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8/13/2019 Web Design Development pdf
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2 ABOUT US JTCG understands your needs and delivers results.
4 PROCESS & EXECUTION
Learn our proven processes and unique approach.
6 REPUTATION MANAGEMENT Helping clients articulate their unique story using the power of words.
8 PORTFOLIO
A sampling of our identities and creative executions.
10 BRAND STUDIES Case studies that deliver return on investment.
22 WEBSITES Examples of well executed interactive solutions.
24 ANNUAL REPORTS & CATALOGS
Print communications for supporters and consumers.
26 PRINT ADVERTISING Two seconds to hook your prospect.
28 TRADE SHOW BOOTHS
Stand out in a sea of competitors.
30 OUTDOOR, PACKAGING & POINT OF PURCHASE Outdoor advertising and products that get noticed.
32 MEET THE TEAM
Get to know Jacob Tyler.
34 AWARDS & PUBLICATIONS
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2 Jacob Tyler is a Full Ser vice Brand Communication Agency.
Who is Jacob Tyler?
Can a creative group be dedicated to measurable results and the design process?
Jacob Tyler is the answer to that question. Thats because Jacob Tyler isnt a man
or even the sum of decades of experience in advertising and interactive solutions.
What we are is a new perspective: one that says an intimate understanding of
your business is as important as stunning visuals, and that the right creative tools
can make a tidal impact on the marketplace but only if they are pointed in the
right direction.
Jacob Tyler isnt a person; its the new art of branding personified. Its the idea that
your success drives ours, and that companies of all sizes need customized solutions,
not off-the-shelf answers. Simply put, were a team of problem solvers who put our
talents to work for you.
ABOUT US
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3Call us at 619.573.1061 or visit www.jacobtyler.com
Arts & Humanities
Arts Center Foundation
KPBS San Diego
McCallum Theatre
Quail Botanical Garden
San Diego Aircraft Carrier Museum
San Diego Symphony
Consumer Goods / Retail
Aeromaster Innovations (Spray Smart)
Bux Back
Cable for Causes
Chef MarcelaCoastal Provisions Market
COVERPLAY, Inc.
Duchateau Floors
Gateway Computers
Hidden Water Pools
JetBed
Lamkin Golf Grips
Milwaukee Motorcycle Clothing Company
San Diego Fence Company
This End Up Furniture
Vitalyte
Watershot
XTERRA Wetsuits
Education
Scantron Corporation
Thomas Jefferson School of Law
North Carolina State University
University of North Carolina
Point Loma Nazarene University
Financial Services
All Star Title
Benefit Pro Insurance Services
First Bank of Beverly Hills
Capital Bank
C3 Capital Consulting Company
Credit Pro
EOS Fund Services
Foundation Capital Group, Inc.
Loan Genie
Health & Beauty / Fitness
Active.com
Allstar Fitness
American Institute of Health & Fitness
Approach Health
BE Haircare
Bonfire Health
Cardium Therapeutics
Coastal Medical & Cosmetic Dermatology
GPS Fitness
La Jolla Sports Club
Spa Vela
Stroller Strides
The Sporting Club
Total Woman Gym & Day Spa
Tru Health & Wellness
Healthcare & Life Sciences
Center for Skin Surgery
Custom Pharmaceutical Solutions (CPS)
Heidelberg Engineering
Ossur AmericasMEPS Real-Time
Ritter Pharmaceuticals
RMA Genetics
Safety Syringes, Inc.
VWR Scientific Products
Industrial Manufacturing
California Neon Products
Flexaust Corporation
Flowserve
Lortz Manufacturing
Pacific Contours
Star Prototype
Vaillant Solar Systems
Valley Metals
Media & Entertainment
America Online
College Magazine
Entertainment Marketing Associates
Fox Television Network
Not for Profit
AIGA
American Fertility Association
Boys & Girls Club of Greater San Diego
Catholic Charities of San Diego
Hubbs-SeaWorld Research Institute
Jewish Community Center
Junior Achievement of San Diego
National Institute on Drug AbuseMS Society
Partnerships With Industry
Partnership for Jewish Life and Learning
Project Wildlife
Ronald McDonald House
San Diego Womens Foundation
Sister to Sister
United Through Reading
World Trade Center San Diego
Young Entrepreneurs Organization
Private Sector
Bluedominoes.com
IQ Solutions
Lucidiom
SITRUS Seating
Skyclimber Wind Solutions
Written, Inc.
Professional Services
& Associations
Arc IP Law
Anthony Robbins Companies
Claudia Walker & AssociatesCotman IP Law Group
Covenant Investment Capital
Foster/Walsh, LLP
Global Business Union
Kinetic Personnel Group
Petit, Kohn, Ingrassia & Lutz
Richard Brady & Associates
San Diego Association of Realtors
Tax Products Group
Ticket Kick
Technology
Digital Dimensions, Inc.
Network Antics
NVelocity
Peregrine Semiconductor
Qualcomm
Resort & Restaurant
Chilis Restaurant
Four Seasons Hotel Las Vegas
Four Seasons Residence Clubs
Four Seasons Resort Jackson Hole
Four Seasons Resort Maui
Four Seasons Resort Punta Mita
Hilton Gaslamp
Lolitas Mexican Restaurants
Palazzo Hotel Las Vegas
Terranea Resort
The Local Restaurant & Bar
Trader Vics
Venetian Hotel Las Vegas
Travel & Leisure
Jet Air Systems
Knight & Carver
Marinalife
Mondrian International
San Diego Super Yacht Association
Stan Miller Yachts
FEATURED CLIENTS BY CATEGORY
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4 Jacob Tyler is a Full Ser vice Brand Communication Agency.
How we work for you!
Its easy to look at our work and see why so many clients are proud to list us as
their agency of record. After all, every website, logo, social media platform, and
other design project we touch is a chance to show off what we can do, and our
wildly creative team of designers, writers, and branding professionals has set the
new standard for weaving together inspiration with functionality.
But its our work behind the scenes that turns cutting-edge design and marketingconcepts into a reality, online and off. Our research and discovery process is unlike
any other you have ever seen; we dont touch a single pixel until we understand
your business as if it were our own, and know your strategic goals inside and out.
Lots of agencies talk about building relationships. At Jacob Tyler, we deal in
profitable partnerships.
PROCESS & EXECUTION
INSIGHT RESEARCH
DISCOVER
ANALYZE
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5Call us at 619.573.1061 or visit www.jacobtyler.com
JACOB TYLER OFFERS THE FOLLOWING SERVICES
Identity / Brand Development
Logos
Corporate Identity
Stationery Packages
Environmental Graphics
Packaging Systems
Hospitality Branding
Brand Style Guide
Fundraising Campaigns
Advertising
Campaign DevelopmentBrand Strategy & Modernization
Marketing Strategy & Planning
Competitive Analysis
Print Advertisements
Billboard & Outdoor Advertisements
Direct Mail Campaigns
Online Banner Advertisements
Search Engine Marketing
Hospitality / Nightclub Specific Advertising
Copywriting
Promotional Emails
Budgeting
CREATE
INVENT DEPLOY
MANAGE &
GROW
Design
Brochures
Catalogs
Sell Sheets
Newsletters
Product Labels
Point-of-Purchase Displays
Trade Show Booths
Promotional Posters
Interactive
Website DesignSocial Media
Search Engine Optimization
Flash Design/Development
HTML Email Design
E-commerce Development
Content & Database Development
Usability Studies
Reputation
Media Relations
Social Media Outreach
Thought Leader Development
Messaging and Positioning
Media Training
Crisis Communications
Conferences & Tradeshows
Speakers Bureaus
Industry Analyst Relations
Brand Perception Audits
Special EventsCustomer Communications
Internal Communications
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6 Jacob Tyler is a Full Ser vice Brand Communication Agency.
General Overview
In a world where news has become confusing rather than clarifying, and where
cynicism towards new thinking has replaced optimism, we believe that envisioning,
believing in and then articulating bold ideas is the right thing to do. At Jacob Tyler
Reputation Group that is the work we do for our clients, every day. We believe that
every organization has a unique story to tell, and that through effective story telling
and precise communication strategies they can create new value for their brand.
To achieve these goals, we work with leaders and their teams to imagine and createwell-considered storylines and positioning. Working side-by-side with our clients on
their toughest challenges and most profound opportunities, we partner with them
to envision, build, learn, and generate communication solutions that will create
extraordinary brand reputation, awareness and value.
We are not a traditional agency. Our executives have spent the majority of their
careers as clients, responsible for driving and delivering value for companies
ranging from Fortune 10 and Fortune 500 companies to small, newly launched
businesses. It is in our DNA to first think like a client, particularly when it comes
to understanding what is required of an effective Communications and PR agency.
We have a reputation amongst CEOs and heads of marketing for delivering results
by powerfully galvanizing teams to discover their passion, articulate their vision and
translate both into viable communication strategies that change the status quo to
create new value for their brand reputation.
REPUTATION MANAGEMENT
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7Call us at 619.573.1061 or visit www.jacobtyler.com
MOTIVATE
VALIDATE
REPUTATION
EDUCATE
WHO HAVE WE WORKED WITH?
IntuitBringing new ideas to market.
ProFlowers.com
Launching a new business from the ground up /creating an entirely new marketspace.
HP / Business Enterprise Group
Brand reinvention and post-acquisition brand integration.
PayCycle
Reinvigorate and drive new awareness.
Pathway Genomics
Brand relevance and new market strategies.
Our 3 pillars The EVM Process
Jacob Tyler Reputation Group developed a patent-pending process for the development of a grounded and effective
messaging platform designed to equip companies to properly and consistently promote and protect brand messaging.
Through the EVM process, teams are walked through a series of well orchestrated meetings in which they are
encouraged to engage in the storyline development process by moving past traditional methods of message
development and instead focus on the possibilities of greatness by creating a revolutionary brand position. The end
result is a company storyline that is unique, promotable and protectable. Heres a brief insight into each component
of the process and messaging platform:
EDUCATEBy identifying what a company believes about itself, its products and its customers, we are able to organize the
foundations of story into a significant point of view that is unique to the company and relevant to its customers.
We then coach company spokespersons how to talk about their organizations in a manner that is not only on-target
regardless of the audience, but is idea-changing as well. This then moves organizations past ineffective press release
thinking when considering their story and enables them to truly create added value for their brand reputation.
VALIDATE
Ideas are wonderful, but they are only ideas unless you have the facts and figures to back them up. Quantitative
and qualitative data build relevancy, establish authority and provide information for audiences to apply to their own
situations. Knowing how to use this data is a vital step to understanding how to clearly communicate brand value.
MOTIVATE
Messages must create stimulation. Inspiring audiences to act on what theyve heard is the ultimate measurement
of a successful story. Discovering the motivational hook and then delivering it consistently builds awareness, interest
and loyalty.
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8 Jacob Tyler is a Full Ser vice Brand Communication Agency.
Our work at a glance
There are a lot of ways to communicate your message into the world, and we can
help you with any of them. From websites that reflect your companys vision, to
brochures and print materials that are hard to look away from, we are masters of
the page and screen. We can help you maximize the usability of your online tools,
harness the power of social media, and create platforms that take advantage of
next-generation mobile devices. We can even show you how to choose the right
elements to advance your marketing plan.
But to say that Jacob Tyler is a web design company, or an advertising agency, or
even a creative group isnt quite right. What we really are is a team that creates
results which pieces of the marketing puzzle we fill is all up to you and your
bottom line goals.
PORTFOLIO
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9Call us at 619.573.1061 or visit www.jacobtyler.com
2009 Creativity Gold Award Winner
2009 American Graphic Design Award Winner
2010 Hermes Creative Platinum Award
2009 American Graphic Design Award Winner
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10 Jacob Tyler is a Full Ser vice Brand Communication Agency.
BRAND STUDY TRAVEL & LEISURE
2008 Bronze Addy Award Winner
2008 Creativity 38 Platinum Award Winner
TRADER VICS LAS VEGAS
The successful 60-year-old brand and inventor of the Mai Tai was preparing tolaunch a new restaurant in Las Vegas.
Knowing that their current brand perception could not compete in the invigo-
rated Vegas marketplace, Trader Vics came to JTCG to re-brand and re-vitalize
their image.
JTCG implemented grass roots marketing campaigns, a variety of print collater-
al including indoor and outdoor signage, magazine ads, food and drink menus,
taxi signage and promotional items, and two interactive Websites to create viral
market appeal. JTCG was also engaged to name the Trader Vics circular casino
bar dubbed HALO.
CLIENT
OVERVIEW
CHALLENGE
SOLUTION
Key Materials:
Menu Design
Restaurant Website
Viral Website
Viral Video
Eblast
Logo Development
Campaign Strategy
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11Call us at 619.573.1061 or visit www.jacobtyler.com
2008 Gold Addy Award Winner
Users can get the recipe to the original Mai Tai, send to their
friends, and create their own drink.
www.viciscoming.com
Users can put their face on a hula dancer and send to a
friend or post to their MySpace page.
www.tradervicslv.com
The main Trader Vics Las Vegas site was created to
reflect the subsidiary Vic is Coming site.
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12 Jacob Tyler is a Full Ser vice Brand Communication Agency.
TERRANEA RESORT
Located in Rancho Palos Verdes, California, Terranea Resort occupies over100 acres overlooking the Pacific Ocean. By developing the property around
four connections (Sea, Nature, History, and Architecture), Terranea has created
a truly unique and lavish experience.
Jacob Tyler Creative Group was contracted to help the developer brand the
resort. We have worked closely with key management to make sure our
solutions not only enhance their vision, but address sustainability - all while
maintaining a high-end and luxurious product.
Our team has developed a full color palette for the resort, fine-tuned an existing
logo, developed branding guidelines and developed stationery and collateral
packages for the resort. Additionally we created all identity and marketing
materials for the resort including in-room collateral, spa identity, golf course
branding, and resort advertising.
BRAND STUDY TRAVEL & LEISURE
CLIENT
OVERVIEW
CHALLENGE
SOLUTION
Key Materials:
Logo / Branding
Stationery
Sales Collateral
In Room Collateral
Room Key Package
Resort Maps
Spa Packaging
Spa & Golf Identity
Posters
Special Event Invite
Packages
2009 American Graphic Design Award Winner Overall Branding
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13Call us at 619.573.1061 or visit www.jacobtyler.com
2009 Creativity 39 Silver Award Winner
2009 Creativity 39 Gold Award Winner
2009 American Graphic Design Award Winner
2009 American Graphic Design Award WinnerTerranea Resort Overall Branding
Guests at Terranea Resort now receive In-Room collateral
including notepads, stationery, envelopes and business cards.
Terranea Resort Hotel Key Packet
Guests at Terranea Resort now receive a
stand-alone room key package including both
keycards and a resort map enclosed in the sleeve.
Terranea Resort Hotel Room Directory
Included in the In-Room collateral
is the Compendium, which lists the
many services and amenities the
resort offers.
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14 Jacob Tyler is a Full Ser vice Brand Communication Agency.
BRAND STUDY HEALTHCARE & LIFE SCIENCES
OSSUR
Ossur is in the business of improving peoples mobility. As a global provider inthe non-invasive orthopedics industry, Ossur delivers advanced and innova-
tive technologies in the fields of prosthetics, braces, supports and compres-
sion therapy.
Jacob Tyler Creative Group was enlisted to enhance their online presence and
refresh their American prosthetic print collateral.
Inspirational messaging, clean grids, detailed product illustrations and
high-end photography resulted in informative and impactful print collateral.
Top-notch printing techniques and varnishes complemented the designs and
communicated on both a professional and emotional level.
After analyzing the current site and creating a comprehensive site map, JTCGwas able to reduce the page count by 75%, simplifying site navigation and
improving usability. Working with Ossurs team to integrate the site into their
existing content management system, JTCG created a comprehensive style
guide to be used for both their main and e-commerce sites.
CLIENT
OVERVIEW
CHALLENGE
SOLUTION
Key Materials:
CIY Brochure
Liner Brochure
Knee Brochure
Posters
Package Inserts
Ad Campaign
Sell Sheets
Foot Direct Mailer
Global Website
2009 Creativity 39 Honorable Mention
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15Call us at 619.573.1061 or visit www.jacobtyler.com
Users can find specific prosthetic products and stories to relate to. Thumbnail images quickly allow users to navigate to specific products.
The Ossur global site utilizes lifestyle images and limits
the amount of features in order to direct users properly.
www.ossur.com
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16 Jacob Tyler is a Full Ser vice Brand Communication Agency.
LAMKIN GRIPS
Lamkin has been in the business of making golf grips for over 85 years.Over the course of three generations, Lamkin continues to create the most
advanced grips on the market.
Jacob Tyler Creative Group was tasked to modernize the companys advertising
campaign, print collateral and website with the launch of the new 2010 grips.
Jacob Tyler developed a new voice for Lamkins 2010 Ad campaign and based
it on the classic golfing movie, Caddyshack. The ads made a smart correlation
to Lamkins new golf grips and famous lines from the movie. The end result
was a funny, and memorable campaign that generated buzz among the golfing
community. These were also converted to animated online ads.
In addition, JTCG redesigned their site and built it in a CMS platform withe-commerce components. Now Lamkin can sell direct to the customer.
CLIENT
OVERVIEW
CHALLENGE
SOLUTION
Key Materials:
Ad Campaign
Copywriting
Catalog
Eblast
Brochure
Web Ads
CMS Website
Ecommerce
Photoshoot
BRAND STUDY CONSUMER GOODS/RETAIL
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17Call us at 619.573.1061 or visit www.jacobtyler.com
A flash driven menu was accompanied with the typical side
navigation. This redundancy helps drive traffic into the site.
The product page features a flash tool that zooms into the grip for
detailed surface patterns and textures.
The 2010 Lamkin Grips ad campaign focused on giving this family owned
business a strong voice that would resonate within the golf community.
www.lamkingrips.com2010 Creativity 40 Silver Award Winner
2010 Hermes Platinum Award
2010 Hermes Creative Honorable Mention
L kin_3 N_ d _v _ ol eek.indd 1 1 11: :33L kin_ inderell tory_v _ ol eek.indd 1 1 5 1 3:1 : 1
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18 Jacob Tyler is a Full Ser vice Brand Communication Agency.
BRAND STUDY HEALTH & BEAUT Y
CLIENT
OVERVIEW
CHALLENGE
SOLUTION
Key Materials:
Logo / Branding
Stationery
Website
eBlast system
eCommerce
Collateral Materials
Media Kit
Newsletters
Marketing Strategy
Web Banners
Merchandise
STROLLER STRIDES
When founder Lisa Druxman first approached us, Stroller Strides was justa concept for a start-up company. Beginning in 2001, our team helped get
Stroller Strides off the ground, and within just a few years, the company had
become a national phenomenon.
Starting from the ground up, we focused on creating a unique identity that
targeted their core market. By developing a variety of materials from printed
collateral to a custom website, we were able to help build a strong and
unified brand.
Today, Stroller Strides has over 300 franchisees and over 1,200 locations
nationwide, and our continued work with them contributes to the companys
ability to maintain its top position in the market.
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19Call us at 619.573.1061 or visit www.jacobtyler.com
Stroller Strides utilizes news and press to spread awareness
of their programs and their franchise opportunities.
Logos created for the companys pre and postnatal programs.
Merchandise including apparel line.
Users can purchase an array of useful mommy items online.
www.strollerstrides.com
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20 Jacob Tyler is a Full Ser vice Brand Communication Agency.
WEBSITES
VITALYTEwww.vitalyte.com
2008 Creativity 39 Silver Winner
COLLEGE MAGAZINEwww.collegemagazine.com
2009 Creativity 40 Honorable Mention Winner
THE SPORTING CLUBwww.thesportingclub.com
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21Call us at 619.573.1061 or visit www.jacobtyler.com
2009 Creativity 40 Gold Award Winner
NIDA HIV: LEARN THE LINKhiv.drugabuse.gov
HUBBS-SEAWORLDwww.hswri.org
LACTAGENwww.lactagen.com
2008 Creativity 39 Silver Award Winner
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22 Jacob Tyler is a Full Ser vice Brand Communication Agency.
ANNUAL REPORTS & CATALOGS
HUBBS-SEAWORLD RESEARCH INSTITUTEAnnual Report
SCANTRON CORPORATIONCatalog
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23Call us at 619.573.1061 or visit www.jacobtyler.com
UNITED THROUGH READINGAnnual Report
CAPITAL BANKAnnual Report
THE V FOUNDATIONAnnual Report
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24 Jacob Tyler is a Full Ser vice Brand Communication Agency.
RESTOREYour Rhythm
June 2009Tel310.802.7433
WWW.TERRANEA.COM
VISIT OUR WEBSITE AT WWW.THESPORTINGCLUB.COM FOR CURRENT ENTICEMENTS.8930 University Center Lane At the Aventine San Diego, CA 92122
The Club 858.552.8000 The Spa 858.713.1866
RESOLVE TO BE YOUR BEST THIS YEAR.AT SAN DIEGOS ULTIMATE FITNESS CLUB ANDSPA.
MENTION THIS AD FOR A COMPLIMENTARY WORKOUT AND SPECIALDISCOUNTED JOINING RATE. PLUS, JOIN AND RECEIVE A MEMBER
JOINING PACKAGE WORTH OVER $400.
S I M P L Y
i
PRINT ADVERTISING
XTERRA WETSUITSNational print ad campaign
THE SPA AT TERRANE APrint ad
THE SPORTING CLUBPrint ad
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25Call us at 619.573.1061 or visit www.jacobtyler.com
My EQ is...
US +1 703.564.3400 UK/Europe +44 (0) 1279 874164 www.lucidiom.com [email protected]
personalized gifts for my mom.
Lucidiom EQ letsme create a flip bookina few
minutesthatmy local store canprint, assemble andhave
ready forme inan hour. Imade a few booksofmy kidsfor
my momshe carries them everywhere!
i i li i i il i . il i i
,
Whats your EQ?Visit www.lucidiom.com/myEQ
to learn your EQ.
My EQ is...
US +1 703.564.3400 UK/Europe +44 (0) 1279 874164 www.lucidiom.com [email protected]
Visit us at PMA Booth #P130
200 views of Machu Picchu.
Whats your EQ?Visit www.lucidiom.com/myEQ
to learn your EQ.
Lucidiom EQ made iteasy forme to order
prints, calendarsandeven a photo book ofmy tripto
MachuPicchu. Everything wasdone atthe store and
Ihad itback to show offto my friendsthe same day.
I had no idea it could be this easy!
Outta nowhere comes the most optimized,
multi-functional grip ever conceived. It can be
played anywhere, in any playing condition.
The N-DURs exclusive dual surface pattern,
with revolutionary 3GEN synthetic rubber,
combines an elevated level of tackiness
with exceptional traction for a distinctively
comfortable all-weather grip. Ohhh, we got
all of that one!
CINDERELLA STORY
Wanna make sure your next shot is in the hole?
Visit our new website at www.lamkingrips.com
US +1 703.564.3400 UK/Europe +44 (0) 1279 874164 www.lucidiom.com [email protected]
Lucidiom EQ makesiteasy to create a photo bookofour summeradventures. Ican choose betweenhard orsoft
coversand from a variety ofsizes. Whetheritsa picnic atthe
park, orour tripto the beach, photo bookslet me enjoy
summer moments like these forever.
Whats your EQ?Visit www.lucidiom.com/myEQ
to learn your EQ.
My EQ is...
capturing summer fun forever.
LAMKIN GRIPSAd campaign of a series of 3 placed in various
golf industry magazines.
LUCIDIOMPrint ads created and placed in PMA, PTN, Picture Business and Scrapbook Retailer.
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26 Jacob Tyler is a Full Ser vice Brand Communication Agency.
PRINT COLLATERAL
MONDRIAN YACHT CHARTE RSInformation brochure
RTP FEDERAL CREDIT UNIONNew member brochure packet
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27Call us at 619.573.1061 or visit www.jacobtyler.com
FOUR SEASON S RESORT PU NTA MITARebranding; resort, restaurant & spa logos; menu design, direct mail, collateral
TERRANEA RESORTMeeting and events brochure with inserts
FOUR SEASON S RESORT PU NTA MITABahia restaurant identity & menu design
HONDA NORTH AMERICAEmployee training workbook
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28 Jacob Tyler is a Full Ser vice Brand Communication Agency.
TRADESHOW BOOTHS
STAR PROT OTYPETrade Show Booth
MEPSTrade Show Booth
www.star-prototype-china.com
Best of the West in China
Injection Molded Parts
(Rapid P20 Steel Tool)
CNC Machined Prototype
(Show Quality CNC Model)
Silicone Rubber Mold
(RTV Urethanes)
Offering western
clients reliable,
high-quality
rapid prototyping
& manufacturing
in China.
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29Call us at 619.573.1061 or visit www.jacobtyler.com
For exceptional design and materials, to
extraordinary packaging and production,
Solus is the place where truly great
manufacturing solutions come from.
Accelerating Production Through Innovation.
Packaging Beverage Materials Handling
Suis optimus frugaliter amputat
Pretosius zothecas insectat
Apparatus bellis
Suis optimus frugaliter amputat
Apparatus bellis
Pretosius zothecas insectat
Pretosius zothecas insectat
Apparatus bellis
Suis optimus frugaliter amputat
i i
lli
i i
lli
i i
lli
i i
lli
i i
lli
i i
lli
i
.
I II I
SOLUSTrade Show environment
LUCIDIOM40 x 40 Trade Show Booth developed for Photokina in Cologne, Germany.
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30 Jacob Tyler is a Full Ser vice Brand Communication Agency.
OUTDOOR, PACKAGING & POINT OF PURCHASE
BE BEVERLY HILLSHaircare line and branding
THE SPA AT TERRANE ABath products for The Spa at Terranea
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31Call us at 619.573.1061 or visit www.jacobtyler.com
AVENTINEPromotional posters for various businesses at The Aventine in La Jolla, CA
LUCIDIOMIn-store banners and kiosk design
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32 Jacob Tyler is a Full Ser vice Brand Communication Agency.
LES KOLLEGIAN CEO / CHIEF CREATIVE OFFICER
For Les, good design is more than a profession; its a passion. He holds a Masters in
Communications Design from the University of Baltimore and has more than 18 years
of experience designing marketing campaigns. His forward-thinking visions for digital
design and technology have provided the creative direction for other interactive media
agencies and enabled Les to start his own firm, Jacob Tyler, named after his son.
His clients have ranged from start-up companies to Fortune 500 firms, including
America Online, Intel, Gateway, Qualcomm, Active.com, Fox Television, Trader Vicsand Chilis Restaurants and The American Fertility Association. He currently serves
as the Communications Chair on the AIGA Board of Directors in San Diego.
TRACY BENELLIEXECUTIVE VICE PRESIDENT, STRATEGIC COMMUNICATIONS
Tracy Benelli believes passionately in helping executives and their teams discover their
vision and articulate their story. A highly respected and sought after communications
strategist who has more than 20 years of experience in brand reputation management for
companies ranging from Fortune 10 corporations to entrepreneurial startups, Tracy ledglobal reputation and brand strategies for Intuit, Pathway Genomics, HP, and Proflowers.
com. She has worked with Scripps Health, The Hartford and MoneyStrands to define
a vision and point-of-view for their businesses. She has led turn-around efforts, cultural
change initiatives, executive transition strategies, and new product introductions for
consumer technology, business technology, and healthcare organizations. Tracy started
by studying the effect of the media on public perception at UC San Diego as an under-
graduate, and then broadened her understanding of communications and leadership
excellence by earning a Master of Divinity at Azusa Pacific University.
CHARLES VAN VECHTEN PRESIDENT / CHIEF CREATIVE OFFICER
Charlie has learned from seventeen years of owning a business that his success is
measured only by his clients success. Charlie thrives on partnerships with clients built
through careful listening, individualized service and great design. A native San Diegan,
he earned a Bachelor of Arts from the University of San Diego and earned a post-graduate
degree in graphic design and advertising.
Charlie has been active both in the San Diego business and graphic arts communities.
He is the immediate past president of AIGA San Diego, the professional association
for graphic designers. Twice Charlie received the San Diego Performing Arts Leagues
Star Award for his dedication to advancing the arts in San Diego. In 2005 the San Diego
Metropolitan Magazine honored Charlie with a 40 under Forty award for young business
leaders who have made a positive impact through their work.
ROBERT BLO DGETTEXECUTIVE VICE PRESIDENT, BUSINESS DEVELOPMENT & CLIENT SERVICES
Robert Blodgett is a highly-energized and focused communications leader with extensive
managerial and entrepreneurial experience championing substantial brand and product
recognition for organizations ranging from small, private businesses to large public and
private companies. He possesses a proven track record for the ability to initiate creative
marketing and communications programs delivering immediate and long-term results.
Blodgett is grounded by his 18 years in the marketing, investor relations and public
relations fields, in both corporate and agency environments. He has managed numerous
national branding campaigns for companies of all sizes and descriptions including
PayCycle, Pathway Genomics, State Farm Insurance, The Hartford and Intuit Inc.
Robert is a graduate of the University of San Diego with a major in Business and minor
in Communications. He also earned the esteemed Accredited in Public Relations (APR)
designation awarded by the Public Relations Society of America.
Its clich to say that our people make the difference except when its absolutely
true. At Jacob Tyler, you are not just going to find a creative staff you will discover
men and women who know their business inside and out, and use that knowledgeto help take your business where you want it to go.
MEET THE TEAM
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34 Jacob Tyler is a Full Ser vice Brand Communication Agency.
2010 Creativity 40 Gold Award Winner(Hubbs - Sea World Website)
2010 Creativity 40 Silver Award Winner(Lamkin Golf Grips Website)
2010 Creativity 40 Honorable Mention(Jacob Tyler Holiday Promotion)
2010 Creativity 40 Honorable Mention(Duchateau Floors)
2010 Creativity 40 Honorable Mention(Bonfire Health)
2010 Creativity 40 Honorable Mention(Jet Bed)
2010 Creativity 40 Honorable Mention(The Sporting Club)
2010 Hermes Creative Platinum Award(Lamkin Grips Website)
2010 Hermes Creative Platinum Award(The Links at Terranea Logo)
2010 Hermes Creative Gold Award(Jacob Tyler Holiday Promotion Website)
2010 Hermes Creative Gold Award(Hubbs - Sea World Website)
2010 Hermes Creative Honorable Mention(Lamkin Grips - Copywriting Ad Campaign)
2010 HOW Design Award of Merit(Peace Love & Open Bar Holiday Packaging)
2009 Creativity 39 Gold Award Winner(AIGA San Diego Membership Brochure)
2009 Creativity 39 Gold Award Winner(The Links at Terranea Golf Course Logo )
2009 Creativity 39 Gold Award Winner(Terranea Resort: Hotel Key Packet )
CREATIVITY 39
CREATIVITY 38
LOGOLOUNGE
VOLUME 2
BIG B OOK
OF LOGOS 5
LOGOLOUNGE
VOLUME 1
GLOBAL COR PORATE
IDENTITY 3
THE BIG B OOK
OF LAYOUTS
MARKET SMART
AWARDS & PUBLIC ATIONS
2009 Creativity 39 Silver Award Winner(Terranea Resort: Hotel Room Directory )
2009 Creativity 39 Silver Award Winner(College Magazine Website )
2009 Creativity 39 Honorable Mention(OSSUR: Liner Brochure, Flex-Foot Mailer, C.I.Y. Brochure )
2009 Creativity 39 Honorable Mention(Peace Love & Open Bar Holiday Packaging )
2009 American Graphic Design Award Winner(Terranea Resort Overall Branding)
2009 American Graphic Design Award Winner(The Links at Terranea Golf Course Logo)
2009 American Graphic Design Award Winner(The Spa at Terranea Logo)
2009 American Graphic Design Award Winner(Terranea Resort Key Packet)
2009 American Graphic Design Award Winner(American Honda Sales Promotion)
2009 Hermes Creative Award Winner(Peace Love & Open Bar Holiday Packaging)
2008 Addy Gold Award Winner(Trader Vics Las Vegas Website)
2008 Addy Bronze Award Winner(Trader Vics Las Vegas Menu System)
2008 Addy Bronze Award Winner(Trader Vics Las Vegas Overall Campaign)
2008 Creativity 38 Platinum Award Winner(Trader Vics Las Vegas Menu System)
2008 Addy Bronze Award Winner(NIDA HIV: Learn the Link Campaign)
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