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THE LANGSTON
CENTER
Savannah Green Madeline ClarkeAtheer Nazar Saadallah Hivyan Mohammed ShabanZainab Sabah Ahmed
Introduction ……………………………………… 1Goals………………………………………………. 2Social Media Platforms
Facebook .........................................................3-4Twitter ……………………………………….4-6Instagram…………………………………….6-7
Measurement ……………………………………..8-9Future Plans and What We’ve Done ....................10Contact Information ……………………………..11
Table of Contents
INTRODUCTION: The Langston Center is a medical and health resource center in connection with Virginia Commonwealth Universities School of Nursing and in collaboration with VCU Health, all located in Richmond, Virginia. The Center is dedicated to providing the local and international health community with education, activities, and resources that provide patients and doctors with a better health care system.
In addition to all of this, the Langston Center is establishing an IHI (Institute for Health Care Improvement) chapter for VCU. IHIs assist in educational programs and training to those passionate about health care improvement. The VCU’s IHI chapter is full of current and former medical students and professionals. As students in a social media class, our main goal was to spread this information to other VCU students by producing content on various social media platforms.
GOALS To spread awareness of the Center and the chapter through social media to majority of VCU students
To create eye opening and interactive content that is both informational and fun
To gain followers and likes, while getting current followers to share content
To build connections between the Center and Richmond locals through social media
Social Media Platforms
The Langston Center has already established a professional Facebook page with lots of informational content. They follow the ‘rules’ of Facebook and do not overdo it with daily post. They have posted articles that included quality photos and details on all things involved with the Center once or a twice a week. All of this was great, but after May 13, nothing has been updated. This ultimately left the few people who were following the Center’s Facebook without any fresh content.
Our plan for the Langston Center’s Facebook page is to motivate them to pick up where they left off on their profile. The content they were producing was great, but of course it could use a few improvements. First, the Center needs more shareable and likeable content that will immediately catch the eye of its targeted audience, VCU students and Richmond locals. The Facebook post should include more keywords like Richmond, Virginia, Virginia Commonwealth University, the names of buildings around VCU, etc. Facebook users will see these posts and think, “This might affect me or one of friends!” and be more tempting to share and like the post. This is a way to lure people onto the Facebook page. Now shifting towards how the IHI chapter will benefit from the Facebook profile. First, we need to get the members on board. Since the majority of the members have Facebook profiles, we need to use them as recruiters. In addition, to the center creating ‘click-baiting’ content, we need the IHI chapters to be liking, sharing, tagging, and interacting with the Center on Facebook. We are trying to turn the IHI members into influencers for the center’s Facebook.
Twitter: Twitter is extremely popular amongst the younger
demographics. One of the Langston Centers anticipated targeted audience is former and current Virginia Commonwealth University students. One of the ways to stay up to date on what and who they’re talking about is to follow their Twitter accounts.
The Langston Center’s Twitter account follows the same content schedule as their Facebook account. This might be a plus for Facebook, but this way of communication does not work so well for Twitter. On Twitter, users need to be constantly interacting with other users, regardless if they follow them or not. Tweeting, retweeting, replying, liking, and more are all ways to be seen on this constantly moving site.
Follow other organizations (for profit and non-profit) that share similar goals and interest. This is a great way to get their followers to become your followers too. These
interactions could lead to a future alliance that takes the Langston Center to new levels!
Be active on Twitter and have diversity in tweets! We need to make small steps towards the future of the Langston Center’s Twitter, so tweeting every day might be a bit much, but at least three to four days out of the week is a great start. You
do not have to always tweet about the events and things going on in the Langston Center. Share interesting medical articles with followers, reply to others. The key word in social media is the word social.
Utilize the word search feature. This is a feature on Twitter that allows you to search words or phrases. Once you search the word you will be able to see all of the tweets that use those words. This feature will benefit the center because it is a way to communicate with users who don’t tag the Center directly. Replying or liking their tweets shows the users that you are active on social media and you’re listening.
Establish a hashtag and regularly use it. We came up with a few hashtags for the Center: #vculsqi #VCUlang and for the IHI chapter, #vcuIHI. We felt it was important to include VCU in all of the hashtags to show the center and the chapters connection with the university.
InstagramThe group created an Instagram for the Center, but before
following hundreds of people and expecting them to return the favor we needed to develop a quality profile. What comes with a quality profile is great content. First, we wanted to edit the bio a bit. We think “the official __ account for the Langston Center for
quality, Safety and Innovation” is great, but the Center needs to immediately identify its affiliation with the university.
This is the official _ account for VCU’s Langston Center for quality, Safety, and Innovation.
Adding VCU is a great way for students and professors to be linked to their accounts immediately. Second, we need the content to be interactive. Posting photos that ask Instagram users to comment their opinions or tag a friend so the Langston Center can see other opinions on different subjects.
To continue with the idea of interactive content we need to take these efforts beyond Instagram. To commemorate national health awareness days, the Center can hand out ribbons for students and others to show their support. Throughout the day the Langston Center will be updating their social media with information related to the ribbons and the disease. Ribbon wearers will be encouraged to post a photo wearing the ribbon using the centers hashtag so it can be reposted on the Instagram.
Measurement Tracking, measuring, and evaluating the actual success of a
social media campaign is vital. This way you can see all of your efforts are not going to waste and your goals are being met. There are many tools available to track the success of your social media profiles, but we have selected the one we believe is the best for our
clients.
Hootsuite is a social media management tool, which allows you to track the
success and failures of your social media sites. Unlike many of the other social media management sites, Hootsuite allows you to track everything at once, they do not just specialize in one specific platform. This is one of the main reasons why we believe this is what is best for our clients. At the moment, there are only two people running all of their social media accounts. Being able to go one place and track the progress of all of their handles is the most efficient and effective way. In addition to this, on Hootsuite you can immediately reply to users without logging on to the actual site. The Langston Center is a busy organization that handles many things at once. They need to be able to track their social media success quickly and clearly, that’s why Hootsuite is what’s best for them.
We want the Center to concentrate heavily on the success of their Twitter and Instagram. Although, Facebook is one of the most popular social media websites in the world, their target audience (VCU students) is not constantly checking their 10-year-old Facebook pages. When monitoring the success of these two platforms the key aspect they need to be looking at is engagement. Not only are users liking and sharing the content, but are they giving feedback? Are the letting us know their opinions on the center, good or bad? When measuring the success of your Twitter and Facebook it is important to closely monitor what people are saying about you.
Future PlansWe are all hopeful for the future of the Langston Center on
social media. Since it is a part of VCU, we have no doubt that they will be a successful organization that will continue to grow and make positive impacts on the community.
We want the Center to continue to develop their social media profiles by taking small but consistent steps. We did not get to fully develop a lot of the ideas for the Instagram due to lack of time and resources. The Center would benefit highly from video content. These videos need to be short and based on various topics. They need to appeal highly to VCU students so finding a way to connect current pop culture with what is going on with the Langston Center and VCU’s IHI chapter. We did have time to create one video in which we asked people that are affiliated with the Langston Center, what the center was in there own words.
https://www.youtube.com/watch?v=IvQ_oRayQ7U
Savannah [email protected]
Madeline [email protected]
Hivyan Mohammed [email protected]
Atheer Nazar [email protected]
Zainab Sabah [email protected]
Contact Information
