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Web Design andDigital Literacy
Initial impressions: Is this a good website? Why/why not?
(One reason)
How People Find Your Website
What search terms did you use when you were
researching your project?
Take-aways
• Use search terms in titles & headings• Simple…• …but not too simple• Catchy
Quick Decisions
“How Long Do Users Stay on Web Pages?” useit.com
Take-aways
• Color scheme• Layout: Clear, uncluttered• Keywords must be visible
Organization
Eyetracking: Where do people look?
“F-Shaped Pattern For Reading Web Content” useit.com
Take-aways
• First sentence or two: tell readers what topic is• One paragraph = one idea• Not too much text per page• Not too much text per paragraph