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Media Release For Immediate Release

A First! WWF-Thailand invites the people of Thailand to crack the nature’s code and speak up

for nature with “WWF Translate” Bangkok, 15th December, 2014

WWF-Thailand (World Wide Fund for Nature) launches its first ever social media campaign called “WWF Translate” via application on WWF-Thailand’s Facebook page. The application opens up an opportunity for fellow social media users to crack the nature’s code and speak in nature’s language. Today, we have got celebrities, artists, singers, influencers and the entertainment industries speaking up for nature and the environment.

Alphabets, words, signs and symbols make up a language we humans use to communicate. Likewise, other species and living beings have their own language, one we may not hear and we may not understand. How great would it be if we could talk their talk? How great would it be if we could understand what they're asking - what nature is asking? And even better, how great would it be if we could be their voice and let the unheard be heard? With WWF Translate we hope that we can speak up for the future of our nature and the future of our planet.

The application “WWF Translate” on facebook.com/wwfthailand was developed by WWF-Thailand together with Dentsu Thailand Co.,Ltd, a leading advertising agency with a vision to share with people the knowledge and need for ecosystems, nature, the environment including forests, wild elephants, tigers, wetlands, aquatinc species and energy. Social media users can engage in this fun and informative learning experience just by going to facebook.com/WWFThailand > Click on Let’s Translate > Speak up for nature by typing what you want the world to know > and Click on “Translate” . Nature’s language will then show up and users can share with their friends the message that they want their friends to decode on their wall page. Jirayu Tangsrisuk (James) , Pakorn Chatborirak (Boy), Urassaya Sperbund (Yaya), Watcharabul Leesuwan (Note), Davika Hoorne(Mai), Sarawut Hengsawad (Roundfinger), Phongthon Jongvilas (Phuak), Jarinporn Joonkiat (Toey), Navin Yavapolkul (Tar), Woranuch BhiromBhakdi (Nune), Sanya Kunaorn, Sudarat Butrprom (Tukkie), the director and cast of Hormones: The series have joined us in speaking up for nature with WWF-Translate.

"WWF wants to communicate to people the fact that humans and all living beings are all connected, we’re all connected. WWF Translate is a tool that aims to make people more conscious, aware and understand the importance of the living beings on the same planet as us, our nature. Species and living beings maybe hundreds of kilometers away from us but in reality Tigers, elephants, forest, wetlands are closer to us then we realize. These are the natural resources that provide for us, from the air that we breathe to the water that we drink and the food that we eat. Likewise, such living beings needs us to provide and speak up for them. If only us humans, stop and listen to what the nature has to say and together conserve it, we all can live in harmony with nature and species.” Said Yowalak Thiarachow, Country Director, WWF-Thailand.

“I have always thought that everyone is born with a duty that they need to fulfill which differs from one another depending on each person’s skills and responsibility but then I

WWF-Thailand 87 Soi Paholyothin 5, Paholyothin Road, Samsen nai, Phayathai, Bangkok 10400 ThailandTel: +662 6198534-37 Fax: +662 6198538-39www.wwf.or.thwww.facebook.com/wwfthailand

http://www.wwf.or.th/


questioned myself, ‘So Who’s responsibility is it to protect nature’ and that is when I found the answer, It has to start from us because we are the ones that rely on nature, directly or indirectly and it us our duty to return to nature what we have borrowed. This can start from something as simple as speaking up for nature.” Said Potchraphol Suwankud, Creative Director, Dentsu Thailand.

WWF (World Wide fund for Nature) is one of the world’s leading and independent conservation organization. WWF-Thailand has been operating in Thailand for over 21 years and have conservation projects to protect the forests, wild elephants, tigers, wetlands and water animals, communities, cities and the environment under a sole vision which is to stop the degradation of the planet’s and Thailand’s natural environment and to build a future in which humans live in harmony with nature. WWF-Thailand works closely with government partners, NGOs, private sector and local communities through different projects around the country which are; Tiger and Prey Recovery Project in Mae Wong and Khlong Lan National Parks, Illegal Ivory Trade Campaign, Kui Buri Wildlife Conservation Project, Community Management of Wetland in the Songkram River Basin Project, Conserving Bueng Khong Long Wetland project, Earth our and Earth Hour City Challenge: We Love Cities Project.

Thus, WWF-Thailand would like to invite everyone to stand together in speaking up for nature and conservation nature through the WWF-Translate application and win a chance to get WWF’s limited edition T-Shirts from 16th – 22nd December, 2014. All users have to do is speak up for nature via WWF Translate, share the post on their wall together with hashtag @WWFThailand. The best 25 messages will win a WWF’s T-Shirt and 5 winners will be announced everyday at 19:00pm on WWF-Thailand’s Facebook page.

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For more information and interview requests, please contact: Sasipa Mongolnavin, Communications Manager, WWF-Thailand Email: [email protected]: 091 003 4240

Rabia Mushtaq, Communications Officer, WWF-Thailand Email: [email protected]: 081 666 7016

Samatcha Tantikamas, Online Communications Officer, WWF-ThailandEmail: [email protected]: 081 733 3069


mailto:[email protected]






Note to Editors: 1. Download more information and photographs at:



About WWF and WWF-Thailand

WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. panda.org/news for latest news and media resources

(About WWF-Thailand has been previously translated, will add in the press release tomorrow kha)

www.wwf.or.th www.facebook.com/wwfthailand IG: @wwf_thai


http://www.facebook.com/wwfthailand

http://www.wwf.or.th/

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wwfasia.awsassets.panda.org · Web viewToday, we have got celebrities, artists, singers, influencers and the entertainment industries speaking up for nature and the environment. Alphabets,