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TOUR RECAP ARTIST: Lecrae VENUE: Eastern University DATE: 3/11/16 REP: SHAYNA YAZUJIAN MARKET: PHILADELPHIA, PA COLLEGE: TEMPLE UNVERSITY SHOW NOTES: Unfortunately, I was unable to attend the concert tour date due to an emergency that took up most of my weekend. I was able to still complete the pre-promotion for the tour. It seemed to me that during my online posting, Lecrae really appealed to the younger generation more than the older, therefore I thought it was a great idea to promote around my campus the most, considering many college students here know who Lecrae is and would grab the most attention from Temple students. I received door hangers for this promotion and decided to hang them up on the first 7 levels of The View apartment building, which houses the most students on campus. Each floor has 14 apartments and so in total I hung up 98 door hangers throughout the building. I really wish I attended the tour date because I actually got into his music. I make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about more in depth if I had a chance to meet him on Friday night or at least heard his work in a live setting. My Instagram post got a lot more attention. I used the advice that I got from Cat about making my posts sound less formal. I realized in many of my posts, I made them look like spam. Being more informal in my posts I felt allowed others to want to pay attention more than if it looked like a magazine article or something of the sort. HAND TO HAND: Paste pictures of in-venue promotion: If there are handout items (stickers, download cards, etc.) 6 pictures required of fans with tools (group shots encouraged). I was not able to attend the concert. MARKET SET UP The View apartment building Saxby’s Account: The View ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL

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Page 1: wearedreamchasers.files.wordpress.com  · Web viewI make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about

TOUR RECAP

ARTIST: LecraeVENUE: Eastern University

DATE: 3/11/16 REP: SHAYNA YAZUJIANMARKET: PHILADELPHIA, PACOLLEGE: TEMPLE UNVERSITY

SHOW NOTES: Unfortunately, I was unable to attend the concert tour date due to an emergency that took up most of my weekend. I was able to still complete the pre-promotion for the tour. It seemed to me that during my online posting, Lecrae really appealed to the younger generation more than the older, therefore I thought it was a great idea to promote around my campus the most, considering many college students here know who Lecrae is and would grab the most attention from Temple students. I received door hangers for this promotion and decided to hang them up on the first 7 levels of The View apartment building, which houses the most students on campus. Each floor has 14 apartments and so in total I hung up 98 door hangers throughout the building. I really wish I attended the tour date because I actually got into his music. I make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about more in depth if I had a chance to meet him on Friday night or at least heard his work in a live setting. My Instagram post got a lot more attention. I used the advice that I got from Cat about making my posts sound less formal. I realized in many of my posts, I made them look like spam. Being more informal in my posts I felt allowed others to want to pay attention more than if it looked like a magazine article or something of the sort.

HAND TO HAND: Paste pictures of in-venue promotion: If there are handout items (stickers, download cards, etc.) 6 pictures required of fans with tools (group shots encouraged).

I was not able to attend the concert.

MARKET SET UP The View apartment building Saxby’s

Account: The ViewAddress: 1100 W. Montgomery Avenue, Philadelphia PA 19121Description: 7 floors, 14 apartments on each floor. Each picture represents the floor I hung door hangers on even though I hung 14 door hangers on each floor.

ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL

Page 2: wearedreamchasers.files.wordpress.com  · Web viewI make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about

ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL

Page 3: wearedreamchasers.files.wordpress.com  · Web viewI make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about

Account: Saxby’sAddress: 1902 Liacouras Walk, Philadelphia, PA 19121

ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL

ONLINE:

Instagram Facebook

Website Name: Instagram

Page 4: wearedreamchasers.files.wordpress.com  · Web viewI make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about

ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL

Page 5: wearedreamchasers.files.wordpress.com  · Web viewI make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about

ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL

Page 6: wearedreamchasers.files.wordpress.com  · Web viewI make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about

ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL

Page 7: wearedreamchasers.files.wordpress.com  · Web viewI make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about

ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL

Page 8: wearedreamchasers.files.wordpress.com  · Web viewI make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about

ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL

Page 9: wearedreamchasers.files.wordpress.com  · Web viewI make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about

ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL