hackthewaste.com€¦ · Web viewConsumers today explore a lot. If they have an interest in buying a certain product, they will explore it and if convinced they will buy it. In

FRIENDLILYNPC

Business Plan

TABLE OF CONTENTSIntroduction......................................................3

1. Executive Summary..................................4

2. Company Overview...................................5

3. Market Analysis.........................................7

4. Operating Plan..........................................9

5. Marketing and Sales Plan.......................10

6. Financial Plan..........................................11

Appendix........................................................14

ii

FRIENDLILY NPCBusiness Plan

INTRODUCTION

We are Friendlily. A non-profit company established to promote companies that are eco-friendly in order to educate and motivate other companies to use more eco friendly production process.

Our company’s aim is to provide our partners with an increase in consumer demand by advertising their eco-friendly products, throughout social media & various other websites and applications on the web.

We founded this company on the reality of not just decreasing waste but removing pollution/waste from the source. If we can find a way to a encourage companies to move to a completely eco-friendly production process, whilst retaining or even increasing their profit margins, we can stop the waste issue once and for all.

TARGETED GROUPS

We are aiming for the companies that already are Eco-friendly to start up with By providing free advertisement, we are creating a Win-Win situation, for the

company by advertising it for no additional cost and also for us by raising awareness about the problem that the world is faced with.

We are offering something new and interesting working concept Companies will have interest in free PR In the future other smaller companies will develop desire to be on our Eco-friendly

list We will give you action, reasons why to buy the products from companies that are

Eco-friendly by providing education By using rational, emotional and moral standards we will be winning companies,

small family companies and big corporations

COMMUNICATION TOOLS

We will be communicating with our targeted group via e-mails, Social media and when possible personally too

In next year our goal is to win over 5% small companies and educate them about how they can reduce waste and become more eco-friendly company

Report Date 3


1. EXECUTIVE SUMMARY

Company Overview: Mission & Vision statement

Market Analysis: Market industry / SWOT

Operating Plan: Technologies / Facilities / Payment / Order Fulfilment

Marketing & Sales Plan: Marketing & sales strategies

Financial Plan : Income statement / Balance sheet / Cash flow

Appendix: Other important documents

Report Date 4


2. COMPANY OVERVIEW

We are friendlily. A non-profit company established to promote products that are eco-friendly, whilst supporting the companies producing these products.

Mission Statement:

Our mission is built on the foundation of transitioning the business production sector from a non-eco-friendly process to a more eco-friendly approach, influencing waste reduction by removing waste from the production cycle.

Our company provides an advertising campaign on a global scale, advertising a viable substitute to everyday products to the public, promoting their use over the use of non-eco-friendly products and increasing the overall customer base for our partners.

Our company’s aim is to provide our partners with an increase in consumer demand by advertising their eco-friendly products, throughout social media & various other websites and applications on the web. This will ensure that our partners become monopolies in their specific market segment, encouraging other competitive companies to follow along in producing only eco-friendly products.

Vision Statement:

Our vision is based on the reality of not just decreasing waste but removing pollution/waste from the source. We will find a way to a encourage companies to move to a completely eco-friendly production process, whilst still retaining or even increasing their profit margins, we can stop the waste issue once and for all.

Company History

FriendLily, is a South African based online company, founded by ECO NINJA. Founding members Include group of young experts from different areas: Neolin Pachai,

Matthys Van Rooyen, Mzwakhe Mokhatla, Herberts Snipe and Matea Jerkovic. This company was established to help combat the waste/pollution issue we are currently

facing in today’s society. Friendlily, is a non-profit company, which uses social media marketing techniques, to

advertise the eco-friendly products of its partnering companies, establishing a greater consumer base and market dominance for its partners, essentially forcing the other competing companies in that market segment into producing eco-friendly products.

Report Date 5


Markets & Services

The target market includes eco-friendly businesses and or businesses willing to change their products to be more eco-friendly.

The services offered at Friendlily include advertising of the partnered businesses products & benefits of an increased consumer base creating a win-win situation for both sides.

Operational Structure

Current Team (Partnership Members)- Neolin Pachai – business analyst- Matthys Van Rooyen – strategic operator- Mzwakhe Mokhatla – web developer

Possible Future Employees- Database Administrator ($3000 pm)

We want to be a global trademark(new partners)- Matea Jerkovic – marketing specialist- Herberts Snipe – management specialist

Report Date 6


Financial Goals

Start Up Capital Needed – $100 - $500 Projected Revenue & Costs (Discussed in detail further below) Revenue – +-$50000 pm Costs – +-50000 pm Monthly Budget – $32000 pm

In order to be able to keep the business going, FriendLily set up donation account where companies and other people can donate money in order to keep our mission alive.

We also reached to the EU funds to be able to start up this company and make this project work.

Report Date 7


3. MARKET ANALYSIS

As a type of social media marketing company, we are exposed to a volatile marketing environment, which involves dynamic fluctuation of various factors in the industry.

Market Industry Because our company is operating in a digital industry, we will have to analyze the

overall health of social media platforms on which we will be operating on. Facebook declining: There is a clear indication that marketers are diversifying away

from Facebook. Facebook lost share as the most important platform for marketers. One in ten marketers indicated they would be decreasing their organic marketing on Facebook. Facebook ads are used by 72% of marketers and 59% plan on increasing their use of Facebook ads.

Instagram is booming: Seventy-three percent of marketers are using Instagram. It's the second most important social platform for marketing (behind Facebook) and surpassed LinkedIn for the first time. Instagram is the number-one platform marketers want to learn more about, surpassing Facebook for the first time.

YouTube interest is very high: A significant 71% of marketers plan on increasing their use of YouTube video and 75% want to learn more about marketing on the platform. YouTube is the number-one video channel.

Whilst Analyzing the current market industry, it is safe to say an increased exposure to a certain platform would definitely increase sales for our partners as you are prone to increased network traffic. You also develop a loyal fan base which improves over time.

Buyer Characteristics We have to demonstrate a sense of value to attract buyers to us. We demonstrate value

to customers by establishing a string social media presence. We can establish a strong social media presence by appealing to the customers:

Cultural & social background Communication Methods Consumer Psychology influencing buying and purchasing decisions etc. (price, distribution) Availability to customer needs

Report Date 8


Consumers today explore a lot. If they have an interest in buying a certain product, they will explore it and if convinced they will buy it. In case they are satisfied with a product, they will suggest it to their families and friends. Our web site is here to provide our consumers with that additional information about the company and the products which will trigger their buying urge.

Setting up SMART goals

1. By the end of this year we want to gain at least 100000 followers on social media2. Increase the list of eco-friendly companies on our web page3. Start doing personal presentations in companies and educating them about the

reduction of waste.

Competitors We as Friendlily, will use trends & insights to see where our brand stands in relation to

the industry. Methods for social Analysis of competitors. Where our brand stands relative to competitors: We will be able to benchmark your

brand’s market share and compare it to our competitors.

Identify industry influencers: Ability to find influencers to work with on future social media and marketing campaigns.

Measure your competitor’s success: See if a certain social campaign gave your competitor a big boost in engagement and mentions.

Risks Enterprises are not willing to take part of this project, or there are too few in the same

region willing to do that. People are unconcerned about Environmental friendliness. (Risk we have to take) Raise of costs (Average yes, but eco friendly product costs go down) Enterprises make us believe they are eco friendly, when they actually are not. (Accurate

check up, audit and annual checkup)

Report Date 9

https://mention.com/en/find-influencers/

https://www.quintly.com/features/competitive-benchmarking/


SWOT

STRENGTHS penetration or market

reach active community

members who are willing to become brand ambassadors

resources in terms of time and manpower, your team is able to respond quickly and effectively

management or the C-level executives support the social media medium and give you the go ahead SWOT

WEAKNESSES trouble scaling or

maintaining a social media campaign

lack of tools or resources to track and monitor social media campaign results

not effective social media presence or campaign, meaning goals are not being met

tough to train or convince management team on social media principles

OPPORTUNITIES creating/joining online

presence on sites where the company currently doesn’t exist, i.e. Facebook

new target or niche markets that are untapped

promotions, discounts, offers that can be utilized through social media platforms

partnerships with a publisher or advertiser

penetration into a new geographical market

THREATS macro factors such as

economy, will this affect your user base or your campaign?

competitor is going after the same space or same audience with similar campaign

is the current campaign sustainable, can it continue?

what obstacles stand in the way of success and failure?

Report Date 10


4. OPERATING PLAN

Our operating plan for FriendLily includes several topics such as:

Technology Technologies that our company will make use of in daily operations Database Server Web Server Social Media Online Banking

Facilities Facilities used for daily operations

Central location for coordination between members Head Quarters ( business expansion ) – Joburg Central

Payment Payment security methods implemented

Paypal

Order Fulfillment Service delivery model

Advertising and reposting our partners eco-friendly achievements/products Generating an increased customer base for our partner company Delivering our product & order fulfilled

KPI- Key performance indicators

- Folowers

5000> bad5000<good<3000030000<excelent

% of enterprises as our partners

100> bad100<good<300300<excelent

Report Date 11


5. MARKETING AND SALES PLAN

Friendlily’s marketing scheme includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

Marketing Activities

Establish communicational canals with targeted group. Making educational videos and raising awareness through different medias and our own web page.

Media Advertising (newspaper,television,radio) – upon business expansion

Digital Marketing ( Social Media )

Facebook

Instagram

Linked In

Snap chat

Pinterest

Sales Strategy

Improve ROI – by taking time to audit our social channels to keep the cost of labor & ads down, cutting down on our social spending.

Create a loyal fan base – our brand will do so by promoting user-generated content.

Using social media analytical tools to provide valuable data & metrics which can be used in our sales strategy.

Report Date 12


6. FINANCIAL PLAN

Our financial plan includes three key financial statements: the income statement, the balance sheet and the cash flow statement.

The Income Statement, also called the profit and loss statement, summarizes our company's revenue and expenses.

The Balance Sheet shows our company's assets and liabilities. It's called a balance sheet because the assets must perfectly balance the liabilities.

The Cash Flow Statement shows the sums you expect to be coming into and going out of our business in a given time frame.

The tables below include our : projected revenue & costs Budget

Report Date 13

https://www.investopedia.com/terms/c/cashflowstatement.asp

https://www.investopedia.com/terms/b/balancesheet.asp

https://www.investopedia.com/terms/i/incomestatement.asp


START-UP COSTS

Only in theory

COST ITEMS MONTHS COST/ MONTH ONE-TIME COST TOTAL COST

Advertising/Marketing 3 $300 $2,000 $2,900

Employee Salaries* 4 $500 $2 $2,002

Employee Payroll Taxes and Benefits 4 $100 $1,500 $1,600

Rent/Lease Payments/Utilities 4 $750 $2,500 $5,500

Postage/Shipping 1 $25 $25 $50

Communication/Telephone 4 $70 $280 $560

ESTIMATED START-UP BUDGET $12612

Report Date 14


START-UP COSTSOnly in theoryREVENUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC YTD

Estimated Sales $5,000 $13,000 $16,000 $7,000 $14,500 $16,400 $22,50

0 $23,125 $24,549 $22,000 $25,000 $27,349 $216,423

Less Sales Returns & Discounts $0 ($350) $0 ($206) ($234) $0 $0 ($280) ($1,200) ($1,600

) $0 ($2,400) ($6,270)

Service Revenue $0 $0 $0 $0 $0 $250 $350 $100 $0 $0 $1,245 $1,360 $3,305Other Revenue $0 $0 $0 $0 $0 $0 $0 $1,500 $0 $0 $0 $0 $1,500

Net Sales $5,000 $12,650 $16,000 $6,794 $14,266 $16,650 $22,85

0 $24,445 $23,349 $20,400 $26,245 $26,309 $214,958

Cost of Goods Sold* $2,000 $5,200 $6,400 $2,800 $5,800 $6,560 $9,000 $9,250 $9,820 $8,800 $10,000 $10,940 $86,569

Gross Profit $3,000 $7,450 $9,600 $3,994 $8,466 $10,090 $13,850 $15,195 $13,529 $11,600 $16,245 $15,369 $128,38

9EXPENSES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC YTDSalaries & Wages $2,500 $2,500 $3,500 $5,000 $5,000 $5,000 $8,000 $9,000 $9,000 $9,000 $9,000 $9,000 $76,500Marketing/Advertising $400 $450 $450 $450 $900 $900 $900 $900 $900 $900 $1,200 $1,200 $9,550Sales Commissions $250 $650 $800 $350 $725 $820 $1,125 $1,156 $1,227 $1,100 $1,250 $1,367 $10,821Rent $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $15,000Utilities $250 $150 $200 $200 $200 $250 $250 $250 $200 $200 $250 $250 $2,650Website Expenses $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $225 $225 $2,200Internet/Phone $110 $110 $110 $110 $110 $110 $110 $110 $110 $110 $110 $110 $1,320Insurance $165 $165 $165 $165 $165 $165 $165 $165 $165 $165 $165 $165 $1,980Travel $100 $0 $0 $250 $0 $0 $0 $0 $675 $800 $0 $0 $1,825Legal/Accounting $1,200 $0 $0 $450 $0 $500 $0 $0 $0 $0 $0 $250 $2,400Office Supplies $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $1,500Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Expenses $6,525 $5,575 $6,775 $8,525 $8,650 $9,295 $12,100 $13,131 $13,827 $13,825 $13,575 $13,942 $125,74

6

Income Before Taxes ($3,525) $1,875 $2,825 ($4,531) ($184) $795 $1,750 $2,064 ($298) ($2,225) $2,670 $1,427 $2,643

Income Tax Expense ($529) $281 $424 ($680) ($28) $119 $263 $310 ($45) ($334) $401 $214 $396

NET INCOME ($2,996) $1,594 $2,401 ($3,851) ($156) $676 $1,488 $1,754 ($253) ($1,891) $2,270 $1,213 $2,246

Report Date 15


APPENDIX

START-UP COSTS

Only in theory

COST ITEMS MONTHS COST/ MONTH ONE-TIME COST TOTAL COST

Advertising/Marketing 3 $100 $1000 $1100

Employee Salaries 4 $5000 $50000 $55000

Employee Payroll Taxes and Benefits 1 $1000 $1080 $2080

Rent/Lease Payments/Utilities 1 $2000 $20000 $22000

Postage/Shipping 5 $100 $500 $600

Communication/Telephone 7 $100 $500 $600

Computer Equipment 8 $800 $1800 $2600

Computer Software 4 $550 $800 $1350

Insurance 4 $770 $1100 $1780

Interest Expense 2 $50 $500 $550

Bank Service Charges 1 $110 $300 $410

Supplies 7 $300 $500 $800

Travel & Entertainment 6 $600 $900 $1500

Equipment 9 $900 $1500 $1400

Furniture & Fixtures 2 $400 $500 $900

Leasehold Improvements 4 $100 $400 $500

Security Deposit(s) 5 $100 $300 $400

Business Licenses/Permits/Fees 8 $800 $1100 $1900

Professional Services - Legal, Accounting 1 $1200 $2000 $3200

Consultant(s) 11 $100 $500 $600

Inventory 2 $400 $900 $1300

Cash-On-Hand (Working Capital) 3 $200 $250 $450

Miscellaneous 6 $100 $200 $300

ESTIMATED START-UP BUDGET $101320

Report Date 16

Documents

hackthewaste.com€¦ · Web viewConsumers today explore a lot. If they have an interest in buying a certain product, they will explore it and if convinced they will buy it. In