Games campaign, research
Alice – madness returns. PEGI Rating: Ages 18 and Over
http://www.youtube.com/watch?v=cFrs5UGB-ns – Launch
advertisement features live game play.
Launch advertisement screen shot of ‘EA’ brand. Portrayed dark
and gothic to express the nature and style of the game.
http://www.youtube.com/watch?v=VR8wXsvUrBg – office teaser
trailer.
About Electronic Arts
FOUNDED: 1982
OWNERSHIP: Public (Nasdaq: ERTS)
GLOBAL HEADQUARTERS: Redwood City, California
EMPLOYEES: 8,000 worldwide as of March 31, 2010
BACKGROUND: Electronic Arts Inc. is a leading global interactive
entertain-
ment software company. EA develops, publishes, and
distributes interactive software worldwide for video game
systems, personal computers, wireless devices and the Internet.
TOP SELLERS: In fiscal 2010, EA had 27 titles that sold more
than one million copies, and five titles that each sold more than
four million copies, including FIFA 10, Madden NFL 10, Need for
Speed SHIFT, The SIMS 3 and Battlefield: Bad Company 2.
Children's Maxi Poster: Lewis Carroll's classic 'Alice in
Wonderland' takes another dark turn of events with the release of
the new video game 'Alice: Madness Returns'. This excellent maxi
poster is a must have for fans of the epic fairytale and it
features a computer animated Alice standing at the top of a chess
board with playing cards whipping up a storm around her as she hold
the blood soaked Vorpal Blade by her side. With eyes burning black,
this once upon a time children's character is out for revenge on
the forces that changed Wonderland. If you love action packed video
games then why not set the scene which this eye catching maxi
poster which is guaranteed to send a chill of excitement down your
spine as you take a trip down the magical rabbit hole.
