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Polaris India is one of the reputed company in power sports automobiles. It targets adventure sports enthusiasts and defense departments in the global market. In this perspective, Polaris wanted a new responsive website that would give them a higher Return on Investment. They had opted to take Techmagnate's website design services in this regard. This case study on web design is all about the strategies covered in reconstructing a new website for Polaris India to meet their requirements. Read on to know more here : http://www.techmagnate.com/polaris-web-design-case-study.pdf
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CASE STUDY
Polaris is a globally leading name in power-sports automobiles The company designs manufactures and markets high quality
powerful off-road and on-road vehicles
TECHMAGNATED i g i t a l E x c e l l e n c e
TM
Project info
Client Recommendations Polaris is a globally leading name in power-sports automobiles The brand designs manufactures and markets high quality powerful off-road and on-road vehicles
The NYSE listed company has etched its presence in the global off-road motorcycle and heavyweight cruiser market along with becoming a preferred brand in electric hybrid power-sport vehicles
Polaris needed a robust scalable and user-friendly website for their entry into the Indian market
We suggested the following changes
The GoalPolaris wanted a new website that would propel them into the future and give them a higher Return on Investment (ROI)
Polaris needed a robust scalable and user-friendly website
for their entry into the Indian market
A PHP amp Linux based website be designed
Product based design
Target MarketPolaris targets adventure sports enthusiasts and defense departments in the global market
ChallengeWhen Polaris approached Techmagnate their website was faced with multiple issues including
High load times
Low lead generation
High bounce rates
Extremely low page per visit
Website was not SEO and user friendly
Poor architectural and navigational elements
The integration of a MySQL database
The design was minimalistic but impactful keeping in mind a superior user
experience
AchievementPost the completion of the design and launch the website was monitored for 6 months which revealed the following changes
The project was a success measured against all vital KPIs
such as an enhanced and optimized user-interface
increased visitor count and time spent on website and
reduced page-load time and bounce rate
866-724-7041
Load time decreased to 132 seconds
Bounce rate condensed to 3443 with the average visitor spending 249 seconds on the website
Page Per Visit also grew to 503 pages visit
The following graph depicts improvement in the metrics critical for an ROI oriented website
Graph showing improvement in the key website metrics
The project was a success measured against all vital KPIs such as an enhanced and optimized user-interface increased visitor count and time spent on website and reduced page load time and bounce rate
Lead GeneratedMonth
PageVisit (mins)
Page Load Time (mins)
Average Time on the Site (secs)
Bounce Rate
0
10
20
30
40
50
60
70
80
90
100
ApproachThe website was fully customized and built from scratch with a Turn Around Time (TAT) of 25 monthsSeparate wireframes were created for
Product Catalogue
Home page
Product pages
Accessories
News amp Media
Dec
-13
Jan-
14
Feb
-14
Mar
-14
Apr
-14
May
-14
Jun-
14
Read on to know more here httpwwwtechmagnatecom
Project info
Client Recommendations Polaris is a globally leading name in power-sports automobiles The brand designs manufactures and markets high quality powerful off-road and on-road vehicles
The NYSE listed company has etched its presence in the global off-road motorcycle and heavyweight cruiser market along with becoming a preferred brand in electric hybrid power-sport vehicles
Polaris needed a robust scalable and user-friendly website for their entry into the Indian market
We suggested the following changes
The GoalPolaris wanted a new website that would propel them into the future and give them a higher Return on Investment (ROI)
Polaris needed a robust scalable and user-friendly website
for their entry into the Indian market
A PHP amp Linux based website be designed
Product based design
Target MarketPolaris targets adventure sports enthusiasts and defense departments in the global market
ChallengeWhen Polaris approached Techmagnate their website was faced with multiple issues including
High load times
Low lead generation
High bounce rates
Extremely low page per visit
Website was not SEO and user friendly
Poor architectural and navigational elements
The integration of a MySQL database
The design was minimalistic but impactful keeping in mind a superior user
experience
AchievementPost the completion of the design and launch the website was monitored for 6 months which revealed the following changes
The project was a success measured against all vital KPIs
such as an enhanced and optimized user-interface
increased visitor count and time spent on website and
reduced page-load time and bounce rate
866-724-7041
Load time decreased to 132 seconds
Bounce rate condensed to 3443 with the average visitor spending 249 seconds on the website
Page Per Visit also grew to 503 pages visit
The following graph depicts improvement in the metrics critical for an ROI oriented website
Graph showing improvement in the key website metrics
The project was a success measured against all vital KPIs such as an enhanced and optimized user-interface increased visitor count and time spent on website and reduced page load time and bounce rate
Lead GeneratedMonth
PageVisit (mins)
Page Load Time (mins)
Average Time on the Site (secs)
Bounce Rate
0
10
20
30
40
50
60
70
80
90
100
ApproachThe website was fully customized and built from scratch with a Turn Around Time (TAT) of 25 monthsSeparate wireframes were created for
Product Catalogue
Home page
Product pages
Accessories
News amp Media
Dec
-13
Jan-
14
Feb
-14
Mar
-14
Apr
-14
May
-14
Jun-
14
Read on to know more here httpwwwtechmagnatecom
AchievementPost the completion of the design and launch the website was monitored for 6 months which revealed the following changes
The project was a success measured against all vital KPIs
such as an enhanced and optimized user-interface
increased visitor count and time spent on website and
reduced page-load time and bounce rate
866-724-7041
Load time decreased to 132 seconds
Bounce rate condensed to 3443 with the average visitor spending 249 seconds on the website
Page Per Visit also grew to 503 pages visit
The following graph depicts improvement in the metrics critical for an ROI oriented website
Graph showing improvement in the key website metrics
The project was a success measured against all vital KPIs such as an enhanced and optimized user-interface increased visitor count and time spent on website and reduced page load time and bounce rate
Lead GeneratedMonth
PageVisit (mins)
Page Load Time (mins)
Average Time on the Site (secs)
Bounce Rate
0
10
20
30
40
50
60
70
80
90
100
ApproachThe website was fully customized and built from scratch with a Turn Around Time (TAT) of 25 monthsSeparate wireframes were created for
Product Catalogue
Home page
Product pages
Accessories
News amp Media
Dec
-13
Jan-
14
Feb
-14
Mar
-14
Apr
-14
May
-14
Jun-
14
Read on to know more here httpwwwtechmagnatecom
