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TOUR RECAP
ARTIST: LecraeVENUE: Eastern University
DATE: 3/11/16 REP: SHAYNA YAZUJIANMARKET: PHILADELPHIA, PACOLLEGE: TEMPLE UNVERSITY
SHOW NOTES: Unfortunately, I was unable to attend the concert tour date due to an emergency that took up most of my weekend. I was able to still complete the pre-promotion for the tour. It seemed to me that during my online posting, Lecrae really appealed to the younger generation more than the older, therefore I thought it was a great idea to promote around my campus the most, considering many college students here know who Lecrae is and would grab the most attention from Temple students. I received door hangers for this promotion and decided to hang them up on the first 7 levels of The View apartment building, which houses the most students on campus. Each floor has 14 apartments and so in total I hung up 98 door hangers throughout the building. I really wish I attended the tour date because I actually got into his music. I make music on my own and found that my beats sound similarly to his and that is something I would have loved to talk to him about more in depth if I had a chance to meet him on Friday night or at least heard his work in a live setting. My Instagram post got a lot more attention. I used the advice that I got from Cat about making my posts sound less formal. I realized in many of my posts, I made them look like spam. Being more informal in my posts I felt allowed others to want to pay attention more than if it looked like a magazine article or something of the sort.
HAND TO HAND: Paste pictures of in-venue promotion: If there are handout items (stickers, download cards, etc.) 6 pictures required of fans with tools (group shots encouraged).
I was not able to attend the concert.
MARKET SET UP The View apartment building Saxby’s
Account: The ViewAddress: 1100 W. Montgomery Avenue, Philadelphia PA 19121Description: 7 floors, 14 apartments on each floor. Each picture represents the floor I hung door hangers on even though I hung 14 door hangers on each floor.
ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
Account: Saxby’sAddress: 1902 Liacouras Walk, Philadelphia, PA 19121
ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
ONLINE:
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Website Name: Instagram
ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL
ALL INFORMATION IS PROPRIETARY AND CONFIDENTIAL