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8/2/2019 Web Original Story Telling Slides
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Web-OriginalStorytelling
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1. Defini*on2. SomeStoryTypes3. Techniques4.
OnlineVoice
5. Distribu*on
Web-originalcontent
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Oftheweb Notaradioscriptornewspaperar*clepostedonline NotawebifiedradioscriptOnlinenewscycledelivery(~10-15posts/day)
Web-originalcontent
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NewsCycle
CorePublishersites
July2011hourlytraf5ic
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Infrequentcontent
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Strongcontentfrequency
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2.SomeStoryTypes
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BasicPost
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BasicPost
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Followingup
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BreakingNews
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BreakingNews
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BreakingNews
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Followuptobreakingnews
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DevelopingNews
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DevelopingNews
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DevelopingNews
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DevelopingNews
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DevelopingNews
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DevelopingNews
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DevelopingNews
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Explainers
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Explainers
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Explainers
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Lists
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NewsRoundUps
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NewsRoundUps
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Ques6ons
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Ques6ons
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Ques6ons
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Usergeneratedcontent
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Usergeneratedcontent
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Usergeneratedcontent
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Tumblr
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Usergeneratedcontent
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Video
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3.Techniques
ToolsoftheTrade
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LinkingOut
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Iloveaggrega*on.
Aggrega6on
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Iloveaggrega*on.Aggrega*ng,asIwrote,iswhat
editorsdo.Itis,torepeatmyself,pluggingone
anotherintothebountyoftheinforma*onuniverse.
ReaderscometoTheTimesnotjustforouroriginalrepor*ng,butforourbestjudgmentofwhatelseis
worthreadingorwatchingoutthere,andforthe
commentspostedbyallofyou.
-BillKeller,formerExecu1veEditor,NewYorkTimes
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Aggrega6on/Cura6on
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Aggrega6on/Cura6on
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BoldedSubheadlines
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BulletPoints
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4.OnlineVoice
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Conversa*onal,likeradio Magazinevs.wirecopy Imitatesomeoneyoulike Experiment&prac*ce
OnlineVoice
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5.Distribu6on
Ivewrienmypost.Nowwhat?
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Socialmediaengagementdrivestraffic
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Facebook/Twier Hashtagsandmen*onsofpeopleinthepost Conversewithyourfans/followers
SocialMedia
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Conversewithyouraudience
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Ques6ons?
Ki-MinSung
hp://editorial.digitalservices.npr.org/
@callmeKi
(310)815-4220