Native Ad SpecificationsDefinition:The cross-platform native ad experience integrates the client’s advertising into the natural form and function of the site and user experience. The highly engaging ad unit allows advertiser to showcase custom client content with social and custom call to actions.

Please Note:Due to the native nature of this ad, each placement is customized to the device and page it runs on and may not display all assets components.

Required Guidelines: Images should have the main subject matter in the center. Images should contain no text or logos. Three or more headlines are recommended for optimal engagement. Three creatives max per line.

Thumbnail Ratios All Thumbnails will be automatically adjusted to one or several of the following ratio

aspects 1:1, 4:3, 16:9 to fit to the device and/or page that the ad runs. Example:

Character Limits (max including spaces) – Vary Per Site

Site Headline Text Description Text

CBS (mobile) 45 90

CBS Sports (desktop/mobile) 40 100

CNET (desktop/mobile) 65 145

MaxPreps (desktop/mobile) 27 100

TV Guide (mobile) 25 90

All other sites 50 90

© 2019 CBS Interactive.  All Rights Reserved. Updated on 02.20.19 1

Submission/Deadline:CBS Interactive requires that all creative be submitted 5 business days prior to launch date. If the submitted creative does not conform to the specifications, it will not be placed online and may result in a delayed launch date.

Contacts

Questions about this opportunity: Please contact your CBS Interactive representative.

Technical questions about your creative: E-Mail AdSpecQuestions@cbsinteractive.com

Building Your Native Ad:The native ad is composed of two components. The first is the Traffic Driver and the second is the Custom Content, both are required.

Below are the specs that are needed for a successful Native Ad, starting with the Traffic Driver:

Traffic Driver Specs: Need all for ALL creative types

Items Needed with Specifications

Brand Name: This will be displayed in the "Paid content by" or “Sponsored by” line

Landing Page/Link to promote content online: This is brand’s website

Thumbnail: 1333w x 750h pixels min, any format, no animation – 150kb max

Headline(s): 2-3 variations for optimization, character limit varies per site. See chart on page 1

Description: Character limit varies per site. See chart on page 1

3rd Party Tracking is accepted

Custom Content:There are a few different types of creative offerings that are customizable by the client. Below you will find specs and information on the following:

1. Clickout 2. Video Card3. Content Card

© 2019 CBS Interactive.  All Rights Reserved. Updated on 02.20.19 2

1. Clickout. Unit that drives to a URL via direct link

Demo (desktop/mobile)

URL is pulled from the Traffic Driver

2. Video Card. Generate a click to play video. (Video File required or YouTube link)

Demo (desktop/mobile)

Video File: MP4, 100MB max video file - click to play.YouTube: Need YouTube URL pulled from Traffic DriverCustom Call to Action (YouTube only, optional): 20 character max including spaces and also a URL

© 2019 CBS Interactive.  All Rights Reserved. Updated on 02.20.19 3

3. Content Card: Generate a content card with an article or swipeable gallery format. Also used for Infographic (graphic visual representation of information http://bit.ly/1ZyFBU3).

Demo (desktop/mobile)

Image: Landscape image 900w x 600h pixels minimum, any format (1.5:1 ratio). Images of same size are recommended. Headline: 35 characters max including spacesDescription: 180 characters max including spacesCustom Call to Action (optional): 20 character max including spaces and also a URL

© 2019 CBS Interactive.  All Rights Reserved. Updated on 02.20.19 4