Dear [ENTER MANAGER’S NAME],

I would like your approval to attend The Email Design Conference on [DATES] in [CITY]. This two-day conference is dedicated to email marketing, and will specifically focus on the process of planning, strategy, creation and analysis of email marketing messages.

Even though the conference has “design” in the title, it will be about much more than graphics: I’ll learn about how to improve the experience of email and make our emails better for our team and our customers so they get better results.

At the conference, I’d have the opportunity to meet other designers, marketers, and strategists who are all focused on producing great-performing emails for their companies and clients. Between the content presented in the sessions and networking with fellow attendees, I plan to learn new techniques, increase my knowledge regarding email best practices, and gather ideas to inspire the optimization of our own programs.

Here are some of the things I’ll learn about at The Email Design Conference: How we can use content to retain subscribers and lower complaint rates Creating testing plans and processes, along with examples of tests to run Analyzing our data to find out what really matters and do something about it Methods to increase our productivity and improve production processes Case studies on how responsive email design worked for other companies

I’m especially looking forward to the sessions on [SESSION CONTENT/TITLE] and [SESSION CONTENT/TITLE], as I believe they’ll directly influence the quality of my work on [PROJECT NAME].

Upon my return from The Email Design Conference, I will share takeaways, including those that we can implement immediately and maximize our email marketing programs. You can also learn more about the conference at http://litmus.com/conference.

I’ve broken down the approximate cost of my attendance at The Email Design Conference: Airfare/Travel: [$IF APPLICABLE] Hotel: [$IF APPLICABLE] Conference Pass: $995 or $1195 Total: $

The earlier I register, the cheaper it will be. Early bird pricing is only available for the first 75 registrants and there are currently discounts on hotels.

Thank you for your consideration of this request.

Regards,[YOUR NAME]

P.S. The conference is being hosted by Litmus, who is well-known for publishing useful content on email marketing best practices; and produced by Future Insights, renowned for high-quality conferences such as Future of Web Design, Future of Apps and Future of Mobile. That means the content will be awesome, relevant and actionable!