MASIPHUMULELE ART FESTIVALS

Masiphumulele means „we will succeed”. In this spirit of victory over all the obstacles which people in Masi facing we want to work together, encourage one another, exchange knowledge and create new job opportunities. We also want to attract tourists and new investors with an attractive Program of different performances, a market, life music, exhibitions and restaurants.

Concept: Community Arts (music, dance, theatre, live art) Experience // Party //Market //Entertainment // Culture // Bridging communities Deep South and Masi Surrounding Areas/ International)// Family Day

The day starts with a short church service, market set up, fresh food stalls from the locals. Coffee, craft and arts stalls, including vintage clothes, and fashionable accessories from local designers. Music will play in the back ground, while families, the youth and community members come together. There is diversity and a cool flow between activities. Dancing performances are taking place while an artist/s is painting live on canvas or chosen wall of the venue.

Theme: knowledge exchange and Reconciliation; celebration through cultural experience and exchange. To forge a sense of belonging, and appreciating culture and coming together from various backgrounds & communities.

DRAFT PROGRAMME SCHEDULE

Time Activity

10h00 Open doors, set up the market place together with community

11h00Welcoming, introduction of the day’s program

15min. church service, family orientated

11.30-16h00

- Market; selling food, drinks, crafts, local produce, coffee

- Arts programme including; dance piece, music =, live,

Art installations, photo studio Dream Photographer,

Short film from the last event

16h00 Thank you and welcome to the next event!

WHEN & WHEREDate: 17th

April 1 th

May, 15 th

May 2016, every month twice

Venue: Masiphumulele Arts & Craft centre, old Kommetjie Road between Kommetjie and Noordhoek

WHY

The day of fun and culture is planned as a launch of Masiphumlele as an entertainment space and youth hub. Opening the doors and giving a great event experience for locals, visitors - future partners, etc.

The intention is to showcase a range of arts, crafts and cultural activities (for youth and community on the whole) that can be continued in the space and to give people from outside Masiphumulele, a peek into the creative and social scene. There is also an opportunity to promote “ Yonayethu artistic productions” and other artists

WHO

Target audiences

- Local community: youth and their families, local artists, business people, creative entrepreneurs

- Potential partners; funding, business, youth focused organisations.

- Broader public; from the valley, surrounding communities, tourists, etc.

The Team

Name Role Responsibilities

DirectorStakeholder relationship

management

Venue OwnerVenue management

security

Producer

Concept development

programme development

management

artist and media liaison

Producer

Concept development

overall project management

budgeting

sponsorship and stakeholder management

HOW

We propose that AIR VILLEKULLA Projects conceptualise, plans and manages the full event. This provides one contact point for all queries and allows us to create an event experience that flows between each aspect of the day. We would also take on the media and communications.

Marketing Brand/design We need to come up with a brand a name of event and a logo. Then to have the marketing materials (posters, flyers, digital banners, etc.) designed.

Social Media’; the Facebook page AIR VILLEKULLA can promote the events and venue.

Mobile. Setting up a whatsapp group will allow for us to spread the word of the event through key community mobilisers and reach those who do not have fb, etc.

Potential Artists

Artist Genre/medium Links to work and information

Music

Performances

Yonayethu artistic productions

Dance

Yonayethu artistic productions

Live Art

Photo studio Yvonne

Preferred suppliers and potential sponsors

Selected as they are close contacts that may be willing to sponsor goods, offer reduced rates etc.

Name Description of service or goods

Sound, lights, stage equipment

Sound

Sound; dj equipment

Printing

Catering and bar suppliers

A range of non alcoholic beverages

Painting / Art Materials

Yvonne Brand and web design

Financial Forecast and budget

Income generation

There is potential to generate income from the ticket sales and food and drinks. The table below is a rough and conservative forecast. This gives us an idea of what can be generated. The aim is to keep it accessible.

Proposed Budget

This budget is a rough estimate based on previous events and current supplier fees etc.The aim is to provide us all with an idea of what investment/ funding and sponsorship we are looking for and what it could cost to put on a high quality, well coordinated event experience. It is important to consider that the artists fees (based on standard commercial value of the well known artists).We could also reduce the overall costs, if we have budget constraints.

Once this budget has been reviewed by all and we have a sense of finances committed, we can revise and finalise the budget and work within it.

Income generator Fee Quantity Total income

Ticket sales R20 100 people R2,000

Food and drinksR5 drinks

20 Rand food100 people R1,000

Cost Centres

Fee

Quantity

Total

Artist fees

Ranging from R …00– ….000 per artist, kids: cost of their food

5 artists/groups

Logistics

Audio, Visual equipment

R ......

Catering: food, drinks, bar set up, etc.

R .....000

Communications

Design, printing of posters, flyers, etc

R....0,000

R.....0,000

Documentation; film & photography

R5,000

R5,000

Event Coordination Team

AIR VILLEKULLA

Yvonne Rüegg, advertisement, photo, film, concept, communication also overseas, promotion on the internet website, Facebook

(R3, 000 per day, 5 days a months R15,000 BUDGET FOR FUNDRAISING!!)

Foodzone

Andre

Jeams

Eric: Yonayethu artistic productions

Total

R 0,000

Total estimated budget

R100, 000

This budget includes some of the supplies that would be organised by or through the venue, and there are a few costs that have not been accounted for i.e. additional staff, catering, cleaning, security etc

A profit share agreement could be considered to the key drivers of the event, this would need to be discussed and agreed by all.

Next Steps

- Andre, Jeams, Eric to review comment and approve overall proposed plan of action.

- Upon receipt of deposit, we would get to work, do a site visit and get the programme confirmed so that marketing can begin.

Many thanks

Yvonne