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Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

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Page 1: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Page 2: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Rich experience in web and SEO

content since 1999

Offering clients high quality web,

online ads and SEO copywriting

services

Strategy planning, creating new

content, improving existing content

Page 3: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Entertainment – Deliver information interestingly

Awareness – Create value, raise knowledge

Response – Compel, persuade

Engagement – Convince the customer to act

Purchase – Help the customer make a buying decision

Loyalty – Make the customer come back for more

Page 4: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Project happenings

Highlight USP, benefits in animated banner

Announce new rates, schemes

Show benefits of using product

Highlight key features

Invite constructive action

Induce customer queries

Page 5: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

At Wisitech we develop compelling content

that:

Introduces and enhances the identity

of the business/ website/ organisation

Persuades, compels readers to take an

action

Builds brand awareness, equity

& credibility

Propels website towards better search

engine rankings.

Page 6: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Content Type Content Presentation

Text Graphics Video and Animation Audio Web Marketing

Web Pages Articles Blog Posts Press Releases Social Networking Ad Copywriting Case Studies Corporate Presentations E-learning

Page 7: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

We develop customised content aimed at establishing a clear line

of communication between the reader and the web site.

It provides unique and useful information

It catches reader attention within seconds

It blends the website’s purpose with

customer’s requirements

Page 8: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

► Crisp and racy presentation

► A wealth of well-researched

information

► Highlights benefits and features of

the products/ services

► Clean, accurate and free of

grammatical errors

► Includes a persuasive “call to action”

Click Me

Page 9: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

We develop search engine optimized content, loaded

with SEO friendly elements

Appropriate, relevant keywords

Keyword-rich meta tags for each page

Strategic keyword placement

Accurate grammar

Rich in useful information

Deep linking with other pages

Conversational, easy style

Compatible with Web 2.0 standards

Page 10: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Keyword-rich catchy headlines

Deeply researched information-rich copy

Neat structure with sub-heads

Hot current topics

Page 11: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Edit content, fine tune script

Edit content, cross-check facts

Add meta tags in pages, check keyword density Content creation for SEO-friendly

web pages

Publish, promote, track performance

Understand Creative Brief & Client Requirements

Competitive Analysis & Keyword Research

Research Information, collect data

Create content plan, decide topics

Write content, insert keywords

Page 12: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Impact headlines, catchy, crisp

copy

Tone which encourages readers to

participate, collaborate and

explore further

Style that positions products/

services/ brands engagingly with

customers

Page 13: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Latent Semantic Indexing, or LSI, is a way for search engines to view and rank web pages in a more natural, or human, manner.

The LSI algorithms analyze pages not only for keywords, but also for synonyms and other related words which might be expected to be present. 

We develop themed articles on a broad scale rather than centering around one keyword.

With regards to your keywords, we include synonyms, related words, plurals, and various tenses whenever possible throughout the articles.

Page 14: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Educative, informative copy

Prominent positioning of the brand

Provide value to the reader

Tag to relevant links

Page 15: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Our content whips up strong

emotions as viral marketing is

100% about emotions

Give readers something different,

something unexpected which

evokes strong positive responses

Create compelling copy to induce

people to forward the mail to their

contacts

No in-your-face marketing – we

make it subtle but persuasive

Page 16: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles

Content That Delivers Results…

76/2 East of Kailash, New Delhi - 110065 India

US: 877.807.0347, 707.633.4004

India: +91.11.6566.9361, 4132.6507Fax: 011.4651.6521

www.wisitech.com

[email protected]