Soroptimist International of Desert Coast Region

Desert Coast Region Understanding Your Analytics

Facebook Analytics

Understanding when to schedule your post is an important part of managing your social media. For example, if your promoting the LYD dream award and most of your followers are online on Monday morning at 11am, then you want to post at 11AM – or just before that.

Remember you can schedule post in advance see the DCR Social Media Management Resource or more information on scheduling posts.

1. Login into your club Facebook page2. Click on Insights from the top menu bar

3. Click on Post in the Side Menu4.

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Soroptimist International of Desert Coast Region

Desert Coast Region Understanding Your Analytics

This is where you can see when your followers are online and what is the best time to post. See the example Below

In the diagram below, the page defaults to the when your fans are online – which is the section you want.The top page in the days of the week and the average number of fans per day of the week. So, in the example, Wed is our best day, because it averages 421 views.

The next section displays the number of users (Y) according to the time they are online(X). The screen defaults to the average view of a one week. In the example, below we can clearly see that around 9am when most fans are online.

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Soroptimist International of Desert Coast Region

Desert Coast Region Understanding Your Analytics

However, we do not yet know when days are the best to post. It finds out that information, we need to place cursor over the days of the week, each individual and what had the graphic line below changes. Below is an example:

SundayBest time 9:00amFans Appx: 189According to the graphic the best time to post would be 9:00am.

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Soroptimist International of Desert Coast Region

Desert Coast Region Understanding Your Analytics

Now, if we wanted to see which day was best, we need to need to repeat the step above for all the days in the week. See below:

Monday TuesdayBest Time 9:30AM Best Time 8:00PM

Fans Online 200 Fans Online 150

Wednesday ThursdayBest Time 12:00PM Best Time 8:30AM

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Soroptimist International of Desert Coast Region

Desert Coast Region Understanding Your AnalyticsFans Online 150 Fans Online 167

Friday Saturday

Best Time 9:00AM Best Time 8:30AM

Fans Online 167 Fans Online 150

Day Sun Mon Tues Wed Thurs Fri SatTime 9:00AM 9:30Am 8:00Pm 12:00Pm 8:30Am 9:00Am 8:30AMFans 189 200 150 150 162 167 150

The best time to post would be Sun at 9AM, Monday at 9:30Am and Friday at 9AM

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