Name_______________

Design Canada Documentary Media 9/10 Big Ideas

● Traditions, perspectives, worldviews, and stories can be shared through media arts.● Media arts offer unique ways of exploring our identity and sense of belonging.

Media 9/10 Content: Students are expected to know the following

● technical and symbolic elements that can be used in storytelling● specific features and purposes of media artworks from the present and the past to explore

viewpoints, including those of First Peoples● specific purposes of media use in the social advocacy of First Peoples in Canada● influences of digital media in society● digital and non-digital media technologies, their distinguishing characteristics, and their uses-for

example, video production, layout and design, graphics and images, photography

Curricular Competencies: Students will be able to

● Describe and analyze how artists use materials, technologies, processes, and environments in media arts

● Reflect on the influences of a variety of contexts on artistic works● Recognize and evaluate creative choices in the planning, making, interpreting, and analyzing of

media artworks● Develop personal answers to aesthetic questions

Assignment : By answering the following questions, you will be addressing the above media 9/10 big ideas, skills, and knowledge.

1. Canada became a country in 1867 but didn’t have it’s own flag until 1965-almost 100 years later. What was the original use of the maple leaf symbol and what did it represent?

Your interpretation-what meaning do you get from this design? Explain why

Graphic Designers Intention-What is one of the most important aspects of the flags meaning?

2. Expo 67 Montreal- What was the importance of Expo 67 Montreal?

BONUS: Animal pictograms for parking lots were a new idea that was introduced at the Expo. Can you think of a place where animal symbols are still used today for parking lot organization?

Your interpretation-what meaning do you get from this logo design for Expo 67? Explain why

Graphic Designers Intention-How does the designer of the logo explain its meaning?

3. Indians of Canada Pavilion- Why was this pavilion important?

Your interpretation-what meaning do you get from this logo design for the Centennial anniversary of Canada? Explain why

Graphic Designers Intention-What were the features of this logo that made it so iconic?

Compare to Canada 150 Logo- Which do you prefer and why?

Your interpretation-what meaning do you get from this design? Explain why

Graphic Designers Intention-How did the features of the structure represented influence the design of the logo?

Your interpretation-what meaning do you get from this logo design for Toronto Dominion Bank? Explain why

Graphic Designers Intention-How does the designer of the logo explain its meaning?

Your interpretation-what meaning do you get from this logo design for Montreal Expos Baseball team? Explain why

Graphic Designers Intention-How does the designer of the logo explain its meaning?

Your interpretation-what meaning do you get from this logo design for Air Canada? Explain why

Graphic Designers Intention-How does the designer of the logo explain its meaning?

Your interpretation-what meaning do you get from this logo design for CN rail?

Graphic Designers Intention-How does the designer of the logo explain its meaning? What were the features of this logo that made it so iconic?

Your interpretation-what message do you get from this jersey design?

Graphic Designers Intention-What was the overall message from this jersey (“sweater”) design? What impact did it have on Canadian society?

Your interpretation-what symbolism do you notice in this logo design?

Graphic Designers Intention-What symbols of the olympics were included in this design?

4. How did the Federal Identity Program designs provide social cohesion and create unity across the country?

Your interpretation-what symbolism do you notice in this logo design?

Graphic Designers Intention-How does the designer of the logo explain its meaning?

Your interpretation-what symbolism do you notice in this logo design?

Graphic Designers Intention-How does the designer of the logo explain its

meaning?

5. Why is the design process difficult?

6. Opposing viewpoints about graphic design are discussed in this film. Which point of view do you agree with? Explain why.

a. Swiss/Modern Design VS Ornamental/Illustrator Design

b. Keeping original logos (Consistency) VS Updating logos (Change)

7. At the start of the film, graphic designs answer the question “What is the goal of great design?” in slightly different ways. Which answer do you agree with the most and why?

a. To communicate something very complex in a very simple way. b. The ability to communicate feeling, emotion, and an idea allowing people to

understand it on another level that is beyond intellectual, it is artistic.c. To say the most with the least.d. It is how you think, how you see, how you act, what you buy, what you surround

yourself with, what you listen to, what you don’t listen to. Design is a way of life and a substitute for any other kind of religion.