The Home Depot CanadaSTYLE SHEET FOR PRODUCT MARKETING CONTENT

CONTENTS

CHECKLIST FOR ONLINE SKU REQUIREMENTS.....................................................................................2

ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)..........................................3

NUMBER AND MEASUREMENT GUIDELINES.......................................................................................4

PRODUCT NAME AND MARKETING COPY...........................................................................................6

PRODUCT FEATURE / BENEFIT BULLET STATEMENTS..........................................................................8

PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA..........................................................................8

HTML COLOUR TABLES...................................................................................................................... 9

PRODUCT FILE FORMAT AND REQUIRED ASSETS................................................................................9

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CHECKLIST FOR ONLINE SKU REQUIREMENTS

LAWN MOWERS & MOWER ATTACHMENTS – ALL PRODUCTS

REQUIRED

Accessories

Accessories should be added when applicable. Please limit the number of accessory items to 12 or fewer.

Collections

Collections are recommended for this category. Please attempt to limit the number of items in the collection to 12 or fewer.

Coordinating Items

Coordinating items are recommended for this category. Please attempt to limit the number of items in the coordinating group to 12 or fewer.

Images and Assets

Alternate images are recommended for this category.

Video

Product videos detailing model-specific features preferred.Refer to Vendor Onboarding Guide for more details regarding Product Video requirements.

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ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)Helping our customers get more out of their home improvement projects is what The Home Depot Canada is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.

As you create the marketing components associated with your product information, use the perfect SKU example below to ensure your products are picture-perfect, optimizing the customers shopping experience.

NUMBER AND MEASUREMENT GUIDELINES

Keep the measuring system consistent with what is supplied by the vendor (metric if they use metric, imperial if they use imperial). Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions.

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Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100W bulb). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e. zero tolerance).

Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (i.e. 100W bulb), spell out the number that precedes the numeral (i.e. four 100W bulbs). However, if the number preceding the number is greater than the number 10, then you do not have to spell it out (i.e. 60 12 oz. cans).

Whole Numbers with Fractions – A whole number with a fraction should be written with the whole number first, followed by the top number of the fraction, a forward slash, then the bottom number. Do not include spaces between characters (i.e. 10 1/2-inches D Pot). When showing ranges, use the word “to” between the measurements (i.e. 3 1/2-inches to 5 1/2-inches).

Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma between the first and second digit, indicating the “thousands” place (i.e. 1,500W). Larger numbers should also include commas as necessary. Do not use “K” to indicate the thousands place (i.e. 15K – it should read 15,000).

Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (i.e. 4 AAA batteries).

Units of Measure (UOM) - Should typically be lowercase, abbreviated and with a period (i.e. 2 ft.). Exception: Always spell out and hyphenate “-inch” or “-inches”.

Unit of Measure (UOM) Description ExampleInches and Feet Always use “-inch” or “-inches” for inch/inches when

the measurement is used as an adjectiveUse “inches” when simply listing a measurementUse “ft.” for foot/feetUse a period after the abbreviationDo not use hash marks (”or “) to represent inches and feet Never use a hyphen between the number and “ft.” (this does not apply to “-inch”)Always use “cu. ft.” for cubic feet

7 ft. 10-inch x 10 ft. Evanston Saturn Ivory Area Rug

Dimension Abbreviations Use a space and then the abbreviations “L,” “W,” “H,” “D” or “Dia” when indicating length, width, height, depth or diameterThey should always be capitalized (“Dia” should have an initial cap)The “x” between dimensions should always be lowercase with a single space on either side of it

72-inches H x 96-inches W Essential Plus Closet Kit in Classic White

Metric Measurements Always use lowercase abbreviations, except for litres, which is signified by an uppercase “L”. Always put a space between the number and unit of measure (except for litres). Use a hyphen if the measurement is used as an adjective (except for litres).● Length: mm, cm, m, km● Mass: g, kg● Liquid Volume: mL, L

Space between boards is 2 cm20-mm gapStain and scale remover (1L)

Pounds Do not use the pound sign (#) to represent pounds when referring to weightUse “lb.” or “lbs.” with the period

600 lb. Capacity Heavy Duty Folding Platform Cart

Milliliter Always use mL or L (milliliter or litre). Canadian consumer market is not used to ounces and fluid ounces

236 mL Compact Black Sensor Pump for Soap Lotion or Sanitizer

Litre Always use L (liter). Canadian consumer market is not used to Gallon and Quart

1.4 L Liquid Laundry Detergent Original Scent Bottle

Watts, Volts and Amps Always use the “60W”, “9V”, “20 amp” or “60Hz” options (amp should be capitalised in a product

12-inch 20V Electric Cordless Trimmer/Edger10-inch 2.2 amp Corded Electric String Trimmer

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headline)Always use “Ah” for amp HoursUse a space and “kW” for kW and “kWh” for kW hours

75W Equivalent Soft White Circline CFL Light Bulb

Horsepower Always use "HP"Never use a period after the abbreviationNever use a hyphen between the number and "HP"

10,000 Watt 16 HP Gasoline Powered Electric Start Portable Generator with Wheel Kit Included

Temperature and Degrees Use the degree symbol and not the word “degree(s)” when indicating degrees, either in temperature or for anglesDo not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius

Outdoor temp range down to 39.8°FSuper sharp 23° Streaker Point

Percentages Always use the percent symbol (%) instead of the word “percent” Do not include a space between the measurement and the percent symbol

30% Residential Energy Efficient

Exponents Do not use the shorthand for repeated multiplication (i.e. mm², 52, etc.)Always use the abbreviation for the exponent (mm sq. inch cu., etc.)

Strips and cuts 20 - 30 AWG Solid ( 1/20 - .14 mm sq.)

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PRODUCT NAME AND MARKETING COPYPRODUCT NAMEThe headline is a maximum of 100 characters long.

The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of product.

DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.ca.

Always capitalise headings. Avoid using punctuation in headings, with the exception of full-stops to indicate abbreviations (e.g. 30 cu. ft.) and dashes where needed (e.g. Door-in-Door Style).

Imitate spelling and capitalisation of vendor’s product name; for exampleiON Snow Blower with EcoSharp® battery

MAX Lithium-Ion batteries

NiCad batteries

A note on ENERGY STAR®: displayed in all CAPS with a registered trademark symbol in all instances

Product Name Legend Items in brackets [ ] are considered required elements of the product name Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product Items in quotations “ “ are to be added as listed

Lawn Mowers (Reel, Push, Self Propelled):Product Naming Formula{Series} + [Cutting Width “-inch”] + { Power Type in “Battery”, “Corded Electric”, “Electric”, “Gas”, “Hybrid”, “Manual”} + [“Reel Lawn Mower” or “Push Lawn Mower” or “Self Propelled Lawn Mower”] + {“with” Start Type “Start”}

Product Naming ExampleTaboret 36-inch 56V Li-Ion Push Lawn Mower with Electric Start

Lawn Tractor:Product Naming Formula{Series} + [Cutting Width “-inch”] + {# of HP “ HP”, # of Volts “V”, or # of Amps “ Amp”} + {Engine Brand} + [Power Type] + {Transmission Type: “Hydrostatic”, “Automatic”, “Manual”, or “Gear-Shift”} + [Lawn Mower Type]

Product Naming Example42-inch 19 HP Kohler Courage Gas Automatic Front-Engine Riding Mower34-inch Subaru Battery Powered Automatic Front Motor Riding MowerGT 50-inch 25 HP V-Twin Kohler Gas Hydrostatic Garden Tractor with Cub Connect BluetoothPBGT2654 54-inch 26 HP Gas Garden Tractor42-inch 17 HP Briggs & Stratton Gas Gear-Shift Rear Motor Riding Mower50-inch 22 HP Kawasaki Gas Hydrostatic Zero Turn Riding Mower

Riding Mower & Tractor Attachment:Product Naming Formula{Series} + [Cutting/Working Width or Sweeping Path-inch] + {"for" Mower/Tractor Compatibility} + [Attachment Type]

Product Naming Example40-inch Tow-Behind Spike Aerator 40-inch Tow-Behind Combination Aerator-Spreader 100 Series 42-inch Tractor Twin Bagger 54-inch Lawn Tractor 3-Bag Soft Bagger 42-inch Tow-Behind Lawn Sweeper Dethatcher Kit Ohio Steel Professional-Grade Dump Cart 25 Gal. Tow-Behind Lawn and Garden Sprayer

MARKETING COPYThe overview is a 1000-character description of the product, laying out its features. This will be provided by the vendor, but should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).

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The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.

All use of the words “we”, “our/ours” should be removed - this is copy written from the perspective of the vendor/manufacturer, rather than the voice of Home Depot.

MARKETING COPY EXAMPLEExpect mower delivery within 7-10 days by a local John Deere representative. At delivery, a John Deere expert will teach you mower operation and maintenance. John Deere Hydrostatic Front-Engine Riding mower features a V-twin engine with overhead valve for powerful performance and efficient fuel economy. Hydrostatic automatic transmission and 2-ft. control pedals let you set your own pace while in forward and reverse. Edge Cutting System deck offers a smooth underside that prevents grass buildup. Deep deck design lifts grass for a better cut.

PRODUCT FEATURE / BENEFIT BULLET STATEMENTS

FEATURE BULLET RANKING AND EXAMPLES

A minimum of 4 bullets is required for products in this category. You may add more features if they are relevant to the product If you come across features that are not listed below but you feel they are important to the customer, please first try to combine it

with an existing feature below or you may add it separately Do not include punctuation at the end of the bullet (no periods or semi-colons) Do not spell out numbers even when beginning a bullet. The only exception to this rule is when two numbers follow each other;

always spell out the first number

Note: Only use the following feature bullets (that are applicable) listed in the sequence orders below:

1. Engine, Motor, or Horsepower feature and benefit17 HP single-cylinder engine for powerful performance

4 1/2 HP gas-powered engine for powerful performance

2. Transmission feature and benefit6-speed manual drive transmission lets you set your own pace

3. Cutting Width or Cutting Path feature and benefit54-inch cutting deck mows more grass in less cutting time

33-inch cutting path is ideal for midsize and larger yards

4. Blade/Design feature and benefit4-blade reel assembly for consistent cutting action

Mowing deck has overlapping blades to ensure no grass is left uncut

5. Performance/Technologies feature and benefit1-pass technology cuts a clear, clean path

Easily mow around obstacles with its tight 12-inch turning radius

Steel deck provides superior mulching for professionally-cut lawn

6. Handling feature and benefit10-inch wheels with radial-tread tires for enhanced control

Flared T-style handle with cushioned grips for comfort while pushing mower

7. Speed/Direction feature and benefitTravels up to 7-mph in forward and 3-mph in reverse

8. Power/Fuel Capacity feature and benefit4 1/2 Gal. fuel capacity minimizes refueling time

Operates for up to 3 hours on a full charge

9. Safety feature and benefitSafety bar instantly stops mower when released

10. Storage/Convenience feature and benefitHandle folds in half for easy storage

11. Assembly feature and benefitEasy to setup in approximately 10 minutes

12. Can item be sold in California?Item is CARB Compliant and can ship to CaliforniaItem is not CARB Compliant and cannot ship to California

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Select from 7 settings for 1 1/2-inch to 4 1/2-inch cutting heights

PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA

To ensure an optimum customer experience on homedepot.ca, the following product image requirements have been established.

SIZE All images must be at least a minimum of 1000 pixels x 1000 pixels

PHOTOGRAPHY: All products must be digitally photographed out of the package with the exception of products that are typically represented in the

package, such as extension cords, fasteners, etc. If an image is shot in the packaging, both the front and the back of the package should be shot to include any marketing copy or disclaimer included on the packaging. This is to be assessed on an as need basis by the vendor, merchant and homedepot.ca.

Main product images should only feature the product. No props or additional products (assortment groupings) are allowed within the primary image area. Alternate images of the product are encouraged to convey “lifestyle” images, and alternate views of important product features.

People and pets must not appear in any product image. Images must represent the correct colour of the product.

BACKGROUND/BORDERS: The product should be professionally presented on a white background. This can be accomplished by photographing the product

on a white background or outlining the product image live area and placing it on a white background. The background colour for product images should be #FFFFFF [Hex], 255, 255, 255 [RGB] or 0 [CMYK]. Acceptable alternatives for

white products are #F5F5DC R 245, G 245, B 220 (see HTML colour table below). The product contrast should be adjusted to ensure that the image has clarity and sharpness and is not washed out. The product should be centered inside the designated image area, with a buffer of comfortable white space around the product. A

product that is taller than it is wide will have less white space at the top and bottom than it does on the right or left. A product that is wider than it is tall will have less white space on the right and left than it does on the top and bottom.

Do not put a stroke (outline) or shadow around the image. All image canvas corners must be squared at a 90-degree angle.

HTML COLOUR TABLESHTML Colour Table 1

Name Sample Hex Triplet RGB CMYK

White #FFFFFF R-255 G-255 B-255 C-0 M- 0 Y- 0 K- 0

Beige #F5F5DC R-245 G-245 B-220 C-0 M- 0 Y- 10 K- 4

PRODUCT FILE FORMAT AND REQUIRED ASSETS

FILE FORMAT and NAME Image files MUST be in JPEG format. The format for naming your asset should enable users to quickly associate an asset to an item. 40 Character MAX - Name file names without any spaces (use underscores _ instead) – ensure each image name is unique and

contains a shortened version of the product description Example: Stok_quattro_grill_123.jpg

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REQUIRED ASSETSAll assets may not be required for all categories (i.e. accessories)

Use and Care Manual Warranty Energy Guide Left Side View Right Side View Top View Instructions / Assembly Specifications Installation Guide

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