· Web viewEstimated in dollars Product 1 Activity 1.1 Training for owners and personnel associates, to teach the hotel business 148,000.00 Product 2 Activity 2.1 Consulting services

ORGANIZATION OF AMERICAN STATESInter-American Council for Integral Development

(CIDI)

RESUMEN EJECUTIVO DE LOS PERFILES DE PROYECTOS EN EL ÁREA DE TURISMO PARA FINANCIAMIENTO DEL

FONDO ESPECIAL MULTILATERAL DEL CONSEJO INTERAMERICANO PARA EL DESARROLLO INTEGRAL (FEMCIDI)

(Extractos textuales para propósitos de traducción)

/

EXECUTIVE SUMMARY OF THE PROJECT CONCEPTS IN THE AREA OF TOURISM FOR THE FINANCING OF THE SPECIAL

MULTILATERAL FUND OF THE INTER-AMERICAN COUNCIL FOR INTEGRAL DEVELOPMENT (FEMCIDI)

(Textual extracts for translation purposes)

TABLE OF CONTENTS

PROJECTS Page

THEME 1: “Promotion of the sustainable development of tourism, through the mitigation of negative environmental impacts, increased public awareness about the importance of preserving ecological balance in tourist areas, enhancing relations between tourism and other sectors of the economy, and support for ecotourism and sustainable tourism by means of dialogue between the public and private sectors”………………………….............................................................1

I. Promoting Service Quality for Tourism Competitiveness (Antigua & Barbuda)....................................................................................................1

II. Building Resilience and Sustainability in Tourism Micro-Enterprises in the Caribbean (BURST) (Barbados)LINK................................................5

III. System of Regional Indicators to Measure Tourism’s Social and Environmental Contribution in the Countries of the Americas (Mexico)14

THEME 2: “Tourism industry competitiveness, particularly among microenterprises and small and medium-sized companies, and support for human capacity building in the public and private spheres through training and the use of information and communication technologies (ICTs)”………………..........................23

I. Making multi-destination tourism viable and promoting it in Central America (Nicaragua)...............................................................................23

II. The integral development and eco-efficiency of the micro, small- and medium-sized tourism lodging and related tourism services industry in the Central American region (Panama) LINK .......................................33

III. Craft Enhancement and Business Planning Training to Support Human Capacity Building in the Public and Private Sectors (Saint Vincent) LINK.......................................................................................................39

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THEME 1: “Promotion of the sustainable development of tourism, through the mitigation of negative environmental impacts, increased public awareness about the importance of preserving ecological balance in tourist areas, enhancing relations between tourism and other sectors of the economy, and support for ecotourism and sustainable tourism by means of dialogue between the public and private sectors”

I. Promoting Service Quality for Tourism Competitiveness (Antigua & Barbuda)

1. Information:

1.1 Name of Project: Promoting Service Quality for Tourism Competitiveness1.2 Country submitting the Project

Name of the Institution: Ministry of Tourism, Civil Aviation and CultureName of Person preparing the concept: Cynthia G Simon

ManagerTourism Education, Training and AwarenessTele: (1-268) 462 2506 DirectEmail: [email protected]

1.3 Participant(s) Country(ies):

Participating Country: Antigua & Barbuda

Name of Institution: Ministry of TourismCoordinator: Cynthia G SimonTelephone: (1 268) 462 2506/463 9522Email address: [email protected]

Participating Country: St. Vincent & The GrenadinesName of Institution: St. Vincent & The Grenadines Tourism AuthorityCoordinator: Faylene Findlay-Scrubb, COOTelephone: (1 784) 456 6222Email address: [email protected]

Participating Country: St. Kitts & NevisName of Institution: St. Kitts Tourism AuthorityCoordinator: Melnecia Marshall, Operations ManagerTelephone: (1 869) 465 4040Email address: [email protected]

1.4 Estimated duration (max. 3 years): Three (3) years: 2013 – 2015

mailto:[email protected]




1.5 Estimated total amount (US$): US$500,000 Amount requested to FEMCIDI US$

Counterpart(participating countries ) US$

External donor(s) / partner(s)US$

$450,000. $50,000.00 -

2. Framework Program and Line of Action:

Programmatic Approach

The project profile is aligned to CIDI’s priority area as it relates to promoting sustainable tourism development, specifically with regards to the promotion and implementation of programmes which enhance the competitiveness of the industry through standards for excellence in service, provide training and capacity building and support for member states in their efforts to maximise the benefits of tourism for increase contribution to GDP, employment generation and poverty reduction.The objectives of the project match the objective of CIDI plan to promote the adoption of regional and international sustainable tourism guidelines and standards which will enhance the positive impact of tourism development.

The project is designed to focus on participating countries continuing focus on developing a sustainable tourism industry through the effective management and delivery of quality service designed to provide a competitive advantage through the promotion of quality service standards to ensure achievement of a consistent quality of service delivery thus enhancing customer satisfaction and by extension attracting new customers and retaining existing ones; capacity building and human resource development and building increased awareness of tourism among the populace and their role in contributing to its development and success.

3. Background, Justification

3.1 Problem: Undoubtedly, there are pockets of delivery of quality service to customers (internal and external), even heightened periods of excellent customer service buzz, by individual businesses, organizations or other bodies, but the concern is that the populace–those directly and indirectly employed in the industry in addition to the general public must be made more aware of the importance of quality service even moreso in tough, competitive markets and of their role in meeting or even exceeding the needs of the customers. There is therefore need to address consistency and on-going improvement in the management and delivery of quality service.

3.2 Synergies: The proposal is to integrate the CTO regional Hospitality Assured programme as the key pillar of this project, emphasising the offer of a branded customer experience and ensuring that the promise made during the marketing of the product is delivered. This process is to be complemented by the Gold Service Training and Certification developed and offered by American Hotel & Lodging Educational Institute (AH&LEI).

4. Description of the Project:

4.1 Goal: The project aims to foster a national culture of service excellence so as to create a brand for a distinct competitive advantage. In doing so through the project, the institutions

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will promote the need for consistently provide excellent quality service to result in improved service performance and ultimately more fully satisfied customers.

4.2 Purpose or specific objective of the Project

It is anticipated that the transformation will be evidenced in the increase number of trained and certified front line employees (both public and private sector) and business certification/accreditation. Businesses to be certified as being Hospitality Assured having been prepared for and undertake the Hospitality Assured Assessment process. This level of certification should contribute and influence the country’s image and reputation for world-class service excellence.

Description of Products

Baseline Indicators

Product 1: Public awareness and Communication

Level of awareness Increased awareness and ownership reflecting in changed attitudes of various publics in the society; improved results of on-going customer satisfaction surveys

Product 2: Hospitality Assured Certification

No property/tourism establishment now has Hospitality Assured Certification

Hotels and other tourism-industry related businesses possess HA Certification

Product 3: Guest Service Gold Training and Certification

Number of Certified front-line employees

Increase in number of certified tourism professionals, emphasis on front-line employees, in the area of delivering exceptional customer service

Product 4: Service Quality Training for Leadership

Level of knowledge and skills at outset of project

Improved management and supervisory capabilities to enhance management and delivery of service quality

4.4 Description of activities and Estimated Costs:

Considered as core activities for all participating countries, and may be further broken down in final project submission based on local situation of participating countries. It is envisaged that the total project amount of US$500,000. to meet costs of planned activities. This amount inclusive of request to FEMCIDI and counterpart/participating countries’ funding. However, this does not rule out any additional support in kind from local organizations/businesses.

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Description of the activities Planned for the Project

Budget Estimated in US$

Product 1: Awareness and Communication 114,000Activity 1.1 Production of Service Excellence

Infomercials50,000

Activity 1.2 Text development, design, printing and disseminating posters and brochures

64,000

Product 2: Hospitality Assured Certification 130,000Activity 2.1 Supporting and facilitating participatory

planning processes with establishments -selected/volunteers

30,000

Activity 2.2 Assessment and Certification of participating establishments

100,000

Product 3: Guest Service Gold (GSG) Training 128,000Activity 3.1 GSG training for

customer-focused/front-line staff64,000

Activity 3.2 Train the Trainer programme 64,000Product 4 Service Quality Training for

Leadership128,000

Activity 4.1 Supervisory Training – focus: Managing the Delivery of Quality Service

64,000

Activity 4.2 Training for Leaders (Executives) focus:Managing Quality Service

64,000

Note:

Hospitality Assured is considered the only standard within the Hospitality Industry that focuses on the customer experience and continuous improvement. The standard is compiled in a fashion that allows it to act as a guide for service excellence… and can be applied to a range of service environments. Hospitality assured: The Standard for Service and Business Excellence Guest Service Gold is a comprehensive program designed to accomplish the goal of creating guest service-oriented front-line employees who know how to engage with their guests to provide memorable guest service. AH&LEI Guest Service Programme.

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II. Building Resilience and Sustainability in Tourism Micro-Enterprises in the Caribbean (BURST) (Barbados)LINK

1. Information:

1.1 Name of the Project: Building Resilience and Sustainability in Tourism Micro-Enterprises in the Caribbean (BURST)

1.2 Country submitting the Project

Name of the Institution: The CARIBSAVE Partnership, Regional Headquarters (Barbados)

Name of the person preparing the concept:

Dr. Murray C. Simpson (Chief Executive Officer)

Ms. Judi Clarke (Regional Coordinator)Telephone: (246)426-2042 / (246)266-9604Email address: [email protected]

[email protected]

1.3 Participant(s) Country (ies): (The project concept must be presented together with official notes of the proposed participating countries, indicating the name of the corresponding institution and the responsible official, as well as the modality of participation in financial and human terms).

Include the following information for each participant country. (The project concept must have the participation of at least three countries in order to be considered)

Participating Country: BarbadosName of the Institution: Friends of Folkestone Foundation (FFF)Coordinator: Mr. Martyn NorsworthyTelephone: (246) 230-2890Email address: [email protected]

Participating Country: BarbadosName of the Institution: Barbados Garrison Historical Consortium Inc.Coordinator: Mr. Peter StevensTelephone: 1-246-233-1648Email address: [email protected]

Participating Country: GrenadaName of the Institution: Grenada Community Development Agency

(GRENCODA)Coordinator: Mr. Benny LangaigneTelephone: (473)444-8430Email address: [email protected]






http://scm.oas.org/IDMS/Redirectpage.aspx?class=XIII.3.2E%20CIDI/comcyt/re.2/doc&classNum=4&lang=e

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Participating Country: DominicaName of the Institution: Kalinago Barana Autê (KBA)Coordinator: Mr. Kevin DanglebenTelephone: 1 767 445 7979 Email address: [email protected]

Estimated duration (max. 3 years):

The full duration of the project is 36 months. The product relating human resource development for sustainable tourism will be implemented within the first 14 months, allowing time for the impact of this important element to be assessed within the project’s timeframe.

1.4 Estimated total amount (US $): 497,000

Amount requested toFEMCIDI US$

Counterpart (participating countries) US$

External donor(s)/partner(s)US$

$US497,000 US$40,500 $12,000

If the project has any external donor(s)/ partner(s), please list them below:

(1) Sustainable Travel International (STI). The BURST project will benefit significantly from the international expertise of Sustainable Travel International (STI). Sustainable Travel International (STI), formed in 2002, is a global leader in sustainable tourism development and carbon-neutral travel. Recognised as a charitable organisation in the United States and United Kingdom, our mission is to promote sustainable development through responsible travel. We provide programs that help travelers, businesses, and destinations monitor and reduce their carbon footprint, protect the environment, preserve cultural heritage and promote economic development. STI provides tangible, solutions-oriented programs and uses a holistic approach toward sustainable development within the travel and tourism industries. STI specialises in developing, planning, and implementing sustainable tourism development strategies at a destination level. Destination initiatives have the potential to stimulate the implementation of sustainable tourism development through an interdisciplinary, holistic and integrative approach. See sustainabletravelinternational.org / destinationstewardship.org.


Programmatic Approach:

The proposed project supports the programmatic approach “Promotion of the sustainable development of tourism, through the mitigation of negative environmental impacts, increased public awareness about the importance of preserving ecological balance in tourist areas, enhancing relations between tourism and other sectors of the economy, and support for ecotourism and sustainable tourism by means of dialogue between the public and private sectors)” CEPCIDI/doc.1019/11 )

http://scm.oas.org/doc_public/ENGLISH/HIST_12/CEPCD03127E02.doc




http://destinationstewardship.org/

http://www.sustainabletravelinternational.org/


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Line of Action:

BURST supports Progamme Objective 4 for the development of sustainable tourism programmatic approach, which is “To support the development of sustainable products and services and access to new markets”, through the achievement of its own objective or purpose which is: “Increased capacity of tourism micro-enterprises and tourism-related civil society organisations to engage in sustainable tourism practices through awareness and targeted training.”

While natural areas can be some of the most popular visitor attractions in a destination they are also some of the most fragile. Therefore, and in collaboration with local partners – many of whom are civil society organisations and micro-enterprises themselves – 20 tourism micro-enterprise operators (in products and services sub-sectors) will be identified to participate in the project’s awareness building and training workshop. Workshop topics will include (but not be limited to):

The importance of preserving the ecological balance to tourism-related livelihoods How to make your tourism operations (more) sustainable which involves

consideration of supply and demand factors as well as day-to-operations.

Each workshop participant will receive a Sustainable Tourism Guide which has been specifically designed for the range of local contexts in the three countries participating in this project, and will be strongly encouraged to make changes to their operations where necessary to be considered sustainable.

Thereafter and in collaboration with local partners, a set of criteria will be developed to select suitably qualified micro-enterprise operators for small-grant funding to invest in their operation to make them (more) sustainable. Strong consideration will be given to gender, especially where tourism operators are household heads with families.

Each awardee will be mentored by the local partner, CARIBSAVE and STI and an impact assessment will be conducted 12 months after the grant has been awarded. Indicators will be those used in the baseline assessment. It is expected that there would be a positive change in the indicators which with specific regards to the use of natural resources, but also considering social and economic impacts.


3.1 Problem: Include a brief description of the problem / situation that the Project seeks to solve. Referring to the situation or circumstances of negative nature that the proposal will contribute to solve, and a reference about the context (location and key actors) where this problem / situation occurs (1 page max).

Micro-enterprises play a vital role in coastal communities of Caribbean countries. Despite their important role in the local economy, micro-enterprises in the region are more likely to be vulnerable to environmental and socio-economic challenges compared to large businesses due to their high dependence on natural resource inputs, low capacity to assess risks of climate change, and low ability to relocate their businesses.

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Tourism in Barbados, Dominica, and Grenada share a common dependence on natural resources (coastal and terrestrial) and surrounding coastal communities sometimes rely on these resources food security and income. The proposed BURST project will develop and improve feasible sustainable activities and practices in selected micro-enterprises in the countries.

The Kalinago Territory in Dominica continues to be saddled by many socio-economic challenges and the plummeting of the agricultural sector continues to have far reaching negative repercussions on its residents. Given the lack of options available, the Kalinago people have been forced look to look to the craft sector as an alternative source of income generation. However, raw materials used for craft have been rapidly depleting. So there is the need for product development and training.

In Marquis-Soubise, Grenada, some of the natural resource-based livelihoods practised by community residents include craft making, fishing, farming and boat building - most of which are linked directly to the tourism industry. The natural resources needed for the different trades include wild pine trees (for craft making), and mangroves which provide matting material and food. Climate-related events and increased fuel costs have resulted in the decline of many livelihoods, and infrastructural shortfalls in the area have left coastal communities more vulnerable to natural hazards. This presents a challenge in marketing the area as a tourism attraction. However, by enhancing the livelihood strategies of those involving in tourism-related enterprises, much can be done to address poverty and sustainable development issues.

Folkestone Park and Marine Reserve is Barbados’ only Marine Protected Area. The reserve consists of 4 different zone which are: the Scientific zone, southern and northern water sports zone and a recreational zone. Historically there have been several users of the Folkestone area and surrounding communities; in some cases they viewed the limited resources differently and had different requirements of it. This inevitably led to conflict between the user groups which included fishermen, recreational users such as tourists, and conservationists.

Fishing livelihoods in the area have been replaced by tourism related service activities and jobs. The development of a sustainable ecotourism knowledge centre that aids the start up of micro businesses and draws increasingly higher value tourism clients is a desirable objective. Add to this the potential to engage children in an environmentally aware learning facility to ensure attitudinal change for future generations.

Bridgetown and its Historic Garrison in Barbados have recently been designated as a UNESCO World Heritage Site. The area includes built heritage and natural heritage (Carlisle Bay and Maycocks Gully, the last remaining of its kind in urban Barbados). For the Garrison Historic Area to be a successful heritage tourism site, it will be necessary to improve: its perceived ‘attraction value’ through better and more imaginative utilisation of its resources; and the environmental sustainability of the area and its attractions. The latter could be achieved through the ‘development’ of green spaces within the GHA and through the operation of an electric tram, funds for which have been pledged.

3.2 Synergies: Identify other similar initiatives in the country and/or region and describe the potential for synergies with these initiatives.

BURST builds on the Community Livelihoods, Gender, Poverty and Development component of the CARIBSAVE Climate Change Risk Atlas (CCCRA) which was completed in November 2011 in all the participating countries. What was gleaned from the research, were the

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factors (and their extent) that contributed to climate change vulnerability. The methodology was based on the Sustainable Livelihoods Approach, and these factors were grouped according to the 5 main livelihood assets (social, natural, financial, human and physical) considered in this approach. Differences in the adaptive capacity and vulnerability of men and women were also explored. This consideration of gender differences will be included in the BURST project, especially considering the large number of female headed households, and women who work in mico-tourism enterprises. Whilst the project sites studied in the CCCRA and BURST may differ in some cases, the site studied for the now completed project was representative of other coastal communities.

Grenada and Dominica are also participating in the Caribbean Fish Sanctuaries Initiative being implemented by CARIBSAVE. The overall aim is to increase livelihood opportunities and resilience to climate change impacts in communities surrounding fish sanctuaries at 15 locations in 5 Caribbean states, where the productivity of reef fisheries and the value of marine resource for eco-tourism will also be increased. The project will establish a private-public partnership involving large companies in the tourism sector, governments, communities and regional institutions that will implement a framework of supporting activities and develop long-term financing mechanisms to support and encourage community-based and co-managed fish sanctuaries that have been shown to increase the productivity of reef biodiversity of coastal ecosystems and their resilience to climate change. Additionally, CARIBSAVE will be working with various local community groups in the pilot countries to identify the possibility for alternative livelihood opportunities; and then identify suitably qualified Micro, Small and Medium-enterprise (MSMEs) experts, marketing specialists, and artisanal designers to work with the communities in identifying business/livelihood opportunities, providing business training. And access to markets will be facilitated by participating hotel and gift shop operators under the C-Fish Initiative who will promote the sale of “branded” products through the marketing campaigns identified. The primary beneficiary sites for the BURST project differ but synergies and peer-to-peer exchanges are expected to developed. Grantees from the BURST project stand to benefit further with private-sector support and market access.

CARIBSAVE has another project (Climate Change, Coastal Community Enterprises – Adaptation, Resilience and Knowledge) SEA-ARK) seeking to enhance livelihoods in micro-,small- and medium-sized enterprises (MSMEs) in 3 countries (Belize, Barbados, the Bahamas and Jamaica). The Folkestone Park and Marine Reserve, an area of interest in the BURST project also falls within CARIBSAVE’s project there. It is expected that the training provided through BURST will significantly enhance the work carried out under the SEA-ARK project.

The Kalinago Cultural Village by the sea) officially began operation on April 3 rd, 2006. The facility is intended to provide both direct and indirect economic gains to the residents of the community. These include employment opportunities as well as a ready market for the authentic Kalinago art and craft which will only be sold at the facility, agricultural produce and other services normally required by the hospitality industry.

GRENCODA and the communities in the Marquis-Soubise area participated in an initiative to develop Community Based Sustainable Tourism (CBST) guidelines as a frame within which both traditional and alternative sustainable, natural resource based livelihood options -including fishing, farming, agro-processing, hospitality related trades, and their inter-relationships - could effectively be considered.

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Community Based Sustainable Tourism (CBST) arose from the linking of ecologically and economically sustainable production at the community level with the main tourism market. CBST is characterised by the following features:

its products are produced for sale in the tourist market; it utilizes the human and natural resources at the community level in the production

of its products; these resources are controlled and managed by the community in a way that balances

ecological sustainability with economic viability.

The model of CBST therefore identified a number of community based livelihood strategies that produced products that have the potential to be vended in the tourism market but are constrained by the factors identified above; factors that normally accompany the efforts of poor people to produce goods and services. The BURST project would be a natural follow-on and address many of the constraining factors.

4. Description of the Project

4.1 Goal (general objective for development) to which the Project would contribute: It refers to the longer term goal that contributes to achieving the purpose, which is always expressed as a contribution.

To contribute to the implementation of sustainable tourism policies and practices thereby increasing resilience to climate change and reducing poverty in local communities in OAS member states.

4.2 Purpose or specific objective of the Project (one purpose per project): Definition of the effect / direct impact or achievement to be reached by the Project. Answers the question: What is the main transformation expected to be reached at the end of the project?

Increased capacity of tourism micro-enterprises and tourism-related civil society organisations to engage in sustainable tourism practices through awareness and targeted training.

4.3 Products/Results: Brief description of the products as results.Description of the Products Base line Indicators

Product 1: Letter of Agreement with local partners

No formal agreement with local partners

4 Letters of Agreement signed.

Product 2: Baseline needs analysis and assessment

No report exists Baseline needs analysis report completed for all countries

Product 3: Sustainable Tourism Guide No sustainable guidelines exist for project

Sustainable Tourism Guide drafted and submitted to local partners for review and input

Product 4: Two-day workshops in each country

Training not completed

20 persons in each country attend workshop and are presented with findings from

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baseline assessment and given training in sustainable tourism practices

Product 5: 16 small grants No small grants issued Basic business plans accepted for funding and applicants receive notice of award.

Product 6: One 15-20 minute video No film created Video on DVD and disseminated to local partners and participants

Product 7: Project impact assessment No impact assessment completed

Project impact assessment report completed

Product 8 At least 4 case studies No case studies made available from project

At least 4 case studies developed based on successes and lessons learned from the impact assessment

Product 9: End of project report and Sustainability Plan

No report or Sustainability Plan exist

End of project report and submitted to donor

4.4 Description of activities and estimated costs:

Description of the Activities planned for the project.List products and activities

BudgetEstimated in US$

Product 1 Letters of Agreement with local partners (month 0-1)

Activity 1.1 Letter of Agreement between CARIBSAVE and 4 local partner(s) signed by both parties. Engage partners and draft contracts.

8,000

Product 2 Baseline needs analysis and rapid environmental assessment in 3 countries (month 1-5)

Activity 2.1 In collaboration with local partners in each country, identify project stakeholders (micro-enterprises; their supply and demand chains; public sector; private sector). This will be done through a stakeholder analysis exercise and those stakeholders selected to be engaged will be recorded in an inventory.

8,000

Activity 2.2 Design stakeholder engagement methodology and tools 6,000Activity 2.3 Engage stakeholders to collect data and information on selected

indicators. This will be the primary responsibility of the local partners in each country with the support of CARIBSAVE and STI.

20,000

Activity 2.4 Review relevant literature (mainly to establish local and national contexts with respect to the enabling environment for sustainable tourism enterprises; environmental conditions)

8,000

Activity 2.5 Develop database of trained persons and other key tourism stakeholders (to facilitate follow-up and continuity of the project’s outputs)

2000

Activity 2.6 Report writing (one report for each country) 4,000

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Product 3 Sustainable Tourism Guide (STG) (month 5-7)Activity 3.1 Use findings from baseline assessment to draft practical guide for

sustainable tourism (to cover various sub-sectors)8,000

Activity 3.2 Print 500 colour copies of the STG on recycled paper 5,000Activity 3.3 Disseminate STGs (other than at workshops) 4,000

Product 4 One 2-day Training Workshop (20 people) (month 8-11). Workshop will include: awareness building on the importance of maintaining healthy natural resources; targeted sustainable tourism training for tourism sub-sectors using the STG as its primary tool; an introduction to developing a simple business plan (including product development and marketing); and a discussion to develop a Sustainability Plan for the project to ensure that its outputs and benefits can be maintained, replicated and scaled-up.

Activity 4.1 Arrange local logistics and secure local needs (includes venue rental, local costs, stipend for participants, printing).

28,000

Activity 4.2 Travel and per diem for 2 overseas facilitators 10,000Activity 4.3 Preparation for and facilitation of 3 workshops 8,000Activity 4.4 Prepare 3 workshop reports 4,000

Product 5 Small grants issued to 16 micro-enterprise operators (month 11-14)

Activity 5.1 In collaboration with all partners, develop criteria for selection of the successful grantees

4,000

Activity 5.2 Develop grant management framework (monitoring & evaluation; reporting; disbursements; etc.)

5,000

Activity 5.3 In collaboration with local partners select grantees. 8,000Activity 5.4 In collaboration with local partners and grantees, develop simple

business plans for each micro-enterprise. Additionally, CARIBSAVE and its partners will work with these persons to identify the possibility for alternative livelihood opportunities in the area of sustainable tourism.

10,000

Activity 5.5 Travel and per diem for 1 person to meet with grantees (3 countries)

5,000

Activity 5.6 16 grants issued (US$12,000 each). Disbursements will be based on agreed milestones but all funds are expected to be disbursed within 6 months.

192,000

Activity 5.7 Administration and management of 16 small grants for 12 months (includes mentoring; M&E; travel where needed)

85,000

Product 6 One 15-20 minute video to capture the work of the grantees (month 14-16)

Activity 6.1 Development of shotlist 5,000Activity 6.2 In collaboration with local partners arrange logistics for filming 2,500Activity 6.3 Conduct filming (including travel and per diem) 16,000Activity 6.4 Editing 3,000

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Activity 6.5 Burn 500 DVDs with printed labels and covers 1,500Activity 6.6 Screen film and disseminate regionally 2,000

Product 7 Project impact assessment report (12 months after issuing grants) (month 24-26)

Activity 7.1 Design and develop assessment methodology 3,000Activity 7.2 In collaboration with local partners, engage the 16 persons trained

and funded (including travel and per diem for 1 person to visit 3 countries)

8,000

Activity 7.3 Prepare assessment report 6,000

Product 8 At least 4 case studies developed and disseminated (month 25-30)

Activity 8.1 Use findings from impact assessment to develop 4 brief full-colour case studies

8,000

Activity 8.2 Disseminate to both internal and external stakeholders electronically

4,000

Product 9 End of Project report and Sustainability Plan (SP) (month 30-36). The SP is expected to include identification of mechanisms for information sharing and exchange; funding opportunities.

Activity 9.1 Prepare and submit report and Sustainability Plan 6,000

Total being requested 497,000

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III. System of Regional Indicators to Measure Tourism’s Social and Environmental Contribution in the Countries of the Americas (Mexico)

1. Basic information:

1.1 Name of the Project: SYSTEM OF REGIONAL INDICATORS TO MEASURE TOURISM’S SOCIAL AND ENVIRONMENTAL CONTRIBUTION IN THE COUNTRIES OF THE AMERICAS

1.2 Country submitting the Project: Mexico

Name of the institution: Secretaría de Turismo y Secretaria de Relaciones Exteriores [Tourism Secretariat and Foreign Affairs Secretariat]

Name of the institution preparing the concept:

Centro de Estudios Superiores en Turismo

Telephone: 3002-6340Email address: [email protected]

1.3 Participant Country(ies):

(The project concept must be presented together with official notes of the proposed participating countries, indicating the name of the corresponding institution and the responsible official, as well as the modality of participation in financial and human terms.)

Participant country: MexicoName of the institution: Centro de Estudios Superiores en TurismoCoordinator: Arik StaropolskyTelephone: +5255 3002-6340Email address: [email protected]

Include the following information for each participant country. (The project concept must have the participation of at least three countries in order to be considered).

1.4 Estimated duration (max. 3 years): 12 months (1 year)

1.5 Estimated total amount (US $): 136,741.

Amount requested ofFEMCIDI US$

Counterpart(participating countries) US$

External donor(s)/partner(s) US$

$95,000 USD. $20,000.00 USD, including salaries of officials involved, communications, materials needed for the project.

CIETEC $21,741 USD. Representing 60% of the fees for two full-time researchers for 12 months.

If the project has any external donor(s)/partner(s), please list them below:



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2.1 Programmatic Approach: List one of the OAS-approved Programmatic Approaches under which the concept is being presented (See Programmatic Approaches for promotion of the sustainable development of tourism, through the mitigation of negative environmental impacts, increased public awareness about the importance of preserving ecological balance in tourist areas, relations between tourism and other sectors of the economy, and support for ecotourism and sustainable tourism by means of dialogue between the public and private sectors CEPCIDI/doc.1019/11.

2.2 Line of Action: Identify one of the goals under which the concept is framed (See Programmatic Approaches). This concept fits into the following programmatic areas: b) “Measuring tourism’s contribution to the economy and its impact on local communities”; a) “Supporting tourist development that benefits local communities’ environment and culture”; e) “Dialogue and exchange of information on successful sustainable tourism practices.” Specifically, it aims to meet the following program objectives: 3) “To support member states’ efforts to measure tourism’s impact on and contribution to the economy by strengthening tourism satellite accounts (TSAs), developing tourism observatories and identifying indicators of sustainability,” and 2) “To promote the exchange of information and best practices related to diversification of tourism products and services for sustainable tourism practices among all tourism stakeholders.”

The relationship between the proposed concept and the program’s objectives is self-evident in the sense that the tourism competitiveness of the various countries and regions cannot be raised without first establishing and having a full command of precise, timely, and useful indicators of tourism’s sustainable contribution and impact, particularly with the levels of comparison needed so as to permit long-term economic growth and poverty reduction. Furthermore, under this project concept the best practices in tourism information will be disseminated and, most importantly, the tourism satellite accounts of the countries involved will be strengthened.


3.1 Problem: Tourism has become one of the principal engines of economic activity in the Americas. According to data compiled by the World Tourism & Travel Council for 2011, the travel and tourism industry in the Caribbean region accounted for 13.9% of GDP, 8.5% of GDP in Latin America and 8.5% in North America. As for its total contribution to employment, both direct and indirect, the travel and tourism industry accounted for 12.1% of total employment in the Caribbean region, 10.6% in North America and 7.7% in Latin America; in Mexico’s case, the travel and tourism industry accounts for 8.9% of GDP. However, the systems for measuring the contribution and impact that tourism has on the region have not kept pace with the industry’s growth. A better command of the phenomenon and its effects is needed in order to take steps to increase its benefits and mitigate its negative impacts; those


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measures must be applicable throughout the region and allow for better decision-making and the crafting of public policies that enhance local development through tourism.

Latin America is rich in natural and cultural resources, with each country having its unique combination of both. Yet those differences make it all the more difficult to adopt indicators that can be used to compare tourism performance among the countries and that are suitable to them all.

Analysis of competitiveness is essential to steer governments and business in the right direction. The proposed system of indicators will provide real, current, and relevant information that can be used to identify areas of opportunity that can be exploited to increase regional competitiveness. Tourism accounts for a considerable percentage of the GDP of the Latin American countries. Hence, the importance attached to tourism has been increasing in recent years, thus suggesting the need to improve competitiveness at the regional level.

The greatest challenge one encounters when the time comes to devise a method for analyzing tourism is the lack of comparable data for some countries. While it is true that a number of tools have been developed in recent years to compare tourism at the global level, such as the “Travel and Tourism Competitiveness Report 2011” prepared by the World Economic Forum, only 25 of the 35 OAS member states have participated. A number of the developing countries do not have a good database, which is something they will have to develop and implement from the outset.

Another missing element that precludes accurate measurement of tourism’s impact is the lack of tourism satellite accounts in the countries of the region. The World Tourism Organization has been involved in and working with the member countries on training and instruction in how to adopt the satellite account method. Thus far, however, it has achieved only partial results.

It is worth noting that this project concept is an initiative resulting from conversations and concerns expressed at the most recent Inter-American Travel Congress of the Organization of American States, held in El Salvador in 2011.

(The Theoretical Framework of this proposal is presented in an attachment)

3.2 Synergies: Although various initiatives have been undertaken in the region to resolve this problem, none of them has expanded beyond national borders or, much less, beyond the regional level. The following are some of these initiatives: Tourism Satellite Accounts, Agenda 21 for Tourism, the Costa Rican Tourism Institute’s Environmental Quality Certificate, and others.

Mexico is recognized as one of the world’s major tourism destinations, thanks to its traditions, architecture, and its sun and beach resorts. The Tourism Research and Studies Center of the Monterrey Institute of Technology and Higher Studies released a publication with information relevant to tourism issues, titled the ‘Index of

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Tourism Competitiveness of the Mexican States’ (ICTEM). This basic study looks at a set of variables, which are grouped by scale and that reveal the factors that influenced tourism competitiveness in the Mexican states. It concluded by identifying each state’s rank, its strengths, and its areas of opportunity.

This project also strives to achieve the objectives of the United Nations’ Agenda 21 Program, by offering an international climate conducive to accomplishing the objectives in the area of the environment and development, as follows: 1) promoting sustainable development through liberalization of trade and competitiveness; 2) making trade and the environment mutually supportive; and 3) encouraging the adoption of macroeconomic policies that are good for the environment and for development. The program will increase competitiveness by identifying areas of opportunity in the various countries, which it will do by devising indicators; the indicators of sustainable tourism will have to be favorable to the environment; once the indicators have been developed, public policies favorable to tourism and sustainable development will have to be put into practice.

An important benefit to be gained by developing these variables is that they can be used to map strategies that strengthen the growth of the tourism business. It accomplishes this by pinpointing existing features and products in the member countries of the Organization of American States, and from there deciding which of them will be developed.

An important point to consider is that a robust indicators method is already available. Part of this project’s contribution is to apply this knowledge and method to generate international indicators.

The project seeks to make the tourism sector the engine of economic and social development and to conduct projects and activities that serve to strengthen that sector. It will also strive to put strategies into practice in partnership with the various sectors (public, private, political, academic, and social) to bolster the growth of the tourism business by identifying each region’s characteristics and from there determining which characteristics should be cultivated to promote development.

Identifying, recording, processing, and circulating information on social and environmental variables will not only facilitate the collective learning process, but also encourage orchestration of efforts among institutions that are not necessarily actively engaged in tourism statistics or that are not interrelated. Efforts will have to be made to coordinate with organizations in other areas like the environment or social issues in order to organize the basic statistics with which to build indicators on destinations, and to align and strengthen the measurement work that will have to be done in the region at the municipal level.

Finally, social indicators will help win greater support for target programs providing direct assistance to local communities (poverty reduction), emerging tourism destinations or highly developed destinations in the region.

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4.1 Goal (general objective for development) to which the Project would contribute: Since at the present time the only mechanism with which to measure tourism’s effects or contribution in the countries of the Americas are economic mechanisms (foreign exchange earnings, jobs, number of tourists, average amount spent, and so on), the proposal is to develop additional indicators with which to measure tourism’s contribution where social or environmental issues are concerned. This project will invite the countries to develop data of this type and thereby take decisions having to do with tourism’s impacts. In order to determine which indicators need to be developed, one first has to ascertain which indicators are already being produced and which countries are producing them. These questions are part of the project’s goals and will become self-evident once the project is underway.

Similarly, sustainable human development in the countries of the region will be advanced by cultivating public policies in the area of tourism based on reliable regional tourism indicators.

As for tourism as an engine of economic and social development, in the case of tourism destinations that have already achieved a certain level of tourism development, the use of indicators to target financing and other economic instruments could have an incremental impact that positions them to be better able to compete at the international level.

Another contribution that this project will make–and that by itself fully justifies the project–is that it will help build the capacities of the region’s national tourism organizations to generate and understand sectoral indicators that will be used in national decision-making and by tourism destinations themselves.

This is the purpose that the workshops planned under the project concept would serve, i.e., to provide input for the model developed and to come to agreement on the concepts, recording instruments, processing methods, and circulation of information.

4.2 Purpose or specific objective of the Project (one purpose per project): To build upon the system that international organizations now use to measure tourism by adding new indicators that measure or estimate the social and environmental contributions and impacts that tourism represents. The fundamental reason why this project is being proposed is that the data on tourism’s contributions to the various sectors of society in the OAS member states is not sufficient. The direct benefit will be getting the facts about tourism’s contributions and effects, and enabling business sectors and leaders to take measures and eventually craft public policies that increase the positive effects that tourism has on employment and poverty reduction.

Developing a system of regional indicators that can be used to measure tourism’s contribution to human and environmental development in the countries of the

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American Hemisphere. The set of indicators will be put to work in all the OAS member countries.

4.3 Products/Results: Brief description of the products as results.

Description of the products

Base line

This product fits perfectly into the programmatic approach on “Promotion of the sustainable development” as it delves into area b) “Measuring tourism’s contribution to the economy and its impact on local communities.” It also works toward objective 3) of the program: “To support member states’ efforts to measure tourism’s impact on and contribution to the economy by strengthening tourism satellite accounts (TSAs), developing tourism observatories and identifying indicators of sustainability.”It is worth noting that each country has its own tourism statistics system. Although the WTO has developed a system of sustainability indicators, there is no evidence to suggest that the system is in widespread use.

Indicators Duration

Product 1: A document containing a review of the information available in each country that can be used to build indicators of tourism’s social or environmental impact.

Completing the matrix to determine what information is available in each country.Satellite account. Analysis of tourism competitiveness. Review of the systems currently used in the countries of the Americas to measure tourism.

Tourism competitiveness index (MEXICO)Number of variables available per country.Existing sets of indicators.Number of indicators generally used in the countries.

3 months

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Product 2: A document containing an analysis of the information, examining the currency and consistency of the information available in each country in order to be able to generate indicators of tourism’s social and environmental impacts.

Produced using the information contained in product 1, and in which each country’s needs are spelled out. Analysis of sources, indicators and results existing in the countries of the region.

A document summarizing indicators.

3 months

Product 3: Development of a set of indicators to measure tourism’s social and environmental contribution in the Latin American countries and its construction

Preparation of a set of indicators to measure tourism’s contributions in the following areas: economic, social, cultural, and environmental.

Development of 2 or more indicators that can be applied at the national level.

2 months

Product 4: Personnel trained in the tourism measurement model, reporting, and interpretation of the results and their possible applications.

Courses or workshops held to put together regional indicators.

Regional or national courses that include all the countries, subject to completion of the project. Five workshops to teach the method, one each in the following subregions: North America, Central America, the Caribbean, Andean Pact and the Southern Cone.

4 months


Description of the activities planned for the project.List products and activities.

Budget estimated in US$

Product 1 Document containing a review of the information available in each country in order to identify information needs, put together a catalogue of information and, based on the identified needs, build tourism’s social or environmental impact indicators.

$ 19,000 USD

Activity 1.1 Establishment of the project’s objectives, goals and operating standards.

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Compilation of information from secondary sources available in the literature and online.

Activity 1.2 Design of the project’s method and theoretical framework.

Activity 1.3 Analysis of information gathered under activity 1.1 from secondary sources, to evaluate the consistency in each country and from there be able to develop tourism’s social or environmental impact indicators

Product 2 Document containing a classification, codification and synthesis of the information compiled.Document containing an analysis of the information regarding the currency and consistency of the information available in each country, so as to be able to develop social or environmental impact indicators for tourism. For each tourism information indicator in each country, the project is expected to ascertain its publication date, the geographic area it covers, its statistical relevance and any indications of improvement.

$23,000 USD

Activity 2.1 Creation of a network of officials of the National Tourism Administrations that serve as “focal points” in each country, so that the Project has an assured technical counterpart for the duration of its execution.

Activity 2.2 Preparation of a report on the consistency and statistical relationship between and among variables in order to identify and select those variables used to create the information systems analyzed and the indicators applied in the region.

Product 3 Proposed social or environmental impact indicators for tourism in the Latin American countries and their construction.

$15,000 USD

Activity 3.1 Mathematical formulation of the indicators

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Product 4 Data processing platform for an up-to-date survey of indicators and to monitor the application of the indicators system.

$44,000 USD

Activity 4.1 Design of the platform, format, and content.

Activity 4.2 Evaluations and commitments to improve policies, programs, and institutions.

Activity 4.3 Pilot tests of the program’s functionality and follow-up evaluation. Application of the platform.

Product 5 Teaching the method $35,741 USD

Activity 5.1 Holding 5 workshops in the subregions of the Hemisphere in order to provide instruction in the method.

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THEME 2: “Tourism industry competitiveness, particularly among microenterprises and small and medium-sized companies, and support for human capacity building in the public and private spheres through training and the use of information and communication technologies (ICTs)”

I. Making multi-destination tourism viable and promoting it in Central America (Nicaragua)


1.1 Name of the Project: Making multi-destination tourism viable and promoting it in Central America

1.2 Country submitting the Project: Office of the President Pro Tempore, Nicaragua, of the Central American Tourism Council [Consejo Centroamericano de Turismo (CCT)], composed of seven countries: Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama.

Name of the institution: Secretariat of Central American Tourism Integration [Secretaría de la Integración Turística Centroamericana] (SITCA)

Name of the person who prepared the concept:

Licda. Mercedes Meléndez de Mena

Telephone: (503) 2248-8800 and 2248-8836/37Email address: [email protected]

1.3 Participant Country(ies):

Participant countries: Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama

Name of institution: Secretariat of Central American Tourism Integration [Secretaría de la Integración Turística Centroamericana] (SITCA)

Coordinator: Licda. Mercedes Meléndez de MenaTelephone: (503) 2248-8800 and 2248-8836/37Email address: [email protected]

1.4 Estimated duration (max. 3 years): 3 years.

1.5 Estimated total amount (US $): $700,000



External partner(s)/donor(s) US$

$500,000 $200,000 ($29,000 per country)

(Estimated counterpart in kind: human and technical resources in the

seven countries for three years.)

N/A






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2.1 Programmatic Approach: Tourism industry competitiveness, particularly among microenterprises and small and medium-sized companies, and support for human capacity building in the public and private spheres through training and the use of information and communication technologies (ICTs) CEPCIDI/doc.1020/11.

2.2 Line of Action: In its various axes/stages, this project tallies with the four objectives of the above-described programmatic approach, as follows:

Objectives of the programmatic approach

Objective of the project

1. To provide training and build capacity in the public and private sectors in specific areas related to tourism competitiveness and sustainability.

Axis 1. Strengthening the public and private sectors. Consolidate the efforts already undertaken by the national tourism administrations (NTAs) and the private sector (FEDECATUR) in connection with implementation of the Strategy and Incentives Plan for the Regional Tourism Quality and Sustainability Certification Model, to be conducted jointly by FEDECATUR and SITCA.

2. To improve product and service quality through specifically designed training programs for MSMEs.

Axis 2. Training programs for MSMEs. Technical capacity building for the tourism MSMEs in Central America to increase their access to markets through training programs in issues related to tourism quality, tourism sustainability, tourism culture, and the like.

3. To enhance market access through the use of information and communication technology tools and social media networks.

Axis 3. Promotion.Develop vehicles for promoting the Central American tourism MSMEs within the region and on the South American and United States markets.

4. To help improve the perceptions about tourism safety and security and promote the exchange of information and best practices among existing and new networks of tourism MSMEs.

Axis 4. Exchanging Best Practices Strengthen crisis management and perceptions about tourism safety, security, and sustainability and promote the exchange of information and best practices on the subject of security, including exchanges between and among the tourism police (POLITUR) in the Central American countries, municipalities, government officials (tourism, the environment and/or others) and MSMEs in the tourism sector, to be implemented by SITCA.


3.1 Problem:

The project seeks to lend continuity to an established agenda that the seven Central American countries agreed upon and approved in the Strategic Plan for Sustainable Tourism Development [Plan Estratégico de Desarrollo Turístico Sostenible] (PEDTS) 2009-2013. The region has undertaken a number of efforts with support from various sources of cooperation. Since 2006, a

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number of lines of action have been established that pave the way to Central American tourism integration.

Following this shared regional agenda, the countries have embarked upon efforts in the agenda’s 6 areas: planning, quality, marketing, security, facilitation and institutional strengthening. However, these efforts need to be continued; above all, a new operational framework is needed that links these initiatives together in a more far-reaching and longer-lasting regional project, thereby enabling optimum achievement of its objectives. Thus far, some of these efforts have been conducted separately, because they have several sources of cooperation; however, the Project being proposed here will interconnect initiatives into a much tighter weave to strengthen and monitor a sizeable number of tourism MSMEs and will promote institutional strengthening, market access and tourism security. The activities will range from training to the exchange of best practices, with the goal of enabling the MSMEs to meet ever higher standards of competitiveness and sustainability.

With this comprehensive proposal, the idea is to provide guidance to as many MSMEs as possible in each country until, using a sustainability approach, their competitiveness produces tangible results.

3.2 Synergies: The following is a description of similar initiatives that SITCA and FEDECATUR have launched in the region, and that will support the axes that will be pursued in the present project:

Project General Objective 2012 Expected ResultsRegional Tourism Quality and Sustainability Certification Model

Offer tourists competitive, quality services by designing and putting into practice the regional tourism quality and sustainability certification model, in partnership with the Regional Committee of Central American Tourism Quality and Sustainability [Comité Regional de Calidad y Sostenibilidad Turística Centroamericano] (CCASTUR).

-The regional model’s plan of action put into practice in the seven member countries, with support from CCASTUR.- The NTAs’ and FEDECATUR’s technical expertise in quality and sustainability improved. - Support provided to form a tourism quality and sustainability unit in each NTA. - A strategy is designed for awarding benefits for participating in the program, and the criteria, application, and definition of the regional quality and sustainability standards are established.-An incentives plan is devised for businesses that adopt the tourism quality and sustainability standards and the implications of certification.

An expert in quality control in the tourism MSMEs

Offer a second edition of the PROCAPCA at the regional level, through Madrid’s Universidad Carlos III, including tourism sustainability.

-Conclusion of an Agreement between the Universidad Carlos III and the GS-SICA.- Regional course conducted.- 42 experts (6 per country) trained- 420 tourism MSMEs in the region advised on best quality and sustainability

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Project General Objective 2012 Expected Resultspractices.Manuals updated to replicate and circulate best practices.

Program to Prevent Commercial Sexual Exploitation of Children and Adolescents, with the focus on tourism businesses’ sense of ethics and social responsibility and conducted through the national tourism chambers of: Belize, El Salvador, Guatemala, and Panama

Through prevention, reduce commercial sexual exploitation of children and adolescents in the main tourism areas within the project’s pilot countries, by means of measures to prevent and combat such commercial sexual exploitation, with the focus on tourism businesses’ sense of ethics and social responsibility.

R1. At least 50% of the members of the tourism chambers of the participating countries have signed the global Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism (http://www.thecode.org)R2. Working and collaborative partnerships with regional and national institutions that advocate for the observance of the rights of children and adolescents in the Central American region.-Preparation of a regional program on the prevention of commercial sexual exploitation.

PAHO Develop and disseminate a Regional Handbook on Health and Tourism.

- Preparation and circulation of the handbook- Training of trainers through national workshops conducted throughout the Central American region.

Design of the campaign to promote Central American intraregional tourism

Help increase intraregional tourism by promoting it as the foremost market and enabling it to achieve sustained growth, so that it generates higher revenues, more jobs and increases the role of the SMES. The foregoing will be achieved through a region-wide media campaign that highlights, publicizes and promotes Central America’s tourist attractions, products and destinations so as to increase intraregional tourism, with special emphasis on 2012, the year dedicated to Central America’s sustainable tourism.

- A visual advertising campaign designed to drum up interregional tourism via the traditional media, including advertising spots for the printed press, radio, television and social media.- Support to the combined TACA-NTA-FEDECATUR strategy to promote Central American tourism packages available in two low seasons.- Proposal for the media plan and campaign execution, funded with resources from the NTA-private sector and strategic partners.

Program to provide market access to Central American rural tourism

Provide personalized support to the members of the Red de Posadas (Bed-and-Breakfast Network) on improving the

-Website of the Central American Bed-and Breakfast Network, featuring a user-friendly design, complete information, photographs, a map, selection filter, and

http://www.thecode.org/

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Project General Objective 2012 Expected ResultsMSMEs presentation, content, use and

positioning of the network’s web portal www.posadasruralesdeca.com and tourism businesses’ individual websites.Maximize results on internet search engines and maximize the presence on networks and in communities of interest to the sector, be responsive to regional and international market demands, and attract the greatest number of potential visitors.

content manager, as well as buttons for the option of follow-up on social networks for the user/visitor.- Individual websites for the tourism businesses in the network, with improved positioning. - A manual with instructions on how to periodically update the website.

Technical assistance to FEDECATUR to design and implement programs of services in intraregional tourism, provided to business people who are members of the tourism chambers.

Support the strengthening and leadership of FEDECATUR, chambers and members, in the planning and execution of the “Campaign to Promote Interregional Tourism”

-Implementation of the campaign to promote intraregional tourism launched -Support to FEDECATUR for the campaign’s activities and logistics provided. - Promotional offers and tourism packages advertised through various media - Plan for managing sponsorships and partnerships to finance the campaign implemented.

Design and launch of the program to provide training in negotiating techniques and participation in trade fairs

Improve the negotiating skills of Central America’s tourism MSMEs at regional and international travel and tourism trade fairs, so that their negotiations achieve better outcomes.

-Continuation of courses in Nicaragua and Panama, which are still in their first stage.- Printing and distribution of the Handbook on Trade Fairs - Reinforcement of training of trainers.-Execution of the second stage of national courses for MSMEs.

TAIWAN Contribute to Central American integration by maximizing results in promoting multi-destination tourism in the target markets, while bringing about increased revenues and more jobs, and improving the standard of living for the tourism MSMEs and communities in the countries of the region.

-Support for the regional strategy for promotion and marketing in Europe.- Support for the organization of the “Central American Travel Market, CATM, 2011” trade fair. -Execution and follow-up of the plan of action set forth in the Declaration of the XXXII Summit of Heads of State and Government of the SICA countries. -Institutional strengthening of CATA and SITCA.

http://www.posadasruralesdeca.com/

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Project General Objective 2012 Expected ResultsInstallation, in CATA, of the Market Data System [Sistema de Información de Mercados] (SIM)

Identify, structure, manage and upload data into the Market Data System [Sistema de Inteligencia de Mercados] (SIM) to launch the system and respond to the information needs of CATA’s members.

- At least 4 reports on European source markets prepared and disseminated. - The SIM established in CATA is being managed by CATA personnel as a service to members.

TOURISM SECURITY

Enhance the institutions’ capacity to respond to threats to regional security, strengthen the regional police intelligence community, and consolidate tourism security and protection measures so that the region is a safe and secure tourism destination.

-Preparation and execution of a annual regional tourism security plan that dovetails with the various national plans.-Implementation of a system for relaying, monitoring and following-up on complaints.- Review and execution of the curricula of the various tourism police forces.-Design of a document containing recommendations on responsible tourism, especially focusing on preventing crimes committed against children and youth.

Design and installation of the Research and Development System [Sistema de Investigación y Desarrollo] (SID) in SITCA

Contribute to the process of sustainable tourism integration and development in Central America by establishing a center of ideas or a system for managing updated and in-depth information and studies that will be useful in steering policies, strategies and development projects that benefit the region and the member countries.

-The SID’s design is completed-SITCA personnel trained in how to operate the SID.- Manual available on the use of the SID and an initial report on the system prepared- The system’s implementation, use and follow-up in 2012 and thereafter, a SITCA responsibility.

Technical assistance to manage the Research and Development System (SID)

Contribute to the process of sustainable tourism integration and development in Central America by running an up-to-date and in-depth information and research management system that helps steer policies, strategies and development projects that are beneficial to the region and its member countries.

- The center of ideas and research at SITCA in operation. - Databank with statistical and non-statistical data, documents, studies, etc., created and managed. - Periodic reports produced, as well as reports on priority issues of interest to the Council.- Information on the sector’s social and economic benefits and importance is in circulation.

Project: Central American Government-Private Network (GPN) in

Support communication between the Central American private and public tourism sectors by way of a internet-

- A redesigned and improved communications platform; -The platform re-launched at the regional level;

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Project General Objective 2012 Expected ResultsTourism Communication

based communication tool that strengthens and adds to public-private communication and thereby advances regional tourism.

-6 communication networks up and running; reporting of news and circulation of documents of interest, as well as follow-up on topics being discussed on the networks.


4.1 Goal (general objective for development) to which the project would contribute: The Project will serve to increase the tourism MSMEs’ competitiveness within region, from the angle of sustainability, by building their capacities, promoting them, and sharing best practices and experiences.

4.2 Purpose or specific objective of the Project (one purpose per project): The main purpose of the project is comprehensive capacity building for the MSMEs of the region, which materializes in their increased competitiveness, marketing and sustainability in the 7 countries of the Central American isthmus, thereby furthering regional tourism integration and creating new opportunities for an increase in intraregional and international tourism in Central America.


Description of the products

Base line Indicators

Product 1: Strategy and Incentives Plan for the Regional Tourism Quality and Sustainability Certification Model

A plan of action and an incentives plan exist for 2012.

Strategy, incentives plan and plan of action of the Regional Tourism Quality and Sustainability Certification Model, implemented in the target MSMEs, and best practices exchanged.

Product 2: A training program for tourism MSMEs to improve their access to markets.

Methods and materials have been designed and approved by the countries to enhance regional training.FEDECATUR has the authority to grant the “Service Best” seal of tourism quality, which was created by the University of Alberta (Canada) in 1998.

Implement the “Service Best” tourism quality system increased throughout the region.Develop a program to raise awareness and provide training in tourism municipalities, addressing issues like quality, sustainability, tourism culture, and the like.

Product 3: Strategy to promote Central American multi-destination tourism in South America;

Work has gotten underway in connection with the Campaign to

Market niches identified in South America.Strategy to promote Central

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the strategy is to include the Central American Rural Tourism Network, tour operators, the Network of Small Central American Hotels and others, and to strengthen tourism promotion within Central America and on North American markets.

Promote Interregional Tourism and the Program to Improve the Market Access of MSMEs engaged in Rural Central American Tourism. Conclusion of a cooperation agreement between FEDECATUR and the South American Federation of Tourism Chambers.

American tourism in South America. Participation of the MSMEs in at least four tourism trade fairs in South and North America.Business roundtable for tourism MSMEs in Central America.

Product 4: Crisis management strategy and a perception of safe and sustainable tourism .

A program is in place to share experiences and best practices in security, sustainability and public-private partnerships.

Crisis management strategy and a perception of safe and sustainable tourism.Regional replication/ application of best practices in the area of security. Involvement of the communications media.


Description of the activities planned for the project. Budget estimated in

US$OAS

Budget estimated in

US$In kind

Product 1 Strategy and Incentives Plan for the Regional Tourism Quality and Sustainability Certification Model

US$ 100,000 US$ 40,000

Activity 1.1 Support to create a tourism quality and sustainability unit in the NTAs (7 countries) and FEDECATUR

Activity 1.2 Selection and strengthening of beneficiary MSMEs.Activity 1.3 Process to raise awareness, provide training and

certification to businesses that adopt the standards for tourism quality and sustainability.

Activity 1.4 Exchange of best practices in tourism quality and sustainability.

Product 2 Training program for tourism MSMEs to improve their access to markets

US$ 150,000 US$ 50,000

Activity 2.1 Specifically promote the Service Best seal Activity 2.2 Train the tourism MSMEs in tourism quality,

sustainability, culture and the like.Product 3 Strategy to promote Central American multi-

destination tourism in South America; the strategy is to include the Central American Rural Tourism Network, tour operators, the Network of Small

US$ 150,000 US$ 50,000

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Central American Hotels and others, and to strengthen tourism promotion within Central America and on North American markets.

Activity 3.1 Survey to identify market niches in South AmericaActivity 3.2 Development of a strategy to promote Central American

tourism in South America.Activity 3.3 The MSMEs’ participation in at least four tourism trade

fairs in South and North America Activity 3.4 Business roundtable for tourism MSMEs in Central

America Product 4 Crisis management strategy and a perception of safe

and sustainable tourism US$ 100,000 US$ 60,000

Activity 4.1 Design of a crisis management strategy and a perception of safe and sustainable tourism

Activity 4.2 Implementation of the strategy

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II. The integral development and eco-efficiency of the micro, small- and medium-sized tourism lodging and related tourism services industry in the Central American region (Panama) LINK


1.1 Name of the project: “The integral development and eco-efficiency of the micro-, small- and medium-sized lodging and related tourism services industry in the Central American region”

1.2 Country submitting the Project: Panama.

Name of the institution: Panamanian Tourism Authority [Autoridad de Turismo de Panamá]


The Planning Office

Telephone: 5267000Email address: [email protected]

With the cooperation of:

Name of the institution: Panamanian Small Hotels Association [Asociación de Pequeños Hoteles de Panamá]


Armando Rodríguez

Telephone: 507.3151789Email address: [email protected]

The Panamanian Small Hotels Association [Asociación de Pequeños Hoteles de Panamá], HOPPAN, was created in 2003 under the auspices of the OAS’ Program to Assist Small Hotels in Central America. It is legally constituted, has legal standing, and is part of the Central American Federation of Small Hotels [Federación Centroamericana de Pequeños Hoteles] (FECAPH), the Tourism Chamber of Panama [Cámara de Turismo de Panama] (CAMTUR) and the Panamanian Hotel Association [Asociación Panameña de Hoteles] (APATEL).

Participant Country (ies): The project concept must be presented together with official notes of the proposed participating countries, indicating the name of the corresponding institution and the responsible official, as well as the modality of participation in financial and human terms.)

Include the following information for each participant country. (The project concept must have the participation of at least three countries in order to be considered).



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Participating country: GuatemalaName of the institution: Guatemalan Small Hotels Association [Asociación de

Pequeños Hoteles de Guatemala]Coordinator: Maria Cristina Carcamo FornoTelephone: 502.53123825Email address: [email protected]

Participating country: El SalvadorName of the institution: Association of Small Hotels of El Salvador [Asociación de

Pequeños Hoteles del Salvador] Coordinator: Cecilia VegaTelephone: 503.78424536Email address: [email protected]

Participating country: HondurasName of the institution: Association of Small Hotels of Honduras [Asociación de

Pequeños Hoteles de Honduras]Coordinator: Dina Nuñez de MatuteTelephone: 504.89907686Email address: [email protected]

Participating country: NicaraguaName of the institution: Association of Small Hotels of Nicaragua [Asociación de

Pequeños Hoteles de Nicaragua]Coordinator: Sandra MejíaTelephone: 505.88837761Email address: [email protected]

Participating Country: Costa RicaName of the institution: National Small Hotels Network [Red Nacional de

Pequeños Hoteles]Coordinator: Jane Le Marie CaicedoTelephone: 506.88282108Email address: [email protected]

1.3 Estimated duration (max. 3 years): 2 years (24 months)

1.4 Estimated total amount (US $): 680,000.00



External partner(s)/donor(s) US$

33 380,000.00 The project will require commitments totaling US$300,000.00, pledged and confirmed country by country.

Under negotiation






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* Talks are in progress with the various Tourism Authorities, businesses and trade unions for a contribution in cash and in kind totaling 40% of the total overall amount, and to agree upon a ratio of 60/40%, which will make the Project more attractive, competitive and sustainable.



2.1 Programmatic approach: Growth in the micro, small- and medium-sized lodging and related tourism services industry in the Central American region will be built upon governments’ own efforts and the industry’s understanding that it is responsible for providing its customers a public service that measures up to the seals of efficiency standardized at the local, regional or global level. To accomplish this framework objective, we are establishing the following technical operating standards:

2.1.1. Training: Comprehensive training will be provided in the Central American countries that instills a culture of service and a positive image of the hotel tourism industry; security and assurances offered to hotel customers; eco-tourism and environmental protection and sustainability within the geo-spatial contexts of every natural area or locale in the region; infrastructural beautification; and basic programming and data processing for the government.

2.1.2. Tourism hotel marketing: This is the in-person promotion that the industry offers the public in the countries of the region. For purposes of this marketing, we will develop the target services offered by the hotels and make direct, personal contact to inform customers of the products and services available; the places where the advertised target services are offered varies according to the hotels’ geographic location, i.e., airports, seaports, business centers, supermarkets, bus terminals and railway stations, collective and selective transportation, travel agencies and the ICT-based network.

2.1.3 Hotel Reservations and Services Network [Red de Servicios y Reservaciones Hoteleras (RSRH)] at the local and regional levels: This Network (ICTs) will become the Hotel Reservations and Services Center (CSRH) for micro, small- and medium-sized hotels. The networks are wireless, advanced electronic systems and will tie in with the training and marketing activities, which stress eco-efficiency to keep the tourism hotel industry sustainable. This RSRH develops systemic operating methods that are open, flexible and responsive to the client’s needs and services, producing a reciprocity of benefits between users and owners/entrepreneurs.

2.2 Line of Action: This project best matches the objective of developing technical training related to eco-efficiency for tourism hotel sustainability and the RSRH and CSRH.

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3.1 Problem: One characteristic of economic and commercial activity in the tourism lodging industry is that it operates in high or economically profitable seasons and in low and economically less profitable seasons in the year. This situation/problem creates a certain degree of unpredictability and risk in the business, which exacts a heavier toll on micro-, small- and medium-sized hotel businesses. Another problem affecting these types of hotels is that they do not have reservations systems or a reservation center that allows them to be reached, either directly or indirectly, at the local, regional or global level. The lack of computer equipment, software and internet services places such hotels at a competitive and economic disadvantage. Compounding the problem is the lack of training, a lack of technical and management tools, as well as a lack of a culture of excellence vis-à-vis the quality of the service provided to guests. Furthermore, this sector of the hotel industry does not have a strong commitment to preserving the socio-environment and cultural environment. The Spartan ergonomic comforts and the often cramped and unattractive rooms of the hotel infrastructure in this sector make competition even more difficult. The sector does not have a strategy for marketing and advertising the hotel services available locally and regionally and generally does not have a strong commitment to social and business responsibility and accountability in preserving the environment for the sake of tourism hotel sustainability.

3.1.2 Justification: We believe that the three sets of measures outlined under 2.1.1, 2.1.2, and 2.1.3 are essential to putting returns from the private tourism business on an even and sustainable keel. As a result, the associations that the different hotel businesses have formed in the seven Central American countries -Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica and Panama- have joined together to create a Federation of the small hotel businesses of the Central American region. This combination of measures will help resolve the seasonality problems, and draw upon the strategies taught in the training activity, and those applied in the marketing and networks activities, to make the small hotel business profitable year-round. Establishing the RSHR and the CRHR will make the small hotel business more profitable and competitive. Finally, the Project will promote comprehensive training, small hotel services, its infrastructure and technology.

3.2 Synergies: Identify other similar initiatives in the country and/or region and describe the potential for synergies with these initiatives (Association)

Description of the Project

The concepts are based on the day-to-day practices and routines in small hotels and on the need to introduce modern technology in the small hotel business. This is a consensus proposal on the part of owners, staff associates, national and regional hotel associations, mixed public-private partnerships related to the hotel business and those industries that are somehow connected to the hotel business. The project is called the “The integral development and eco-efficiency of the micro, small- and medium-sized lodging and related

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tourism services industry in the Central American region.” It will involve training for hotel personnel, security, conservation and sustainability practices, decoration and beautification of infrastructure, and the creation of the Network of Hotel Reservations and Services (RSRH), which will operate within each of the seven Central American countries, and interconnecting each of the seven (ICT) networks to form a Hotel Services and Reservations Center (CSRH).

Under this Project, these three pillars (training-marketing-ICT Network) of the hotel business will be developed and provide assurances of efficiency, sustainability, modernization and systemic promotion, built upon the technological networks created by the New Information and Communications Technologies (NICTs). The project will mean that owners and operators of micro-, small- and medium-sized hotels will have to adapt to advances in technology and to global and local development models. To achieve this, the project will emphasize training, efficiency and an ICT-based technological network, achieved through one (1) general objective and five (5) specific objectives. The methods and techniques involved will take the form of products and performative market testing and forecasting to obtain sustainability and efficiency in the hotel industry operating in the Central American region.

The objective of the Project is to develop technical training, to teach the importance of eco-efficiency and sustainability in the tourism hotel business, and to create the RSRH and CSRH.

4.

4.1 General objective:

4.1.1. To train individuals in the local and regional tourism hotel business and create the Network of Hotel Services and Reservations and the Hotel Reservations and Services Center.

4.2 Purpose or specific objective of the Project: 4.2.1. Train individuals in the service culture and instill a positive image of the

tourism hotel industry; 4.2.2 Ensure that service providers offer hotel guests security; 4.2.3. Get participants to make a commitment to the protecting eco-tourism and the

environment and making them sustainable; 4.2.4. Promote the beautification of infrastructure, and 4.2.5. Ensure that administrative technical personnel have a command of advanced

technologies in hotel management.4.2.6. Create the RSHR and the CSHR to increase the businesses’ profits and make

them sustainable.

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4.3 Products/Results: A brief description of the products as results.

Description of the Product Base line Indicators

Product 1: Offer assurances of eco-efficiency in the services delivered to hotel users-clients.

Eco-efficient services backed by a seal of approval/guarantee

Clients satisfied Owners and partners

satisfied Quality standards

Product 2: Improvement of the ergonomic comforts, internal and external decor to beautify the infrastructure, and certification of environmental sustainability and security.

Attractiveness in terms of business economics, comfort and security.

Recreation Rest or vacations Jobs Business In-person advertising

Product 3: With the national associations in each of the Central American countries, create the RSHR and the CSHR, which are to be centralized and are to be coordinated by the Federation of micro, small- and medium-sized hotels.

Federation coordination of the Network

Operation of the Services Center

Promotion of tourism packages

4.4 Description of activities and estimated costs


BudgetEstimated in dollars

Product 1Activity 1.1 Training for owners and personnel associates, to teach the hotel

business148,000.00

Product 2Activity 2.1 Consulting services for preparation of a technical analysis on the status

of the business, by country.120,000.00

Activity 2.2 Technical advisory services to improve the staff associates, informed by the findings of the country-by-country technical analysis.

72,000.00

Activity 2.3 Consulting services to evaluate performance 54,000.00Product 3Activity 3.1 Coordinate and form the country-specific Technological Network and

the hotel reservations and services center.37,000.00

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III. Craft Enhancement and Business Planning Training to Support Human Capacity Building in the Public and Private Sectors (Saint Vincent) LINK

1. Information:

1.1 Name of the Project:

Craft Enhancement and Business Planning Training to Support Human Capacity Building in the Public and Private Sectors.

1.2 Country submitting the Project: St. Vincent and the Grenadines

Name of the Institution: Ministry of Tourism, Sports and CultureName of the person preparing the concept: Mrs. Laverne GrantTelephone: 784 - 457 – 1502Email address: [email protected]

1.3 Participant(s) Countries: Grenada and Dominica

(The project concept must be presented together with official notes of the proposed participating countries, indicating the name of the corresponding institution and the responsible official, as well as the modality of participation in financial and human terms).

Include the following information for each participant country. (The project concept must have the participation of at least three countries in order to be considered)

Participating Country: GrenadaName of the Institution: Grenada Board of TourismCoordinator: Mrs. Nikoyan Roberts, Head of Product Development

and Customer Services Telephone: 473 440-2279 or 473 440 - 2001Email address: [email protected]

Participating Country: DominicaName of the Institution: Discover Dominica AuthorityCoordinator: Ms. Kathleen Cuffy, Head of Product DevelopmentTelephone: 767 – 255-8225 or 767-448-2045Email address: [email protected]

Participating Country: St. Vincent and the GrenadinesName of the Institution: Ministry of Tourism, Sports and CultureCoordinator: Ms. Yonnette Jay BelmarTelephone: (784) 457- 1502Email address: [email protected]


tel:(784)%20457-%201502



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1.4 Estimated duration (max. 3 years): 2 years

1.5 Estimated total amount (US $): 237,942.00

Amount requested toFEMCIDI US$


External donor(s)/partner(s)US$

261,736.20 112,359.55(in-kind contribution among the three (3) countries

$ 4648.00


Grenada National Economic Partnership Agreement Implementation Unit, UK Aid

Ministry of Tourism, Dominica Dominica Art and Craft Producers Association


Programmatic Approach:

Programmatic Approach under which the project concept is presented: “Tourism industry competitiveness, particularly among microenterprises and small and medium-sized companies, and support for human capacity building in the public and private spheres through training and the use of information and communication technologies (ICTs)” CEPCIDI/doc.1020/11

Line of Action: Identify one of the objectives in which the project concept is outlined and specify the direct relation between this objective and the one of the project concept (Please refer to the Programmatic Approaches.

Objective Identified: ‘to improve product and service quality through specifically designed training programs for MSMEs’.

The overarching objective is to strengthen the productive capacity of producers to increase diversity and improve on the quality of crafts in Grenada, Dominica and St. Vincent and the Grenadines. To this end several target groups have been identified to obtain training that would enhance their skills in the craft and souvenir trade; namely vendors who ply their trade at the local markets, cruise terminal and galleries around the city and tourism community groups. It is envisioned that this level of training in the fields of product development, design, marketing, environment and business management will enable these artisans to become more sophisticated in their trade; and thus be more globally competitive by meeting or even surpassing the expectations of visitors and locals alike. In addition, the training will allow artisans to become more marketable for the export market through training in branding authentic local craft and knowledge on intellectual property rights.

The investment in this training will serve to provide techniques to control expenses and generate income and enable participants to determine a fair price for their products. Furthermore





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direct linkages for communities and tourism business will be strengthened, thus facilitating sustainable livelihood. The result will leave artisans appropriately skilled and able through application of their expertise to contribute to the growth and development of a sustainable, profitable and productive tourism industry among participating countries. This planned project is strategically aligned with not only the participating countries national priorities but also OAS strategic priority outcome: to improve product and service quality through specifically designed training programs for MSMEs’.


3.1 Problem: Include a brief description of the problem / situation that the Project seeks to solve. Referring to the situation or circumstances of negative nature that the proposal will contribute to solve, and a reference about the context (location and key actors) where this problem / situation occurs (1 page max).

Grenada, Dominica, and St. Vincent and the Grenadines are richly endowed with natural resources of wood, leaves, stones, shells, and natural fibers, in which artisans among these countries have embraced and shared with visitors. Although these resources are readily available and utilized, these countries are currently facing the problem of low purchase rates of craft and souvenirs. In 2009 Business Research and Economic Advisors (BREA) was engaged by the Florida Caribbean Cruise Association (FCCA) to conduct an analysis of cruise related spending and its impact on the economies of 29 destinations. Of the destinations surveyed, St. Vincent and the Grenadines had the lowest spending rates of local craft and souvenirs by cruise passengers compared to islands such as Jamaica and the Cayman Islands. Over the years there has been a significant decrease in the quality of products sold to visitors; this is as a result of lack of skilled labour application and lack of carefully researched knowledge of tourist expectations as it relates to authentic local products, intellectual property rights and brand marketability. There is also evidence of limited or only conventional products on the market; a result of lack of sound knowledge in contemporary design and product innovation.

Given, the impact that tourism has, both on economic activities and social landscape, the challenge lies in the ability to provide an inimitable and participatory tourist experience which is critical for improved sustainability. Furthermore, the cost of being able to successfully execute this essential training can put additional strain on Government resources. This proposed project will seek to alleviate this predicament by enhancing the human capacity within the tourism industry through the provision of more extensive training opportunities. From a holistic perspective, the tourism products and services are St. Vincent and Grenadines, Grenada, and Dominica’s most critical economic pillars; and these can suffer severe adverse reaction if sufficient emphasis is not placed on products and services enhancement.

3.2 Synergies: Identify other similar initiatives in the country and/or region and describe the potential for synergies with these initiatives.

Dominica - Universities, high schools and other learning and research institutions visit Dominica to learn techniques in art and craft making, particularly the indigenous Kalinago (Carib) craft. In addition, visitors to the Carib Territory participate in making Kalinago craft which they can

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then purchase as a souvenir. This information can be shared with Grenada and St. Vincent and the Grenadines.

St. Lucia: Choiseul Arts and Craft Centre is a sales outlet for St. Lucian artisans. Items include basket, pottery and furniture. Apart from this, St. Lucia has developed a community based heritage tourism program that is designed to ensure that the benefits of tourism are distributed more evenly throughout the island, especially to rural communities. The program has been established to help St. Lucian’s develop their local economies and communities are encouraged to develop ideas for heritage or nature-based tourism projects.

Grenada: Grenada boasts several informal craft production groups, with known craft specialties in each parish. The Government of Grenada has targeted tourism as a major element in its economic development strategy and as a remedy; specific areas of need have been identified: training of craft workers to improve diversity and quality of items offered to visitors, general product marketing, service orientation skills and small business management. Thus, in a continuous effort to build upon such initiative, a tourism specific workshop was recently held on 4th on 5th April, 2012 to augment the delivery of excellent product and services.

St. Vincent and the Grenadines: Currently there is an existing craft market in capital city Kingston where artisans make and sell crafts to visitors and locals. The Market (George Mc Intosh Craft Centre) was built to provide a venue for the sale of local craft.


4.1 Goal (general objective for development) to which the Project would contribute:

To contribute to the social and economic benefits of the craft/souvenir industry in St. Vincent and the Grenadines, Grenada and Dominica through improved market competitiveness, diversity, innovation and entrepreneurship.

4.2 Purpose or specific objective of the Project (one purpose per project): Definition of the effect / direct impact or achievement to be reached by the Project. Answers the question: What is the main transformation expected to be reached at the end of the project?

To strengthen the productive capacity of producers to increase diversity and improve on the quality and authentic brand marketing of crafts in Grenada, Dominica and St. Vincent and the Grenadines.

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Description of the Products Base line Indicators

Product 1: Artisans trained and certified with relevant skills and knowledge

80% of artisans lack specialized training resulting in poor packaging, marketing and the delivery of low quality products.

Certificate of achievement for 100 participants of each country.

50% improvement in quality product and services by 2014.

Product 2: Intellectual property rights and authentic branding training and related policy making development in accordance to International Standard.

Limited workshops for establishing standard operating procedures for local craft brand labeling and authentic labels.

Artisans are not familiar with how to address intellectual property rights for their craft.

Artisans are not familiar with brand marketing to sell their products.

Authentic label samples produced by 50% of artisans and standard operating procedure for local craft brand labeling established.

Product 3: Establish a local exhibition for the trained artisans

Few exhibitions for artisans, where they have the opportunity to display their craft to the public.

One (1) exhibition at the end of the project.

Inclusion of artisans in the Annual Tourism Week of Activities.

Exhibition publicized in the regional and international markets.

Product 4: Showcase of artisans via media to provide promotion to participants of programme.

Limited local craft promoted via tourism websites, channels and the media.

30 seconds -2 minutes videos to showcase local craft for tourism promotions.

Branding of local authentic craft.

Visitor inquiry for obtaining sale of local craft.

Product 5: Network of artisans strengthened; exchange of information and best practices among countries.

Limited networking between artisans locally and regionally.

Database of local and regional artisans.

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Budget Estimated in US$261,736.20

Product 1 Artisans trained and certified with relevant skills and knowledge 90,942Activity 1.1 8 theoretical workshops that expose participants to training ranging

from Product Development to Small Business Management and Financial Skills.

40,942

Activity 1.2 5 practical sessions to provide participants with hands-on training in craft production.

50,000

Product 2Intellectual property rights and authentic branding training and related policy making in accordance to International standard.

6,000

Activity 2.1 Stakeholder seminar to educate on international standard requirements as it relates to export of local craft

6,000

Product 3 Establish Local exhibition for the trained Artisans 21,000Activity 3.1 Trade-Fairs, display of local artisan innovative product designs 21,000Product 4 Showcase of artisans via media to provide promotion to

participants17,000

Activity 4.1 Establish domestic regional and international marketing programs via media channels

17,000

Product 5 Network of artisans strengthened; exchange of information and best practices among countries

103,000

Activity 5.1 Establish Data Base/ Website for Local Artisans 13,000Activity 5.2 Study Tour to Barbados ( Pelican Craft Center)

Train the trainers initiativeOrganize group for craft fairs in 2014

90,000

Total 237,942.00Contingency 10% of the total amount 23,794.20Grand Total 261,736.20

Documents

· Web viewEstimated in dollars Product 1 Activity 1.1 Training for owners and personnel associates, to teach the hotel business 148,000.00 Product 2 Activity 2.1 Consulting services