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Mrs. Chetty SS 10-1 and 10-2
Global Media and IdentityTask: In pairs, you will examine the influence of global media on cultural identities by comparing the advertising and products/services that multinational corporations offer in different cultural settings.
Explore the website of a major multinational corporation
Disney McDonald’s Nike Coca-Cola Sony
Microsoft Wal-Mart Apple Other
1. Visit the main website for the company you have chosen and look for links for three different countries, one in Asia, one in North America, and one in Europe.
Examine the marketing techniques and products/services in three different continents where they do business
Consider the impact on cultural identities How are products advertised in other countries?
o For example: on the German website for McDonald’s, German and English are mixed to sell the products
o Consider the impact this practice might have on maintenance of culture and promotion of linguistic diversity
2. Gather information on marketing strategies and products/services Does the advertising for the product/service reflect cultural differences? Are products or services tailored to the unique cultural setting? If so, what are they?
Why do you think this did or did not happen? Is English the first language on the website? Why do you think this did or did not
happen?
Mrs. Chetty SS 10-1 and 10-2
Look for the following indicators and fill out the following chart by listing the name of the country the website is located in (or directed towards), then highlight the answer the best reflects the website for each country in each column:
Country: Country: Country:
website used symbols, language and visuals unique to the culture
website used globally recognized icons or images
website used symbols, language and visuals unique to the culture
website used globally recognized icons or images
website used symbols, language and visuals unique to the culture
website used globally recognized icons or images
website was culturally sensitive to local beliefs/values
website had a common message reflecting common core values around the world
website was culturally sensitive to local beliefs/values
website had a common message reflecting common core values around the world
website was culturally sensitive to local beliefs/values
website had a common message reflecting common core values around the world
products or services were modified to meet cultural needs or demands
products or services are common throughout the world
products or services were modified to meet cultural needs or demands
products or services are common throughout the world
products or services were modified to meet cultural needs or demands
products or services are common throughout the world
3. Colour in the three countries you have chosen
Mrs. Chetty SS 10-1 and 10-2 4. Organize your findings in a Venn diagram/comparative chart to record how marketing and
products/services are similar and different in those three regions.
5. Rate the promotion of cultural diversity or homogenization Assess & explain the degree to which multinational corporations promote cultural diversity or a
homogenized culture.Highly supportive of homogenized culture --------- Highly supportive of unique cultural identities
Requirements: Visual: Venn diagram/comparative chart; ensure you include the respective corporation’s name
and incorporate visuals where you see fito Rating of the corporation’s promotion of cultural diversity or homogenization
References in APA format
Due: Monday, February 25, 2019