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Running head: HOMECOMING 2018 ATTENDANCE ANALYSIS 1 Homecoming 2018 Attendance Analysis Jessica L. Gilbert Florida State University

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Page 1: gilbertjessica.files.wordpress.com  · Web view2019. 4. 27. · Florida State University recently held its 70th annual homecoming celebration with a week-long schedule of events

Running head: HOMECOMING 2018 ATTENDANCE ANALYSIS 1

Homecoming 2018 Attendance Analysis

Jessica L. Gilbert

Florida State University

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HOMECOMING 2018 ATTENDANCE ANALYSIS 2

Abstract

Florida State University recently held its 70th annual homecoming celebration with a week-long

schedule of events. This report will examine attendance numbers collected at events through

student identification card swipe data. Factors reviewed within the data will include attendee’s

residential status, gender identity, race and ethnicity, year in school, and college. An assessment

of the attendance data will provide recommendations for future homecoming student and staff

programmers to consider when implementing the annual tradition. This report will also outline

how to better reach student populations with low recorded attendance numbers.

Keywords: homecoming, Florida State University, campus tradition, attendance data,

student programming

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HOMECOMING 2018 ATTENDANCE ANALYSIS 3

Homecoming 2018 Attendance Analysis

From October 14 – 20, 2018, Florida State University (FSU) celebrated its 70th

Homecoming. What traditionally began as a weekend-long schedule of events with dances and

barbeques in 1948 has developed into seven-days of programming with concerts, service events,

and large-scale pep rallies in 2018. This evolution in honoring tradition has allowed for Florida

State to offer a wider variety of events for their ever-changing student population. However, as

events are added, altered, or removed from Homecoming schedules each year, are these

decisions made in the best interest of the student body or are they catered to institutional desires?

The purpose of this report is to review attendance data from Homecoming 2018 events

and assess the reach of the programs to the Florida State student body. Traditions like

homecoming are intended to unite college communities, binding individuals together “towards a

common cause or experience” (Elkins, Forrester, & Noël-Elkins, 2011). Through an evaluation

of the attendance data, recommendations will be made to future Florida State Homecoming

programmers on how to better build connections with those not engaged with the annual

homecoming celebrations.

Garnet, Gold, and Glory

FSU Homecoming is planned by a group of students which are known as the

Homecoming Executive Council. The 2018 council consisted of 25 students and seven

committees:

Pow Wow, a three-person committee which oversees Pow Wow, FSU’s longest running

and largest homecoming tradition. Pow Wow is held the Friday night of homecoming

week, and is a pep rally and comedy show;

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HOMECOMING 2018 ATTENDANCE ANALYSIS 4

Public Relations/Marketing, a four-person committee in charge of all digital and print

marketing initiatives for FSU Homecoming;

Hospitality and Sponsorship, a two-person committee which purchases all food and

beverage items for contracted artists, seeks out sponsorships with vendors, and plans the

Faculty and Staff Reception;

Outreach, a three-person committee responsible for connecting with student

organizations, faculty and staff, and campus partners;

Programming, a six-person committee which plans all scheduled programs except for

Pow Wow and the Faculty and Staff Reception.

Student Alumni Association, a three-person committee which oversees the Chief and

Princes Elections and Homecoming Parade;

Operations, a two-person committee which administers operational responsibilities like

day-of schedules and Spirit Force, a group of student volunteers to help with

homecoming events.

Within the council, there are also two student leaders who oversee the entirety of FSU

Homecoming and three advisors. Each year, FSU Homecoming incorporates a theme into their

marketing and the theme for 2018 was “Garnet, Gold, and Glory.” Past FSU Homecoming

themes have been “Spirit of Unity,” “A Living Legacy,” and “Garnet and Golden Age.”

Literature Review

Campus traditions play an important role in the college community; they inform students

of the history of the university and create generational connections. The earliest known

university campus traditions began as elite, Greek affiliated events and did not become

community wide until the 20th century (Van Jura, 2010). The increasing focus on of institutional

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HOMECOMING 2018 ATTENDANCE ANALYSIS 5

pride began to rise with the introduction of sporting events into festivities. Modern homecoming

celebrations and other campus traditions like family weekend are now planned around football

games during the fall semester (Van Jura, 2010). Since its creation, Homecoming at Florida State

has centered itself on football and the date of events is dictated by the schedule released from

Florida State Athletics (“About Homecoming,” n.d.).

Through programming around college traditions, institutions like Florida State should

recognize the types of environments traditions create on campus for the increasingly diverse

student populations (Van Jura, 2010). Are the events held during homecoming week inclusive to

all students? David X Cheng’s 2004 article “Student’s Sense of Campus Community: What It

Means, and What to do About It” (as cited in Van Jura, 2010) a qualitative review of the student

perspective on campus life at Columbia University in New York. Cheng (2004) found that access

to university-sponsored programming enhanced a student’s feeling of community and provided

recommendations to administrators as they work to build community. According to Cheng

(2004):

In order for students to have a sense of campus community, student affairs administrators

should strive to build a community that (1) has an open environment where free

expressions are encouraged and individuality is accepted and respected, (2) engages

faculty and students in teaching and learning, (3) provides an active social and learning

environment in residence halls, (4) fosters positive relationships among ethnic and

cultural groups through programs and student activities, (5) celebrates traditions and

heritage of the institution, and (6) provides assistance to students when they feel lonely or

depressed. (p. 226)

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HOMECOMING 2018 ATTENDANCE ANALYSIS 6

Van Jura (2010) follows Cheng’s recommendations with his own, noting universities should

adapt traditions to meet the needs of the changing student population to reduce the feeling of

alienation.

Florida State University is a predominately white institution (PWI) with a little over 60%

of the student population identifying as white (“Fact Sheet,” 2017). As the racial make-up of the

university changes each year, what steps is Florida State taking to welcome marginalized

groups? Van Jura (2010) introduces up the idea of “monoculturalism” which is the support and

expression of a singular culture. Campus traditions can become tied up in monoculturalism and

when it becomes continuously reinforced through programming, the university prevents itself

from embracing the evolving diversity of the student body.

Creating a seat at the table for diverse populations can help generate a greater sense of

belonging on campus for students. Feeling connected to your surrounding environment can be

important when striving for success. Jorgensen, Farrell, Fudge, and Pritchard (2018) find that

college connectedness comes in two types: social connectedness and institutional connectedness.

Both types can contribute to the holistic wellbeing of a student during their time in college.

Astin’s Student Involvement Theory (1985) find that the more involved the student, the more

successful they are. If a student is not as engaged as their peers in the campus environment, are

they considered to be less successful?

Jorgensen et al. (2018) conducted research to understand college students’ perception of

connectedness and found a merger of the frameworks from student involvement theory and

social identity theory (p. 81). Through the creation of new friendships, students are able to create

a group identity from the connection of personal identities and perceptions of others (Jorgensen

et al., 2018). Intertwining these two frameworks allowed for the authors to further link together

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HOMECOMING 2018 ATTENDANCE ANALYSIS 7

social and institutional connectedness because through social groups, students can feel more

connected with their surroundings. Annual traditions like Homecoming can marry together social

and institutional connectedness through offering a wide variety of events.

Methodology

A quantitative approach was used for this report. Attendance data from events was

collected and analyzed to review the engagement of the campus with the tradition of

homecoming. This section will review how data was collected and assessed. FSU Homecoming

2018 had a total of 10 programs from October 15th through the 20th. The schedule of events were

as follows:

Table 1 Homecoming 2018 Events

Event Date Description

Faculty and Staff Reception Monday, October 15, 2018

An intimate reception where faculty and staff members can engage with each other and celebrate FSU Homecoming.

Spear-It Showcase Monday, October 15, 2018

Spear-It Showcase highlights the talents of numerous FSU students and organizations through a Talent Showcase, the Biggest Fan on Campus Competition, and the Hymn to the Garnet and Gold Singing Competition.

Seminole Festival Tuesday, October 16, 2018

Seminole Festival is a fun-filled carnival event where students will have the opportunity to enjoy carnival rides, free food, games, music, and campus partners while celebrating school tradition.

Torch Pursuit Tuesday, October 16, 2018Torch Pursuit is a team competition, involving a quest-style race through campus, evoking FSU’s traditions.

Chief and Princess Elections

Wednesday, October 17, 2018

The FSU community votes online for the 2018 Homecoming Chief and Princess.

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HOMECOMING 2018 ATTENDANCE ANALYSIS 8

Warchant Wednesday, October 17, 2018

Warchant is a concert for the FSU community that encourages students, faculty, staff, and community members to come together to enjoy a night of great music. This event requires the purchase of a ticket.

Karaoke for a Cause Thursday, October 18, 2018

Karaoke for a Cause is an opportunity for students to come together to sing, dance, and enjoy themselves while also raising awareness for the numerous philanthropies across campus.

Homecoming Parade Friday, October 19, 2018

The Homecoming Parade allows student organizations and members of the Seminole and Tallahassee community the opportunity to display and celebrate Florida State's traditions.

Pow Wow Friday, October 19, 2018

Pow Wow is an annual event of entertainment and laughter held the night before the Homecoming football game. Special FSU performers entertain the audience and the evening culminates with an unforgettable performance by a well-known comedian.

Taggart’s True Seminole Tailgate (TTST)

Saturday, October 20, 2018TTST is an event held right before the each home football game, providing free food, giveaways, music, and much more.

Adapted from Florida State University Homecoming Participant Packet (2018)

Prior to the week of the events above, Homecoming held two events during the month of

September:

Table 2 September 2018 Homecoming Events

Garnet, Gold, and Giving Back September 2018

Garnet, Gold, and Giving Back is intended to unite the FSU campus community with Leon County through service projects.

Odds and Evens Field Competition

Sunday, September 30, 2018

Odds and Evens is a large-scale field day that was originally a basketball tournament during FSU's time as a women's college. 

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HOMECOMING 2018 ATTENDANCE ANALYSIS 9

Data Origin

Attendance at Homecoming events has historically been logged by using a handheld tally

counter at the entrances of events after FSU Homecoming Council members visually verified

FSU student identification cards. Within the past few years, FSU has adopted card swipe

technology to add more security and reliability to on campus events. Most programs and events

are funded through activity and service (A&S) fees which are included in tuition costs. Card

swipe systems allow for administrators to review which enrolled students are attending events.

Data Sources

During Homecoming 2018, each event required participants to visit a check-in table prior

to entering the event. Data was collected from student identification card swipes with a magnetic

swipe reader and laptop computer. The magnetic swipe reader uploaded identification

information to Florida State’s Division of Student Affairs (DSA) Card Swipe Event Tracking

application. This application generates attendance records with identifying information like year

in school, college, gender identity, and race/ethnicity which university administrators can

download via the DSA Dashboard through the Business Intelligence (BI) icon on their MyFSU

portal. Data regarding residential status was collected through cross referencing check-in data

with on-campus rosters. Rosters were accessed through University Housing’s CBORD Housing

Management System. Residential status can also be viewed through Maxient, the university’s

conduct software.

Additional data was pulled from a survey sent to FSU Homecoming 2018 attendees via

Qualtrics software. A total of 220 participants completed the survey at the time of data analysis.

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HOMECOMING 2018 ATTENDANCE ANALYSIS 10

For the purposes of this report, only one question collected from the survey was reviewed and

178 of the 220 participants answered the question.

Design and Procedure

For the purpose of this report, attendance data will be reviewed from Spear-It Showcase,

Karaoke for a Cause, and Taggart’s True Seminole Tailgate. These events were chosen due to

their ease of accessibility via the DSA Dashboard. Due to the author’s status as a graduate

student, access to the DSA Dashboard is prohibited; however, the author was able to receive the

data for these three events from a second party.

Residential student data was also collected for Torch Pursuit and Seminole Festival. This

data was collected during the card swipe process as participants were asked if they lived on

campus or off campus while checking in. If a participant stated they lived on-campus, the

Homecoming Council member working the station would review an on-campus roster with the

participant’s name and residence hall, and note their attendance of an event. The council

members with access to this roster were all student employees of University Housing.

Data used in this report does not utilize identifying information like name, email or

FSUID resulting in an anonymous report. Check-in stations with card swipe readers are used to

determine the enrollment status of participants at events. This design allows for administrators to

see which students are attending events funded by Florida State’s activity and service (A&S) fee

and also creates revenue for events that charge non-student attendees. The events used in this

assessment were free for all.

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Analysis

Collected data was organized using Microsoft Excel workbooks. Downloaded data sets

from Business Intelligence (BI) came in a digestible format which allowed for simple cleaning.

One issue which did arise from cleaning the BI data was identifying factors like year, gender,

and race were provided for each event; however, they were not provided as a master list.

Through utilizing the =VLOOKUP function, data was able to be collected into one sheet.

Resident attendance was logged in Excel as well, but formatting required use of functions to

calculate attendance percentages.

The most tedious analysis stemmed from the data collected via Qualtrics. The question

analyzed from the data was a close-ended multiple choice question:

Check all that apply: How did you hear about Homecoming 2018?

o Banner

o Door Hanger

o E-mail

o Facebook

o Flyers/Posters in Residence Hall

o Friend/Word-of-Mouth

o Organization Rep

o Newspaper

o Promotional Items/T-shirt

o Resident Assistant

o Twitter

o Homecoming Website

o Yard Signs

o Market Wednesday

o SLC Theater Slide

o Radio ad/promotion

o Other

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Since survey participants could pick more than one answer for the question, the survey was

exported into Excel and the “Text to Columns” function was used to separate the multiple

answers for increased legibility. A summation of how many participants noted receiving

information about homecoming per method was calculated. The total for each column was then

divided by the amount of participants who completed the survey (Appendix A).

Researcher Role

The author of this report is a graduate student in the Higher Education program at Florida

State University and held an internship with FSU Homecoming for the fall 2018 semester.

During this internship, the author acted as one of the three advisors for the program, specifically

advising Pow Wow and Outreach committees. The decision to review this data stemmed from a

conversation with Dr. Brittini Brown from the University of Maryland – Baltimore County

(UMBC).

Dr. Brown currently serves as the Director for Assessment, Research and Strategic

Priorities in the Division of Student Affairs at UMBC. In the spring of 2016, UMBC began to

collect data using card magnetized card swipe machines, similar to those used at FSU, at events

on campus. Dr. Brown then uses the data to determine which student populations are not being

reached and to create strategies to involve these populations in future events (Dr. Brittini Brown,

personal communication, October 3, 2018). This use of card swipe data at on campus events is

an excellent example of how to make assessment engaging for student practitioners looking to

improve their programs.

Results

Participants

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An account of 10,288 participants attended nine Homecoming 2018 events which

represents an estimated 25% of the Florida State student body. Below is a breakdown of their

attendance:

Figure 1 Homecoming Attendance Numbers

Attendance was not collected for Garnet, Gold, and Giving Back, Homecoming Parade, and

Chief and Princess Elections. Events like Pow Wow and Warchant met expectations by having a

large turnout with Pow Wow having 4,753 attendees and Warchant with 2,853, even though they

were both held in a venue with a capacity of 8,000.

Warchant and Pow Wow can be difficult programs to plan as they involve contracted

performances from popular artists, one musician and the other comedian. The artists are selected

by the Homecoming Council, which places a large responsibility on the council to pick artists the

FSU student body will like. If the council elects to have an artists which caters to their own

interests, they may split the attention of their target audience (Finkelstein & Harowitz, 2014).

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HOMECOMING 2018 ATTENDANCE ANALYSIS 14

Homecoming 2018’s lineup included hip-hop artists Rae Sremmurd for Warchant and comedian

Nick Kroll for Pow Wow.

Card swipe data was made available to the researcher for Karaoke for a Cause, Spear-It

Showcase, or Taggart’s True Seminole Tailgate. Participants include a total of 529 students,

faculty/staff, and alumni. For the purposes of this report, 404 student participants are reviewed.

The data from BI shows 195 (48.5%) of attendees at these three events identified as white, which

is a large margin compared to the next highest racial/ethnic group being Hispanic/Latinx at 91.

Figure 2 displays the next highest group being Black/African American identifying participants

with a total of 80 logged. In comparison the institutional data available through the Office of

Institutional Research, the racial makeup of these vents is on par with that of the university

(“Fact Sheet,” 2017). A further breakdown of race/ethnicity and gender identity attendance is

outlined in Appendix D.

Figure 2 Race/Ethnicity of Homecoming Attendees

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HOMECOMING 2018 ATTENDANCE ANALYSIS 15

In regard to gender identity, 68.07% of attendees identified as female (See Figure 3).

Figure 3 Gender Identity of Homecoming Attendees

Homecoming 2018 also saw a large number of Freshman and Junior participants at

events with Sophomore attendance in a close third.

Figure 4 Year in School of Homecoming Attendees

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The most surprising find came from the lack of attendance logged from students living in

the residence halls. While data is unavailable of their attendance at events like Pow Wow and

Warchant, only 12.4% of on-campus residents attended Homecoming 2018 events (See Figure

5).

Hall/Complex Attendance Total Percentage total

Azalea & Magnolia 53 912 5.81%Broward/Landis/Gilchrist 112 767 14.60%Cawthon 43 297 14.48%DeGraff 81 706 11.47%Dorman/Deviney 121 866 13.97%Jennie/Reynolds/Bryan 155 698 22.21%Ragans & Traditions 72 831 8.66%Rogers & McCollum 47 380 12.37%Salley 66 578 11.42%Wildwood 86 706 12.18%Total Residents 836 6741 12.40%

Figure 5 Residence Hall Homecoming Attendees

Marketing

In early November, a survey created via Qualtrics software was sent to Homecoming

2018 participants. At the time of this analysis, 220 participants had responded. To add more

depth to the card swipe data, the researcher was interested to review how students heard about

Homecoming 2018 events. The responses from 178 survey answers are provided in Figure 6. A

112 of responses noted receiving information regarding homecoming via their friends or by

word-of-mouth, with e-mail being the second highest form of communication with 96 responses.

An interesting find from the survey was the inclusion of only two types of social media:

Facebook and Twitter. FSU Homecoming uses multiple platforms to promote their programs

with Instagram being the platform with a rising popularity; yet, the survey did not include

Instagram in its answer options.

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HOMECOMING 2018 ATTENDANCE ANALYSIS 17

Figure 6 Advertisement Effectiveness of Homecoming 2018

Discussion

Florida State Homecoming values its ability to create connectedness on campus through

student organization and faculty/staff involvement through an Outreach Committee. This

committee works with these parties to engage them in Homecoming, whether that is in an active

way like attending programs or in a passive one, like decorating offices and lobbies. Intersecting

institutional and social connectedness through tradition could be accomplished through this

committee. While there is not substantial data from 2018 on whether attendance at events

increased due to the involvement of these groups, I would recommend for future Outreach

Committee members to create a plan of action in the spring semester before homecoming to

foster these relationships. What data is provided in Figure 6 shows that only 25 of participants

heard about Homecoming 2018 events through an organization representative. A second

recommendation to consider is creating a focus group with organizations with previous

involvement in FSU Homecoming to review Outreach’s procedures and improve interactions.

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During planning for Homecoming 2018, potential monoculture actions were noted from

university administrators rather than the students behind the events. Through campus partner

meetings, I found Council members wanted to improve the schedule of events to be more

student-centered, but were at times shut down due to policy or expectations from the university.

For future homecoming celebrations, a more collaborative approach is recommended between

the students and university administrators. According to Van Jura (2010), “Through

collaborative meetings between student affairs staff and student leaders, both parties can gain a

stronger understanding of what needs to be done to improve traditions on campus while

preserving the spirit and heritage of these customs” (p. 113). Van Jura (2010) also recommends

including students from historically marginalized groups in the evaluation of campus traditions.

Atkins (2010) writes about the importance of traditions like FSU Homecoming when it

comes to focusing on sponsorship events with “student organizations, the student alumni

association, athletic departments, and alumni booster organizations” (p. 61). FSU Homecoming

currently works with the university’s student alumni association (SAA) through Chief and

Princess Elections and Homecoming Parade. Collaboration with SAA, the Outreach Committee,

and the Hospitality and Sponsorship Committee could help bridge the gaps in FSU Homecoming

where student and alumni attendance is low.

Limitations

A limitation from this study is the researcher’s status as a graduate student at the time of

data collection. Limited access to the DSA Dashboard prevented further assessment to occur on

all FSU Homecoming events. The social identity data used in this report was sourced from three

out of 10 events and only represented 3.9% of the attendance population. Future reports

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HOMECOMING 2018 ATTENDANCE ANALYSIS 19

revolving around this topic should seek out more social identity data through the assistance of a

full-time staff member with access to BI.

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A noticeable occurrence was students attending events if they were incentivized through

free swag items like t-shirts, bracelets, and hats. Events where no free merchandise items were

offered saw lower attendance numbers, while others that provided free t-shirts or hats had larger

crowds. Do students feel a greater connection to a campus opportunity if there is an incentive? If

there were no merchandise to hand out, would Homecoming see a drop in engagement within the

Florida State community? A recorded 64 of participants noted hearing about Homecoming 2018

events through “Promotional Items/T-Shirts.” This advertising technique does work, but when

free items are handed out the week-of schedule, attendance at events prior to the release of free

items may falter.

An idea cultivated at the Central Oregon Community College (COCC) is to implement an

event notification system to solve low student turnouts (Neumann, 2018). Similar to an

emergency notification system like FSU ALERT, an event notification system has the potential

to increase attendance numbers; however, with students constantly receiving mass messages

from the university, the response to a new notification system could be negative. FSU

Homecoming could potentially look at working with the myFSU app to promote their schedule

of events in lieu of creating another system. Another promotional idea could be to use the

“Question of the Week” function via myFSU to market events, which has the opportunity to be

the largest form of marketing for FSU Homecoming due to the volume of users accessing

myFSU each day.

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Residential Status

In higher education, many believe living on campus in a residence hall leads to social,

cultural, and extracurricular involvement (Graham, Hurtado, and Gonyea, 2018). Florida State

University shows higher retention and graduation rates for those living on-campus, but I would

question if living in close proximity or on campus is the same as being involved and/or engaged

with the campus community. After cross referencing those who checked in with on campus

housing rosters, I found that the number of residential students attending homecoming events

was quite low with only about 12% of the residence hall population in attendance. While there is

a convenience to living in a residence hall, there should be some review of how residential

students spend their time outside of the classroom.

Outreach should consider how to strengthen their relationship with University Housing

and their student organizations like the Inter-Residence Hall Council and National Residence

Hall Honorary to increase attendance of residents during FSU Homecoming. The 2018 Outreach

Committee did implement a program called “Battle of the Halls” to increase attendance at

events; however, due to a lack of buy-in from University Housing and its constituents, the

program’s goal was not fully met. A recommendation would be revamp the program’s purpose

and work more collaboratively this office.

Conclusion

Homecoming activities are “designed to heighten the rah-rah spirit of the college and

remind one and all of the values of the college haven” (Bronner, 2012, p. 166). Homecoming

acts as a way to connect current students to alumni and community members, creating a common

bond of institutional pride. The purpose of this study was to complete a quantitative assessment

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HOMECOMING 2018 ATTENDANCE ANALYSIS 21

of attendance data from Homecoming 2018 events. A review of this data shows areas of needed

growth in campus partnerships and advertising techniques. Further assessment could be

considered on how students feel connected to the campus community through traditions at

Florida State like Homecoming. As the Division of Student Affairs moves through a restructure

with a portfolio focused on student engagement, FSU Homecoming is recommended to review

the values of the Division: community, development, inclusivity, and well-being (“Mission,

Vision, Values,” n.d.). Considering these values in the coming years can allow for FSU

Homecoming to build a framework on how to build the student and alumni experience through

programming.

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References

About homecoming. (n.d.). Retrieved from http://homecoming.fsu.edu/about-homecoming

Astin, A. W. (1984). Student involvement: a developmental theory for higher education. Journal

of College Student Personnel, 25, 297–308. Retrieved from

https://login.proxy.lib.fsu.edu/login?url=http://search.ebscohost.com/login.aspx?

direct=true&db=eft&AN=507567376&site=eds-live

Atkins, W. L. (2010). Programming "facelift": A look at traditional and not-so-traditional

campus programming. Campus Activities Programming, 43(3), 60-63. Retrieved

from https://login.proxy.lib.fsu.edu/login?url=http://search.ebscohost.com/login.aspx?

direct=true&db=eue&AN=60192219&site=eds-live

Bronner, S. J. (2012). Campus traditions: Folklore from the old-time college to the modern

mega-university. Jackson: University Press of Mississippi. Retrieved

from https://login.proxy.lib.fsu.edu/login?url=http://search.ebscohost.com/login.aspx?

direct=true&db=edsebk&AN=483118&site=eds-live

Cheng, D. X. (2004). Students’ sense of campus community: What it means, and what to do

about it. NASPA Journal, 41(2).

Elkins, D. J., Forrester, S. A., & Noël-Elkins, A. V. (2011). Students' perceived sense of campus

community: The influence of out-of-class experiences. College Student Journal, 45(1),

105-121. 

Fact sheet. (2017). Retrieved from http://www.ir.fsu.edu/facts.aspx

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HOMECOMING 2018 ATTENDANCE ANALYSIS 23

Finkelstein, J., & Harowitz, S. (2014). Over-programming on a college campus. Campus

Activities Programming, 47(3), 12-15. 

Florida State University Homecoming. (2018). Florida State University Homecoming

Participation Packet. Retrieved from

https://nolecentral.dsa.fsu.edu/organization/homecoming/documents/view/994191

Graham, P. A., Hurtado, S. S., & Gonyea, R. M. (2018). The benefits of living on campus: Do

residence halls provide distinctive environments of engagement? Journal of Student

Affairs Research and Practice, 55(3), 255-269. doi:10.1080/19496591.2018.1474752

Jorgenson, D., Farrell, L., Fudge, J., & Pritchard, A. (2018). College connectedness: the student

perspective. Journal of the Scholarship of Teaching & Learning, 18(1), 75–95.

Mission, Vision, Values. (n.d.). Retrieved from https://studentaffairs.fsu.edu/about-us/mission-

vision-values

Neumann, E. (2018). Lack of awareness leads to low student turn out at campus events. UWIRE

Text. Retrieved from

https://login.proxy.lib.fsu.edu/login?url=http://search.ebscohost.com/login.aspx?

direct=true&db=edsgao&AN=edsgcl.541834913&site=eds-live

Rose, E., & Sriram, R. (2016). Examining the Usefulness of a Points System in a Residential

College. Journal of College Student Development, 57(3), 280–284. 

Van Jura, M. J. (2010). Tradition today: how student affairs professionals can strengthen and

preserve campus traditions. Vermont Connection, 31, 107–116.

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HOMECOMING 2018 ATTENDANCE ANALYSIS 24

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HOMECOMING 2018 ATTENDANCE ANALYSIS 25

Banne

r

Door

HangerEmail Facebook

Flyers/Posters

in Residence

Hall

Friend

/

Word‐of

Mouth

Organization

RepNewspaper

Promotional

items/ t‐shirt

Resident

Assistant

Twitte

r

Homecoming

Website

Yard

Signs

Market

Wednesday

SLC

Theater

Slide

Radio ad

or

promotion

Other

Banner

Banner

Banner

Banner

Banner Door

Hanger

E‐mail

Facebook Friend/

Word‐of

Mouth

Newspaper Promotional

items/ t‐shirt

Resident

Assistant

Twitter Homecoming

Website

Yard

Signs

SLC

Theater

Slide

Banner Door

Hanger

E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Resident

Assistant

Twitter Homecoming

Website

Banner Door

Hanger

E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Resident

Assistant

Twitter Yard

Signs

Banner Door

Hanger

E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Yard

Signs

Banner Door

Hanger

E‐mail

Friend/

Word‐of

Resident

Assistant

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HOMECOMING 2018 ATTENDANCE ANALYSIS 26

Mouth

Banner Door

Hanger

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Resident

Assistant

Homecoming

Website

Yard

Signs

Market

Wednesday

Banner Door

Hanger

Friend/

Word‐of

Mouth

Yard

Signs

Banner E‐mail

Facebook

Banner E‐mail

Facebook Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Organization

Rep

Promotional

items/ t‐shirt

Homecoming

Website

Yard

Signs

Banner E‐mail

Facebook Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Organization

Rep

Promotional

items/ t‐shirt

Resident

Assistant

Market

Wednesday

SLC

Theater

Slide

Banner E‐mail

Facebook Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Organization

Rep

Promotional

items/ t‐shirt

Twitter

Banner E‐mail

Facebook Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Homecoming

Website

Yard

Signs

Banner E‐ Facebook Flyers/Posters

in Residence

Friend/

Word‐Promotional Resident Yard Market

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HOMECOMING 2018 ATTENDANCE ANALYSIS 27

mail Hall of

Mouth

items/ t‐shirt Assistant Signs Wednesday

Banner E‐mail

Facebook Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Twitter Homecoming

Website

Yard

Signs

SLC

Theater

Slide

Banner E‐mail

Facebook Flyers/Posters

in Residence

Hall

Organization

Rep

Promotional

items/ t‐shirt

Market

Wednesday

Banner E‐mail

Facebook Flyers/Posters

in Residence

Hall

Promotional

items/ t‐shirt

Twitter Homecoming

Website

Yard

Signs

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Newspaper Promotional

items/ t‐shirt

Twitter Homecoming

Website

Yard

Signs

Market

Wednesday

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Organization

Rep

Promotional

items/ t‐shirt

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Organization

Rep

Promotional

items/ t‐shirt

Twitter

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Organization

Rep

Promotional

items/ t‐shirt

Twitter Homecoming

Website

Yard

Signs

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HOMECOMING 2018 ATTENDANCE ANALYSIS 28

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Organization

Rep

Promotional

items/ t‐shirt

Twitter Yard

Signs

Market

Wednesday

Radio ad

or

promotion

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Homecoming

Website

Yard

Signs

Market

Wednesday

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Twitter Homecoming

Website

Market

Wednesday

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Twitter Homecoming

Website

Yard

Signs

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Twitter

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Twitter Homecoming

Website

Market

Wednesday

Banner E‐ Facebook Friend/

Word‐Yard

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HOMECOMING 2018 ATTENDANCE ANALYSIS 29

mail of

Mouth

Signs

Banner E‐mail

Facebook Friend/

Word‐of

Mouth

Yard

Signs

Market

Wednesday

Banner E‐mail

Facebook Market

Wednesday

Banner E‐mail

Facebook Promotional

items/ t‐shirt

Twitter Yard

Signs

Market

Wednesday

Banner E‐mail

Flyers/Posters

in Residence

Hall

Banner E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Homecoming

Website

Banner E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Organization

Rep

Promotional

items/ t‐shirt

Resident

Assistant

Yard

Signs

Banner E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Organization

Rep

Promotional

items/ t‐shirt

Twitter Homecoming

Website

Market

Wednesday

Banner E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Organization

Rep

Promotional

items/ t‐shirt

Twitter Yard

Signs

Market

Wednesday

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HOMECOMING 2018 ATTENDANCE ANALYSIS 30

Mouth

Banner E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Organization

Rep

Resident

Assistant

Homecoming

Website

Banner E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Homecoming

Website

Yard

Signs

Banner E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Resident

Assistant

Banner E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Resident

Assistant

Twitter Yard

Signs

Banner E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Resident

Assistant

Yard

Signs

Banner E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Resident

Assistant

Yard

Signs

Banner E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Twitter Homecoming

Website

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HOMECOMING 2018 ATTENDANCE ANALYSIS 31

Banner E‐mail

Flyers/Posters

in Residence

Hall

Homecoming

Website

Yard

Signs

Market

Wednesday

Banner E‐mail

Flyers/Posters

in Residence

Hall

Organization

Rep

Homecoming

Website

Market

Wednesday

Banner E‐mail

Flyers/Posters

in Residence

Hall

Promotional

items/ t‐shirt

Resident

Assistant

Banner E‐mail

Flyers/Posters

in Residence

Hall

Promotional

items/ t‐shirt

Resident

Assistant

Yard

Signs

Market

Wednesday

Banner E‐mail

Flyers/Posters

in Residence

Hall

Promotional

items/ t‐shirt

Twitter

Banner E‐mail

Friend/

Word‐of

Mouth

Other

Banner E‐mail

Friend/

Word‐of

Mouth

Banner E‐mail

Friend/

Word‐of

Mouth

Organization

Rep

Twitter Homecoming

Website

Yard

Signs

Market

Wednesday

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HOMECOMING 2018 ATTENDANCE ANALYSIS 32

Banner E‐mail

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Twitter Market

Wednesday

Banner E‐mail

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Yard

Signs

Banner E‐mail

Friend/

Word‐of

Mouth

Resident

Assistant

Banner E‐mail

Homecoming

Website

Market

Wednesday

Banner E‐mail

Promotional

items/ t‐shirt

Banner E‐mail

Yard

Signs

Banner Facebook Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Resident

Assistant

Banner Facebook Friend/

Word‐of

Mouth

Homecoming

Website

Yard

Signs

Banner Facebook Homecoming

Website

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HOMECOMING 2018 ATTENDANCE ANALYSIS 33

Banner Facebook Promotional

items/ t‐shirt

Twitter

Banner Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Twitter Yard

Signs

Banner Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Twitter

Banner Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Twitter Radio ad

or

promotion

Banner Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Yard

Signs

Banner Flyers/Posters

in Residence

Hall

Yard

Signs

Banner Friend/

Word‐of

Mouth

Banner Friend/

Word‐of

Mouth

Market

Wednesday

Other

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HOMECOMING 2018 ATTENDANCE ANALYSIS 34

Banner Friend/

Word‐of

Mouth

Organization

Rep

Newspaper Promotional

items/ t‐shirt

Twitter

Banner Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Banner Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Market

Wednesday

Banner Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Yard

Signs

Market

Wednesday

Banner Friend/

Word‐of

Mouth

Twitter

Banner Promotional

items/ t‐shirt

Banner Promotional

items/ t‐shirt

Twitter

Banner Resident

Assistant

Homecoming

Website

Door

Hanger

E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Promotional

items/ t‐shirt

Homecoming

Website

Yard

Signs

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HOMECOMING 2018 ATTENDANCE ANALYSIS 35

Mouth

Door

Hanger

E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Resident

Assistant

Door

Hanger

E‐mail

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Resident

Assistant

Twitter Market

Wednesday

Door

Hanger

E‐mail

Promotional

items/ t‐shirt

Resident

Assistant

Twitter

Door

Hanger

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Homecoming

Website

Yard

Signs

E‐mail

E‐mail

E‐mail

E‐mail

E‐mail

E‐mail

Facebook

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HOMECOMING 2018 ATTENDANCE ANALYSIS 36

E‐mail

Facebook

E‐mail

Facebook

E‐mail

Facebook Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Twitter Homecoming

Website

E‐mail

Facebook Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Twitter Yard

Signs

E‐mail

Facebook Flyers/Posters

in Residence

Hall

Organization

Rep

E‐mail

Facebook Flyers/Posters

in Residence

Hall

Twitter Homecoming

Website

E‐mail

Facebook Friend/

Word‐of

Mouth

E‐mail

Facebook Friend/

Word‐of

Mouth

E‐mail

Facebook Friend/

Word‐of

Promotional

items/ t‐shirt

Resident

Assistant

Twitter

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HOMECOMING 2018 ATTENDANCE ANALYSIS 37

Mouth

E‐mail

Facebook Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Twitter Homecoming

Website

Yard

Signs

E‐mail

Facebook Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Twitter Yard

Signs

SLC

Theater

Slide

E‐mail

Facebook Friend/

Word‐of

Mouth

Twitter

E‐mail

Facebook Friend/

Word‐of

Mouth

Twitter

E‐mail

Facebook Friend/

Word‐of

Mouth

Twitter Homecoming

Website

E‐mail

Facebook Friend/

Word‐of

Mouth

Twitter Homecoming

Website

Market

Wednesday

E‐mail

Facebook Friend/

Word‐of

Mouth

Twitter Yard

Signs

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HOMECOMING 2018 ATTENDANCE ANALYSIS 38

E‐mail

Facebook Homecoming

Website

E‐mail

Facebook Homecoming

Website

E‐mail

Flyers/Posters

in Residence

Hall

E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

E‐mail

Flyers/Posters

in Residence

Hall

Friend/

Word‐of

Mouth

Promotional

items/ t‐shirt

Twitter Yard

Signs

Market

Wednesday

E‐mail

Flyers/Posters

in Residence

Hall

Organization

Rep

Promotional

items/ t‐shirt

Resident

Assistant

Twitter Homecoming

Website

E‐mail

Friend/

Word‐of

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HOMECOMING 2018 ATTENDANCE ANALYSIS 39

Mouth

E‐mail

Friend/

Word‐of

Mouth

E‐mail

Friend/

Word‐of

Mouth

E‐mail

Friend/

Word‐of

Mouth

Homecoming

Website

E‐mail

Friend/

Word‐of

Mouth

Organization

Rep

Promotional

items/ t‐shirt

Appendix A

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HOMECOMING 2018 ATTENDANCE ANALYSIS 40

Appendix B

Colle

ge

Major Unique

Headco

Colle

ge

Major Unique

Headco

Colle

ge

Major Unique

Headco

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HOMECOMING 2018 ATTENDANCE ANALYSIS 41

unt unt untA

pplie

d St

udie

s

Recreation,

Tourism,

Events

1  

Com

mun

icat

ion

& In

form

atio

n

Communication

Disorders5

 

Hum

an S

cien

ces

Athletic

Training,

NFA

4

Total 1    

Arts

& S

cien

ces

Actuarial

Science1  

Communication

Disorders, NFA4  

Dietetics,

NFA2

Biochemistry 2  Communication/

Advertising2

Exercise

Science11

Biological

Science30

  Communication/

Public Relations2

 

Family and

Child

Sciences

13

    Total 30

Chemistry 5

  Communication/

Public Relations,

NFA

5

 Ji

m M

oran

Ent

repr

eneu

rshi

p Commercial

Entrepreneu

rship, NFA

2

    Total 2

Computer

Science3

  Digital Media

Production1

 

Med

ical

Sch

ool Clinical

Professions7

    Total 7

Computer

Science - BA1  

Digital Media

Production, NFA4  

Mus

ic

Instrumental

Music

Education

1

Computer

Science,

NFA

5   Information

Communication and

Technology

5   Music

Therapy

1

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HOMECOMING 2018 ATTENDANCE ANALYSIS 42

Creative

Writing6  

Information

Technology3  

Music/

Liberal Arts1

Editing,

Writing and

Media

Media/

Communication

Studies

13  Voice

Performance1

  Total 44   Total 5

Environment

al Science1

 C

rimin

olog

y Criminology 20  

Nur

sing

Nursing,

NFA13

  Total 20  

 

Total 13

Environment

al Science

and Policy

Ded

man

Sch

ool o

f Hos

pita

lity

Global Club

Management and

Leadership

Reg

istra

r

- 2

    Total 2

Environment

al

Science/FSU

-Teach

1  

Hospitality and

Tourism

Management

2   Economics 5

French and

Spanish1  

Hospitality and

Tourism

Management, NFA

1   Economics,

NFA3

      Total 5  

History 4  Elementary

Education3  

International

Affairs11

Humanities 1  Elementary

Education, NFA4  

Political

Science25

Literature 1   Exceptional Student 1   Public 2

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HOMECOMING 2018 ATTENDANCE ANALYSIS 43

Educ

atio

n

Education

Soci

al S

cien

ces

Health

Mathematics 1  Mental Health

Counseling1  

Social

Science1

Mathematics/

FSU-Teach1

  Social Science

Education2

  Sociology 3

    Total 50

Meteorology 1   Sport Management 1  

Soci

al W

ork

Social Work 1

Neuroscience

- Psychology1

  Sport Management,

NFA6

 

Social

Work,

Prerequisites

Incomplete

4

    Total 5

Philosophy 1  Visual Disabilities

Education1  

Und

ergr

adua

te S

tudi

es

Exploratory

I19

Physics 1 

Visual Disabilities

Education, NFA2  

Exploratory

II4

  Total 21   Total 23

Psychology 12  

Engi

neer

ing

Chemical -

Biomedical

Engineering

2  

Psychology,

NFA11  

Chemical -

Materials

Engineering

2  

Statistics 1   Civil Engineering 4  

Total 98    

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HOMECOMING 2018 ATTENDANCE ANALYSIS 44

Accounting 3  Electrical

Engineering1  

Accounting,

NFA4  

Industrial

Engineering1  

Entrepreneur

ship, NFA2  

Mechanical

Engineering3  

      Total 13  

Finance 4  Fi

ne A

rtsArt History 1  

Finance,

NFA10   Dance 1  

Human

Resource

Management

2   Interior Design 3  

Management

Information

Systems

3   Theatre 1  

Management,

NFA5   Theatre, NFA 1  

Marketing 7   Total 7

Marketing,

NFA8  

Risk

Management

-Insurance

2  

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HOMECOMING 2018 ATTENDANCE ANALYSIS 45

Bus

ines

sRisk

Management

-Insurance,

NFA

3  

Total 53  

Appendix C

LevelUnique

Headcount

Freshman 126

Sophomore 95

Junior 117

Senior 61

Graduate 5

Grand Total 404

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HOMECOMING 2018 ATTENDANCE ANALYSIS 46

Appendix D

Gend

erAsian

Black/

African

American

Hispanic/

Latino

Not

Specifie

d

Two

or

More

Races

White

Gran

d

Total

Femal

e7 52 60 3 13 140 275

Male 7 28 31 2 6 55 129

Gran

d

Total

14 80 91 5 19 195 404

Hall/ComplexKaraok

eTorch

Spear-

it

Seminol

e

Festival

Attendanc

eTotal

Percentag

e

Azalea & Magnolia 6 3 9 35 53 912 5.81%

Broward/Landis/

Gilchrist4 2 7 99 112 767 14.60%

Cawthon 0 0 5 38 43 297 14.48%

DeGraff 10 1 8 62 81 706 11.47%

Dorman/Deviney 17 2 13 89 121 866 13.97%

Jennie/Reynolds/Bryan 17 1 17 120 155 698 22.21%

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HOMECOMING 2018 ATTENDANCE ANALYSIS 47

Ragans & Traditions 6 2 11 53 72 831 8.66%

Rogers & McCollum 3 1 10 33 47 380 12.37%

Salley 3 0 11 52 66 578 11.42%

Wildwood 6 0 11 69 86 706 12.18%

Total Residents 72 12 102 650 836 6741 12.40%

Appendix E

Appendix F

Event

Attendan

ce

Odds and Evens Field

Competition 183

Faculty and Staff Reception 150

Spear-It Showcase 225

Seminole Festival 1720

Torch Pursuit 44

Warchant 2853

Karaoke for a Cause 144

Pow Wow 4733

Taggart's True Seminole Tailgate 236

Total 10288