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Running head: HOMECOMING 2018 ATTENDANCE ANALYSIS 1
Homecoming 2018 Attendance Analysis
Jessica L. Gilbert
Florida State University
HOMECOMING 2018 ATTENDANCE ANALYSIS 2
Abstract
Florida State University recently held its 70th annual homecoming celebration with a week-long
schedule of events. This report will examine attendance numbers collected at events through
student identification card swipe data. Factors reviewed within the data will include attendee’s
residential status, gender identity, race and ethnicity, year in school, and college. An assessment
of the attendance data will provide recommendations for future homecoming student and staff
programmers to consider when implementing the annual tradition. This report will also outline
how to better reach student populations with low recorded attendance numbers.
Keywords: homecoming, Florida State University, campus tradition, attendance data,
student programming
HOMECOMING 2018 ATTENDANCE ANALYSIS 3
Homecoming 2018 Attendance Analysis
From October 14 – 20, 2018, Florida State University (FSU) celebrated its 70th
Homecoming. What traditionally began as a weekend-long schedule of events with dances and
barbeques in 1948 has developed into seven-days of programming with concerts, service events,
and large-scale pep rallies in 2018. This evolution in honoring tradition has allowed for Florida
State to offer a wider variety of events for their ever-changing student population. However, as
events are added, altered, or removed from Homecoming schedules each year, are these
decisions made in the best interest of the student body or are they catered to institutional desires?
The purpose of this report is to review attendance data from Homecoming 2018 events
and assess the reach of the programs to the Florida State student body. Traditions like
homecoming are intended to unite college communities, binding individuals together “towards a
common cause or experience” (Elkins, Forrester, & Noël-Elkins, 2011). Through an evaluation
of the attendance data, recommendations will be made to future Florida State Homecoming
programmers on how to better build connections with those not engaged with the annual
homecoming celebrations.
Garnet, Gold, and Glory
FSU Homecoming is planned by a group of students which are known as the
Homecoming Executive Council. The 2018 council consisted of 25 students and seven
committees:
Pow Wow, a three-person committee which oversees Pow Wow, FSU’s longest running
and largest homecoming tradition. Pow Wow is held the Friday night of homecoming
week, and is a pep rally and comedy show;
HOMECOMING 2018 ATTENDANCE ANALYSIS 4
Public Relations/Marketing, a four-person committee in charge of all digital and print
marketing initiatives for FSU Homecoming;
Hospitality and Sponsorship, a two-person committee which purchases all food and
beverage items for contracted artists, seeks out sponsorships with vendors, and plans the
Faculty and Staff Reception;
Outreach, a three-person committee responsible for connecting with student
organizations, faculty and staff, and campus partners;
Programming, a six-person committee which plans all scheduled programs except for
Pow Wow and the Faculty and Staff Reception.
Student Alumni Association, a three-person committee which oversees the Chief and
Princes Elections and Homecoming Parade;
Operations, a two-person committee which administers operational responsibilities like
day-of schedules and Spirit Force, a group of student volunteers to help with
homecoming events.
Within the council, there are also two student leaders who oversee the entirety of FSU
Homecoming and three advisors. Each year, FSU Homecoming incorporates a theme into their
marketing and the theme for 2018 was “Garnet, Gold, and Glory.” Past FSU Homecoming
themes have been “Spirit of Unity,” “A Living Legacy,” and “Garnet and Golden Age.”
Literature Review
Campus traditions play an important role in the college community; they inform students
of the history of the university and create generational connections. The earliest known
university campus traditions began as elite, Greek affiliated events and did not become
community wide until the 20th century (Van Jura, 2010). The increasing focus on of institutional
HOMECOMING 2018 ATTENDANCE ANALYSIS 5
pride began to rise with the introduction of sporting events into festivities. Modern homecoming
celebrations and other campus traditions like family weekend are now planned around football
games during the fall semester (Van Jura, 2010). Since its creation, Homecoming at Florida State
has centered itself on football and the date of events is dictated by the schedule released from
Florida State Athletics (“About Homecoming,” n.d.).
Through programming around college traditions, institutions like Florida State should
recognize the types of environments traditions create on campus for the increasingly diverse
student populations (Van Jura, 2010). Are the events held during homecoming week inclusive to
all students? David X Cheng’s 2004 article “Student’s Sense of Campus Community: What It
Means, and What to do About It” (as cited in Van Jura, 2010) a qualitative review of the student
perspective on campus life at Columbia University in New York. Cheng (2004) found that access
to university-sponsored programming enhanced a student’s feeling of community and provided
recommendations to administrators as they work to build community. According to Cheng
(2004):
In order for students to have a sense of campus community, student affairs administrators
should strive to build a community that (1) has an open environment where free
expressions are encouraged and individuality is accepted and respected, (2) engages
faculty and students in teaching and learning, (3) provides an active social and learning
environment in residence halls, (4) fosters positive relationships among ethnic and
cultural groups through programs and student activities, (5) celebrates traditions and
heritage of the institution, and (6) provides assistance to students when they feel lonely or
depressed. (p. 226)
HOMECOMING 2018 ATTENDANCE ANALYSIS 6
Van Jura (2010) follows Cheng’s recommendations with his own, noting universities should
adapt traditions to meet the needs of the changing student population to reduce the feeling of
alienation.
Florida State University is a predominately white institution (PWI) with a little over 60%
of the student population identifying as white (“Fact Sheet,” 2017). As the racial make-up of the
university changes each year, what steps is Florida State taking to welcome marginalized
groups? Van Jura (2010) introduces up the idea of “monoculturalism” which is the support and
expression of a singular culture. Campus traditions can become tied up in monoculturalism and
when it becomes continuously reinforced through programming, the university prevents itself
from embracing the evolving diversity of the student body.
Creating a seat at the table for diverse populations can help generate a greater sense of
belonging on campus for students. Feeling connected to your surrounding environment can be
important when striving for success. Jorgensen, Farrell, Fudge, and Pritchard (2018) find that
college connectedness comes in two types: social connectedness and institutional connectedness.
Both types can contribute to the holistic wellbeing of a student during their time in college.
Astin’s Student Involvement Theory (1985) find that the more involved the student, the more
successful they are. If a student is not as engaged as their peers in the campus environment, are
they considered to be less successful?
Jorgensen et al. (2018) conducted research to understand college students’ perception of
connectedness and found a merger of the frameworks from student involvement theory and
social identity theory (p. 81). Through the creation of new friendships, students are able to create
a group identity from the connection of personal identities and perceptions of others (Jorgensen
et al., 2018). Intertwining these two frameworks allowed for the authors to further link together
HOMECOMING 2018 ATTENDANCE ANALYSIS 7
social and institutional connectedness because through social groups, students can feel more
connected with their surroundings. Annual traditions like Homecoming can marry together social
and institutional connectedness through offering a wide variety of events.
Methodology
A quantitative approach was used for this report. Attendance data from events was
collected and analyzed to review the engagement of the campus with the tradition of
homecoming. This section will review how data was collected and assessed. FSU Homecoming
2018 had a total of 10 programs from October 15th through the 20th. The schedule of events were
as follows:
Table 1 Homecoming 2018 Events
Event Date Description
Faculty and Staff Reception Monday, October 15, 2018
An intimate reception where faculty and staff members can engage with each other and celebrate FSU Homecoming.
Spear-It Showcase Monday, October 15, 2018
Spear-It Showcase highlights the talents of numerous FSU students and organizations through a Talent Showcase, the Biggest Fan on Campus Competition, and the Hymn to the Garnet and Gold Singing Competition.
Seminole Festival Tuesday, October 16, 2018
Seminole Festival is a fun-filled carnival event where students will have the opportunity to enjoy carnival rides, free food, games, music, and campus partners while celebrating school tradition.
Torch Pursuit Tuesday, October 16, 2018Torch Pursuit is a team competition, involving a quest-style race through campus, evoking FSU’s traditions.
Chief and Princess Elections
Wednesday, October 17, 2018
The FSU community votes online for the 2018 Homecoming Chief and Princess.
HOMECOMING 2018 ATTENDANCE ANALYSIS 8
Warchant Wednesday, October 17, 2018
Warchant is a concert for the FSU community that encourages students, faculty, staff, and community members to come together to enjoy a night of great music. This event requires the purchase of a ticket.
Karaoke for a Cause Thursday, October 18, 2018
Karaoke for a Cause is an opportunity for students to come together to sing, dance, and enjoy themselves while also raising awareness for the numerous philanthropies across campus.
Homecoming Parade Friday, October 19, 2018
The Homecoming Parade allows student organizations and members of the Seminole and Tallahassee community the opportunity to display and celebrate Florida State's traditions.
Pow Wow Friday, October 19, 2018
Pow Wow is an annual event of entertainment and laughter held the night before the Homecoming football game. Special FSU performers entertain the audience and the evening culminates with an unforgettable performance by a well-known comedian.
Taggart’s True Seminole Tailgate (TTST)
Saturday, October 20, 2018TTST is an event held right before the each home football game, providing free food, giveaways, music, and much more.
Adapted from Florida State University Homecoming Participant Packet (2018)
Prior to the week of the events above, Homecoming held two events during the month of
September:
Table 2 September 2018 Homecoming Events
Garnet, Gold, and Giving Back September 2018
Garnet, Gold, and Giving Back is intended to unite the FSU campus community with Leon County through service projects.
Odds and Evens Field Competition
Sunday, September 30, 2018
Odds and Evens is a large-scale field day that was originally a basketball tournament during FSU's time as a women's college.
HOMECOMING 2018 ATTENDANCE ANALYSIS 9
Data Origin
Attendance at Homecoming events has historically been logged by using a handheld tally
counter at the entrances of events after FSU Homecoming Council members visually verified
FSU student identification cards. Within the past few years, FSU has adopted card swipe
technology to add more security and reliability to on campus events. Most programs and events
are funded through activity and service (A&S) fees which are included in tuition costs. Card
swipe systems allow for administrators to review which enrolled students are attending events.
Data Sources
During Homecoming 2018, each event required participants to visit a check-in table prior
to entering the event. Data was collected from student identification card swipes with a magnetic
swipe reader and laptop computer. The magnetic swipe reader uploaded identification
information to Florida State’s Division of Student Affairs (DSA) Card Swipe Event Tracking
application. This application generates attendance records with identifying information like year
in school, college, gender identity, and race/ethnicity which university administrators can
download via the DSA Dashboard through the Business Intelligence (BI) icon on their MyFSU
portal. Data regarding residential status was collected through cross referencing check-in data
with on-campus rosters. Rosters were accessed through University Housing’s CBORD Housing
Management System. Residential status can also be viewed through Maxient, the university’s
conduct software.
Additional data was pulled from a survey sent to FSU Homecoming 2018 attendees via
Qualtrics software. A total of 220 participants completed the survey at the time of data analysis.
HOMECOMING 2018 ATTENDANCE ANALYSIS 10
For the purposes of this report, only one question collected from the survey was reviewed and
178 of the 220 participants answered the question.
Design and Procedure
For the purpose of this report, attendance data will be reviewed from Spear-It Showcase,
Karaoke for a Cause, and Taggart’s True Seminole Tailgate. These events were chosen due to
their ease of accessibility via the DSA Dashboard. Due to the author’s status as a graduate
student, access to the DSA Dashboard is prohibited; however, the author was able to receive the
data for these three events from a second party.
Residential student data was also collected for Torch Pursuit and Seminole Festival. This
data was collected during the card swipe process as participants were asked if they lived on
campus or off campus while checking in. If a participant stated they lived on-campus, the
Homecoming Council member working the station would review an on-campus roster with the
participant’s name and residence hall, and note their attendance of an event. The council
members with access to this roster were all student employees of University Housing.
Data used in this report does not utilize identifying information like name, email or
FSUID resulting in an anonymous report. Check-in stations with card swipe readers are used to
determine the enrollment status of participants at events. This design allows for administrators to
see which students are attending events funded by Florida State’s activity and service (A&S) fee
and also creates revenue for events that charge non-student attendees. The events used in this
assessment were free for all.
HOMECOMING 2018 ATTENDANCE ANALYSIS 11
Analysis
Collected data was organized using Microsoft Excel workbooks. Downloaded data sets
from Business Intelligence (BI) came in a digestible format which allowed for simple cleaning.
One issue which did arise from cleaning the BI data was identifying factors like year, gender,
and race were provided for each event; however, they were not provided as a master list.
Through utilizing the =VLOOKUP function, data was able to be collected into one sheet.
Resident attendance was logged in Excel as well, but formatting required use of functions to
calculate attendance percentages.
The most tedious analysis stemmed from the data collected via Qualtrics. The question
analyzed from the data was a close-ended multiple choice question:
Check all that apply: How did you hear about Homecoming 2018?
o Banner
o Door Hanger
o E-mail
o Facebook
o Flyers/Posters in Residence Hall
o Friend/Word-of-Mouth
o Organization Rep
o Newspaper
o Promotional Items/T-shirt
o Resident Assistant
o Twitter
o Homecoming Website
o Yard Signs
o Market Wednesday
o SLC Theater Slide
o Radio ad/promotion
o Other
HOMECOMING 2018 ATTENDANCE ANALYSIS 12
Since survey participants could pick more than one answer for the question, the survey was
exported into Excel and the “Text to Columns” function was used to separate the multiple
answers for increased legibility. A summation of how many participants noted receiving
information about homecoming per method was calculated. The total for each column was then
divided by the amount of participants who completed the survey (Appendix A).
Researcher Role
The author of this report is a graduate student in the Higher Education program at Florida
State University and held an internship with FSU Homecoming for the fall 2018 semester.
During this internship, the author acted as one of the three advisors for the program, specifically
advising Pow Wow and Outreach committees. The decision to review this data stemmed from a
conversation with Dr. Brittini Brown from the University of Maryland – Baltimore County
(UMBC).
Dr. Brown currently serves as the Director for Assessment, Research and Strategic
Priorities in the Division of Student Affairs at UMBC. In the spring of 2016, UMBC began to
collect data using card magnetized card swipe machines, similar to those used at FSU, at events
on campus. Dr. Brown then uses the data to determine which student populations are not being
reached and to create strategies to involve these populations in future events (Dr. Brittini Brown,
personal communication, October 3, 2018). This use of card swipe data at on campus events is
an excellent example of how to make assessment engaging for student practitioners looking to
improve their programs.
Results
Participants
HOMECOMING 2018 ATTENDANCE ANALYSIS 13
An account of 10,288 participants attended nine Homecoming 2018 events which
represents an estimated 25% of the Florida State student body. Below is a breakdown of their
attendance:
Figure 1 Homecoming Attendance Numbers
Attendance was not collected for Garnet, Gold, and Giving Back, Homecoming Parade, and
Chief and Princess Elections. Events like Pow Wow and Warchant met expectations by having a
large turnout with Pow Wow having 4,753 attendees and Warchant with 2,853, even though they
were both held in a venue with a capacity of 8,000.
Warchant and Pow Wow can be difficult programs to plan as they involve contracted
performances from popular artists, one musician and the other comedian. The artists are selected
by the Homecoming Council, which places a large responsibility on the council to pick artists the
FSU student body will like. If the council elects to have an artists which caters to their own
interests, they may split the attention of their target audience (Finkelstein & Harowitz, 2014).
HOMECOMING 2018 ATTENDANCE ANALYSIS 14
Homecoming 2018’s lineup included hip-hop artists Rae Sremmurd for Warchant and comedian
Nick Kroll for Pow Wow.
Card swipe data was made available to the researcher for Karaoke for a Cause, Spear-It
Showcase, or Taggart’s True Seminole Tailgate. Participants include a total of 529 students,
faculty/staff, and alumni. For the purposes of this report, 404 student participants are reviewed.
The data from BI shows 195 (48.5%) of attendees at these three events identified as white, which
is a large margin compared to the next highest racial/ethnic group being Hispanic/Latinx at 91.
Figure 2 displays the next highest group being Black/African American identifying participants
with a total of 80 logged. In comparison the institutional data available through the Office of
Institutional Research, the racial makeup of these vents is on par with that of the university
(“Fact Sheet,” 2017). A further breakdown of race/ethnicity and gender identity attendance is
outlined in Appendix D.
Figure 2 Race/Ethnicity of Homecoming Attendees
HOMECOMING 2018 ATTENDANCE ANALYSIS 15
In regard to gender identity, 68.07% of attendees identified as female (See Figure 3).
Figure 3 Gender Identity of Homecoming Attendees
Homecoming 2018 also saw a large number of Freshman and Junior participants at
events with Sophomore attendance in a close third.
Figure 4 Year in School of Homecoming Attendees
HOMECOMING 2018 ATTENDANCE ANALYSIS 16
The most surprising find came from the lack of attendance logged from students living in
the residence halls. While data is unavailable of their attendance at events like Pow Wow and
Warchant, only 12.4% of on-campus residents attended Homecoming 2018 events (See Figure
5).
Hall/Complex Attendance Total Percentage total
Azalea & Magnolia 53 912 5.81%Broward/Landis/Gilchrist 112 767 14.60%Cawthon 43 297 14.48%DeGraff 81 706 11.47%Dorman/Deviney 121 866 13.97%Jennie/Reynolds/Bryan 155 698 22.21%Ragans & Traditions 72 831 8.66%Rogers & McCollum 47 380 12.37%Salley 66 578 11.42%Wildwood 86 706 12.18%Total Residents 836 6741 12.40%
Figure 5 Residence Hall Homecoming Attendees
Marketing
In early November, a survey created via Qualtrics software was sent to Homecoming
2018 participants. At the time of this analysis, 220 participants had responded. To add more
depth to the card swipe data, the researcher was interested to review how students heard about
Homecoming 2018 events. The responses from 178 survey answers are provided in Figure 6. A
112 of responses noted receiving information regarding homecoming via their friends or by
word-of-mouth, with e-mail being the second highest form of communication with 96 responses.
An interesting find from the survey was the inclusion of only two types of social media:
Facebook and Twitter. FSU Homecoming uses multiple platforms to promote their programs
with Instagram being the platform with a rising popularity; yet, the survey did not include
Instagram in its answer options.
HOMECOMING 2018 ATTENDANCE ANALYSIS 17
Figure 6 Advertisement Effectiveness of Homecoming 2018
Discussion
Florida State Homecoming values its ability to create connectedness on campus through
student organization and faculty/staff involvement through an Outreach Committee. This
committee works with these parties to engage them in Homecoming, whether that is in an active
way like attending programs or in a passive one, like decorating offices and lobbies. Intersecting
institutional and social connectedness through tradition could be accomplished through this
committee. While there is not substantial data from 2018 on whether attendance at events
increased due to the involvement of these groups, I would recommend for future Outreach
Committee members to create a plan of action in the spring semester before homecoming to
foster these relationships. What data is provided in Figure 6 shows that only 25 of participants
heard about Homecoming 2018 events through an organization representative. A second
recommendation to consider is creating a focus group with organizations with previous
involvement in FSU Homecoming to review Outreach’s procedures and improve interactions.
HOMECOMING 2018 ATTENDANCE ANALYSIS 18
During planning for Homecoming 2018, potential monoculture actions were noted from
university administrators rather than the students behind the events. Through campus partner
meetings, I found Council members wanted to improve the schedule of events to be more
student-centered, but were at times shut down due to policy or expectations from the university.
For future homecoming celebrations, a more collaborative approach is recommended between
the students and university administrators. According to Van Jura (2010), “Through
collaborative meetings between student affairs staff and student leaders, both parties can gain a
stronger understanding of what needs to be done to improve traditions on campus while
preserving the spirit and heritage of these customs” (p. 113). Van Jura (2010) also recommends
including students from historically marginalized groups in the evaluation of campus traditions.
Atkins (2010) writes about the importance of traditions like FSU Homecoming when it
comes to focusing on sponsorship events with “student organizations, the student alumni
association, athletic departments, and alumni booster organizations” (p. 61). FSU Homecoming
currently works with the university’s student alumni association (SAA) through Chief and
Princess Elections and Homecoming Parade. Collaboration with SAA, the Outreach Committee,
and the Hospitality and Sponsorship Committee could help bridge the gaps in FSU Homecoming
where student and alumni attendance is low.
Limitations
A limitation from this study is the researcher’s status as a graduate student at the time of
data collection. Limited access to the DSA Dashboard prevented further assessment to occur on
all FSU Homecoming events. The social identity data used in this report was sourced from three
out of 10 events and only represented 3.9% of the attendance population. Future reports
HOMECOMING 2018 ATTENDANCE ANALYSIS 19
revolving around this topic should seek out more social identity data through the assistance of a
full-time staff member with access to BI.
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A noticeable occurrence was students attending events if they were incentivized through
free swag items like t-shirts, bracelets, and hats. Events where no free merchandise items were
offered saw lower attendance numbers, while others that provided free t-shirts or hats had larger
crowds. Do students feel a greater connection to a campus opportunity if there is an incentive? If
there were no merchandise to hand out, would Homecoming see a drop in engagement within the
Florida State community? A recorded 64 of participants noted hearing about Homecoming 2018
events through “Promotional Items/T-Shirts.” This advertising technique does work, but when
free items are handed out the week-of schedule, attendance at events prior to the release of free
items may falter.
An idea cultivated at the Central Oregon Community College (COCC) is to implement an
event notification system to solve low student turnouts (Neumann, 2018). Similar to an
emergency notification system like FSU ALERT, an event notification system has the potential
to increase attendance numbers; however, with students constantly receiving mass messages
from the university, the response to a new notification system could be negative. FSU
Homecoming could potentially look at working with the myFSU app to promote their schedule
of events in lieu of creating another system. Another promotional idea could be to use the
“Question of the Week” function via myFSU to market events, which has the opportunity to be
the largest form of marketing for FSU Homecoming due to the volume of users accessing
myFSU each day.
HOMECOMING 2018 ATTENDANCE ANALYSIS 20
Residential Status
In higher education, many believe living on campus in a residence hall leads to social,
cultural, and extracurricular involvement (Graham, Hurtado, and Gonyea, 2018). Florida State
University shows higher retention and graduation rates for those living on-campus, but I would
question if living in close proximity or on campus is the same as being involved and/or engaged
with the campus community. After cross referencing those who checked in with on campus
housing rosters, I found that the number of residential students attending homecoming events
was quite low with only about 12% of the residence hall population in attendance. While there is
a convenience to living in a residence hall, there should be some review of how residential
students spend their time outside of the classroom.
Outreach should consider how to strengthen their relationship with University Housing
and their student organizations like the Inter-Residence Hall Council and National Residence
Hall Honorary to increase attendance of residents during FSU Homecoming. The 2018 Outreach
Committee did implement a program called “Battle of the Halls” to increase attendance at
events; however, due to a lack of buy-in from University Housing and its constituents, the
program’s goal was not fully met. A recommendation would be revamp the program’s purpose
and work more collaboratively this office.
Conclusion
Homecoming activities are “designed to heighten the rah-rah spirit of the college and
remind one and all of the values of the college haven” (Bronner, 2012, p. 166). Homecoming
acts as a way to connect current students to alumni and community members, creating a common
bond of institutional pride. The purpose of this study was to complete a quantitative assessment
HOMECOMING 2018 ATTENDANCE ANALYSIS 21
of attendance data from Homecoming 2018 events. A review of this data shows areas of needed
growth in campus partnerships and advertising techniques. Further assessment could be
considered on how students feel connected to the campus community through traditions at
Florida State like Homecoming. As the Division of Student Affairs moves through a restructure
with a portfolio focused on student engagement, FSU Homecoming is recommended to review
the values of the Division: community, development, inclusivity, and well-being (“Mission,
Vision, Values,” n.d.). Considering these values in the coming years can allow for FSU
Homecoming to build a framework on how to build the student and alumni experience through
programming.
HOMECOMING 2018 ATTENDANCE ANALYSIS 22
References
About homecoming. (n.d.). Retrieved from http://homecoming.fsu.edu/about-homecoming
Astin, A. W. (1984). Student involvement: a developmental theory for higher education. Journal
of College Student Personnel, 25, 297–308. Retrieved from
https://login.proxy.lib.fsu.edu/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=eft&AN=507567376&site=eds-live
Atkins, W. L. (2010). Programming "facelift": A look at traditional and not-so-traditional
campus programming. Campus Activities Programming, 43(3), 60-63. Retrieved
from https://login.proxy.lib.fsu.edu/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=eue&AN=60192219&site=eds-live
Bronner, S. J. (2012). Campus traditions: Folklore from the old-time college to the modern
mega-university. Jackson: University Press of Mississippi. Retrieved
from https://login.proxy.lib.fsu.edu/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=edsebk&AN=483118&site=eds-live
Cheng, D. X. (2004). Students’ sense of campus community: What it means, and what to do
about it. NASPA Journal, 41(2).
Elkins, D. J., Forrester, S. A., & Noël-Elkins, A. V. (2011). Students' perceived sense of campus
community: The influence of out-of-class experiences. College Student Journal, 45(1),
105-121.
Fact sheet. (2017). Retrieved from http://www.ir.fsu.edu/facts.aspx
HOMECOMING 2018 ATTENDANCE ANALYSIS 23
Finkelstein, J., & Harowitz, S. (2014). Over-programming on a college campus. Campus
Activities Programming, 47(3), 12-15.
Florida State University Homecoming. (2018). Florida State University Homecoming
Participation Packet. Retrieved from
https://nolecentral.dsa.fsu.edu/organization/homecoming/documents/view/994191
Graham, P. A., Hurtado, S. S., & Gonyea, R. M. (2018). The benefits of living on campus: Do
residence halls provide distinctive environments of engagement? Journal of Student
Affairs Research and Practice, 55(3), 255-269. doi:10.1080/19496591.2018.1474752
Jorgenson, D., Farrell, L., Fudge, J., & Pritchard, A. (2018). College connectedness: the student
perspective. Journal of the Scholarship of Teaching & Learning, 18(1), 75–95.
Mission, Vision, Values. (n.d.). Retrieved from https://studentaffairs.fsu.edu/about-us/mission-
vision-values
Neumann, E. (2018). Lack of awareness leads to low student turn out at campus events. UWIRE
Text. Retrieved from
https://login.proxy.lib.fsu.edu/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=edsgao&AN=edsgcl.541834913&site=eds-live
Rose, E., & Sriram, R. (2016). Examining the Usefulness of a Points System in a Residential
College. Journal of College Student Development, 57(3), 280–284.
Van Jura, M. J. (2010). Tradition today: how student affairs professionals can strengthen and
preserve campus traditions. Vermont Connection, 31, 107–116.
HOMECOMING 2018 ATTENDANCE ANALYSIS 24
HOMECOMING 2018 ATTENDANCE ANALYSIS 25
Banne
r
Door
HangerEmail Facebook
Flyers/Posters
in Residence
Hall
Friend
/
Word‐of
Mouth
Organization
RepNewspaper
Promotional
items/ t‐shirt
Resident
Assistant
Twitte
r
Homecoming
Website
Yard
Signs
Market
Wednesday
SLC
Theater
Slide
Radio ad
or
promotion
Other
Banner
Banner
Banner
Banner
Banner Door
Hanger
E‐mail
Facebook Friend/
Word‐of
Mouth
Newspaper Promotional
items/ t‐shirt
Resident
Assistant
Twitter Homecoming
Website
Yard
Signs
SLC
Theater
Slide
Banner Door
Hanger
E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Resident
Assistant
Twitter Homecoming
Website
Banner Door
Hanger
E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Resident
Assistant
Twitter Yard
Signs
Banner Door
Hanger
E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Yard
Signs
Banner Door
Hanger
E‐mail
Friend/
Word‐of
Resident
Assistant
HOMECOMING 2018 ATTENDANCE ANALYSIS 26
Mouth
Banner Door
Hanger
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Resident
Assistant
Homecoming
Website
Yard
Signs
Market
Wednesday
Banner Door
Hanger
Friend/
Word‐of
Mouth
Yard
Signs
Banner E‐mail
Banner E‐mail
Facebook Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Organization
Rep
Promotional
items/ t‐shirt
Homecoming
Website
Yard
Signs
Banner E‐mail
Facebook Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Organization
Rep
Promotional
items/ t‐shirt
Resident
Assistant
Market
Wednesday
SLC
Theater
Slide
Banner E‐mail
Facebook Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Organization
Rep
Promotional
items/ t‐shirt
Banner E‐mail
Facebook Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Homecoming
Website
Yard
Signs
Banner E‐ Facebook Flyers/Posters
in Residence
Friend/
Word‐Promotional Resident Yard Market
HOMECOMING 2018 ATTENDANCE ANALYSIS 27
mail Hall of
Mouth
items/ t‐shirt Assistant Signs Wednesday
Banner E‐mail
Facebook Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Twitter Homecoming
Website
Yard
Signs
SLC
Theater
Slide
Banner E‐mail
Facebook Flyers/Posters
in Residence
Hall
Organization
Rep
Promotional
items/ t‐shirt
Market
Wednesday
Banner E‐mail
Facebook Flyers/Posters
in Residence
Hall
Promotional
items/ t‐shirt
Twitter Homecoming
Website
Yard
Signs
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Newspaper Promotional
items/ t‐shirt
Twitter Homecoming
Website
Yard
Signs
Market
Wednesday
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Organization
Rep
Promotional
items/ t‐shirt
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Organization
Rep
Promotional
items/ t‐shirt
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Organization
Rep
Promotional
items/ t‐shirt
Twitter Homecoming
Website
Yard
Signs
HOMECOMING 2018 ATTENDANCE ANALYSIS 28
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Organization
Rep
Promotional
items/ t‐shirt
Twitter Yard
Signs
Market
Wednesday
Radio ad
or
promotion
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Homecoming
Website
Yard
Signs
Market
Wednesday
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Twitter Homecoming
Website
Market
Wednesday
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Twitter Homecoming
Website
Yard
Signs
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Twitter Homecoming
Website
Market
Wednesday
Banner E‐ Facebook Friend/
Word‐Yard
HOMECOMING 2018 ATTENDANCE ANALYSIS 29
mail of
Mouth
Signs
Banner E‐mail
Facebook Friend/
Word‐of
Mouth
Yard
Signs
Market
Wednesday
Banner E‐mail
Facebook Market
Wednesday
Banner E‐mail
Facebook Promotional
items/ t‐shirt
Twitter Yard
Signs
Market
Wednesday
Banner E‐mail
Flyers/Posters
in Residence
Hall
Banner E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Homecoming
Website
Banner E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Organization
Rep
Promotional
items/ t‐shirt
Resident
Assistant
Yard
Signs
Banner E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Organization
Rep
Promotional
items/ t‐shirt
Twitter Homecoming
Website
Market
Wednesday
Banner E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Organization
Rep
Promotional
items/ t‐shirt
Twitter Yard
Signs
Market
Wednesday
HOMECOMING 2018 ATTENDANCE ANALYSIS 30
Mouth
Banner E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Organization
Rep
Resident
Assistant
Homecoming
Website
Banner E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Homecoming
Website
Yard
Signs
Banner E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Resident
Assistant
Banner E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Resident
Assistant
Twitter Yard
Signs
Banner E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Resident
Assistant
Yard
Signs
Banner E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Resident
Assistant
Yard
Signs
Banner E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Twitter Homecoming
Website
HOMECOMING 2018 ATTENDANCE ANALYSIS 31
Banner E‐mail
Flyers/Posters
in Residence
Hall
Homecoming
Website
Yard
Signs
Market
Wednesday
Banner E‐mail
Flyers/Posters
in Residence
Hall
Organization
Rep
Homecoming
Website
Market
Wednesday
Banner E‐mail
Flyers/Posters
in Residence
Hall
Promotional
items/ t‐shirt
Resident
Assistant
Banner E‐mail
Flyers/Posters
in Residence
Hall
Promotional
items/ t‐shirt
Resident
Assistant
Yard
Signs
Market
Wednesday
Banner E‐mail
Flyers/Posters
in Residence
Hall
Promotional
items/ t‐shirt
Banner E‐mail
Friend/
Word‐of
Mouth
Other
Banner E‐mail
Friend/
Word‐of
Mouth
Banner E‐mail
Friend/
Word‐of
Mouth
Organization
Rep
Twitter Homecoming
Website
Yard
Signs
Market
Wednesday
HOMECOMING 2018 ATTENDANCE ANALYSIS 32
Banner E‐mail
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Twitter Market
Wednesday
Banner E‐mail
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Yard
Signs
Banner E‐mail
Friend/
Word‐of
Mouth
Resident
Assistant
Banner E‐mail
Homecoming
Website
Market
Wednesday
Banner E‐mail
Promotional
items/ t‐shirt
Banner E‐mail
Yard
Signs
Banner Facebook Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Resident
Assistant
Banner Facebook Friend/
Word‐of
Mouth
Homecoming
Website
Yard
Signs
Banner Facebook Homecoming
Website
HOMECOMING 2018 ATTENDANCE ANALYSIS 33
Banner Facebook Promotional
items/ t‐shirt
Banner Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Twitter Yard
Signs
Banner Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Banner Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Twitter Radio ad
or
promotion
Banner Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Yard
Signs
Banner Flyers/Posters
in Residence
Hall
Yard
Signs
Banner Friend/
Word‐of
Mouth
Banner Friend/
Word‐of
Mouth
Market
Wednesday
Other
HOMECOMING 2018 ATTENDANCE ANALYSIS 34
Banner Friend/
Word‐of
Mouth
Organization
Rep
Newspaper Promotional
items/ t‐shirt
Banner Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Banner Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Market
Wednesday
Banner Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Yard
Signs
Market
Wednesday
Banner Friend/
Word‐of
Mouth
Banner Promotional
items/ t‐shirt
Banner Promotional
items/ t‐shirt
Banner Resident
Assistant
Homecoming
Website
Door
Hanger
E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Promotional
items/ t‐shirt
Homecoming
Website
Yard
Signs
HOMECOMING 2018 ATTENDANCE ANALYSIS 35
Mouth
Door
Hanger
E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Resident
Assistant
Door
Hanger
E‐mail
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Resident
Assistant
Twitter Market
Wednesday
Door
Hanger
E‐mail
Promotional
items/ t‐shirt
Resident
Assistant
Door
Hanger
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Homecoming
Website
Yard
Signs
E‐mail
E‐mail
E‐mail
E‐mail
E‐mail
E‐mail
HOMECOMING 2018 ATTENDANCE ANALYSIS 36
E‐mail
E‐mail
E‐mail
Facebook Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Twitter Homecoming
Website
E‐mail
Facebook Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Twitter Yard
Signs
E‐mail
Facebook Flyers/Posters
in Residence
Hall
Organization
Rep
E‐mail
Facebook Flyers/Posters
in Residence
Hall
Twitter Homecoming
Website
E‐mail
Facebook Friend/
Word‐of
Mouth
E‐mail
Facebook Friend/
Word‐of
Mouth
E‐mail
Facebook Friend/
Word‐of
Promotional
items/ t‐shirt
Resident
Assistant
HOMECOMING 2018 ATTENDANCE ANALYSIS 37
Mouth
E‐mail
Facebook Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Twitter Homecoming
Website
Yard
Signs
E‐mail
Facebook Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Twitter Yard
Signs
SLC
Theater
Slide
E‐mail
Facebook Friend/
Word‐of
Mouth
E‐mail
Facebook Friend/
Word‐of
Mouth
E‐mail
Facebook Friend/
Word‐of
Mouth
Twitter Homecoming
Website
E‐mail
Facebook Friend/
Word‐of
Mouth
Twitter Homecoming
Website
Market
Wednesday
E‐mail
Facebook Friend/
Word‐of
Mouth
Twitter Yard
Signs
HOMECOMING 2018 ATTENDANCE ANALYSIS 38
E‐mail
Facebook Homecoming
Website
E‐mail
Facebook Homecoming
Website
E‐mail
Flyers/Posters
in Residence
Hall
E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
E‐mail
Flyers/Posters
in Residence
Hall
Friend/
Word‐of
Mouth
Promotional
items/ t‐shirt
Twitter Yard
Signs
Market
Wednesday
E‐mail
Flyers/Posters
in Residence
Hall
Organization
Rep
Promotional
items/ t‐shirt
Resident
Assistant
Twitter Homecoming
Website
E‐mail
Friend/
Word‐of
HOMECOMING 2018 ATTENDANCE ANALYSIS 39
Mouth
E‐mail
Friend/
Word‐of
Mouth
E‐mail
Friend/
Word‐of
Mouth
E‐mail
Friend/
Word‐of
Mouth
Homecoming
Website
E‐mail
Friend/
Word‐of
Mouth
Organization
Rep
Promotional
items/ t‐shirt
Appendix A
HOMECOMING 2018 ATTENDANCE ANALYSIS 40
Appendix B
Colle
ge
Major Unique
Headco
Colle
ge
Major Unique
Headco
Colle
ge
Major Unique
Headco
HOMECOMING 2018 ATTENDANCE ANALYSIS 41
unt unt untA
pplie
d St
udie
s
Recreation,
Tourism,
Events
1
Com
mun
icat
ion
& In
form
atio
n
Communication
Disorders5
Hum
an S
cien
ces
Athletic
Training,
NFA
4
Total 1
Arts
& S
cien
ces
Actuarial
Science1
Communication
Disorders, NFA4
Dietetics,
NFA2
Biochemistry 2 Communication/
Advertising2
Exercise
Science11
Biological
Science30
Communication/
Public Relations2
Family and
Child
Sciences
13
Total 30
Chemistry 5
Communication/
Public Relations,
NFA
5
Ji
m M
oran
Ent
repr
eneu
rshi
p Commercial
Entrepreneu
rship, NFA
2
Total 2
Computer
Science3
Digital Media
Production1
Med
ical
Sch
ool Clinical
Professions7
Total 7
Computer
Science - BA1
Digital Media
Production, NFA4
Mus
ic
Instrumental
Music
Education
1
Computer
Science,
NFA
5 Information
Communication and
Technology
5 Music
Therapy
1
HOMECOMING 2018 ATTENDANCE ANALYSIS 42
Creative
Writing6
Information
Technology3
Music/
Liberal Arts1
Editing,
Writing and
Media
5
Media/
Communication
Studies
13 Voice
Performance1
Total 44 Total 5
Environment
al Science1
C
rimin
olog
y Criminology 20
Nur
sing
Nursing,
NFA13
Total 20
Total 13
Environment
al Science
and Policy
1
Ded
man
Sch
ool o
f Hos
pita
lity
Global Club
Management and
Leadership
2
Reg
istra
r
- 2
Total 2
Environment
al
Science/FSU
-Teach
1
Hospitality and
Tourism
Management
2 Economics 5
French and
Spanish1
Hospitality and
Tourism
Management, NFA
1 Economics,
NFA3
Total 5
History 4 Elementary
Education3
International
Affairs11
Humanities 1 Elementary
Education, NFA4
Political
Science25
Literature 1 Exceptional Student 1 Public 2
HOMECOMING 2018 ATTENDANCE ANALYSIS 43
Educ
atio
n
Education
Soci
al S
cien
ces
Health
Mathematics 1 Mental Health
Counseling1
Social
Science1
Mathematics/
FSU-Teach1
Social Science
Education2
Sociology 3
Total 50
Meteorology 1 Sport Management 1
Soci
al W
ork
Social Work 1
Neuroscience
- Psychology1
Sport Management,
NFA6
Social
Work,
Prerequisites
Incomplete
4
Total 5
Philosophy 1 Visual Disabilities
Education1
Und
ergr
adua
te S
tudi
es
Exploratory
I19
Physics 1
Visual Disabilities
Education, NFA2
Exploratory
II4
Total 21 Total 23
Psychology 12
Engi
neer
ing
Chemical -
Biomedical
Engineering
2
Psychology,
NFA11
Chemical -
Materials
Engineering
2
Statistics 1 Civil Engineering 4
Total 98
HOMECOMING 2018 ATTENDANCE ANALYSIS 44
Accounting 3 Electrical
Engineering1
Accounting,
NFA4
Industrial
Engineering1
Entrepreneur
ship, NFA2
Mechanical
Engineering3
Total 13
Finance 4 Fi
ne A
rtsArt History 1
Finance,
NFA10 Dance 1
Human
Resource
Management
2 Interior Design 3
Management
Information
Systems
3 Theatre 1
Management,
NFA5 Theatre, NFA 1
Marketing 7 Total 7
Marketing,
NFA8
Risk
Management
-Insurance
2
HOMECOMING 2018 ATTENDANCE ANALYSIS 45
Bus
ines
sRisk
Management
-Insurance,
NFA
3
Total 53
Appendix C
LevelUnique
Headcount
Freshman 126
Sophomore 95
Junior 117
Senior 61
Graduate 5
Grand Total 404
HOMECOMING 2018 ATTENDANCE ANALYSIS 46
Appendix D
Gend
erAsian
Black/
African
American
Hispanic/
Latino
Not
Specifie
d
Two
or
More
Races
White
Gran
d
Total
Femal
e7 52 60 3 13 140 275
Male 7 28 31 2 6 55 129
Gran
d
Total
14 80 91 5 19 195 404
Hall/ComplexKaraok
eTorch
Spear-
it
Seminol
e
Festival
Attendanc
eTotal
Percentag
e
Azalea & Magnolia 6 3 9 35 53 912 5.81%
Broward/Landis/
Gilchrist4 2 7 99 112 767 14.60%
Cawthon 0 0 5 38 43 297 14.48%
DeGraff 10 1 8 62 81 706 11.47%
Dorman/Deviney 17 2 13 89 121 866 13.97%
Jennie/Reynolds/Bryan 17 1 17 120 155 698 22.21%
HOMECOMING 2018 ATTENDANCE ANALYSIS 47
Ragans & Traditions 6 2 11 53 72 831 8.66%
Rogers & McCollum 3 1 10 33 47 380 12.37%
Salley 3 0 11 52 66 578 11.42%
Wildwood 6 0 11 69 86 706 12.18%
Total Residents 72 12 102 650 836 6741 12.40%
Appendix E
Appendix F
Event
Attendan
ce
Odds and Evens Field
Competition 183
Faculty and Staff Reception 150
Spear-It Showcase 225
Seminole Festival 1720
Torch Pursuit 44
Warchant 2853
Karaoke for a Cause 144
Pow Wow 4733
Taggart's True Seminole Tailgate 236
Total 10288