main purpose why the Department of Tourism submitted the Domestic Growth Strategy in May 2012.

2. List TWO main reasons why a high number of South Africans do not travel?

Main Cultural Group

Province Tradional food, drinks, clothes

A 4.4.1 4.4.2 Maize, cow hides,music with drumsB 4.4.3 Eastern Cape 4.4.4C 4.4.5 Free State 4.4.6D 4.4.7 4.4.8 Curry, briyani, waterblommetjie stew

E 4.4.9 4.4.10 Domba snake dance, pap and wild spinach

Name FOUR main goals of the Domestic Tourism Growth Strategy.

COMPLETE THE TABLE

.

Identify in which segment will the tourists in this advert be classified? Motivate your answer.

Name the TWO segments at A and B in the table below according to the information provided.

A BFocus mainly on black families

Young students with limited budgets

High Income group Will make use of Baz Bus and backpackers accommodation.

FOREIGN EXCHANGE

1. Define the term foreign exchange. 2. Name the currency that is currently featuring as the strongest in the

world. 3. Name the currency that is currently featuring as the weakest in the

world. 4. Study the table below that shows foreign exchange. Compare the

buying power of the FIVE countries below in April 2016. Answer the questions that follow.

AVERAGE FOREIGN RATE OF EXCHANGE (2016)

5. Arrange the countries with the strongest currency to the country with the weakest currency.

6. Predict what the effect will be on incoming international tourism numbers if the Rand weakens against the British Pound.

7. Name THREE other countries, except France, that also make use of the Euro.

8. Calculate the cost in Rand (ZAR) of a European two week long bustour with

Trafalgar. The cost for the tour will be €3750. Show all calculations. In your opinion, will the tour mentioned in 5.3.4 be more expensive for a Japanese tourist or for a South African tourist. Motivate your answer.

THANK YOU

APRIL 2016 USA $ 1 = R14,50 UK ₤1 = R21,80 FRANCE €1 = R16,50 NAMIBIA NAM$ 1 = R1,15 JAPAN ¥1 = R11,10