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Web Site Design
Survey of CurrentK-State Research and Extension Users
Pat Melgares, Marketing Coordinator
K-State Research and Extension
Department of Communications
About feedback panels…
• “…a continuing group that responds periodically to questioning.”
• In marketing, “a rather common survey method.”
• “May exist for as little as a week, or as long as a year or more.”
• “…may be set up by telephone, mail or personal interview.”
• Groups are carefully screened to get the best persons for the problem under discussion.
-- State of the Art Marketing Research (1998), Blankenship, Breen and Dutka
Past projects
• 2003 – Animal Sciences and Industry
• 2004 – Local-level projects
• 2005 – College of Agriculture
• 2006 – PDIS; Employee Resources Web
Key similarities
• Simplicity
• Functionality over visual appeal
• Updated information
• Easy search capability
Method
• ID target groups
• Select panelists based on audience
• Contact panelists for consent
• Conduct feedback by email or Web
• Data analysis
• Discuss qualitative and quantitative results
Goals
• Categories (links)
• Preferred terms
• CMS features
• Awareness of new technology
Target Audiences
• Metro audiences
• Young adults (ages 25-44)
• K-State Research and Extension employees
• Decision-makers
• Minorities
Results
• Respondents were more accurate in selecting a consumer-friendly term for information they were seeking.
Results
• Respondents strongly preferred consumer-friendly terms over administrative terms.
Results
• Four Web features were clearly preferred over other choices.
Results
• RSS feeds seem to be an opportunity for K-State Research and Extension.
Discussion
• Use consumer-friendly terms for page links.
Discussion
• Emerging opportunities for high-bandwidth features.
Discussion
• ‘Push Technologies’ should be developed and promoted.
Discussion
• Pay attention to rising use of different browsers.
Thank you!
Pat Melgares, Marketing CoordinatorK-State Research and ExtensionDepartment of Communications
